Pharr Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Texas, United States

Source: AirROI
Last updated: 2025-06-01

Is Airbnb profitable in Pharr in 2025? Explore comprehensive Airbnb analytics for Pharr, Texas, United States to uncover income potential. This 2025 STR market report for Pharr, based on AirROI data from June 2024 to May 2025, reveals key trends in the niche market of 144 active listings.

Whether you're considering an Airbnb investment in Pharr, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Pharr Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.

Key Pharr Airbnb Performance Metrics Overview

Avg. Daily Rate (ADR)(?)
$103
The average rental revenue earned for an occupied room per day in Pharr.
Occupancy Rate(?)
42.2%
Moderate demand with booking opportunities.
Median Annual Revenue(?)
$11,996
Typical annual income for an Airbnb listing in Pharr. Factors like property type, size, and location influence actual earnings.
Revenue Growth YoY(?)
-10.4%
Significant decrease (-10.4%) vs. last year.
Peak Revenue Month(?)
December
The month with the highest average earnings, indicating peak season in Pharr.
Lowest Revenue Month(?)
September
The month with the lowest average earnings, indicating the low season in Pharr.
STR Regulation Level(?)
Low
Fewer regulations, offering more operational flexibility.
Active Airbnb Listings(?)
144
Total number of active short-term rentals listed.

Monthly Airbnb Revenue Variations & Income Potential in Pharr (2025)

Understanding the monthly revenue variations for Airbnb listings in Pharr is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Pharr is typically December, while September often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Pharr across different performance tiers:

  • Best-in-class properties (Top 10%) achieve $2,540+ monthly, often utilizing dynamic pricing and superior guest experiences.
  • Strong performing properties (Top 25%) earn $1,890 or more, indicating effective management and desirable locations/amenities.
  • Typical properties (Median) generate around $1,164 per month, representing the average market performance.
  • Entry-level properties (Bottom 25%) see earnings around $633, often with potential for optimization.

Average Monthly Airbnb Earnings Trend in Pharr

Pharr Airbnb Occupancy Rate Trends (2025)

Maximize your bookings by understanding the Pharr STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Decembersees the highest demand (peak season occupancy), while May experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Pharr:

  • Best-in-class properties (Top 10%) achieve 80%+ occupancy, indicating high desirability and potentially optimized availability.
  • Strong performing properties (Top 25%) maintain 65% or higher occupancy, suggesting good market fit and guest satisfaction.
  • Typical properties (Median) have an occupancy rate around 42%.
  • Entry-level properties (Bottom 25%) average 22% occupancy, potentially facing higher vacancy.

Average Monthly Occupancy Rate Trend in Pharr

Average Daily Rate (ADR) Airbnb Trends in Pharr (2025)

Effective short term rental pricing strategy in Pharr involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Pharr typically peaks in May and dips lowest during October. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:

  • Best-in-class properties (Top 10%) command rates of $162+ per night, often due to premium features or locations.
  • Strong performing properties (Top 25%) achieve nightly rates of $122 or more.
  • Typical properties (Median) charge around $95 per night.
  • Entry-level properties (Bottom 25%) earn around $79 per night.

Average Daily Rate (ADR) Trend by Month in Pharr

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Airbnb Seasonality Analysis & Trends in Pharr (2025)

Peak Season (December, July, March)
  • Revenue averages $1,591 per month
  • Occupancy rates average 49.1%
  • Daily rates average $109
Shoulder Season
  • Revenue averages $1,372 per month
  • Occupancy maintains around 44.2%
  • Daily rates hold near $107
Low Season (January, May, September)
  • Revenue drops to average $1,197 per month
  • Occupancy decreases to average 37.0%
  • Daily rates adjust to average $112

Seasonality Insights for Pharr

  • The Airbnb seasonality in Pharr shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it's also insightful to look at the extremes:
  • During the high season, the absolute peak month showcases Pharr's highest earning potential, with monthly revenues capable of climbing to $1,748, occupancy reaching a high of 55.4%, and ADRs peaking at $119.
  • Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,109, occupancy could drop to 35.4%, and ADRs may adjust down to $103.
  • Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Pharr.

Seasonal Strategies for Maximizing Profit

  • Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
  • Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
  • Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
  • Regularly analyze your own performance against these Pharr seasonality benchmarks and adjust your pricing and availability strategy accordingly.

Best Areas for Airbnb Investment in Pharr (2025)

Exploring the top neighborhoods for short-term rentals in Pharr? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.

Neighborhood / AreaWhy Host Here? (Target Guests & Appeal)Key Attractions & Landmarks
Downtown Pharr
The heart of Pharr with access to businesses, restaurants, and local attractions. A prime spot for visitors looking to explore the vibrant city life.
Pharr Events Center, Shoppes at Rio Grande Valley, Municipal Park, Pharr Plaza, local dining options
Pharr Memorial Park
A popular recreational area that attracts families and visitors, making it an ideal location for short-term stays. Close to outdoor activities and events.
Pharr Memorial Park, Pharr Sports Complex, walking trails, picnic areas, sports fields
North Pharr
A growing residential area that offers a suburban feel with easy access to urban amenities. Great for families visiting the region.
North Pharr Community Center, local shopping areas, parks, schools
South Pharr
Residential and commercial blend with a variety of dining and shopping options. Attracts visitors looking for a local experience.
local eateries, convenience stores, community events
Pharr International Bridge
The closest point for border crossings into Matamoros, Mexico, making it a strategic location for international travelers.
International Bridge, Border Crossing, local markets
Pharr's Historic District
Rich in local history with older architecture and a sense of community. Ideal for those looking to experience the culture of Pharr.
Historic buildings, local museums, art galleries
La Puerta de Mexico
This area provides cultural ties to Mexico and attracts visitors exploring cross-border experiences. Unique cultural atmosphere here.
flea markets, cultural festivals, food stands
Carmen Avenue
A bustling street filled with dining and retail options that appeals to both locals and tourists alike. Great for short stays and enjoying local life.
restaurants, coffee shops, boutiques

Understanding Airbnb License Requirements & STR Laws in Pharr (2025)

While Pharr, Texas, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Pharr to ensure full compliance before hosting.

(Source: AirROI data, 2025, based on 1% licensed listings)

Top Performing Airbnb Properties in Pharr (2025)

Benchmark your potential! Explore examples of top-performing Airbnb properties in Pharrbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.

Large, Quiet Home w/ Excellent Heated Indoor Pool

Large, Quiet Home w/ Excellent Heated Indoor Pool

Entire Place • 4 bedrooms

$61,852
Revenue
57.7%
Occupancy
$314.92
Daily Rate
Cheerful Home with a Pool

Cheerful Home with a Pool

Entire Place • 4 bedrooms

$54,145
Revenue
74.4%
Occupancy
$198.21
Daily Rate
Spacious Pool Home, Outdoor Living, Great Hosts!

Spacious Pool Home, Outdoor Living, Great Hosts!

Entire Place • 4 bedrooms

$52,683
Revenue
56.9%
Occupancy
$265.17
Daily Rate
Newly Built Modern Farmhouse with private pool

Newly Built Modern Farmhouse with private pool

Entire Place • 3 bedrooms

$41,255
Revenue
46.8%
Occupancy
$217.77
Daily Rate
Cheerful Family Gem ~ Swimming Pool ~ Jacuzzi ~BBQ

Cheerful Family Gem ~ Swimming Pool ~ Jacuzzi ~BBQ

Entire Place • 3 bedrooms

$30,803
Revenue
58.0%
Occupancy
$146.41
Daily Rate
Boho style Condo-Gated-Shopping-BBQ-King bed

Boho style Condo-Gated-Shopping-BBQ-King bed

Entire Place • 3 bedrooms

$24,695
Revenue
72.1%
Occupancy
$98.38
Daily Rate

Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.

Top Performing Airbnb Hosts in Pharr (2025)

Learn from the best! This table showcases top-performing Airbnb hosts in Pharr based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.

Host NamePropertiesGrossing RevenueStay ReviewsAvg Rating
Tidy Housing3$118,9931344.89/5.0
Roberto8$109,1681584.89/5.0
Alan5$106,8196024.97/5.0
Laura And Mike4$87,6368824.99/5.0
Paul6$59,07113294.92/5.0
Renatto3$55,9651654.98/5.0
Oscar4$54,5871754.97/5.0
Shital1$54,1451714.83/5.0
Christine4$50,7301224.73/5.0
Francisco2$41,677375.00/5.0

Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Pharr.

Dive Deeper: Advanced Pharr STR Market Data (2025)

Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Pharr. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.

Explore Advanced Metrics

Pharr Short-Term Rental Market Composition (2025): Property & Room Types

Room Type Distribution

Property Type Distribution

Market Composition Insights for Pharr

  • The Pharr Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 94.4% of the 144 active rentals. This indicates strong guest preference for privacy and space.
  • Looking at the property type distribution in Pharr, Apartment/Condo properties are the most common (61.8%), reflecting the local real estate landscape.
  • Houses represent a significant 31.9% portion, catering likely to families or larger groups.
  • Smaller segments like hotel/boutique, others, outdoor/unique (combined 6.3%) offer potential for unique stay experiences.

Pharr Airbnb Room Capacity Analysis (2025): Bedroom Distribution

Distribution of Listings by Number of Bedrooms

Room Capacity Insights for Pharr

  • The dominant room capacity in Pharr is 2 bedrooms listings, making up 43.1% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
  • Together, 2 bedrooms and 3 bedrooms properties represent 79.2% of the active Airbnb listings in Pharr, indicating a high concentration in these sizes.
  • A significant 39.6% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Pharr.

Pharr Vacation Rental Guest Capacity Trends (2025)

Distribution of Listings by Guest Capacity

Guest Capacity Insights for Pharr

  • The most common guest capacity trend in Pharr vacation rentals is listings accommodating 6 guests (34.7%). This suggests the primary traveler segment is likely larger groups.
  • Properties designed for 6 guests and 8+ guests dominate the Pharr STR market, accounting for 54.8% of listings.
  • 56.2% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Pharr.
  • On average, properties in Pharr are equipped to host 5.3 guests.

Pharr Airbnb Booking Patterns (2025): Available vs. Booked Days

Available Days Distribution

Booked Days Distribution

Booking Pattern Insights for Pharr

  • The most common availability pattern in Pharr falls within the 181-270 days range, representing 41.7% of listings. This suggests many properties have significant open periods on their calendars.
  • Approximately 79.9% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
  • For booked days, the 91-180 days range is most frequent in Pharr (44.4%), reflecting common guest stay durations or potential owner blocking patterns.
  • A notable 20.1% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.

Pharr Airbnb Minimum Stay Requirements Analysis

Distribution of Listings by Minimum Night Requirement

1 Night (42.9%)

1 Night

60 listings

42.9% of total

2 Nights (34.3%)

2 Nights

48 listings

34.3% of total

3 Nights (6.4%)

3 Nights

9 listings

6.4% of total

4-6 Nights (2.9%)

4-6 Nights

4 listings

2.9% of total

30+ Nights (13.6%)

30+ Nights

19 listings

13.6% of total

Key Insights

  • The most prevalent minimum stay requirement in Pharr is 1 Night, adopted by 42.9% of listings. This highlights the market's preference for shorter, flexible bookings.
  • A strong majority (77.2%) of the Pharr Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
  • A significant segment (13.6%) caters to monthly stays (30+ nights) in Pharr, pointing to opportunities in the extended-stay market.

Recommendations

  • Align with the market by considering a 1 Night minimum stay, as 42.9% of Pharr hosts use this setting.
  • Explore offering discounts for stays of 30+ nights to attract the 13.6% of the market seeking extended stays.
  • Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Pharr.

Pharr Airbnb Cancellation Policy Trends Analysis (2025)

Super Strict 60 Days

2 listings

1.4% of total

Flexible (42.8%)

Flexible

59 listings

42.8% of total

Moderate (18.1%)

Moderate

25 listings

18.1% of total

Firm (15.9%)

Firm

22 listings

15.9% of total

Strict (21.7%)

Strict

30 listings

21.7% of total

Cancellation Policy Insights for Pharr

  • The prevailing Airbnb cancellation policy trend in Pharr is Flexible, used by 42.8% of listings.
  • There's a relatively balanced mix between guest-friendly (60.9%) and stricter (37.6%) policies, offering choices for different guest needs.

Recommendations for Hosts

  • Consider adopting a Flexible policy to align with the 42.8% market standard in Pharr.
  • Regularly review your cancellation policy against competitors and market demand shifts in Pharr.

Pharr STR Booking Lead Time Analysis (2025)

Average Booking Lead Time by Month

Booking Lead Time Insights for Pharr

  • The overall average booking lead time for vacation rentals in Pharr is 18 days.
  • Guests book furthest in advance for stays during June (average 29 days), likely coinciding with peak travel demand or local events.
  • The shortest booking windows occur for stays in August (average 12 days), indicating more last-minute travel plans during this time.
  • Seasonally, Winter (25 days avg.) sees the longest lead times, while Fall (18 days avg.) has the shortest, reflecting typical travel planning cycles.

Recommendations for Hosts

  • Use the overall average lead time (18 days) as a baseline for your pricing and availability strategy in Pharr.
  • For June stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 29 days out to capitalize on advance planning.
  • Target marketing efforts for the Winter season well in advance (at least 25 days) to capture early planners.
  • Monitor your own booking lead times against these Pharr averages to identify opportunities for dynamic pricing adjustments.

Popular & Essential Airbnb Amenities in Pharr (2025)

Amenity Prevalence

Amenity Insights for Pharr

  • Essential amenities in Pharr that guests expect include: Air conditioning, Wifi, TV, Free parking on premises, Smoke alarm. Lacking these (any) could significantly impact bookings.
  • Popular amenities like Kitchen, Heating, Dishes and silverware are common but not universal. Offering these can provide a competitive edge.

Recommendations for Hosts

  • Ensure your listing includes all essential amenities for Pharr: Air conditioning, Wifi, TV, Free parking on premises, Smoke alarm.
  • Prioritize adding missing essentials: Wifi, TV, Free parking on premises, Smoke alarm.
  • Consider adding popular differentiators like Kitchen or Heating to increase appeal.
  • Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
  • Regularly check competitor amenities in Pharr to stay competitive.

Pharr Airbnb Guest Demographics & Profile Analysis (2025)

Guest Origin: Domestic vs. International
Top 5 Cities of Origin
Top 5 Countries of Origin
Top 5 Languages Spoken
Guest Age Distribution (Birth Decade)

Guest Profile Summary for Pharr

  • The typical guest profile for Airbnb in Pharr consists of a mix of domestic (58%) and international guests, often arriving from nearby Monterrey, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
  • Domestic travelers account for 58.3% of guests.
  • Key international markets include United States (58.3%) and Mexico (39.7%).
  • Top languages spoken are English (47.5%) followed by Spanish (47.2%).
  • A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.

Recommendations for Hosts

  • Balance marketing efforts between domestic and international channels based on the guest mix.
  • Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
  • Highlight unique local experiences or amenities relevant to the primary guest profile.
  • Consider seasonal promotions aligned with peak travel times for key origin markets.

Nearby Short-Term Rental Market Comparison

How does the Pharr Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.

MarketActive PropertiesMonthly RevenueDaily RateAvg. Occupancy
City-by-the Sea21$4,233$462.8835%
Port Aransas2,104$2,892$412.3131%
Port Mansfield26$2,731$397.7731%
South Padre Island2,325$2,639$320.7836%
Portland10$2,352$208.4546%
Rio Hondo49$2,224$320.6229%
Riviera13$1,781$204.9033%
Alton15$1,771$389.7629%
Corpus Christi1,927$1,666$198.2538%
Port Isabel235$1,622$213.0337%

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