Gilmer Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Texas, United States
Is Airbnb profitable in Gilmer in 2025? Explore comprehensive Airbnb analytics for Gilmer, Texas, United States to uncover income potential. This 2025 STR market report for Gilmer, based on AirROI data from June 2024 to May 2025, reveals key trends in the niche market of 22 active listings.
Whether you're considering an Airbnb investment in Gilmer, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Gilmer Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Gilmer Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Gilmer (2025)
Understanding the monthly revenue variations for Airbnb listings in Gilmer is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Gilmer is typically October, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Gilmer across different performance tiers:
- Best-in-class properties (Top 10%) achieve $2,711+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $2,015 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,269 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $837, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Gilmer
Gilmer Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Gilmer STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Octobersees the highest demand (peak season occupancy), while February experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Gilmer:
- Best-in-class properties (Top 10%) achieve 66%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 53% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 37%.
- Entry-level properties (Bottom 25%) average 24% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Gilmer
Average Daily Rate (ADR) Airbnb Trends in Gilmer (2025)
Effective short term rental pricing strategy in Gilmer involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Gilmer typically peaks in May and dips lowest during December. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $182+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $150 or more.
- Typical properties (Median) charge around $115 per night.
- Entry-level properties (Bottom 25%) earn around $94 per night.
Average Daily Rate (ADR) Trend by Month in Gilmer
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Airbnb Seasonality Analysis & Trends in Gilmer (2025)
Peak Season (October, July, August)
- Revenue averages $1,764 per month
- Occupancy rates average 45.7%
- Daily rates average $124
Shoulder Season
- Revenue averages $1,503 per month
- Occupancy maintains around 41.3%
- Daily rates hold near $128
Low Season (January, February, April)
- Revenue drops to average $1,229 per month
- Occupancy decreases to average 29.7%
- Daily rates adjust to average $132
Seasonality Insights for Gilmer
- The Airbnb seasonality in Gilmer shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Gilmer's highest earning potential, with monthly revenues capable of climbing to $1,943, occupancy reaching a high of 56.4%, and ADRs peaking at $143.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,173, occupancy could drop to 28.7%, and ADRs may adjust down to $123.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Gilmer.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Gilmer seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Gilmer (2025)
Exploring the top neighborhoods for short-term rentals in Gilmer? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Downtown Gilmer | The heart of Gilmer, Downtown is known for its charming square, local shops, and community events. It's ideal for those looking to experience local culture and history. | Upshur County Historical Museum, Gilmer Civic Center, Local dining and shopping options, Annual events and festivals, Nearby Lake Gilmer for outdoor activities |
| Lake Gilmer | A scenic area offering recreational activities such as fishing, boating, and picnicking. Great for visitors looking to relax and enjoy nature. | Lake Gilmer Park, Fishing and boating opportunities, Picnic areas, Nature trails, Camping sites |
| Gilmer's Historic District | Home to many historical homes and buildings, the historic district attracts visitors interested in Texas history and heritage, making it a unique place to stay. | Historic homes, Downtown walking tours, Local art galleries, Unique shops and boutiques, Community events |
| Piney Woods | Surrounding Gilmer, the Piney Woods offer beautiful natural scenery and outdoor activities. Ideal for nature lovers and those seeking tranquility. | Hiking trails, Wildlife watching, Nature photography, Scenic drives, Camping |
| Jefferson | A nearby historic town known for its charming streets and antique shops. It draws visitors interested in history and small-town charm, making it a good option for weekend getaways. | Historic Jefferson, Riverboat tours, Antique shopping, Local eateries, Caddo Lake State Park |
| Gladewater | Just a short drive from Gilmer, Gladewater is known for its antique stores and a quaint downtown area. It appeals to visitors looking for unique items and local culture. | Gladewater Museum, Antique District, Parks and recreational areas, Lake Gladewater, Community events |
| Mount Pleasant | Another nearby city that offers shopping, dining, and local events. It's a convenient location for those looking for more urban amenities while being close to Gilmer. | Local parks, Shopping centers, Restaurants, Annual festivals and events, Mount Pleasant Historic District |
| Lakeside Estates | A peaceful residential area near Lake Gilmer with beautiful views, perfect for those who prefer a quiet and scenic environment while still being close to town. | Lake views, Nature trails, Family-friendly parks, Community activities, Tranquil atmosphere |
Understanding Airbnb License Requirements & STR Laws in Gilmer (2025)
While Gilmer, Texas, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Gilmer to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Gilmer (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Gilmerbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Willow’s Cabin - A Cozy Little Cabin Nestled In The Woods
Entire Place • 1 bedroom
![Unwind at Heyland [Highland] in the Pines](https://a0.muscache.com/im/pictures/miso/Hosting-966011140422393614/original/06c02775-f6a8-440c-8c11-9d5566f66420.jpeg?im_w=480&im_format=avif)
Unwind at Heyland [Highland] in the Pines
Entire Place • 2 bedrooms
Barnwell Mountain Cabins Cabin #1
Entire Place • 1 bedroom
Beautiful Luxury RV in country setting
Entire Place • 1 bedroom
Cherokee Trace Train Car Glamping *with HOT TUB*
Entire Place • 1 bedroom
Relaxing Hilltop Farm House
Entire Place • 3 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Gilmer (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Gilmer based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Michael | 10 | $118,163 | 389 | 4.86/5.0 |
| Mitsy | 1 | $33,122 | 219 | 4.99/5.0 |
| Kimberly | 1 | $25,936 | 6 | 5.00/5.0 |
| Marie | 1 | $20,039 | 68 | 5.00/5.0 |
| Kaitlin | 1 | $18,453 | 131 | 4.95/5.0 |
| Clint And Starr | 1 | $17,007 | 44 | 5.00/5.0 |
| Caren | 1 | $13,023 | 57 | 5.00/5.0 |
| Devon Allan | 1 | $11,208 | 4 | 5.00/5.0 |
| Robert | 1 | $10,978 | 17 | 4.94/5.0 |
| Donna | 1 | $10,524 | 86 | 5.00/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Gilmer.
Dive Deeper: Advanced Gilmer STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Gilmer. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsGilmer Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Gilmer
- The Gilmer Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 100% of the 22 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Gilmer, Outdoor/Unique properties are the most common (68.2%), reflecting the local real estate landscape.
- Houses represent a significant 27.3% portion, catering likely to families or larger groups.
- Smaller segments like others (combined 4.5%) offer potential for unique stay experiences.
Gilmer Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Gilmer
- The dominant room capacity in Gilmer is 1 bedroom listings, making up 72.7% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 86.3% of the active Airbnb listings in Gilmer, indicating a high concentration in these sizes.
- With over half the market (72.7%) consisting of studios or 1-bedroom units, Gilmer is particularly well-suited for individuals or couples.
Gilmer Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Gilmer
- The most common guest capacity trend in Gilmer vacation rentals is listings accommodating 6 guests (31.8%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 6 guests and 5 guests dominate the Gilmer STR market, accounting for 50.0% of listings.
- 40.9% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Gilmer.
- On average, properties in Gilmer are equipped to host 4.8 guests.
Gilmer Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Gilmer
- The most common availability pattern in Gilmer falls within the 181-270 days range, representing 45.5% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 86.4% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Gilmer (45.5%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 13.6% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Gilmer Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
15 listings
68.2% of total
2 Nights
4 listings
18.2% of total
3 Nights
1 listings
4.5% of total
30+ Nights
2 listings
9.1% of total
Key Insights
- The most prevalent minimum stay requirement in Gilmer is 1 Night, adopted by 68.2% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (86.4%) of the Gilmer Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 68.2% of Gilmer hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 9.1% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Gilmer.
Gilmer Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
3 listings
14.3% of total
Moderate
4 listings
19% of total
Firm
1 listings
4.8% of total
Strict
13 listings
61.9% of total
Cancellation Policy Insights for Gilmer
- The prevailing Airbnb cancellation policy trend in Gilmer is Strict, used by 61.9% of listings.
- A majority (66.7%) of hosts in Gilmer utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Strict policy to align with the 61.9% market standard in Gilmer.
- With 61.9% using Strict terms, this is a viable option in Gilmer, particularly for high-value properties or during peak demand periods.
- Regularly review your cancellation policy against competitors and market demand shifts in Gilmer.
Gilmer STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Gilmer
- The overall average booking lead time for vacation rentals in Gilmer is 30 days.
- Guests book furthest in advance for stays during October (average 54 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in July (average 17 days), indicating more last-minute travel plans during this time.
- Seasonally, Spring (38 days avg.) sees the longest lead times, while Summer (23 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (30 days) as a baseline for your pricing and availability strategy in Gilmer.
- For October stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 54 days out to capitalize on advance planning.
- Target marketing efforts for the Spring season well in advance (at least 38 days) to capture early planners.
- Monitor your own booking lead times against these Gilmer averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Gilmer (2025)
Amenity Prevalence
Amenity Insights for Gilmer
- Essential amenities in Gilmer that guests expect include: Air conditioning, Smoke alarm, Free parking on premises, Heating, Dishes and silverware, Coffee maker, Bed linens. Lacking these (any) could significantly impact bookings.
- Popular amenities like Microwave, Kitchen, TV are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Gilmer: Air conditioning, Smoke alarm, Free parking on premises, Heating, Dishes and silverware, Coffee maker, Bed linens.
- Prioritize adding missing essentials: Heating, Dishes and silverware, Coffee maker, Bed linens.
- Consider adding popular differentiators like Microwave or Kitchen to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Gilmer to stay competitive.
Gilmer Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Gilmer
- The typical guest profile for Airbnb in Gilmer consists of primarily domestic travelers (100%), often arriving from nearby Dallas, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 100.0% of guests.
- Top languages spoken are English (83.2%) followed by Spanish (12.4%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Dallas and Houston.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Gilmer Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Milam | 12 | $2,798 | $296.65 | 41% |
| Bullard | 30 | $2,469 | $202.17 | 46% |
| Benton | 17 | $2,412 | $232.53 | 45% |
| Edgewood | 12 | $2,383 | $192.29 | 43% |
| Holly Lake Ranch | 13 | $2,368 | $312.63 | 42% |
| Pittsburg | 36 | $2,241 | $231.62 | 34% |
| Frankston | 22 | $2,230 | $223.01 | 41% |
| Berryville | 14 | $2,206 | $253.83 | 37% |
| Grapeland | 10 | $2,203 | $283.76 | 38% |
| Natchitoches | 68 | $2,182 | $290.21 | 33% |