Jasper Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Texas, United States
Is Airbnb profitable in Jasper in 2025? Explore comprehensive Airbnb analytics for Jasper, Texas, United States to uncover income potential. This 2025 STR market report for Jasper, based on AirROI data from June 2024 to May 2025, reveals key trends in the niche market of 23 active listings.
Whether you're considering an Airbnb investment in Jasper, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Jasper Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Jasper Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Jasper (2025)
Understanding the monthly revenue variations for Airbnb listings in Jasper is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Jasper is typically March, while September often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Jasper across different performance tiers:
- Best-in-class properties (Top 10%) achieve $3,469+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $1,829 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $923 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $494, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Jasper
Jasper Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Jasper STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Marchsees the highest demand (peak season occupancy), while August experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Jasper:
- Best-in-class properties (Top 10%) achieve 55%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 34% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 21%.
- Entry-level properties (Bottom 25%) average 10% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Jasper
Average Daily Rate (ADR) Airbnb Trends in Jasper (2025)
Effective short term rental pricing strategy in Jasper involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Jasper typically peaks in May and dips lowest during January. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $402+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $211 or more.
- Typical properties (Median) charge around $144 per night.
- Entry-level properties (Bottom 25%) earn around $107 per night.
Average Daily Rate (ADR) Trend by Month in Jasper
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Airbnb Seasonality Analysis & Trends in Jasper (2025)
Peak Season (March, April, June)
- Revenue averages $1,812 per month
- Occupancy rates average 28.9%
- Daily rates average $200
Shoulder Season
- Revenue averages $1,368 per month
- Occupancy maintains around 24.3%
- Daily rates hold near $201
Low Season (September, October, November)
- Revenue drops to average $991 per month
- Occupancy decreases to average 22.6%
- Daily rates adjust to average $199
Seasonality Insights for Jasper
- The Airbnb seasonality in Jasper shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Jasper's highest earning potential, with monthly revenues capable of climbing to $2,096, occupancy reaching a high of 36.2%, and ADRs peaking at $208.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $903, occupancy could drop to 20.2%, and ADRs may adjust down to $195.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Jasper.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Jasper seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Jasper (2025)
Exploring the top neighborhoods for short-term rentals in Jasper? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Lake Jasper | A tranquil area surrounded by beautiful nature and outdoor activities. Ideal for guests looking to escape city life and enjoy fishing, hiking, and relaxing by the water. | Lake Jasper, Jasper County Historical Museum, Mary Allen College, Lake Sam Rayburn, Angelina National Forest |
| Downtown Jasper | The heart of Jasper with local shops, restaurants, and cultural attractions. Attracts guests wanting a taste of small-town Texas charm and local culture. | Jasper County Courthouse, Jasper Arts and Cultural Center, local dining spots, local boutiques, community events |
| Jasper National Forest | An excellent area for nature lovers and those seeking adventure. Provides access to hiking, camping, and exploring the great outdoors. | National forest trails, wildlife viewing, fishing spots, camping areas, scenic overlooks |
| Sam Rayburn Reservoir | A prominent water recreation area known for fishing, swimming, and boating. Great for families and outdoor enthusiasts looking for water activities. | Sam Rayburn Reservoir, boat ramps, swimming areas, picnic spots, campgrounds |
| Woodville | A nearby town that offers a quaint, small-town experience and access to various parks and natural attractions. | Woodville Historic Courthouse, local parks, nature trails, antiques shopping, community festivals |
| Angelina River | A scenic area along the river perfect for those seeking a peaceful retreat and outdoor activities like kayaking and fishing. | Angelina River, river trails, picnic areas, wildlife watching, fishing spots |
| Neches River | An outdoor lover's paradise with a focus on river activities. Ideal for guests looking for adventure in nature while being close to the town's amenities. | Neches River, kayaking spots, hiking trails, campground access, local fishing areas |
| Jasper County Park | A family-friendly park that hosts community events and provides recreational activities. A good spot for families looking for outdoor fun. | playgrounds, walking trails, picnic areas, sports facilities, community events |
Understanding Airbnb License Requirements & STR Laws in Jasper (2025)
While Jasper, Texas, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Jasper to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 4% licensed listings)
Top Performing Airbnb Properties in Jasper (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Jasperbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Rustic waterfront cabin
Entire Place • 3 bedrooms
The Rutledge Retreat
Private Room • 1 bedroom
Wooded Bliss at Lake Sam Rayburn
Entire Place • 7 bedrooms
The "Bell House" Historic Downtown Jasper
Entire Place • 4 bedrooms
The Jasper Cottage
Entire Place • 1 bedroom
Rivers Edge Cabin
Entire Place • 3 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Jasper (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Jasper based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Rhonda | 3 | $53,150 | 9 | 5.00/5.0 |
| Host #484391010 | 1 | $31,032 | 0 | N/A/5.0 |
| Stacy | 2 | $27,997 | 5 | 5.00/5.0 |
| Mitch | 1 | $22,137 | 50 | 4.86/5.0 |
| Tina | 2 | $18,236 | 91 | 4.92/5.0 |
| Denise | 4 | $18,199 | 232 | 4.76/5.0 |
| Hannah | 1 | $17,249 | 137 | 4.89/5.0 |
| Justin | 1 | $15,438 | 30 | 5.00/5.0 |
| Natasha & James | 1 | $13,604 | 12 | 4.83/5.0 |
| Karla | 1 | $11,168 | 14 | 4.79/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Jasper.
Dive Deeper: Advanced Jasper STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Jasper. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsJasper Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Jasper
- The Jasper Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 91.3% of the 23 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Jasper, Outdoor/Unique properties are the most common (47.8%), reflecting the local real estate landscape.
- Houses represent a significant 47.8% portion, catering likely to families or larger groups.
- Smaller segments like hotel/boutique (combined 4.3%) offer potential for unique stay experiences.
Jasper Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Jasper
- The dominant room capacity in Jasper is 1 bedroom listings, making up 39.1% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 65.2% of the active Airbnb listings in Jasper, indicating a high concentration in these sizes.
- A significant 34.7% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Jasper.
Jasper Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Jasper
- The most common guest capacity trend in Jasper vacation rentals is listings accommodating 8+ guests (30.4%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 4 guests dominate the Jasper STR market, accounting for 56.5% of listings.
- 56.5% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Jasper.
- On average, properties in Jasper are equipped to host 5.5 guests.
Jasper Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Jasper
- The most common availability pattern in Jasper falls within the 271-366 days range, representing 82.6% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 100.0% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Jasper (56.5%), reflecting common guest stay durations or potential owner blocking patterns.
Jasper Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
13 listings
56.5% of total
2 Nights
6 listings
26.1% of total
3 Nights
2 listings
8.7% of total
30+ Nights
2 listings
8.7% of total
Key Insights
- The most prevalent minimum stay requirement in Jasper is 1 Night, adopted by 56.5% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (82.6%) of the Jasper Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 56.5% of Jasper hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 8.7% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Jasper.
Jasper Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
3 listings
16.7% of total
Moderate
3 listings
16.7% of total
Firm
5 listings
27.8% of total
Strict
7 listings
38.9% of total
Cancellation Policy Insights for Jasper
- The prevailing Airbnb cancellation policy trend in Jasper is Strict, used by 38.9% of listings.
- A majority (66.7%) of hosts in Jasper utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Strict policy to align with the 38.9% market standard in Jasper.
- With 38.9% using Strict terms, this is a viable option in Jasper, particularly for high-value properties or during peak demand periods.
- Regularly review your cancellation policy against competitors and market demand shifts in Jasper.
Jasper STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Jasper
- The overall average booking lead time for vacation rentals in Jasper is 23 days.
- Guests book furthest in advance for stays during October (average 63 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in November (average 8 days), indicating more last-minute travel plans during this time.
- Seasonally, Fall (39 days avg.) sees the longest lead times, while Winter (21 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (23 days) as a baseline for your pricing and availability strategy in Jasper.
- For October stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 63 days out to capitalize on advance planning.
- During November, focus on last-minute booking availability and promotions, as guests book with very short notice (8 days avg.).
- Target marketing efforts for the Fall season well in advance (at least 39 days) to capture early planners.
- Monitor your own booking lead times against these Jasper averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Jasper (2025)
Amenity Prevalence
Amenity Insights for Jasper
- Essential amenities in Jasper that guests expect include: TV, Free parking on premises, Air conditioning, Hot water. Lacking these (any) could significantly impact bookings.
- Popular amenities like Heating, Kitchen, Smoke alarm are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Jasper: TV, Free parking on premises, Air conditioning, Hot water.
- Prioritize adding missing essentials: Hot water.
- Consider adding popular differentiators like Heating or Kitchen to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Jasper to stay competitive.
Jasper Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Jasper
- The typical guest profile for Airbnb in Jasper consists of primarily domestic travelers (99%), often arriving from nearby Houston, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 98.8% of guests.
- Key international markets include United States (98.8%) and Mexico (1.2%).
- Top languages spoken are English (82.4%) followed by Spanish (17.6%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Houston and Dallas.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Jasper Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Fairfield | 12 | $3,676 | $325.72 | 45% |
| Waller | 17 | $2,921 | $308.55 | 44% |
| Milam | 12 | $2,798 | $296.65 | 41% |
| Shenandoah | 14 | $2,709 | $211.31 | 58% |
| Bullard | 30 | $2,469 | $202.17 | 46% |
| Benton | 17 | $2,412 | $232.53 | 45% |
| Edgewood | 12 | $2,383 | $192.29 | 43% |
| The Woodlands | 213 | $2,379 | $224.62 | 49% |
| Holly Lake Ranch | 13 | $2,368 | $312.63 | 42% |
| Oak Ridge North | 10 | $2,347 | $231.70 | 45% |