Lorena Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Texas, United States
Is Airbnb profitable in Lorena in 2025? Explore comprehensive Airbnb analytics for Lorena, Texas, United States to uncover income potential. This 2025 STR market report for Lorena, based on AirROI data from August 2024 to July 2025, reveals key trends in the niche market of 19 active listings.
Whether you're considering an Airbnb investment in Lorena, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Lorena Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Lorena Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Lorena (2025)
Understanding the monthly revenue variations for Airbnb listings in Lorena is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Lorena is typically December, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Lorena across different performance tiers:
- Best-in-class properties (Top 10%) achieve $4,942+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $2,534 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,518 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $876, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Lorena
Lorena Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Lorena STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Marchsees the highest demand (peak season occupancy), while February experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Lorena:
- Best-in-class properties (Top 10%) achieve 73%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 59% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 41%.
- Entry-level properties (Bottom 25%) average 26% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Lorena
Average Daily Rate (ADR) Airbnb Trends in Lorena (2025)
Effective short term rental pricing strategy in Lorena involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Lorena typically peaks in June and dips lowest during April. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $342+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $200 or more.
- Typical properties (Median) charge around $116 per night.
- Entry-level properties (Bottom 25%) earn around $97 per night.
Average Daily Rate (ADR) Trend by Month in Lorena
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Airbnb Seasonality Analysis & Trends in Lorena (2025)
Peak Season (December, June, May)
- Revenue averages $2,680 per month
- Occupancy rates average 46.4%
- Daily rates average $191
Shoulder Season
- Revenue averages $2,191 per month
- Occupancy maintains around 44.1%
- Daily rates hold near $186
Low Season (February, April, October)
- Revenue drops to average $1,787 per month
- Occupancy decreases to average 37.8%
- Daily rates adjust to average $185
Seasonality Insights for Lorena
- The Airbnb seasonality in Lorena shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Lorena's highest earning potential, with monthly revenues capable of climbing to $3,098, occupancy reaching a high of 51.6%, and ADRs peaking at $194.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,699, occupancy could drop to 36.7%, and ADRs may adjust down to $174.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Lorena.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Lorena seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Lorena (2025)
Exploring the top neighborhoods for short-term rentals in Lorena? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Downtown Lorena | The heart of the town with charming small-town vibes and proximity to restaurants and shops. A great location for guests who want local experiences and easy access to the community. | Parks and recreation areas, Local restaurants, Shops and boutiques |
| Lake Waco | A popular spot for outdoor enthusiasts looking for lakeside activities such as fishing, boating, and picnicking. Ideal for guests seeking nature and recreation. | Lake Waco Marina, Public parks, Fishing spots, Boat rentals |
| Cedar Ridge | A residential neighborhood known for its peaceful environment and family-friendly atmosphere. Great for families and long-term stays. | Local parks, Schools, Community centers |
| Waco | Nearby Waco offers a plethora of attractions, making it beneficial for guests interested in exploring more than Lorena. A perfect base for travelers visiting attractions in the greater Waco area. | Magnolia Market at the Silos, Dr. Pepper Museum, Baylor University, Waco Mammoth National Monument |
| Lorena Sports Park | Home to various sports facilities and events, ideal for guests attending sports tournaments or family activities. | Baseball fields, Soccer fields, Playgrounds |
| Lorena Historical District | Rich in history and charm, this area appeals to guests interested in local history and culture. A unique experience for history buffs. | Historic homes, Local museums, Guided history tours |
| Nearby Hillsboro | A short drive away, Hillsboro offers additional amenities and attractions, attracting guests looking to explore beyond Lorena. | Hillsboro Historic District, Local shops and restaurants, Community events and festivals |
| Local Vineyards | The vineyards surrounding Lorena provide a unique experience for wine enthusiasts, making it attractive for guests looking for winery tours and tastings. | Vineyard tours, Wine tastings, Scenic views |
Understanding Airbnb License Requirements & STR Laws in Lorena (2025)
While Lorena, Texas, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Lorena to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Lorena (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Lorenabased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Beautiful Ranch Home Retreat w/ Pool & Barn!
Entire Place • 6 bedrooms
The Levi Gin - Luxury Vintage Retreat
Entire Place • 4 bedrooms
The Iron Horse. 3 BR/2 bath home on 2 acres
Entire Place • 3 bedrooms
'Starlite Ranch' 2 Acres w/ Views ~ 18 Mi to Waco
Entire Place • 3 bedrooms
Beautiful and Relaxing Ranch Retreat- NEW POOL!
Entire Place • 5 bedrooms
Convenient Country Retreat (12 miles to downtown)
Entire Place • 1 bedroom
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Lorena (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Lorena based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Rachel | 2 | $124,742 | 85 | 4.96/5.0 |
| Evolve | 2 | $47,806 | 53 | 4.71/5.0 |
| D&L Vacation Rentals | 1 | $47,330 | 38 | 4.95/5.0 |
| Elizabeth | 1 | $32,044 | 45 | 4.98/5.0 |
| Dache | 1 | $23,035 | 139 | 4.94/5.0 |
| Glenyss | 1 | $20,308 | 73 | 5.00/5.0 |
| Lili | 1 | $20,201 | 14 | 5.00/5.0 |
| April | 1 | $13,939 | 29 | 4.90/5.0 |
| Lisa | 1 | $13,380 | 407 | 4.98/5.0 |
| Kristen | 1 | $12,172 | 309 | 4.81/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Lorena.
Dive Deeper: Advanced Lorena STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Lorena. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsLorena Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Lorena
- The Lorena Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 89.5% of the 19 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Lorena, House properties are the most common (42.1%), reflecting the local real estate landscape.
- Houses represent a significant 42.1% portion, catering likely to families or larger groups.
- The presence of 26.3% Hotel/Boutique listings indicates integration with traditional hospitality.
Lorena Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Lorena
- The dominant room capacity in Lorena is 1 bedroom listings, making up 57.9% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 3 bedrooms properties represent 68.4% of the active Airbnb listings in Lorena, indicating a high concentration in these sizes.
- With over half the market (57.9%) consisting of studios or 1-bedroom units, Lorena is particularly well-suited for individuals or couples.
- A significant 26.3% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Lorena.
Lorena Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Lorena
- The most common guest capacity trend in Lorena vacation rentals is listings accommodating 2 guests (26.3%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 4 guests dominate the Lorena STR market, accounting for 47.4% of listings.
- 31.6% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Lorena.
- On average, properties in Lorena are equipped to host 4.2 guests.
Lorena Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Lorena
- The most common availability pattern in Lorena falls within the 181-270 days range, representing 36.8% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 73.6% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Lorena (47.4%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 26.3% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Lorena Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
8 listings
44.4% of total
2 Nights
3 listings
16.7% of total
3 Nights
1 listings
5.6% of total
4-6 Nights
1 listings
5.6% of total
7-29 Nights
2 listings
11.1% of total
30+ Nights
3 listings
16.7% of total
Key Insights
- The most prevalent minimum stay requirement in Lorena is 1 Night, adopted by 44.4% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (61.1%) of the Lorena Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (16.7%) caters to monthly stays (30+ nights) in Lorena, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 44.4% of Lorena hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 16.7% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Lorena.
Lorena Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
5 listings
26.3% of total
Moderate
6 listings
31.6% of total
Strict
8 listings
42.1% of total
Cancellation Policy Insights for Lorena
- The prevailing Airbnb cancellation policy trend in Lorena is Strict, used by 42.1% of listings.
- There's a relatively balanced mix between guest-friendly (57.9%) and stricter (42.1%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Strict policy to align with the 42.1% market standard in Lorena.
- With 42.1% using Strict terms, this is a viable option in Lorena, particularly for high-value properties or during peak demand periods.
- Regularly review your cancellation policy against competitors and market demand shifts in Lorena.
Lorena STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Lorena
- The overall average booking lead time for vacation rentals in Lorena is 33 days.
- Guests book furthest in advance for stays during May (average 84 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in March (average 19 days), indicating more last-minute travel plans during this time.
- Seasonally, Spring (44 days avg.) sees the longest lead times, while Summer (22 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (33 days) as a baseline for your pricing and availability strategy in Lorena.
- For May stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 84 days out to capitalize on advance planning.
- Target marketing efforts for the Spring season well in advance (at least 44 days) to capture early planners.
- Monitor your own booking lead times against these Lorena averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Lorena (2025)
Amenity Prevalence
Amenity Insights for Lorena
- Essential amenities in Lorena that guests expect include: Wifi, Air conditioning, Free parking on premises. Lacking these (any) could significantly impact bookings.
- Popular amenities like Refrigerator, TV, Hair dryer are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Lorena: Wifi, Air conditioning, Free parking on premises.
- Consider adding popular differentiators like Refrigerator or TV to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Lorena to stay competitive.
Lorena Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Lorena
- The typical guest profile for Airbnb in Lorena consists of primarily domestic travelers (98%), often arriving from nearby Fort Worth, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 97.5% of guests.
- Key international markets include United States (97.5%) and Netherlands (0.5%).
- Top languages spoken are English (78.2%) followed by Spanish (12.7%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Fort Worth and San Antonio.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Lorena Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Strawn | 25 | $6,970 | $763.92 | 33% |
| Star Harbor | 12 | $5,384 | $650.10 | 36% |
| Jonestown | 62 | $5,159 | $486.84 | 32% |
| Hudson Bend | 67 | $5,013 | $559.98 | 32% |
| West Lake Hills | 21 | $4,695 | $804.70 | 34% |
| Volente | 19 | $4,359 | $474.21 | 33% |
| Cottonwood Shores | 23 | $4,009 | $403.73 | 39% |
| Briarcliff | 38 | $3,730 | $412.30 | 30% |
| Kingsland | 257 | $3,718 | $546.92 | 26% |
| DeSoto | 35 | $3,593 | $278.14 | 44% |