Chula Vista Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Texas, United States

Source: AirROI
Last updated: 2025-06-01

Is Airbnb profitable in Chula Vista in 2025? Explore comprehensive Airbnb analytics for Chula Vista, Texas, United States to uncover income potential. This 2025 STR market report for Chula Vista, based on AirROI data from June 2024 to May 2025, reveals key trends in the niche market of 20 active listings.

Whether you're considering an Airbnb investment in Chula Vista, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Chula Vista Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.

Key Chula Vista Airbnb Performance Metrics Overview

Avg. Daily Rate (ADR)(?)
$122
The average rental revenue earned for an occupied room per day in Chula Vista.
Occupancy Rate(?)
28.2%
Lower demand, potentially seasonal or market factors at play.
Median Annual Revenue(?)
$7,922
Typical annual income for an Airbnb listing in Chula Vista. Factors like property type, size, and location influence actual earnings.
Revenue Growth YoY(?)
-57.5%
Significant decrease (-57.5%) vs. last year.
Peak Revenue Month(?)
June
The month with the highest average earnings, indicating peak season in Chula Vista.
Lowest Revenue Month(?)
October
The month with the lowest average earnings, indicating the low season in Chula Vista.
STR Regulation Level(?)
Low
Fewer regulations, offering more operational flexibility.
Active Airbnb Listings(?)
20
Total number of active short-term rentals listed.

Monthly Airbnb Revenue Variations & Income Potential in Chula Vista (2025)

Understanding the monthly revenue variations for Airbnb listings in Chula Vista is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Chula Vista is typically June, while October often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Chula Vista across different performance tiers:

  • Best-in-class properties (Top 10%) achieve $2,169+ monthly, often utilizing dynamic pricing and superior guest experiences.
  • Strong performing properties (Top 25%) earn $1,605 or more, indicating effective management and desirable locations/amenities.
  • Typical properties (Median) generate around $924 per month, representing the average market performance.
  • Entry-level properties (Bottom 25%) see earnings around $489, often with potential for optimization.

Average Monthly Airbnb Earnings Trend in Chula Vista

Chula Vista Airbnb Occupancy Rate Trends (2025)

Maximize your bookings by understanding the Chula Vista STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Junesees the highest demand (peak season occupancy), while October experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Chula Vista:

  • Best-in-class properties (Top 10%) achieve 58%+ occupancy, indicating high desirability and potentially optimized availability.
  • Strong performing properties (Top 25%) maintain 44% or higher occupancy, suggesting good market fit and guest satisfaction.
  • Typical properties (Median) have an occupancy rate around 28%.
  • Entry-level properties (Bottom 25%) average 14% occupancy, potentially facing higher vacancy.

Average Monthly Occupancy Rate Trend in Chula Vista

Average Daily Rate (ADR) Airbnb Trends in Chula Vista (2025)

Effective short term rental pricing strategy in Chula Vista involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Chula Vista typically peaks in January and dips lowest during December. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:

  • Best-in-class properties (Top 10%) command rates of $171+ per night, often due to premium features or locations.
  • Strong performing properties (Top 25%) achieve nightly rates of $131 or more.
  • Typical properties (Median) charge around $96 per night.
  • Entry-level properties (Bottom 25%) earn around $87 per night.

Average Daily Rate (ADR) Trend by Month in Chula Vista

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Airbnb Seasonality Analysis & Trends in Chula Vista (2025)

Peak Season (June, August, January)
  • Revenue averages $1,725 per month
  • Occupancy rates average 47.5%
  • Daily rates average $122
Shoulder Season
  • Revenue averages $1,094 per month
  • Occupancy maintains around 29.1%
  • Daily rates hold near $119
Low Season (March, September, October)
  • Revenue drops to average $794 per month
  • Occupancy decreases to average 21.4%
  • Daily rates adjust to average $118

Seasonality Insights for Chula Vista

  • The Airbnb seasonality in Chula Vista shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
  • During the high season, the absolute peak month showcases Chula Vista's highest earning potential, with monthly revenues capable of climbing to $2,191, occupancy reaching a high of 73.8%, and ADRs peaking at $128.
  • Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $736, occupancy could drop to 20.3%, and ADRs may adjust down to $113.
  • Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Chula Vista.

Seasonal Strategies for Maximizing Profit

  • Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
  • Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
  • Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
  • Regularly analyze your own performance against these Chula Vista seasonality benchmarks and adjust your pricing and availability strategy accordingly.

Best Areas for Airbnb Investment in Chula Vista (2025)

Exploring the top neighborhoods for short-term rentals in Chula Vista? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.

Neighborhood / AreaWhy Host Here? (Target Guests & Appeal)Key Attractions & Landmarks
East Chula Vista
A family-friendly area with good schools and parks. Close to shopping and restaurants, appealing to families and long-term visitors.
Chula Vista Nature Center, Otay Ranch Town Center, Pepper Park, Chula Vista Community Park, The Living Coast Discovery Center
Otay Ranch
A newer, planned community with modern amenities and shopping. Attractive to families and professionals, with close access to major highways.
Otay Ranch Town Center, Civic Center Plaza, Wilderness Gardens, The Heritage Park
South Chula Vista
Located near the border, this area offers proximity to San Diego and a diverse community. Great for budget travelers and those seeking cultural experiences.
Chula Vista Marina, Silver Strand State Beach, Bayfront Park, The Chula Vista Center
Bonita
A suburban neighborhood known for its greenery and peaceful atmosphere. Appeals to those looking for a quieter stay close to the urban amenities of Chula Vista.
Bonita Golf Club, Sweetwater Regional Park, Chula Vista Nature Center
Chula Vista Bayfront
A waterfront area with upcoming developments and access to marine activities. Attractive for tourists looking for scenic views and outdoor activities.
Chula Vista Bayfront Park, Bayfront Park Pier, Waterfront Park, Marina View Park
Civic Center
The area around the Chula Vista Civic Center is vibrant and has cultural attractions. It's great for hosting guests interested in local events.
Chula Vista Public Library, Civic Center Plaza, The Museum of Contemporary Art San Diego
West Chula Vista
A diverse area with various cuisines and community events. This location is great for tourists looking to experience local life and culture.
Chula Vista Plaza, EastLake Country Club, Mille Fleurs
Hilltop
A hillside neighborhood with great views of the San Diego Bay and the hills. It's appealing for tourists looking for scenic stays.
Hilltop Park, Chula Vista Community Park, Tule Springs

Understanding Airbnb License Requirements & STR Laws in Chula Vista (2025)

While Chula Vista, Texas, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Chula Vista to ensure full compliance before hosting.

(Source: AirROI data, 2025, finding no licensed listings among those analyzed)

Top Performing Airbnb Properties in Chula Vista (2025)

Benchmark your potential! Explore examples of top-performing Airbnb properties in Chula Vistabased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.

The Stay @ 59 3bedroom 2 bath (Rated Best)

The Stay @ 59 3bedroom 2 bath (Rated Best)

Entire Place • 3 bedrooms

$30,763
Revenue
48.7%
Occupancy
$170.11
Daily Rate
Beautiful Casa Near Casino

Beautiful Casa Near Casino

Entire Place • 4 bedrooms

$25,085
Revenue
31.0%
Occupancy
$307.50
Daily Rate
Comfy 3BRHome for Casino Getaway

Comfy 3BRHome for Casino Getaway

Entire Place • 3 bedrooms

$19,304
Revenue
34.1%
Occupancy
$167.05
Daily Rate
M&R's

M&R's

Entire Place • 2 bedrooms

$12,728
Revenue
28.4%
Occupancy
$142.83
Daily Rate
Eagle Pass Casino Casita

Eagle Pass Casino Casita

Entire Place • 1 bedroom

$10,442
Revenue
57.7%
Occupancy
$65.52
Daily Rate
Lucky Stay Apt # 3

Lucky Stay Apt # 3

Entire Place • 1 bedroom

$9,819
Revenue
31.7%
Occupancy
$95.49
Daily Rate

Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.

Top Performing Airbnb Hosts in Chula Vista (2025)

Learn from the best! This table showcases top-performing Airbnb hosts in Chula Vista based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.

Host NamePropertiesGrossing RevenueStay ReviewsAvg Rating
David1$30,7631574.98/5.0
Daniel1$25,085105.00/5.0
Gustavo1$19,304594.93/5.0
Erik3$14,8082514.95/5.0
Juan1$12,728984.91/5.0
Rich1$10,4423054.96/5.0
Eloy1$9,819264.96/5.0
Emmanuel6$8,763434.88/5.0
Marisela1$6,56354.80/5.0
Jason1$6,310125.00/5.0

Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Chula Vista.

Dive Deeper: Advanced Chula Vista STR Market Data (2025)

Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Chula Vista. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.

Explore Advanced Metrics

Chula Vista Short-Term Rental Market Composition (2025): Property & Room Types

Room Type Distribution

Property Type Distribution

Market Composition Insights for Chula Vista

  • The Chula Vista Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 100% of the 20 active rentals. This indicates strong guest preference for privacy and space.
  • Looking at the property type distribution in Chula Vista, Apartment/Condo properties are the most common (50%), reflecting the local real estate landscape.
  • Houses represent a significant 35% portion, catering likely to families or larger groups.

Chula Vista Airbnb Room Capacity Analysis (2025): Bedroom Distribution

Distribution of Listings by Number of Bedrooms

Room Capacity Insights for Chula Vista

  • The dominant room capacity in Chula Vista is 1 bedroom listings, making up 60% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
  • Together, 1 bedroom and 2 bedrooms properties represent 80.0% of the active Airbnb listings in Chula Vista, indicating a high concentration in these sizes.
  • With over half the market (60%) consisting of studios or 1-bedroom units, Chula Vista is particularly well-suited for individuals or couples.

Chula Vista Vacation Rental Guest Capacity Trends (2025)

Distribution of Listings by Guest Capacity

Guest Capacity Insights for Chula Vista

  • The most common guest capacity trend in Chula Vista vacation rentals is listings accommodating 4 guests (35%). This suggests the primary traveler segment is likely small families or groups.
  • Properties designed for 4 guests and 3 guests dominate the Chula Vista STR market, accounting for 60.0% of listings.
  • 20.0% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Chula Vista.
  • On average, properties in Chula Vista are equipped to host 4.0 guests.

Chula Vista Airbnb Booking Patterns (2025): Available vs. Booked Days

Available Days Distribution

Booked Days Distribution

Booking Pattern Insights for Chula Vista

  • The most common availability pattern in Chula Vista falls within the 271-366 days range, representing 80% of listings. This suggests many properties have significant open periods on their calendars.
  • Approximately 100.0% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
  • For booked days, the 31-90 days range is most frequent in Chula Vista (45%), reflecting common guest stay durations or potential owner blocking patterns.

Chula Vista Airbnb Minimum Stay Requirements Analysis

Distribution of Listings by Minimum Night Requirement

1 Night (45%)

1 Night

9 listings

45% of total

2 Nights (50%)

2 Nights

10 listings

50% of total

30+ Nights (5%)

30+ Nights

1 listings

5% of total

Key Insights

  • The most prevalent minimum stay requirement in Chula Vista is 2 Nights, adopted by 50% of listings. This highlights the market's preference for shorter, flexible bookings.
  • A strong majority (95.0%) of the Chula Vista Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.

Recommendations

  • Align with the market by considering a 2 Nights minimum stay, as 50% of Chula Vista hosts use this setting.
  • Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Chula Vista.

Chula Vista Airbnb Cancellation Policy Trends Analysis (2025)

Flexible (10.5%)

Flexible

2 listings

10.5% of total

Moderate (36.8%)

Moderate

7 listings

36.8% of total

Firm (26.3%)

Firm

5 listings

26.3% of total

Strict (26.3%)

Strict

5 listings

26.3% of total

Cancellation Policy Insights for Chula Vista

  • The prevailing Airbnb cancellation policy trend in Chula Vista is Moderate, used by 36.8% of listings.
  • A majority (52.6%) of hosts in Chula Vista utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.

Recommendations for Hosts

  • Consider adopting a Moderate policy to align with the 36.8% market standard in Chula Vista.
  • Regularly review your cancellation policy against competitors and market demand shifts in Chula Vista.

Chula Vista STR Booking Lead Time Analysis (2025)

Average Booking Lead Time by Month

Booking Lead Time Insights for Chula Vista

  • The overall average booking lead time for vacation rentals in Chula Vista is 15 days.
  • Guests book furthest in advance for stays during December (average 39 days), likely coinciding with peak travel demand or local events.
  • The shortest booking windows occur for stays in August (average 6 days), indicating more last-minute travel plans during this time.
  • Seasonally, Winter (19 days avg.) sees the longest lead times, while Fall (14 days avg.) has the shortest, reflecting typical travel planning cycles.

Recommendations for Hosts

  • Use the overall average lead time (15 days) as a baseline for your pricing and availability strategy in Chula Vista.
  • For December stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 39 days out to capitalize on advance planning.
  • During August, focus on last-minute booking availability and promotions, as guests book with very short notice (6 days avg.).
  • Target marketing efforts for the Winter season well in advance (at least 19 days) to capture early planners.
  • Monitor your own booking lead times against these Chula Vista averages to identify opportunities for dynamic pricing adjustments.

Popular & Essential Airbnb Amenities in Chula Vista (2025)

Amenity Prevalence

Amenity Insights for Chula Vista

  • Essential amenities in Chula Vista that guests expect include: Heating, Kitchen, TV, Air conditioning, Wifi, Free parking on premises. Lacking these (any) could significantly impact bookings.
  • Popular amenities like Hot water, Iron, Smoke alarm are common but not universal. Offering these can provide a competitive edge.

Recommendations for Hosts

  • Ensure your listing includes all essential amenities for Chula Vista: Heating, Kitchen, TV, Air conditioning, Wifi, Free parking on premises.
  • Prioritize adding missing essentials: Free parking on premises.
  • Consider adding popular differentiators like Hot water or Iron to increase appeal.
  • Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
  • Regularly check competitor amenities in Chula Vista to stay competitive.

Chula Vista Airbnb Guest Demographics & Profile Analysis (2025)

Guest Origin: Domestic vs. International
Top 5 Cities of Origin
Top 5 Countries of Origin
Top 5 Languages Spoken
Guest Age Distribution (Birth Decade)

Guest Profile Summary for Chula Vista

  • The typical guest profile for Airbnb in Chula Vista consists of primarily domestic travelers (97%), often arriving from nearby San Antonio, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
  • Domestic travelers account for 96.5% of guests.
  • Key international markets include United States (96.5%) and Mexico (2.1%).
  • Top languages spoken are English (65.3%) followed by Spanish (30.6%).
  • A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.

Recommendations for Hosts

  • Target domestic marketing efforts towards travelers from San Antonio and Laredo.
  • Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
  • Highlight unique local experiences or amenities relevant to the primary guest profile.
  • Consider seasonal promotions aligned with peak travel times for key origin markets.

Nearby Short-Term Rental Market Comparison

How does the Chula Vista Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.

MarketActive PropertiesMonthly RevenueDaily RateAvg. Occupancy
Leakey80$2,119$292.1632%
Concan248$2,097$385.2425%
Tarpley10$1,625$231.0535%
Hondo20$1,447$177.8734%
Uvalde82$1,414$254.2930%
Vanderpool30$1,412$262.9627%
Bandera196$1,216$195.1927%
Laredo243$1,180$130.3343%
Center Point59$1,174$179.3929%
Sabinal14$1,135$297.3723%

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