Hermosa Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in South Dakota, United States
Is Airbnb profitable in Hermosa in 2025? Explore comprehensive Airbnb analytics for Hermosa, South Dakota, United States to uncover income potential. This 2025 STR market report for Hermosa, based on AirROI data from August 2024 to July 2025, reveals key trends in the niche market of 37 active listings.
Whether you're considering an Airbnb investment in Hermosa, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Hermosa Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Hermosa Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Hermosa (2025)
Understanding the monthly revenue variations for Airbnb listings in Hermosa is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Hermosa is typically June, while January often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Hermosa across different performance tiers:
- Best-in-class properties (Top 10%) achieve $6,606+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $4,047 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $2,293 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,262, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Hermosa
Hermosa Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Hermosa STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Junesees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Hermosa:
- Best-in-class properties (Top 10%) achieve 80%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 64% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 41%.
- Entry-level properties (Bottom 25%) average 21% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Hermosa
Average Daily Rate (ADR) Airbnb Trends in Hermosa (2025)
Effective short term rental pricing strategy in Hermosa involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Hermosa typically peaks in July and dips lowest during December. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $426+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $278 or more.
- Typical properties (Median) charge around $181 per night.
- Entry-level properties (Bottom 25%) earn around $150 per night.
Average Daily Rate (ADR) Trend by Month in Hermosa
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Airbnb Seasonality Analysis & Trends in Hermosa (2025)
Peak Season (June, July, August)
- Revenue averages $4,616 per month
- Occupancy rates average 58.0%
- Daily rates average $251
Shoulder Season
- Revenue averages $2,952 per month
- Occupancy maintains around 44.7%
- Daily rates hold near $227
Low Season (January, February, December)
- Revenue drops to average $1,660 per month
- Occupancy decreases to average 26.6%
- Daily rates adjust to average $216
Seasonality Insights for Hermosa
- The Airbnb seasonality in Hermosa shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Hermosa's highest earning potential, with monthly revenues capable of climbing to $4,948, occupancy reaching a high of 61.3%, and ADRs peaking at $262.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,319, occupancy could drop to 23.2%, and ADRs may adjust down to $215.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Hermosa.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Hermosa seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Hermosa (2025)
Exploring the top neighborhoods for short-term rentals in Hermosa? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Downtown Hermosa | Central area known for its small-town charm and proximity to outdoor activities. Ideal for travelers looking for a quiet getaway with easy access to local dining and shops. | Hermosa City Park, Custer State Park, Black Hills National Forest, Nearby Mount Rushmore, Historic downtown shops |
| Custer State Park | A major South Dakota attraction with stunning scenery and abundant wildlife. Popular for nature lovers and outdoor enthusiasts seeking hiking, camping, and scenic drives. | Wildlife Loop Road, Needles Highway, Sylvan Lake, Buffalo Roundup, Fishing and camping spots |
| Rapid City | Just a short drive from Hermosa, offers a mix of urban amenities and attractions. Great for guests who want access to city life while enjoying the surrounding natural beauty. | Direct access to Mount Rushmore, Badlands National Park, The Reptile Gardens, Downtown shopping and dining, Water parks and family activities |
| Hill City | Known as the 'Heart of the Hills', this charming town serves as a gateway to many local attractions and outdoor activities. Fantastic for families and adventure seekers. | Custer State Park, Black Hills Central Railroad, Mickelson Trail, Arts and crafts galleries, Dining and wine tasting |
| Keystone | Famous for its proximity to the iconic Mount Rushmore and other attractions. Attracts tourists year-round for its scenic views and historical significance. | Mount Rushmore National Memorial, Rushmore Tramway Adventures, Keystone Historical Museum, Nearby hiking trails, Shopping and dining options |
| Badlands National Park | A visual wonderland of rock formations and fossils, this park attracts visitors interested in geology and unique landscapes. Ideal for nature photographers and hikers. | Badlands Loop Road, Notch Trail, Fossil exhibits, Visitor Center, Wildlife viewing |
| Ellsworth Air Force Base | One of the largest airbases in the U.S., nearby accommodations cater to military families, professionals, and those visiting the area for military-related events. | Base tours, Military history exhibits, Airshow events, Nearby campgrounds |
| Pactola Lake | A beautiful artificial lake surrounded by the Black Hills, popular for water sports and relaxation. Ideal for visitors looking for outdoor recreation and family fun. | Boating and fishing, Pactola Pines Campground, Scenic walking trails, Picnic areas and beaches, Wildlife spotting |
Understanding Airbnb License Requirements & STR Laws in Hermosa (2025)
While Hermosa, South Dakota, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Hermosa to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Hermosa (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Hermosabased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
East Pines :Modern Cabin in nature
Entire Place • 3 bedrooms
*Barndo* w/GameRoom, MassageChair&Hot Tub
Entire Place • 3 bedrooms
Black Hills Guest Ranch With View of Mt Rushmore
Entire Place • 5 bedrooms
South Dakota Vacation Rental Near Mount Rushmore
Entire Place • 3 bedrooms
Ray's Roost 12 gsts, 4 bdrm. Artistic. On Paved Rd
Entire Place • 4 bedrooms
Paradise in the Pines
Entire Place • 4 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Hermosa (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Hermosa based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Zena | 6 | $97,610 | 462 | 4.98/5.0 |
| JAckie | 1 | $94,486 | 63 | 5.00/5.0 |
| Kate | 1 | $82,023 | 46 | 4.98/5.0 |
| Clint | 2 | $75,509 | 97 | 4.88/5.0 |
| Evolve | 3 | $66,195 | 101 | 4.73/5.0 |
| Matt | 2 | $57,760 | 59 | 4.86/5.0 |
| J | 7 | $43,740 | 48 | 4.89/5.0 |
| HiddenRentals2025 | 1 | $40,698 | 43 | 4.93/5.0 |
| Jolonda | 1 | $38,347 | 11 | 5.00/5.0 |
| Debbie | 1 | $37,479 | 178 | 4.94/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Hermosa.
Dive Deeper: Advanced Hermosa STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Hermosa. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsHermosa Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Hermosa
- The Hermosa Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 91.9% of the 37 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Hermosa, Outdoor/Unique properties are the most common (32.4%), reflecting the local real estate landscape.
- Houses represent a significant 27% portion, catering likely to families or larger groups.
- The presence of 8.1% Hotel/Boutique listings indicates integration with traditional hospitality.
Hermosa Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Hermosa
- The dominant room capacity in Hermosa is 3 bedrooms listings, making up 29.7% of the market. This suggests a strong demand for properties suitable for families or small groups.
- Together, 3 bedrooms and 1 bedroom properties represent 51.3% of the active Airbnb listings in Hermosa, indicating a high concentration in these sizes.
- A significant 40.5% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Hermosa.
Hermosa Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Hermosa
- The most common guest capacity trend in Hermosa vacation rentals is listings accommodating 6 guests (27%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 6 guests and 8+ guests dominate the Hermosa STR market, accounting for 54.0% of listings.
- 59.4% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Hermosa.
- On average, properties in Hermosa are equipped to host 5.5 guests.
Hermosa Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Hermosa
- The most common availability pattern in Hermosa falls within the 181-270 days range, representing 51.4% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 94.6% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Hermosa (56.8%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 5.4% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Hermosa Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
19 listings
51.4% of total
2 Nights
8 listings
21.6% of total
3 Nights
4 listings
10.8% of total
4-6 Nights
1 listings
2.7% of total
30+ Nights
5 listings
13.5% of total
Key Insights
- The most prevalent minimum stay requirement in Hermosa is 1 Night, adopted by 51.4% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (73.0%) of the Hermosa Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (13.5%) caters to monthly stays (30+ nights) in Hermosa, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 51.4% of Hermosa hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 13.5% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Hermosa.
Hermosa Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
8 listings
23.5% of total
Moderate
3 listings
8.8% of total
Firm
19 listings
55.9% of total
Strict
4 listings
11.8% of total
Cancellation Policy Insights for Hermosa
- The prevailing Airbnb cancellation policy trend in Hermosa is Firm, used by 55.9% of listings.
- A majority (67.7%) of hosts in Hermosa utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Firm policy to align with the 55.9% market standard in Hermosa.
- Using a Strict policy might deter some guests, as only 11.8% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Hermosa.
Hermosa STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Hermosa
- The overall average booking lead time for vacation rentals in Hermosa is 54 days.
- Guests book furthest in advance for stays during April (average 82 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in January (average 6 days), indicating more last-minute travel plans during this time.
- Seasonally, Spring (70 days avg.) sees the longest lead times, while Winter (19 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (54 days) as a baseline for your pricing and availability strategy in Hermosa.
- For April stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 82 days out to capitalize on advance planning.
- During January, focus on last-minute booking availability and promotions, as guests book with very short notice (6 days avg.).
- Target marketing efforts for the Spring season well in advance (at least 70 days) to capture early planners.
- Monitor your own booking lead times against these Hermosa averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Hermosa (2025)
Amenity Prevalence
Amenity Insights for Hermosa
- Essential amenities in Hermosa that guests expect include: Bed linens, Heating, Free parking on premises, Air conditioning. Lacking these (any) could significantly impact bookings.
- Popular amenities like Smoke alarm, Essentials, Hot water are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Hermosa: Bed linens, Heating, Free parking on premises, Air conditioning.
- Prioritize adding missing essentials: Air conditioning.
- Consider adding popular differentiators like Smoke alarm or Essentials to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Hermosa to stay competitive.
Hermosa Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Hermosa
- The typical guest profile for Airbnb in Hermosa consists of primarily domestic travelers (94%), often arriving from nearby Chicago, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 94.2% of guests.
- Key international markets include United States (94.2%) and Canada (2.2%).
- Top languages spoken are English (77%) followed by Spanish (6.8%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Chicago and Minneapolis.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Hermosa Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Powder House Pass | 119 | $5,775 | $562.98 | 38% |
| Black Hawk | 23 | $2,988 | $298.33 | 46% |
| Lead | 473 | $2,783 | $328.47 | 35% |
| Deadwood | 147 | $2,731 | $351.77 | 37% |
| Nemo | 26 | $2,731 | $335.72 | 42% |
| Custer | 270 | $2,606 | $260.44 | 47% |
| Whitewood | 25 | $2,529 | $341.26 | 40% |
| Rapid City | 642 | $2,421 | $233.74 | 50% |
| Spearfish | 162 | $2,398 | $275.00 | 45% |
| Keystone | 95 | $2,298 | $252.71 | 46% |