Mason County Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Texas, United States
Is Airbnb profitable in Mason County in 2025? Explore comprehensive Airbnb analytics for Mason County, Texas, United States to uncover income potential. This 2025 STR market report for Mason County, based on AirROI data from May 2024 to April 2025, reveals key trends in the niche market of 18 active listings.
Whether you're considering an Airbnb investment in Mason County, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Mason County Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Mason County Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Mason County (2025)
Understanding the monthly revenue variations for Airbnb listings in Mason County is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Mason County is typically June, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Mason County across different performance tiers:
- Best-in-class properties (Top 10%) achieve $10,747+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $3,640 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,318 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $766, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Mason County
Mason County Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Mason County STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Junesees the highest demand (peak season occupancy), while February experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Mason County:
- Best-in-class properties (Top 10%) achieve 65%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 35% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 21%.
- Entry-level properties (Bottom 25%) average 12% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Mason County
Average Daily Rate (ADR) Airbnb Trends in Mason County (2025)
Effective short term rental pricing strategy in Mason County involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Mason County typically peaks in July and dips lowest during December. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $500+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $174 or more.
- Typical properties (Median) charge around $78 per night.
- Entry-level properties (Bottom 25%) earn around $78 per night.
Average Daily Rate (ADR) Trend by Month in Mason County
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Airbnb Seasonality Analysis & Trends in Mason County (2025)
Peak Season (June, August, October)
- Revenue averages $5,194 per month
- Occupancy rates average 40.4%
- Daily rates average $183
Shoulder Season
- Revenue averages $3,294 per month
- Occupancy maintains around 31.1%
- Daily rates hold near $178
Low Season (January, February, December)
- Revenue drops to average $1,256 per month
- Occupancy decreases to average 21.7%
- Daily rates adjust to average $167
Seasonality Insights for Mason County
- The Airbnb seasonality in Mason County shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Mason County's highest earning potential, with monthly revenues capable of climbing to $6,183, occupancy reaching a high of 53.3%, and ADRs peaking at $184.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $397, occupancy could drop to 6.2%, and ADRs may adjust down to $166.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Mason County.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Mason County seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Mason County (2025)
Exploring the top neighborhoods for short-term rentals in Mason County? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Lake Buchanan | A popular destination for fishing, boating, and outdoor activities. It attracts tourists looking for water sports and relaxation in a scenic setting. | Lake Buchanan Dam, Parks and Recreation Areas, Fishing Spots, Scenic Viewpoints, Water Activities |
| Burnet | Charming small town with a rich history and access to the beautiful Texas Hill Country. It appeals to visitors seeking a quaint and local experience. | Highland Lakes, Historic Burnet County Courthouse, Local Festivals, Nearby wineries |
| Marble Falls | Known for its picturesque views and outdoor recreational opportunities, particularly on the lakes. It attracts families and nature lovers. | Lake Marble Falls, Waterfalls Park, Marble Falls Historic Main Street, Local Art Galleries, Wine Tours |
| Horseshoe Bay | An upscale community known for its golf courses and proximity to Lakes LBJ and Marble Falls. It attracts luxury travelers and those interested in water activities. | Horseshoe Bay Resort, Lake LBJ, Golf Courses, Water Sports, Local Dining Options |
| Llano | Famous for its barbecue and proximity to the Llano River, which offers tubing and fishing opportunities. Great for culinary tourism and family getaways. | Llano River, Llano County Historical Museum, Local Barbecue Spots, Festivals and Events |
| Kingsland | A quaint town located on the Colorado River with access to beautiful lakes. It's a peaceful retreat for families and nature enthusiasts. | Lakeside Parks, Colorado River Activities, Local Shops and Cafes, Scenic Nature Trails |
| Bertram | A small, historic town surrounded by beautiful Texas Hill Country landscapes. Attracts tourists interested in a quieter, rural experience. | Historic Downtown Bertram, Local Events, Nature Trails, Near to Larger Cities for Day Trips |
| Lampasas | Known for its mineral springs and historic charm. It's appealing for travelers looking for health and wellness retreats in a rustic setting. | Lampasas Springs, Historic Sites, Local Spas and Retreats, Outdoor Recreation Areas |
Understanding Airbnb License Requirements & STR Laws in Mason County (2025)
While Mason County, Texas, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Mason County to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Mason County (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Mason Countybased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
River Ranch Getaway for Large Groups! Mason, TX
Entire Place • 5 bedrooms
Lazy H Retreat at Legacy Ranch - All Rooms
Entire Place • 12 bedrooms
Arrowhead Hills Getaway
Entire Place • 1 bedroom
Keep Manhattan, Just Give Me That Countryside
Entire Place • 2 bedrooms
Lazy B Ranch Guest House
Entire Place • 1 bedroom
Legacy Ranch Sunrise Room 1
Private Room • N/A
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Mason County (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Mason County based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Billy | 14 | $93,733 | 101 | 0.71/5.0 |
| Timothy | 1 | $61,093 | 32 | 4.91/5.0 |
| Cheryl | 1 | $19,820 | 10 | 4.80/5.0 |
| Lee And Kacey | 1 | $6,869 | 94 | 4.96/5.0 |
| Michelle | 1 | $4,317 | 23 | 4.96/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Mason County.
Dive Deeper: Advanced Mason County STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Mason County. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsMason County Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Mason County
- The Mason County Airbnb market composition is heavily skewed towards Private Room listings, which make up 66.7% of the 18 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Mason County, Outdoor/Unique properties are the most common (77.8%), reflecting the local real estate landscape.
- The presence of 5.6% Hotel/Boutique listings indicates integration with traditional hospitality.
Mason County Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Mason County
- The dominant room capacity in Mason County is 1 bedroom listings, making up 72.2% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 83.3% of the active Airbnb listings in Mason County, indicating a high concentration in these sizes.
- With over half the market (72.2%) consisting of studios or 1-bedroom units, Mason County is particularly well-suited for individuals or couples.
Mason County Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Mason County
- The most common guest capacity trend in Mason County vacation rentals is listings accommodating 2 guests (38.9%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 4 guests dominate the Mason County STR market, accounting for 66.7% of listings.
- 16.7% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Mason County.
- On average, properties in Mason County are equipped to host 3.7 guests.
Mason County Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Mason County
- The most common availability pattern in Mason County falls within the 271-366 days range, representing 88.9% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 94.5% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Mason County (44.4%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 5.6% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Mason County Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
1 listings
5.6% of total
2 Nights
17 listings
94.4% of total
Key Insights
- The most prevalent minimum stay requirement in Mason County is 2 Nights, adopted by 94.4% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (100.0%) of the Mason County Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 94.4% of Mason County hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 5.6% currently do.
- A 2-night minimum appears standard (94.4%). Consider this for weekends or peak periods.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Mason County.
Mason County Airbnb Cancellation Policy Trends Analysis (2025)
Moderate
4 listings
66.7% of total
Strict
2 listings
33.3% of total
Cancellation Policy Insights for Mason County
- The prevailing Airbnb cancellation policy trend in Mason County is Moderate, used by 66.7% of listings.
- There's a relatively balanced mix between guest-friendly (66.7%) and stricter (33.3%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 66.7% market standard in Mason County.
- With 33.3% using Strict terms, this is a viable option in Mason County, particularly for high-value properties or during peak demand periods.
- Regularly review your cancellation policy against competitors and market demand shifts in Mason County.
Mason County STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Mason County
- The overall average booking lead time for vacation rentals in Mason County is 31 days.
- Guests book furthest in advance for stays during May (average 83 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in January (average 17 days), indicating more last-minute travel plans during this time.
- Seasonally, Spring (52 days avg.) sees the longest lead times, while Fall (25 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (31 days) as a baseline for your pricing and availability strategy in Mason County.
- For May stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 83 days out to capitalize on advance planning.
- Target marketing efforts for the Spring season well in advance (at least 52 days) to capture early planners.
- Monitor your own booking lead times against these Mason County averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Mason County (2025)
Amenity Prevalence
No amenities with partial availability (less than 100%) were found to display in the chart. All essential amenities might be present in all listings. Check insights below.
Amenity Insights for Mason County
- Essential amenities in Mason County that guests expect include: Essentials, Coffee maker, Private entrance, Air conditioning, Heating, Microwave, Fire extinguisher, Kitchen, Free parking on premises, First aid kit. Lacking these (any) could significantly impact bookings.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Mason County: Essentials, Coffee maker, Private entrance, Air conditioning, Heating, Microwave, Fire extinguisher, Kitchen, Free parking on premises, First aid kit.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Mason County to stay competitive.
Mason County Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Mason County
- The typical guest profile for Airbnb in Mason County consists of primarily domestic travelers (100%), often arriving from nearby San Antonio, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 100.0% of guests.
- Top languages spoken are English (76.2%) followed by Spanish (23.8%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from San Antonio and Austin.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Mason County Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Round Mountain | 14 | $4,558 | $603.52 | 34% |
| Kingsland | 261 | $4,489 | $506.66 | 27% |
| Briarcliff | 40 | $3,966 | $385.44 | 30% |
| Dripping Springs | 409 | $3,948 | $377.48 | 34% |
| Helotes | 45 | $3,878 | $321.14 | 43% |
| Granite Shoals | 66 | $3,706 | $357.63 | 37% |
| Fredericksburg | 2,018 | $3,575 | $306.48 | 36% |
| Cottonwood Shores | 28 | $3,550 | $327.92 | 37% |
| Driftwood | 82 | $3,423 | $323.71 | 31% |
| Woodcreek | 14 | $3,373 | $283.79 | 36% |