Scranton Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Pennsylvania, United States
Is Airbnb profitable in Scranton in 2025? Explore comprehensive Airbnb analytics for Scranton, Pennsylvania, United States to uncover income potential. This 2025 STR market report for Scranton, based on AirROI data from November 2024 to October 2025, reveals key trends in the niche market of 74 active listings.
Whether you're considering an Airbnb investment in Scranton, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Scranton Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Scranton Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Scranton (2025)
Understanding the monthly revenue variations for Airbnb listings in Scranton is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Scranton is typically August, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Scranton across different performance tiers:
- Best-in-class properties (Top 10%) achieve $3,763+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $2,444 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,388 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $795, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Scranton
Scranton Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Scranton STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while November experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Scranton:
- Best-in-class properties (Top 10%) achieve 81%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 65% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 44%.
- Entry-level properties (Bottom 25%) average 26% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Scranton
Average Daily Rate (ADR) Airbnb Trends in Scranton (2025)
Effective short term rental pricing strategy in Scranton involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Scranton typically peaks in July and dips lowest during March. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $238+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $147 or more.
- Typical properties (Median) charge around $112 per night.
- Entry-level properties (Bottom 25%) earn around $67 per night.
Average Daily Rate (ADR) Trend by Month in Scranton
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Airbnb Seasonality Analysis & Trends in Scranton (2025)
Peak Season (August, July, December)
- Revenue averages $2,435 per month
- Occupancy rates average 51.6%
- Daily rates average $144
Shoulder Season
- Revenue averages $1,837 per month
- Occupancy maintains around 43.7%
- Daily rates hold near $142
Low Season (February, March, April)
- Revenue drops to average $1,585 per month
- Occupancy decreases to average 42.8%
- Daily rates adjust to average $131
Seasonality Insights for Scranton
- The Airbnb seasonality in Scranton shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Scranton's highest earning potential, with monthly revenues capable of climbing to $2,560, occupancy reaching a high of 54.8%, and ADRs peaking at $149.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,550, occupancy could drop to 40.1%, and ADRs may adjust down to $129.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Scranton.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Scranton seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Scranton (2025)
Exploring the top neighborhoods for short-term rentals in Scranton? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Downtown Scranton | The hub of Scranton, featuring historic buildings, vibrant nightlife, and close proximity to various attractions and amenities. Ideal for both tourists and business travelers. | Steamtown National Historic Site, Lackawanna County Courthouse, Afa Gallery, The Electric City, Scranton Cultural Center |
| West Side | A charming neighborhood known for its historic homes and proximity to parks. Attracts families and visitors looking for a quieter stay with easy access to urban amenities. | Nay Aug Park, Lackawanna River Heritage Trail, The Everhart Museum, West Scranton Park |
| North Scranton | Home to natural beauty and outdoor activities, making it popular among nature enthusiasts. Offers a peaceful retreat while still being close to the city. | Lackawanna State Park, McDade Park, Merli-Sarnoski Park, The Abingtons |
| University District | Home to the University of Scranton, this area is bustling with students and events, making it ideal for short-term rentals targeting university visitors and event attendees. | The University of Scranton, Royal Theater, The Scranton Club, Norton Building |
| South Scranton | A diverse community with a mix of residential and commercial areas. It offers local charm and is close to Scranton's main attractions, appealing to a broad audience. | Scranton Iron Furnaces, Tunkhannock Viaduct, Local shopping and dining options |
| Dunmore | A suburb of Scranton with a small-town feel, yet close enough to the city for convenience. Great for families and those seeking a quieter environment. | Dunmore Cemetery, Mansfield Drive-In Theatre, Laurel Run Park |
| Moosic | Located just outside of Scranton, this area is known for its recreational options and proximity to Montage Mountain, appealing to those seeking adventure and nature. | Montage Mountain Resorts, Moosic Lake, Lackawanna River Heritage Trail |
| Old Forge | Known for its rich Italian heritage and delicious cuisine, particularly famous for its pizza. Attracts food lovers and families looking for a unique local experience. | Old Forge Pizza, Lackawanna County Historical Society, Old Forge Historical Society |
Understanding Airbnb License Requirements & STR Laws in Scranton (2025)
While Scranton, Pennsylvania, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Scranton to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 1% licensed listings)
Top Performing Airbnb Properties in Scranton (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Scrantonbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Woolworth Mansion Scranton 11 Bedrooms 33 beds
Entire Place • 9 bedrooms
A Greenridge Classic
Entire Place • 5 bedrooms
Lovely 4 bedroom rental with spacious master suite
Entire Place • 4 bedrooms
Greenridge Getaway:Near Universities & Attractions
Entire Place • 4 bedrooms
Spacious Family Retreat
Entire Place • 5 bedrooms
Cozy Home near Downtown & Montage Mountain
Entire Place • 3 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Scranton (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Scranton based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Rebecca | 14 | $179,522 | 691 | 4.95/5.0 |
| Yoel | 2 | $159,529 | 89 | 4.82/5.0 |
| Esther | 6 | $147,200 | 729 | 4.96/5.0 |
| Silvia | 3 | $88,551 | 430 | 4.84/5.0 |
| Anita | 2 | $62,392 | 68 | 4.93/5.0 |
| Breeze | 1 | $49,921 | 159 | 4.89/5.0 |
| Kevin | 1 | $35,475 | 106 | 4.96/5.0 |
| Isabella | 2 | $31,850 | 38 | 4.84/5.0 |
| Kenneth | 1 | $31,390 | 16 | 4.81/5.0 |
| John | 3 | $31,344 | 251 | 4.80/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Scranton.
Dive Deeper: Advanced Scranton STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Scranton. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsScranton Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Scranton
- The Scranton Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 63.5% of the 74 active rentals. This indicates strong guest preference for privacy and space.
- However, a notable 36.5% share for Private Rooms suggests opportunities for budget-conscious travelers or hosts renting out spare rooms.
- Looking at the property type distribution in Scranton, House properties are the most common (54.1%), reflecting the local real estate landscape.
- Houses represent a significant 54.1% portion, catering likely to families or larger groups.
- The presence of 5.4% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like others (combined 1.4%) offer potential for unique stay experiences.
Scranton Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Scranton
- The dominant room capacity in Scranton is 1 bedroom listings, making up 35.1% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 51.3% of the active Airbnb listings in Scranton, indicating a high concentration in these sizes.
- A significant 23.0% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Scranton.
Scranton Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Scranton
- The most common guest capacity trend in Scranton vacation rentals is listings accommodating 2 guests (21.6%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 4 guests dominate the Scranton STR market, accounting for 36.5% of listings.
- 24.3% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Scranton.
- On average, properties in Scranton are equipped to host 3.3 guests.
Scranton Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Scranton
- The most common availability pattern in Scranton falls within the 271-366 days range, representing 43.2% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 70.2% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 181-270 days range is most frequent in Scranton (31.1%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 32.5% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Scranton Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
30 listings
41.1% of total
2 Nights
13 listings
17.8% of total
3 Nights
3 listings
4.1% of total
4-6 Nights
5 listings
6.8% of total
7-29 Nights
8 listings
11% of total
30+ Nights
14 listings
19.2% of total
Key Insights
- The most prevalent minimum stay requirement in Scranton is 1 Night, adopted by 41.1% of listings. This highlights the market's preference for shorter, flexible bookings.
- A significant segment (19.2%) caters to monthly stays (30+ nights) in Scranton, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 41.1% of Scranton hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 19.2% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Scranton.
Scranton Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
26 listings
36.1% of total
Moderate
15 listings
20.8% of total
Firm
18 listings
25% of total
Strict
13 listings
18.1% of total
Cancellation Policy Insights for Scranton
- The prevailing Airbnb cancellation policy trend in Scranton is Flexible, used by 36.1% of listings.
- There's a relatively balanced mix between guest-friendly (56.9%) and stricter (43.1%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 36.1% market standard in Scranton.
- Regularly review your cancellation policy against competitors and market demand shifts in Scranton.
Scranton STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Scranton
- The overall average booking lead time for vacation rentals in Scranton is 35 days.
- Guests book furthest in advance for stays during May (average 68 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in January (average 12 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (44 days avg.) sees the longest lead times, while Winter (21 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (35 days) as a baseline for your pricing and availability strategy in Scranton.
- For May stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 68 days out to capitalize on advance planning.
- During January, focus on last-minute booking availability and promotions, as guests book with very short notice (12 days avg.).
- Target marketing efforts for the Summer season well in advance (at least 44 days) to capture early planners.
- Monitor your own booking lead times against these Scranton averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Scranton (2025)
Amenity Prevalence
Amenity Insights for Scranton
- Essential amenities in Scranton that guests expect include: Wifi, Smoke alarm, Heating, Carbon monoxide alarm. Lacking these (any) could significantly impact bookings.
- Popular amenities like Air conditioning, Hot water, Dishes and silverware are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Scranton: Wifi, Smoke alarm, Heating, Carbon monoxide alarm.
- Prioritize adding missing essentials: Carbon monoxide alarm.
- Consider adding popular differentiators like Air conditioning or Hot water to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Scranton to stay competitive.
Scranton Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Scranton
- The typical guest profile for Airbnb in Scranton consists of primarily domestic travelers (95%), often arriving from nearby New York, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 94.5% of guests.
- Key international markets include United States (94.5%) and Canada (1.8%).
- Top languages spoken are English (72.1%) followed by Spanish (12.3%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from New York and Philadelphia.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Scranton Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Freeland | 10 | $9,465 | $755.73 | 40% |
| Berlin Township | 15 | $7,289 | $729.20 | 35% |
| Polk Township | 15 | $6,786 | $520.11 | 38% |
| Stroud Township | 141 | $5,934 | $488.89 | 41% |
| Hellam Township | 23 | $5,803 | $404.52 | 46% |
| Foster Township | 21 | $5,721 | $534.09 | 39% |
| Spring Lake Heights | 17 | $5,658 | $715.85 | 39% |
| Town of Kingston | 12 | $5,654 | $468.91 | 46% |
| Frankford Township | 13 | $5,633 | $569.39 | 41% |
| Penn Estates | 50 | $5,567 | $430.94 | 46% |