Denison Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Texas, United States
Is Airbnb profitable in Denison in 2025? Explore comprehensive Airbnb analytics for Denison, Texas, United States to uncover income potential. This 2025 STR market report for Denison, based on AirROI data from August 2024 to July 2025, reveals key trends in the niche market of 125 active listings.
Whether you're considering an Airbnb investment in Denison, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Denison Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Denison Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Denison (2025)
Understanding the monthly revenue variations for Airbnb listings in Denison is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Denison is typically July, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Denison across different performance tiers:
- Best-in-class properties (Top 10%) achieve $3,937+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $2,722 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,735 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $810, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Denison
Denison Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Denison STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while February experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Denison:
- Best-in-class properties (Top 10%) achieve 77%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 59% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 36%.
- Entry-level properties (Bottom 25%) average 18% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Denison
Average Daily Rate (ADR) Airbnb Trends in Denison (2025)
Effective short term rental pricing strategy in Denison involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Denison typically peaks in June and dips lowest during February. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $243+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $181 or more.
- Typical properties (Median) charge around $141 per night.
- Entry-level properties (Bottom 25%) earn around $111 per night.
Average Daily Rate (ADR) Trend by Month in Denison
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Airbnb Seasonality Analysis & Trends in Denison (2025)
Peak Season (July, May, June)
- Revenue averages $2,545 per month
- Occupancy rates average 40.0%
- Daily rates average $192
Shoulder Season
- Revenue averages $2,098 per month
- Occupancy maintains around 42.2%
- Daily rates hold near $158
Low Season (January, February, November)
- Revenue drops to average $1,627 per month
- Occupancy decreases to average 35.9%
- Daily rates adjust to average $150
Seasonality Insights for Denison
- The Airbnb seasonality in Denison shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Denison's highest earning potential, with monthly revenues capable of climbing to $2,569, occupancy reaching a high of 44.5%, and ADRs peaking at $197.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,412, occupancy could drop to 32.6%, and ADRs may adjust down to $146.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Denison.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Denison seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Denison (2025)
Exploring the top neighborhoods for short-term rentals in Denison? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Downtown Denison | The heart of Denison with local shops, dining, and historical sites. Ideal for guests wanting to experience the local culture and community vibes. | Denison Arts & Culture, Grayson County Frontier Village, Downtown historic buildings, Local cafes and shops |
| Lake Texoma | A popular destination for outdoor enthusiasts and families. Offers access to lake activities such as boating, fishing, and hiking. | Lake Texoma State Park, Highport Marina, Texas Star Lake, Fishing and boating spots |
| North Denison | A growing area with family-friendly neighborhoods, parks, and easy access to schools. Attractive to long-term stays for families. | Denison City Parks, Playgrounds, Community events |
| South Denison | A quieter neighborhood that offers a comfortable stay, ideal for guests looking for a relaxing environment away from the hustle and bustle. | Local restaurants, Parks, Scenic neighborhoods |
| Historic District | Rich in history with beautiful architecture and heritage sites. Attracts tourists interested in history and culture. | The Eisenhower Birthplace, Historic homes, Museums, Walking tours |
| Shopping District | Features a mix of shops and restaurants that attract shoppers and foodies. Great for guests who want a comprehensive shopping experience. | Local boutiques, Restaurants, Grocery stores |
| Grayson County | Offers a wider rural atmosphere with access to nature and outdoor activities, attracting guests looking for adventure and relaxation. | Nature trails, Campgrounds, Wildlife watching |
| Denison Arts District | Emerging area known for its artistic community, local art shows, and cultural events. Perfect for guests interested in the arts. | Galleries, Theater shows, Art festivals |
Understanding Airbnb License Requirements & STR Laws in Denison (2025)
While Denison, Texas, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Denison to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Denison (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Denisonbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Historical Mansion ~ The Braun Manor
Entire Place • 8 bedrooms
The Rooftop - Modern Luxury at the Lake!
Entire Place • 4 bedrooms
Lakefront Living on Lake Texoma
Entire Place • 3 bedrooms
Fire Pit + Sauna: Spacious Lake Texoma Retreat!
Entire Place • 4 bedrooms
HistoricLuxury Manor on 17 Acres, KING bed
Entire Place • 4 bedrooms
Doc's Holliday Inn
Entire Place • 3 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Denison (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Denison based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Erica & Sharles | 9 | $204,881 | 217 | 4.90/5.0 |
| Justin | 11 | $193,606 | 1270 | 4.96/5.0 |
| Robin | 1 | $127,612 | 22 | 4.91/5.0 |
| Evolve | 2 | $91,838 | 41 | 4.82/5.0 |
| BCB Marina | 9 | $90,111 | 13 | Not Rated |
| Aravind | 3 | $72,269 | 211 | 4.88/5.0 |
| Rebeca | 3 | $63,528 | 135 | 4.89/5.0 |
| Great Escapes Vacation Getaway | 1 | $61,757 | 65 | 4.94/5.0 |
| Whitney | 1 | $58,001 | 37 | 5.00/5.0 |
| Victor Hugo | 3 | $55,568 | 100 | 4.74/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Denison.
Dive Deeper: Advanced Denison STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Denison. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsDenison Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Denison
- The Denison Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 97.6% of the 125 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Denison, House properties are the most common (70.4%), reflecting the local real estate landscape.
- Houses represent a significant 70.4% portion, catering likely to families or larger groups.
- Smaller segments like apartment/condo, hotel/boutique, others, unique stays (combined 15.2%) offer potential for unique stay experiences.
Denison Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Denison
- The dominant room capacity in Denison is 3 bedrooms listings, making up 35.2% of the market. This suggests a strong demand for properties suitable for families or small groups.
- Together, 3 bedrooms and 2 bedrooms properties represent 66.4% of the active Airbnb listings in Denison, indicating a high concentration in these sizes.
- A significant 48.0% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Denison.
Denison Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Denison
- The most common guest capacity trend in Denison vacation rentals is listings accommodating 6 guests (31.2%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 6 guests and 8+ guests dominate the Denison STR market, accounting for 56.8% of listings.
- 60.8% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Denison.
- On average, properties in Denison are equipped to host 5.5 guests.
Denison Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Denison
- The most common availability pattern in Denison falls within the 271-366 days range, representing 45.6% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 86.4% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Denison (41.6%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 14.4% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Denison Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
22 listings
17.9% of total
2 Nights
71 listings
57.7% of total
3 Nights
1 listings
0.8% of total
7-29 Nights
5 listings
4.1% of total
30+ Nights
24 listings
19.5% of total
Key Insights
- The most prevalent minimum stay requirement in Denison is 2 Nights, adopted by 57.7% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (75.6%) of the Denison Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (19.5%) caters to monthly stays (30+ nights) in Denison, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 57.7% of Denison hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 17.9% currently do.
- A 2-night minimum appears standard (57.7%). Consider this for weekends or peak periods.
- Explore offering discounts for stays of 30+ nights to attract the 19.5% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Denison.
Denison Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 30 Days
1 listings
0.8% of total
Super Strict 60 Days
1 listings
0.8% of total
Flexible
31 listings
25.2% of total
Moderate
49 listings
39.8% of total
Firm
22 listings
17.9% of total
Strict
19 listings
15.4% of total
Cancellation Policy Insights for Denison
- The prevailing Airbnb cancellation policy trend in Denison is Moderate, used by 39.8% of listings.
- There's a relatively balanced mix between guest-friendly (65.0%) and stricter (33.3%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 39.8% market standard in Denison.
- Regularly review your cancellation policy against competitors and market demand shifts in Denison.
Denison STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Denison
- The overall average booking lead time for vacation rentals in Denison is 20 days.
- Guests book furthest in advance for stays during June (average 28 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in January (average 11 days), indicating more last-minute travel plans during this time.
- Seasonally, Fall (23 days avg.) sees the longest lead times, while Winter (15 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (20 days) as a baseline for your pricing and availability strategy in Denison.
- During January, focus on last-minute booking availability and promotions, as guests book with very short notice (11 days avg.).
- Target marketing efforts for the Fall season well in advance (at least 23 days) to capture early planners.
- Monitor your own booking lead times against these Denison averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Denison (2025)
Amenity Prevalence
Amenity Insights for Denison
- Essential amenities in Denison that guests expect include: Air conditioning, Free parking on premises, Heating, Smoke alarm, TV, Hot water. Lacking these (any) could significantly impact bookings.
- Popular amenities like Kitchen, Refrigerator, Dishes and silverware are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Denison: Air conditioning, Free parking on premises, Heating, Smoke alarm, TV, Hot water.
- Prioritize adding missing essentials: Air conditioning, Free parking on premises, Heating, Smoke alarm, TV, Hot water.
- Consider adding popular differentiators like Kitchen or Refrigerator to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Denison to stay competitive.
Denison Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Denison
- The typical guest profile for Airbnb in Denison consists of primarily domestic travelers (98%), often arriving from nearby Dallas, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 98.4% of guests.
- Key international markets include United States (98.4%) and Canada (0.5%).
- Top languages spoken are English (77.2%) followed by Spanish (16.8%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Dallas and Houston.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Denison Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Star Harbor | 12 | $5,384 | $650.10 | 36% |
| Valley View | 26 | $4,543 | $450.01 | 40% |
| Highland Village | 15 | $3,987 | $324.64 | 53% |
| Anna | 21 | $3,836 | $282.97 | 43% |
| DeSoto | 35 | $3,593 | $278.14 | 44% |
| Wilburton | 18 | $3,431 | $277.91 | 37% |
| Kennedale | 10 | $3,378 | $370.53 | 41% |
| Azle | 60 | $3,317 | $303.00 | 40% |
| Flower Mound | 85 | $3,301 | $289.33 | 47% |
| Sanger | 17 | $3,226 | $267.34 | 45% |