Medina Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Texas, United States
Is Airbnb profitable in Medina in 2025? Explore comprehensive Airbnb analytics for Medina, Texas, United States to uncover income potential. This 2025 STR market report for Medina, based on AirROI data from August 2024 to July 2025, reveals key trends in the niche market of 23 active listings.
Whether you're considering an Airbnb investment in Medina, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Medina Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Medina Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Medina (2025)
Understanding the monthly revenue variations for Airbnb listings in Medina is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Medina is typically July, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Medina across different performance tiers:
- Best-in-class properties (Top 10%) achieve $3,194+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $1,894 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $971 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $577, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Medina
Medina Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Medina STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Decembersees the highest demand (peak season occupancy), while September experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Medina:
- Best-in-class properties (Top 10%) achieve 47%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 32% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 19%.
- Entry-level properties (Bottom 25%) average 12% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Medina
Average Daily Rate (ADR) Airbnb Trends in Medina (2025)
Effective short term rental pricing strategy in Medina involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Medina typically peaks in June and dips lowest during February. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $354+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $217 or more.
- Typical properties (Median) charge around $173 per night.
- Entry-level properties (Bottom 25%) earn around $120 per night.
Average Daily Rate (ADR) Trend by Month in Medina
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Airbnb Seasonality Analysis & Trends in Medina (2025)
Peak Season (July, June, December)
- Revenue averages $1,778 per month
- Occupancy rates average 29.6%
- Daily rates average $221
Shoulder Season
- Revenue averages $1,430 per month
- Occupancy maintains around 26.0%
- Daily rates hold near $208
Low Season (January, February, September)
- Revenue drops to average $966 per month
- Occupancy decreases to average 18.1%
- Daily rates adjust to average $195
Seasonality Insights for Medina
- The Airbnb seasonality in Medina shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Medina's highest earning potential, with monthly revenues capable of climbing to $1,920, occupancy reaching a high of 35.3%, and ADRs peaking at $236.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $723, occupancy could drop to 15.2%, and ADRs may adjust down to $193.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Medina.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Medina seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Medina (2025)
Exploring the top neighborhoods for short-term rentals in Medina? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Downtown Medina | The heart of Medina, offering quaint shops, cozy cafes, and a historical downtown vibe. Perfect for travelers looking for a small-town experience with local charm. | Medina River, Medina Lake, Local craft shops, Dining at Sweetheart Bakery, Annual Medina Rodeo |
| Medina Lake | A stunning natural area ideal for outdoor enthusiasts. Guests can enjoy water activities, fishing, and camping. A prime spot for families and nature lovers. | Medina Lake, Canyon Lake, Fishing and boating activities, Hiking trails, Scenic views |
| Lost Maples State Natural Area | A beautiful park famous for its fall foliage, hiking trails, and scenic views. A favorite for nature lovers and photographers, making it a great spot for weekend getaways. | Hiking trails, Scenic overlooks, Wildlife viewing, Picnic areas, Nature photography opportunities |
| Headwaters at the Comal | A nature preserve and conservation area near Medina, great for eco-tourism and appreciating Texan flora and fauna. Attracts visitors interested in sustainable tourism and nature exploration. | Nature trails, Wildlife observation, Educational programs, Photography hotspots, Scenic river views |
| Camp Verde | A historic area known for its beautiful landscapes and proximity to the Frio River, making it ideal for those seeking a tranquil escape close to nature. | Camp Verde General Store, Frio River activities, Historic sites, Local dining options, Natural swimming holes |
| Sisterdale | Rich in history and surrounded by scenic Texas Hill Country, Sisterdale attracts those looking for a quiet retreat and scenic beauty. | Sisterdale Historic District, Local wineries, Scenic drives, Outdoor activities like hiking |
| Kendall County | A larger county area that includes charming towns and access to outdoor activities, perfect for travelers interested in exploring the Hill Country and its attractions. | Cypress Bend Park, Hiking and biking trails, Local vineyards, Scenic drives through Hill Country, Shopping and dining |
| Bandeleir National Park | Not far from Medina, this national park offers stunning landscapes, hiking trails, and opportunities for wildlife tours, attracting adventurous visitors. | Hiking trails, Camping, Bird watching, Scenic drives, Visitor Center with educational programs |
Understanding Airbnb License Requirements & STR Laws in Medina (2025)
While Medina, Texas, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Medina to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 4% licensed listings)
Top Performing Airbnb Properties in Medina (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Medinabased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Blue Moon-Hill top views! Enjoy the Medina River!!
Entire Place • 3 bedrooms
Bee Cottage in Hill Country, Unreal Views+Hot Tub!
Entire Place • 1 bedroom
Cozy Medina Cottages w/ Patio & Mountain Views!
Entire Place • 4 bedrooms
White Bluff on the Medina*RIVER FRONT
Entire Place • 3 bedrooms
River Bend Hideaway | 3BR Retreat w/ River Access
Entire Place • 3 bedrooms
Cozy King Cabin: Texas Hill Country Resort /w Pool
Entire Place • 3 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Medina (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Medina based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Backroads Reservations | 4 | $44,500 | 111 | 4.84/5.0 |
| Lindsay | 1 | $36,869 | 185 | 4.77/5.0 |
| Katie | 1 | $32,505 | 168 | 4.86/5.0 |
| Evolve | 3 | $30,163 | 24 | 4.81/5.0 |
| Kiara | 4 | $28,538 | 41 | 4.68/5.0 |
| Evolve | 1 | $27,371 | 77 | 4.94/5.0 |
| Maria | 1 | $26,308 | 27 | 4.81/5.0 |
| Pablo | 2 | $24,042 | 159 | 4.92/5.0 |
| Jane | 2 | $8,549 | 199 | 4.87/5.0 |
| Dorothy | 1 | $8,037 | 8 | 5.00/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Medina.
Dive Deeper: Advanced Medina STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Medina. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsMedina Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Medina
- The Medina Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 100% of the 23 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Medina, House properties are the most common (56.5%), reflecting the local real estate landscape.
- Houses represent a significant 56.5% portion, catering likely to families or larger groups.
- Smaller segments like apartment/condo (combined 4.3%) offer potential for unique stay experiences.
Medina Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Medina
- The dominant room capacity in Medina is 1 bedroom listings, making up 39.1% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 69.5% of the active Airbnb listings in Medina, indicating a high concentration in these sizes.
- A significant 30.3% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Medina.
Medina Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Medina
- The most common guest capacity trend in Medina vacation rentals is listings accommodating 2 guests (34.8%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 8+ guests dominate the Medina STR market, accounting for 65.2% of listings.
- 52.1% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Medina.
- On average, properties in Medina are equipped to host 5.0 guests.
Medina Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Medina
- The most common availability pattern in Medina falls within the 271-366 days range, representing 87% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 95.7% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Medina (60.9%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 4.3% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Medina Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
8 listings
34.8% of total
2 Nights
11 listings
47.8% of total
30+ Nights
4 listings
17.4% of total
Key Insights
- The most prevalent minimum stay requirement in Medina is 2 Nights, adopted by 47.8% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (82.6%) of the Medina Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (17.4%) caters to monthly stays (30+ nights) in Medina, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 47.8% of Medina hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 17.4% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Medina.
Medina Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
5 listings
21.7% of total
Moderate
4 listings
17.4% of total
Firm
8 listings
34.8% of total
Strict
6 listings
26.1% of total
Cancellation Policy Insights for Medina
- The prevailing Airbnb cancellation policy trend in Medina is Firm, used by 34.8% of listings.
- A majority (60.9%) of hosts in Medina utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Firm policy to align with the 34.8% market standard in Medina.
- Regularly review your cancellation policy against competitors and market demand shifts in Medina.
Medina STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Medina
- The overall average booking lead time for vacation rentals in Medina is 32 days.
- Guests book furthest in advance for stays during October (average 62 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in January (average 18 days), indicating more last-minute travel plans during this time.
- Seasonally, Fall (39 days avg.) sees the longest lead times, while Winter (25 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (32 days) as a baseline for your pricing and availability strategy in Medina.
- For October stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 62 days out to capitalize on advance planning.
- Target marketing efforts for the Fall season well in advance (at least 39 days) to capture early planners.
- Monitor your own booking lead times against these Medina averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Medina (2025)
Amenity Prevalence
Amenity Insights for Medina
- Essential amenities in Medina that guests expect include: Free parking on premises. Lacking these (this) could significantly impact bookings.
- Popular amenities like Wifi, Refrigerator, Air conditioning are common but not universal. Offering these can provide a competitive edge.
- Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Medina: Free parking on premises.
- Consider adding popular differentiators like Wifi or Refrigerator to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Medina to stay competitive.
Medina Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Medina
- The typical guest profile for Airbnb in Medina consists of primarily domestic travelers (98%), often arriving from nearby San Antonio, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 98.2% of guests.
- Key international markets include United States (98.2%) and Canada (0.9%).
- Top languages spoken are English (66.2%) followed by Spanish (23.4%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from San Antonio and Austin.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Medina Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Cottonwood Shores | 23 | $4,009 | $403.73 | 39% |
| Briarcliff | 38 | $3,730 | $412.30 | 30% |
| Kingsland | 257 | $3,718 | $546.92 | 26% |
| Helotes | 51 | $3,631 | $303.64 | 42% |
| Dripping Springs | 421 | $3,472 | $377.88 | 33% |
| Fredericksburg | 2,070 | $3,297 | $313.95 | 36% |
| Gillespie County | 11 | $3,218 | $283.27 | 56% |
| Driftwood | 84 | $3,205 | $340.87 | 31% |
| Granite Shoals | 69 | $3,200 | $390.74 | 34% |
| Round Mountain | 18 | $3,102 | $370.51 | 40% |