Marshall Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Texas, United States
Is Airbnb profitable in Marshall in 2025? Explore comprehensive Airbnb analytics for Marshall, Texas, United States to uncover income potential. This 2025 STR market report for Marshall, based on AirROI data from August 2024 to July 2025, reveals key trends in the niche market of 36 active listings.
Whether you're considering an Airbnb investment in Marshall, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Marshall Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Marshall Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Marshall (2025)
Understanding the monthly revenue variations for Airbnb listings in Marshall is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Marshall is typically October, while January often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Marshall across different performance tiers:
- Best-in-class properties (Top 10%) achieve $3,752+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $2,260 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,069 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $471, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Marshall
Marshall Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Marshall STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Octobersees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Marshall:
- Best-in-class properties (Top 10%) achieve 75%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 51% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 28%.
- Entry-level properties (Bottom 25%) average 14% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Marshall
Average Daily Rate (ADR) Airbnb Trends in Marshall (2025)
Effective short term rental pricing strategy in Marshall involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Marshall typically peaks in June and dips lowest during September. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $210+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $169 or more.
- Typical properties (Median) charge around $117 per night.
- Entry-level properties (Bottom 25%) earn around $67 per night.
Average Daily Rate (ADR) Trend by Month in Marshall
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Airbnb Seasonality Analysis & Trends in Marshall (2025)
Peak Season (October, June, April)
- Revenue averages $1,981 per month
- Occupancy rates average 41.9%
- Daily rates average $134
Shoulder Season
- Revenue averages $1,569 per month
- Occupancy maintains around 36.0%
- Daily rates hold near $127
Low Season (January, July, September)
- Revenue drops to average $1,075 per month
- Occupancy decreases to average 25.1%
- Daily rates adjust to average $128
Seasonality Insights for Marshall
- The Airbnb seasonality in Marshall shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Marshall's highest earning potential, with monthly revenues capable of climbing to $2,154, occupancy reaching a high of 49.1%, and ADRs peaking at $145.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $798, occupancy could drop to 20.0%, and ADRs may adjust down to $120.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Marshall.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Marshall seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Marshall (2025)
Exploring the top neighborhoods for short-term rentals in Marshall? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Historic Downtown Marshall | Charming historic district with beautiful architecture and a rich cultural heritage. A great spot for visitors interested in history and local shops. | Marshall Depot, Harrison County Historical Museum, Texas Theatre, Civic Center, local boutiques and dining options |
| Lake Cherokee | Scenic recreational area known for its beautiful waters and outdoor activities. Ideal for families and nature lovers looking for a relaxing getaway. | Lake Cherokee, Cherokee Park, water sports, fishing, picnic areas |
| Selman Field | A former airfield turned recreational area, appealing to aviation enthusiasts and those interested in military history. Offers unique experiences and outdoor activities. | Selman Field, historical aviation exhibits, nature trails, scenic views |
| Longview | Nearby city with additional amenities and attractions, drawing visitors who want to explore the broader East Texas area. | Longview Museum of Fine Arts, Lake Gladewater, local shopping centers, restaurants, outdoor activities |
| Lakeside Park | Popular location for families and picnics, offering access to recreational activities and community events. | Lakeside Park, fishing, hiking trails, playground, community events |
| Marshall Route 80 | Historic highway filled with diners, antique shops, and unique roadside attractions. Perfect for those interested in Americana and quirky experiences. | Route 80 diners, antique shops, historical markers, local markets |
| East Texas Regional Airport area | Great for business travelers and those arriving via air, with nearby accommodations and conveniences. | East Texas Regional Airport, rental services, business services, local dining options |
| Uncertain, Texas | Unique neighbor town with access to Caddo Lake, perfect for those seeking an off-the-beaten-path experience and eco-tourism. | Caddo Lake State Park, kayaking and canoeing, nature trails, wildlife viewing |
Understanding Airbnb License Requirements & STR Laws in Marshall (2025)
While Marshall, Texas, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Marshall to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Marshall (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Marshallbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Comfy & Spacious Home in the Heart of Marshall
Entire Place • 4 bedrooms
King Beds/Workstation/Patio/Firepit/Espresso
Entire Place • 3 bedrooms
Texas Vacation Rental w/ Fireplace, Near Lakes
Entire Place • 5 bedrooms
The Guest House at Pecan Grove Estate
Entire Place • 1 bedroom
The Ginicchio-Meyer Home
Entire Place • 3 bedrooms
Tv in every room In Heart Of Marshall
Entire Place • 1 bedroom
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Marshall (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Marshall based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Keith | 3 | $79,200 | 85 | 4.87/5.0 |
| Courtney And Shane | 1 | $45,066 | 75 | 4.95/5.0 |
| Evolve | 1 | $41,830 | 74 | 4.74/5.0 |
| Mattison | 3 | $38,811 | 28 | 4.36/5.0 |
| Nicole | 1 | $33,647 | 62 | 4.87/5.0 |
| Ayke | 1 | $28,168 | 108 | 4.93/5.0 |
| Evolve | 1 | $21,522 | 20 | 4.95/5.0 |
| Lisa | 1 | $20,167 | 466 | 4.94/5.0 |
| Joseph | 11 | $19,617 | 48 | 4.90/5.0 |
| Grant | 1 | $19,265 | 17 | 4.94/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Marshall.
Dive Deeper: Advanced Marshall STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Marshall. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsMarshall Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Marshall
- The Marshall Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 72.2% of the 36 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Marshall, Hotel/Boutique properties are the most common (36.1%), reflecting the local real estate landscape.
- Houses represent a significant 27.8% portion, catering likely to families or larger groups.
- The presence of 36.1% Hotel/Boutique listings indicates integration with traditional hospitality.
Marshall Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Marshall
- The dominant room capacity in Marshall is 1 bedroom listings, making up 61.1% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 3 bedrooms properties represent 72.2% of the active Airbnb listings in Marshall, indicating a high concentration in these sizes.
- With over half the market (61.1%) consisting of studios or 1-bedroom units, Marshall is particularly well-suited for individuals or couples.
Marshall Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Marshall
- The most common guest capacity trend in Marshall vacation rentals is listings accommodating 4 guests (41.7%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 2 guests dominate the Marshall STR market, accounting for 52.8% of listings.
- 27.8% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Marshall.
- On average, properties in Marshall are equipped to host 4.1 guests.
Marshall Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Marshall
- The most common availability pattern in Marshall falls within the 271-366 days range, representing 66.7% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 83.4% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 1-30 days range is most frequent in Marshall (33.3%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 16.7% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Marshall Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
26 listings
72.2% of total
2 Nights
5 listings
13.9% of total
3 Nights
2 listings
5.6% of total
4-6 Nights
2 listings
5.6% of total
30+ Nights
1 listings
2.8% of total
Key Insights
- The most prevalent minimum stay requirement in Marshall is 1 Night, adopted by 72.2% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (86.1%) of the Marshall Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- Dedicated monthly rentals (30+ nights) represent a small niche (2.8%), possibly an untapped area for hosts.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 72.2% of Marshall hosts use this setting.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Marshall.
Marshall Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
19 listings
52.8% of total
Moderate
8 listings
22.2% of total
Firm
1 listings
2.8% of total
Strict
8 listings
22.2% of total
Cancellation Policy Insights for Marshall
- The prevailing Airbnb cancellation policy trend in Marshall is Flexible, used by 52.8% of listings.
- The market strongly favors guest-friendly terms, with 75.0% of listings offering Flexible or Moderate policies. This suggests guests in Marshall may expect booking flexibility.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 52.8% market standard in Marshall.
- Given the high prevalence of Flexible policies (52.8%), offering this can enhance booking appeal, especially during shoulder seasons.
- Regularly review your cancellation policy against competitors and market demand shifts in Marshall.
Marshall STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Marshall
- The overall average booking lead time for vacation rentals in Marshall is 24 days.
- Guests book furthest in advance for stays during December (average 46 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in January (average 10 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (28 days avg.) sees the longest lead times, while Winter (22 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (24 days) as a baseline for your pricing and availability strategy in Marshall.
- For December stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 46 days out to capitalize on advance planning.
- During January, focus on last-minute booking availability and promotions, as guests book with very short notice (10 days avg.).
- Target marketing efforts for the Summer season well in advance (at least 28 days) to capture early planners.
- Monitor your own booking lead times against these Marshall averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Marshall (2025)
Amenity Prevalence
Amenity Insights for Marshall
- Essential amenities in Marshall that guests expect include: Free parking on premises, Air conditioning, Wifi. Lacking these (any) could significantly impact bookings.
- Popular amenities like Heating, Smoke alarm, Hot water are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Marshall: Free parking on premises, Air conditioning, Wifi.
- Consider adding popular differentiators like Heating or Smoke alarm to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Marshall to stay competitive.
Marshall Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Marshall
- The typical guest profile for Airbnb in Marshall consists of primarily domestic travelers (97%), often arriving from nearby Houston, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 97.4% of guests.
- Key international markets include United States (97.4%) and France (0.4%).
- Top languages spoken are English (72.1%) followed by Spanish (17.7%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Houston and Austin.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Marshall Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Milam | 11 | $3,141 | $335.36 | 43% |
| Holly Lake Ranch | 11 | $2,841 | $352.70 | 36% |
| Gladewater | 13 | $2,586 | $306.45 | 34% |
| Pittsburg | 35 | $2,541 | $229.09 | 35% |
| Bullard | 31 | $2,530 | $199.86 | 44% |
| Benton | 16 | $2,525 | $221.32 | 46% |
| Point | 11 | $2,481 | $229.67 | 40% |
| Berryville | 14 | $2,469 | $279.66 | 41% |
| Edgewood | 13 | $2,395 | $192.33 | 41% |
| Karnack | 46 | $2,347 | $216.49 | 38% |