Salem Township Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Pennsylvania, United States
Is Airbnb profitable in Salem Township in 2025? Explore comprehensive Airbnb analytics for Salem Township, Pennsylvania, United States to uncover income potential. This 2025 STR market report for Salem Township, based on AirROI data from August 2024 to July 2025, reveals key trends in the niche market of 73 active listings.
Whether you're considering an Airbnb investment in Salem Township, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Salem Township Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Salem Township Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Salem Township (2025)
Understanding the monthly revenue variations for Airbnb listings in Salem Township is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Salem Township is typically August, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Salem Township across different performance tiers:
- Best-in-class properties (Top 10%) achieve $7,911+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $4,783 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $2,550 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,386, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Salem Township
Salem Township Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Salem Township STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while February experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Salem Township:
- Best-in-class properties (Top 10%) achieve 73%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 50% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 30%.
- Entry-level properties (Bottom 25%) average 15% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Salem Township
Average Daily Rate (ADR) Airbnb Trends in Salem Township (2025)
Effective short term rental pricing strategy in Salem Township involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Salem Township typically peaks in July and dips lowest during February. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $495+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $404 or more.
- Typical properties (Median) charge around $294 per night.
- Entry-level properties (Bottom 25%) earn around $209 per night.
Average Daily Rate (ADR) Trend by Month in Salem Township
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Airbnb Seasonality Analysis & Trends in Salem Township (2025)
Peak Season (August, July, June)
- Revenue averages $5,589 per month
- Occupancy rates average 44.1%
- Daily rates average $356
Shoulder Season
- Revenue averages $3,409 per month
- Occupancy maintains around 32.8%
- Daily rates hold near $315
Low Season (January, February, April)
- Revenue drops to average $2,913 per month
- Occupancy decreases to average 30.3%
- Daily rates adjust to average $308
Seasonality Insights for Salem Township
- The Airbnb seasonality in Salem Township shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Salem Township's highest earning potential, with monthly revenues capable of climbing to $6,314, occupancy reaching a high of 56.2%, and ADRs peaking at $380.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $2,754, occupancy could drop to 28.7%, and ADRs may adjust down to $301.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Salem Township.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Salem Township seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Salem Township (2025)
Exploring the top neighborhoods for short-term rentals in Salem Township? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Salem County | A charming area with a rich history and beautiful landscapes. It offers a peaceful rural setting while being close to urban amenities, making it attractive for families and nature lovers. | Historic Salem Courthouse, Salem County Fairgrounds, Finns Point National Cemetery, Salem Oak Tree, Cohanzick Zoo |
| Quinton Township | Known for its farmland and open spaces, Quinton Township provides a rural escape while being only a short drive from city attractions. Great for those seeking tranquility and outdoor activities. | Cedar Creek Park, Parvin State Park, Harrisonville Lake, Quinton Friends Meeting |
| Alloway Township | A serene township offering access to the scenic Alloway Creek and various nature trails. Ideal for guests looking to enjoy outdoor recreation and local wildlife. | Alloway Creek Watershed, Alloway Lake, Alloway Township Community Center |
| Upper Pittsgrove Township | A peaceful residential area that offers a suburban feel with emphasis on community and family. Great for long-term stays from traveling professionals or vacationing families. | Upper Pittsgrove Fire Department, local farms and markets, Pennsville River Walk |
| Elmer | A small borough with a quaint downtown area and a strong sense of community. Attractive for visitors wanting a small-town experience with close proximity to major highways. | Elmer Park, local shops and cafes, Elmer Community Center |
| Woodstown | Rich in history and charm, this town draws visitors interested in exploring local culture. It has a variety of local events that attract tourists year-round. | Woodstown Friends Meetinghouse, Historic District, Woodstown-Pilesgrove Regional School District events |
| Pennsville | Located along the Delaware River, this area offers scenic views and opportunities for outdoor activities. Ideal for travelers looking to explore nature and historical sites. | Fort Mott State Park, Pennsville Riverfront Park, local restaurants and diners |
| Carneys Point | This township features convenient access to Wilmington, DE, and Philadelphia, making it a prime spot for business travelers and visitors looking for short commutes to urban areas. | Carneys Point Historic District, local parks, New Jersey Turnpike access |
Understanding Airbnb License Requirements & STR Laws in Salem Township (2025)
While Salem Township, Pennsylvania, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Salem Township to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Salem Township (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Salem Townshipbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
BEST HOUSE Lake Wallenpaupak. Hot Tub!
Entire Place • 5 bedrooms
Mid-century A-frame nestled amongst the trees
Entire Place • 3 bedrooms
4645 sqft Lakefront Home 100' dock/kayaks/SUP/FP
Entire Place • 7 bedrooms
Welcome to The Whitetail Lodge!
Entire Place • 3 bedrooms
Luxury by Lake Wallenpaupack w/ Hot Tub, Game Room
Entire Place • 3 bedrooms
Serenity & Solace - Hideout Lakefront - Pocono's
Entire Place • 5 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Salem Township (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Salem Township based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Adriana | 1 | $313,354 | 232 | 4.97/5.0 |
| Evolve | 10 | $224,320 | 209 | 4.77/5.0 |
| Peter | 2 | $142,721 | 58 | 4.79/5.0 |
| Samantha | 1 | $102,790 | 269 | 4.96/5.0 |
| Deborah | 1 | $98,949 | 25 | 5.00/5.0 |
| Ashley | 1 | $93,161 | 36 | 4.86/5.0 |
| Michael | 1 | $76,641 | 98 | 4.96/5.0 |
| Heather | 1 | $56,300 | 8 | 4.88/5.0 |
| Sofia | 1 | $54,842 | 8 | 4.88/5.0 |
| Cj | 1 | $54,772 | 54 | 4.96/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Salem Township.
Dive Deeper: Advanced Salem Township STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Salem Township. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsSalem Township Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Salem Township
- The Salem Township Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 98.6% of the 73 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Salem Township, House properties are the most common (79.5%), reflecting the local real estate landscape.
- Houses represent a significant 79.5% portion, catering likely to families or larger groups.
- Smaller segments like apartment/condo, hotel/boutique (combined 4.1%) offer potential for unique stay experiences.
Salem Township Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Salem Township
- The dominant room capacity in Salem Township is 3 bedrooms listings, making up 42.5% of the market. This suggests a strong demand for properties suitable for families or small groups.
- Together, 3 bedrooms and 4 bedrooms properties represent 76.7% of the active Airbnb listings in Salem Township, indicating a high concentration in these sizes.
- A significant 89.0% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Salem Township.
Salem Township Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Salem Township
- The most common guest capacity trend in Salem Township vacation rentals is listings accommodating 8+ guests (79.5%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 6 guests dominate the Salem Township STR market, accounting for 89.1% of listings.
- 91.8% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Salem Township.
- On average, properties in Salem Township are equipped to host 7.4 guests.
Salem Township Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Salem Township
- The most common availability pattern in Salem Township falls within the 271-366 days range, representing 64.4% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 91.8% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Salem Township (41.1%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 8.2% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Salem Township Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
1 listings
1.4% of total
2 Nights
38 listings
52.8% of total
3 Nights
8 listings
11.1% of total
4-6 Nights
3 listings
4.2% of total
7-29 Nights
2 listings
2.8% of total
30+ Nights
20 listings
27.8% of total
Key Insights
- The most prevalent minimum stay requirement in Salem Township is 2 Nights, adopted by 52.8% of listings. This highlights the market's preference for shorter, flexible bookings.
- A significant segment (27.8%) caters to monthly stays (30+ nights) in Salem Township, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 52.8% of Salem Township hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 1.4% currently do.
- A 2-night minimum appears standard (52.8%). Consider this for weekends or peak periods.
- Explore offering discounts for stays of 30+ nights to attract the 27.8% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Salem Township.
Salem Township Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
8 listings
11.1% of total
Moderate
14 listings
19.4% of total
Firm
28 listings
38.9% of total
Strict
22 listings
30.6% of total
Cancellation Policy Insights for Salem Township
- The prevailing Airbnb cancellation policy trend in Salem Township is Firm, used by 38.9% of listings.
- A majority (69.5%) of hosts in Salem Township utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Firm policy to align with the 38.9% market standard in Salem Township.
- With 30.6% using Strict terms, this is a viable option in Salem Township, particularly for high-value properties or during peak demand periods.
- Regularly review your cancellation policy against competitors and market demand shifts in Salem Township.
Salem Township STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Salem Township
- The overall average booking lead time for vacation rentals in Salem Township is 41 days.
- Guests book furthest in advance for stays during July (average 90 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in March (average 18 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (66 days avg.) sees the longest lead times, while Spring (29 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (41 days) as a baseline for your pricing and availability strategy in Salem Township.
- For July stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 90 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 66 days) to capture early planners.
- Monitor your own booking lead times against these Salem Township averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Salem Township (2025)
Amenity Prevalence
Amenity Insights for Salem Township
- Essential amenities in Salem Township that guests expect include: Wifi, Smoke alarm, Kitchen, TV, Free parking on premises. Lacking these (any) could significantly impact bookings.
- Popular amenities like Air conditioning, Heating, Fire extinguisher are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Salem Township: Wifi, Smoke alarm, Kitchen, TV, Free parking on premises.
- Prioritize adding missing essentials: TV, Free parking on premises.
- Consider adding popular differentiators like Air conditioning or Heating to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Salem Township to stay competitive.
Salem Township Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Salem Township
- The typical guest profile for Airbnb in Salem Township consists of primarily domestic travelers (97%), often arriving from nearby New York, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 96.7% of guests.
- Key international markets include United States (96.7%) and DC (0.8%).
- Top languages spoken are English (67.4%) followed by Spanish (15.4%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from New York and Philadelphia.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Salem Township Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Berlin Township | 16 | $8,354 | $673.13 | 35% |
| Freeland | 11 | $8,080 | $688.95 | 38% |
| Polk Township | 15 | $6,087 | $484.38 | 40% |
| Frankford Township | 12 | $5,929 | $554.99 | 44% |
| Spring Lake Heights | 17 | $5,356 | $682.58 | 41% |
| Foster Township | 21 | $5,300 | $495.32 | 38% |
| Penn Estates | 56 | $5,264 | $401.39 | 47% |
| Town of Kingston | 13 | $5,217 | $436.73 | 48% |
| Hellam Township | 25 | $4,993 | $355.94 | 42% |
| Knowlton Township | 13 | $4,940 | $347.62 | 48% |