La Grande Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Oregon, United States
Is Airbnb profitable in La Grande in 2025? Explore comprehensive Airbnb analytics for La Grande, Oregon, United States to uncover income potential. This 2025 STR market report for La Grande, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 76 active listings.
Whether you're considering an Airbnb investment in La Grande, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the La Grande Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key La Grande Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in La Grande (2025)
Understanding the monthly revenue variations for Airbnb listings in La Grande is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in La Grande is typically July, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in La Grande across different performance tiers:
- Best-in-class properties (Top 10%) achieve $4,926+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $3,921 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $2,604 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,663, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in La Grande
La Grande Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the La Grande STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in La Grande:
- Best-in-class properties (Top 10%) achieve 82%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 71% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 56%.
- Entry-level properties (Bottom 25%) average 37% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in La Grande
Average Daily Rate (ADR) Airbnb Trends in La Grande (2025)
Effective short term rental pricing strategy in La Grande involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in La Grande typically peaks in March and dips lowest during April. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $235+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $190 or more.
- Typical properties (Median) charge around $138 per night.
- Entry-level properties (Bottom 25%) earn around $103 per night.
Average Daily Rate (ADR) Trend by Month in La Grande
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Airbnb Seasonality Analysis & Trends in La Grande (2025)
Peak Season (July, June, May)
- Revenue averages $3,204 per month
- Occupancy rates average 60.3%
- Daily rates average $149
Shoulder Season
- Revenue averages $2,855 per month
- Occupancy maintains around 55.8%
- Daily rates hold near $150
Low Season (January, February, March)
- Revenue drops to average $2,360 per month
- Occupancy decreases to average 44.6%
- Daily rates adjust to average $157
Seasonality Insights for La Grande
- The Airbnb seasonality in La Grande shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases La Grande's highest earning potential, with monthly revenues capable of climbing to $3,308, occupancy reaching a high of 67.5%, and ADRs peaking at $159.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $2,130, occupancy could drop to 42.8%, and ADRs may adjust down to $145.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in La Grande.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these La Grande seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in La Grande (2025)
Exploring the top neighborhoods for short-term rentals in La Grande? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Downtown La Grande | The heart of La Grande with easy access to dining, shopping, and local events. It attracts both tourists and locals, making it a prime spot for hosting. | Eastern Oregon University, La Grande Farmers Market, Local shops and restaurants, Ladd Marsh Wildlife Area |
| Island City | A small, neighboring community with a charming rural feel. Ideal for guests looking for a peaceful retreat while still being close to La Grande's amenities. | Baker Valley, Hiking trails, Local parks, Scenic views |
| Northside La Grande | A family-friendly area with parks and schools, appealing to those visiting family or attending events at the nearby university. | Parks, Schools, Community events, Outdoor recreation areas |
| Summit Road | Offers stunning views and a more secluded experience, perfect for guests looking for relaxation and natural beauty. | Hiking trails, Natural scenery, Wildlife viewing |
| Cove | Just a short drive from La Grande, Cove is known for its small-town charm and access to outdoor activities, making it great for nature lovers. | Cove State Park, Fishing and hiking, Historic sites |
| Hot Lake Springs | Known for its historic hot springs, this location offers unique experiences for visitors looking for relaxation and wellness retreats. | Hot springs, Spa services, Natural beauty |
| La Grande City Park | A central location with recreational opportunities, popular among families and visitors looking for outdoor activities. | Parks and playgrounds, Picnic areas, Walking trails |
| Union | Nearby Union offers a quiet and rustic experience, great for those looking to escape the city while still being within reach of La Grande. | Union County Historical Museum, Outdoor sports, Scenic drives |
Understanding Airbnb License Requirements & STR Laws in La Grande (2025)
While La Grande, Oregon, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for La Grande to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in La Grande (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in La Grandebased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Trailside! The Owl’s Nest at Mt Emily Rec Area
Entire Place • 3 bedrooms
Rm. 113 | Hot Springs at Historic Lodge
Private Room • 2 bedrooms
Rm. 213 I Corner suite with Mountain View
Private Room • 1 bedroom
Rm. 207 I Hot Springs at Historic Lodge
Private Room • 2 bedrooms
Yurt #2, Private Hot Springs Retreat
Entire Place • N/A
Rm. 217 | 2 Bedroom, Fireplace Suite
Private Room • 2 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in La Grande (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in La Grande based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Hot Lake Springs | 15 | $745,330 | 3524 | 4.81/5.0 |
| Grande Hot Springs | 3 | $152,015 | 1943 | 4.87/5.0 |
| Heather | 4 | $99,349 | 554 | 4.97/5.0 |
| Sarah | 2 | $85,186 | 449 | 4.99/5.0 |
| Micah | 1 | $76,918 | 166 | 5.00/5.0 |
| Alma | 2 | $72,290 | 128 | 4.90/5.0 |
| Jessica | 2 | $66,645 | 142 | 4.83/5.0 |
| Emily | 2 | $58,420 | 113 | 4.97/5.0 |
| Tina | 1 | $57,827 | 47 | 4.91/5.0 |
| Judy | 2 | $54,389 | 138 | 4.96/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in La Grande.
Dive Deeper: Advanced La Grande STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for La Grande. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsLa Grande Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for La Grande
- The La Grande Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 76.3% of the 76 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in La Grande, House properties are the most common (38.2%), reflecting the local real estate landscape.
- Houses represent a significant 38.2% portion, catering likely to families or larger groups.
- The presence of 22.4% Hotel/Boutique listings indicates integration with traditional hospitality.
La Grande Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for La Grande
- The dominant room capacity in La Grande is 1 bedroom listings, making up 47.4% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 80.3% of the active Airbnb listings in La Grande, indicating a high concentration in these sizes.
La Grande Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for La Grande
- The most common guest capacity trend in La Grande vacation rentals is listings accommodating 2 guests (26.3%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 4 guests dominate the La Grande STR market, accounting for 51.3% of listings.
- 23.6% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in La Grande.
- On average, properties in La Grande are equipped to host 3.9 guests.
La Grande Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for La Grande
- The most common availability pattern in La Grande falls within the 91-180 days range, representing 51.3% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 40.8% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 181-270 days range is most frequent in La Grande (47.4%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 59.2% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
La Grande Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
46 listings
63.9% of total
2 Nights
21 listings
29.2% of total
7-29 Nights
1 listings
1.4% of total
30+ Nights
4 listings
5.6% of total
Key Insights
- The most prevalent minimum stay requirement in La Grande is 1 Night, adopted by 63.9% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (93.1%) of the La Grande Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 63.9% of La Grande hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 5.6% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in La Grande.
La Grande Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
17 listings
23.6% of total
Moderate
35 listings
48.6% of total
Firm
12 listings
16.7% of total
Strict
8 listings
11.1% of total
Cancellation Policy Insights for La Grande
- The prevailing Airbnb cancellation policy trend in La Grande is Moderate, used by 48.6% of listings.
- The market strongly favors guest-friendly terms, with 72.2% of listings offering Flexible or Moderate policies. This suggests guests in La Grande may expect booking flexibility.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 48.6% market standard in La Grande.
- Using a Strict policy might deter some guests, as only 11.1% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in La Grande.
La Grande STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for La Grande
- The overall average booking lead time for vacation rentals in La Grande is 37 days.
- Guests book furthest in advance for stays during June (average 63 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in January (average 27 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (47 days avg.) sees the longest lead times, while Winter (31 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (37 days) as a baseline for your pricing and availability strategy in La Grande.
- For June stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 63 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 47 days) to capture early planners.
- Monitor your own booking lead times against these La Grande averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in La Grande (2025)
Amenity Prevalence
Amenity Insights for La Grande
- Essential amenities in La Grande that guests expect include: Free parking on premises, Smoke alarm, Heating. Lacking these (any) could significantly impact bookings.
- Popular amenities like Wifi, Essentials, Bed linens are common but not universal. Offering these can provide a competitive edge.
- Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for La Grande: Free parking on premises, Smoke alarm, Heating.
- Prioritize adding missing essentials: Free parking on premises, Smoke alarm, Heating.
- Consider adding popular differentiators like Wifi or Essentials to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in La Grande to stay competitive.
La Grande Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for La Grande
- The typical guest profile for Airbnb in La Grande consists of primarily domestic travelers (99%), often arriving from nearby Portland, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 99.1% of guests.
- Key international markets include United States (99.1%) and Canada (0.7%).
- Top languages spoken are English (81.2%) followed by Spanish (9.3%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Portland and Boise.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the La Grande Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Potholes | 10 | $3,415 | $240.26 | 50% |
| Walla Walla | 248 | $3,178 | $283.27 | 42% |
| College Place | 57 | $2,968 | $248.52 | 41% |
| Pullman | 122 | $2,664 | $270.59 | 42% |
| Desert Aire | 46 | $2,603 | $307.51 | 39% |
| Benton City | 24 | $2,580 | $273.87 | 41% |
| Milton-Freewater | 23 | $2,484 | $228.95 | 41% |
| Prosser | 29 | $2,452 | $203.03 | 42% |
| Hermiston | 21 | $2,320 | $153.94 | 56% |
| Baker City | 84 | $2,253 | $160.08 | 49% |