Brookings Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in South Dakota, United States
Is Airbnb profitable in Brookings in 2025? Explore comprehensive Airbnb analytics for Brookings, South Dakota, United States to uncover income potential. This 2025 STR market report for Brookings, based on AirROI data from August 2024 to July 2025, reveals key trends in the niche market of 19 active listings.
Whether you're considering an Airbnb investment in Brookings, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Brookings Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Brookings Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Brookings (2025)
Understanding the monthly revenue variations for Airbnb listings in Brookings is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Brookings is typically September, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Brookings across different performance tiers:
- Best-in-class properties (Top 10%) achieve $4,393+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $3,292 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,825 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $906, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Brookings
Brookings Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Brookings STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Septembersees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Brookings:
- Best-in-class properties (Top 10%) achieve 69%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 56% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 42%.
- Entry-level properties (Bottom 25%) average 26% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Brookings
Average Daily Rate (ADR) Airbnb Trends in Brookings (2025)
Effective short term rental pricing strategy in Brookings involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Brookings typically peaks in July and dips lowest during February. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $264+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $217 or more.
- Typical properties (Median) charge around $141 per night.
- Entry-level properties (Bottom 25%) earn around $100 per night.
Average Daily Rate (ADR) Trend by Month in Brookings
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Airbnb Seasonality Analysis & Trends in Brookings (2025)
Peak Season (September, October, August)
- Revenue averages $3,082 per month
- Occupancy rates average 53.5%
- Daily rates average $154
Shoulder Season
- Revenue averages $2,304 per month
- Occupancy maintains around 40.3%
- Daily rates hold near $164
Low Season (January, February, March)
- Revenue drops to average $1,498 per month
- Occupancy decreases to average 32.1%
- Daily rates adjust to average $155
Seasonality Insights for Brookings
- The Airbnb seasonality in Brookings shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Brookings's highest earning potential, with monthly revenues capable of climbing to $3,147, occupancy reaching a high of 58.3%, and ADRs peaking at $173.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,390, occupancy could drop to 29.9%, and ADRs may adjust down to $150.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Brookings.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Brookings seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Brookings (2025)
Exploring the top neighborhoods for short-term rentals in Brookings? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Downtown Brookings | The heart of Brookings, offering a mix of local shops, restaurants, and community events. Perfect for visitors looking to explore the town's culture and amenities. | Brookings Arts Council, Children's Museum of South Dakota, Pioneer Park, Brookings Public Library, Local dining options |
| University Area | Close to South Dakota State University, making it ideal for hosting students, families visiting students, and university staff. | South Dakota State University, Coughlin Campanile, Jackrabbit baseball games, SDSU agricultural programs, Campus events |
| Oakwood Lakes State Park | A natural retreat that appeals to nature lovers, offering outdoor activities and beautiful scenery. Great for guests seeking a getaway. | Fishing and boating, Hiking trails, Picnic areas, Cabins and camping, Breathtaking lake views |
| Medary | A small area near Brookings providing a suburban feel and affordable Airbnb options, appealing to families and long-term visitors. | Quiet residential neighborhoods, Nearby parks, Access to Brookings amenities, Family-friendly environment |
| Brookings Regional Airport Area | Convenient for travelers, particularly those flying into and out of Brookings. Attracts business travelers and visitors attending local events. | Brookings Regional Airport, Access to major roads, Proximity to local businesses, Convenience for short stays |
| East Brookings | A developing area that is gaining prominence, with new housing and amenities, attracting visitors looking for newer accommodations. | New developments, Parks and recreational areas, Local shopping options, Community services |
| Lake Campbell | A beautiful, tranquil lake area popular for summer getaways, fishing, and relaxation. Attracts those looking for a peaceful escape. | Swimming and boating, Fishing, Campgrounds, Nature trails, Scenic beauty |
| Brookings County South Dakota | The surrounding county offers a rural charm, appealing to visitors interested in the outdoors and agriculture. Perfect for a relaxing rural experience. | Scenic drives, Ag tourism, Local farms, Wildlife viewing, Cultural heritage sites |
Understanding Airbnb License Requirements & STR Laws in Brookings (2025)
While Brookings, South Dakota, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Brookings to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Brookings (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Brookingsbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Welcome to Brookings! w/ saltwater hot tub
Entire Place • 3 bedrooms
A Bit of Brookings Joy w/Hot Tub
Entire Place • 3 bedrooms
Comfortable and Quaint Space w/ Hot Tub
Entire Place • 4 bedrooms
Family-Friendly Brookings Home: 3 Mi to Downtown!
Entire Place • 3 bedrooms
Bright, cheery 3-bedroom bungalow close to SDSU
Entire Place • 3 bedrooms
Historic Charm in Brookings
Entire Place • 3 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Brookings (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Brookings based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Molly | 4 | $159,232 | 334 | 4.81/5.0 |
| Evolve | 1 | $35,626 | 22 | 4.95/5.0 |
| Janean | 1 | $32,408 | 72 | 4.99/5.0 |
| Todd | 2 | $25,503 | 37 | 4.94/5.0 |
| Kaira | 1 | $24,760 | 157 | 4.91/5.0 |
| Kaley | 1 | $22,231 | 25 | 4.92/5.0 |
| Carrie | 1 | $14,144 | 90 | 4.96/5.0 |
| Jeremy | 3 | $11,667 | 12 | 4.93/5.0 |
| Lori J | 1 | $11,072 | 21 | 4.86/5.0 |
| Crystal | 1 | $5,429 | 39 | 4.97/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Brookings.
Dive Deeper: Advanced Brookings STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Brookings. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsBrookings Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Brookings
- The Brookings Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 73.7% of the 19 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Brookings, House properties are the most common (73.7%), reflecting the local real estate landscape.
- Houses represent a significant 73.7% portion, catering likely to families or larger groups.
Brookings Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Brookings
- The dominant room capacity in Brookings is 3 bedrooms listings, making up 42.1% of the market. This suggests a strong demand for properties suitable for families or small groups.
- Together, 3 bedrooms and 1 bedroom properties represent 57.9% of the active Airbnb listings in Brookings, indicating a high concentration in these sizes.
- A significant 47.4% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Brookings.
Brookings Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Brookings
- The most common guest capacity trend in Brookings vacation rentals is listings accommodating 8+ guests (26.3%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 5 guests dominate the Brookings STR market, accounting for 42.1% of listings.
- 36.8% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Brookings.
- On average, properties in Brookings are equipped to host 4.2 guests.
Brookings Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Brookings
- The most common availability pattern in Brookings falls within the 271-366 days range, representing 52.6% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 78.9% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Brookings (42.1%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 21.1% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Brookings Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
5 listings
26.3% of total
2 Nights
6 listings
31.6% of total
3 Nights
1 listings
5.3% of total
30+ Nights
7 listings
36.8% of total
Key Insights
- The most prevalent minimum stay requirement in Brookings is 30+ Nights, adopted by 36.8% of listings. This highlights the market's preference for longer commitments.
- A significant segment (36.8%) caters to monthly stays (30+ nights) in Brookings, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 30+ Nights minimum stay, as 36.8% of Brookings hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 26.3% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 36.8% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Brookings.
Brookings Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
4 listings
21.1% of total
Moderate
3 listings
15.8% of total
Firm
6 listings
31.6% of total
Strict
6 listings
31.6% of total
Cancellation Policy Insights for Brookings
- The prevailing Airbnb cancellation policy trend in Brookings is Firm, used by 31.6% of listings.
- A majority (63.2%) of hosts in Brookings utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Firm policy to align with the 31.6% market standard in Brookings.
- With 31.6% using Strict terms, this is a viable option in Brookings, particularly for high-value properties or during peak demand periods.
- Regularly review your cancellation policy against competitors and market demand shifts in Brookings.
Brookings STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Brookings
- The overall average booking lead time for vacation rentals in Brookings is 53 days.
- Guests book furthest in advance for stays during October (average 105 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in January (average 11 days), indicating more last-minute travel plans during this time.
- Seasonally, Fall (86 days avg.) sees the longest lead times, while Winter (27 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (53 days) as a baseline for your pricing and availability strategy in Brookings.
- For October stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 105 days out to capitalize on advance planning.
- During January, focus on last-minute booking availability and promotions, as guests book with very short notice (11 days avg.).
- Target marketing efforts for the Fall season well in advance (at least 86 days) to capture early planners.
- Monitor your own booking lead times against these Brookings averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Brookings (2025)
Amenity Prevalence
Amenity Insights for Brookings
- Essential amenities in Brookings that guests expect include: Smoke alarm, Wifi, TV, Air conditioning. Lacking these (any) could significantly impact bookings.
- Popular amenities like Heating, Free parking on premises, Kitchen are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Brookings: Smoke alarm, Wifi, TV, Air conditioning.
- Consider adding popular differentiators like Heating or Free parking on premises to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Brookings to stay competitive.
Brookings Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Brookings
- The typical guest profile for Airbnb in Brookings consists of primarily domestic travelers (99%), often arriving from nearby Rapid City, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 98.8% of guests.
- Key international markets include United States (98.8%) and D.C. (1.2%).
- Top languages spoken are English (83.3%) followed by Spanish (9.5%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Rapid City and Minneapolis.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Brookings Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Alexandria | 128 | $2,801 | $384.25 | 36% |
| Webster | 16 | $2,761 | $235.36 | 43% |
| Estelline Township | 16 | $2,627 | $253.29 | 43% |
| Arnolds Park | 182 | $2,446 | $349.26 | 34% |
| New London | 15 | $2,305 | $297.55 | 32% |
| Orleans | 14 | $2,251 | $307.16 | 33% |
| Spirit Lake | 92 | $2,036 | $314.10 | 34% |
| Marshall | 13 | $2,033 | $154.71 | 45% |
| Sioux Center | 23 | $1,982 | $136.12 | 49% |
| Okoboji | 14 | $1,875 | $269.18 | 35% |