Rowlett Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Texas, United States
Is Airbnb profitable in Rowlett in 2025? Explore comprehensive Airbnb analytics for Rowlett, Texas, United States to uncover income potential. This 2025 STR market report for Rowlett, based on AirROI data from June 2024 to May 2025, reveals key trends in the niche market of 88 active listings.
Whether you're considering an Airbnb investment in Rowlett, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Rowlett Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Rowlett Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Rowlett (2025)
Understanding the monthly revenue variations for Airbnb listings in Rowlett is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Rowlett is typically June, while January often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Rowlett across different performance tiers:
- Best-in-class properties (Top 10%) achieve $10,500+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $6,368 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $3,464 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,628, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Rowlett
Rowlett Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Rowlett STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Rowlett:
- Best-in-class properties (Top 10%) achieve 81%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 61% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 42%.
- Entry-level properties (Bottom 25%) average 24% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Rowlett
Average Daily Rate (ADR) Airbnb Trends in Rowlett (2025)
Effective short term rental pricing strategy in Rowlett involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Rowlett typically peaks in May and dips lowest during January. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $616+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $399 or more.
- Typical properties (Median) charge around $233 per night.
- Entry-level properties (Bottom 25%) earn around $129 per night.
Average Daily Rate (ADR) Trend by Month in Rowlett
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Airbnb Seasonality Analysis & Trends in Rowlett (2025)
Peak Season (June, July, August)
- Revenue averages $5,930 per month
- Occupancy rates average 51.4%
- Daily rates average $300
Shoulder Season
- Revenue averages $4,461 per month
- Occupancy maintains around 42.9%
- Daily rates hold near $313
Low Season (January, February, March)
- Revenue drops to average $3,562 per month
- Occupancy decreases to average 37.4%
- Daily rates adjust to average $306
Seasonality Insights for Rowlett
- The Airbnb seasonality in Rowlett shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Rowlett's highest earning potential, with monthly revenues capable of climbing to $6,785, occupancy reaching a high of 53.1%, and ADRs peaking at $346.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $2,868, occupancy could drop to 32.0%, and ADRs may adjust down to $288.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Rowlett.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Rowlett seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Rowlett (2025)
Exploring the top neighborhoods for short-term rentals in Rowlett? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Lake Ray Hubbard | Beautiful lake area offering outdoor activities, fishing, and stunning views. Popular destination for families and travelers looking for waterfront experiences. | Lake Ray Hubbard, Rockwall Harbor, Trophy Club Park, Shoreline Trail, Party Cove |
| Downtown Rowlett | Growing urban center with shops, restaurants, and community events. Attracts visitors looking for a local vibe and easy access to amenities. | Rowlett Community Centre, The Plaza at Rowlett, local restaurants and cafes, Rowlett Farmers Market |
| Parks and Recreation Area | Includes several parks and recreational facilities, perfect for families and outdoor enthusiasts. Great for hosting guests looking for active lifestyles. | Puff Puff Pass Park, Heritage Park, Braun Park, Rowlett Nature Trail |
| Hidden Lake | Quiet residential area with access to lakeside activities and nature trails, appealing to those seeking a peaceful retreat. | Hidden Lake, nature trails, local parks, fishing spots |
| North Rowlett | Suburban area with a family-friendly atmosphere and close proximity to schools and amenities. Attractive for long-term guests and families. | local schools, family parks, shopping centers, community centers |
| Rowlett Historic District | Charming historic area with antique shops and a sense of community. Great for guests who appreciate history and culture. | historic homes, local boutiques, community events, Rowlett Historical Museum |
| Riverside Park | Scenic park area along the riverside, perfect for outdoor lovers. Ideal for hosting guests interested in nature and activities. | Riverside Park, walking trails, picnic areas, fishing spots |
| South Rowlett | A residential neighborhood that offers a suburban feel with local amenities and parks, great for families and longer stays. | local grocery stores, community parks, family restaurants, neighborhood events |
Understanding Airbnb License Requirements & STR Laws in Rowlett (2025)
While Rowlett, Texas, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Rowlett to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 6% licensed listings)
Top Performing Airbnb Properties in Rowlett (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Rowlettbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Lakefront Luxe 6BR/4.5B Home with Pool & Hot Tub
Entire Place • 6 bedrooms
Lakehouse/ Lake Access/Hot Tub/Paddle Boards/Kayak
Entire Place • 4 bedrooms
Texan Sunny Oasis, 5 BED, Private Pool, Hot tub
Entire Place • 5 bedrooms
Texan 5/3 Oasis - Hot tub, Pool, Cinema Room
Entire Place • 5 bedrooms
*Lakeside Bliss Escape!
Entire Place • 4 bedrooms
NEWLY Renovated Pool/Spa | Luxe 4B Rowlett Retreat
Entire Place • 4 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Rowlett (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Rowlett based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Marina | 6 | $545,362 | 326 | 4.75/5.0 |
| RSB Living | 3 | $207,645 | 229 | 4.79/5.0 |
| Bryan And Malika | 1 | $147,487 | 154 | 4.97/5.0 |
| Host #87791367 | 2 | $108,547 | 95 | 4.67/5.0 |
| Tal | 1 | $102,647 | 65 | 4.78/5.0 |
| Amy | 1 | $98,651 | 30 | 4.87/5.0 |
| Michelle | 1 | $96,146 | 61 | 4.75/5.0 |
| Asher | 1 | $79,044 | 26 | 4.73/5.0 |
| Caroline | 5 | $69,197 | 40 | 4.71/5.0 |
| Raphael & Karen | 1 | $69,175 | 27 | 4.93/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Rowlett.
Dive Deeper: Advanced Rowlett STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Rowlett. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsRowlett Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Rowlett
- The Rowlett Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 87.5% of the 88 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Rowlett, House properties are the most common (90.9%), reflecting the local real estate landscape.
- Houses represent a significant 90.9% portion, catering likely to families or larger groups.
- Smaller segments like apartment/condo, outdoor/unique, hotel/boutique, unique stays, others (combined 9.1%) offer potential for unique stay experiences.
Rowlett Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Rowlett
- The dominant room capacity in Rowlett is 5+ bedrooms listings, making up 26.1% of the market. This suggests a strong demand for properties suitable for families or small groups.
- Together, 5+ bedrooms and 4 bedrooms properties represent 52.2% of the active Airbnb listings in Rowlett, indicating a high concentration in these sizes.
- A significant 77.2% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Rowlett.
Rowlett Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Rowlett
- The most common guest capacity trend in Rowlett vacation rentals is listings accommodating 8+ guests (64.8%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 6 guests dominate the Rowlett STR market, accounting for 71.6% of listings.
- 75.0% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Rowlett.
- On average, properties in Rowlett are equipped to host 6.3 guests.
Rowlett Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Rowlett
- The most common availability pattern in Rowlett falls within the 271-366 days range, representing 45.5% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 85.3% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Rowlett (42%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 17.0% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Rowlett Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
6 listings
7.1% of total
2 Nights
26 listings
30.6% of total
3 Nights
9 listings
10.6% of total
4-6 Nights
3 listings
3.5% of total
7-29 Nights
12 listings
14.1% of total
30+ Nights
29 listings
34.1% of total
Key Insights
- The most prevalent minimum stay requirement in Rowlett is 30+ Nights, adopted by 34.1% of listings. This highlights the market's preference for longer commitments.
- A significant segment (34.1%) caters to monthly stays (30+ nights) in Rowlett, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 30+ Nights minimum stay, as 34.1% of Rowlett hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 7.1% currently do.
- A 2-night minimum appears standard (30.6%). Consider this for weekends or peak periods.
- Explore offering discounts for stays of 30+ nights to attract the 34.1% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Rowlett.
Rowlett Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
9 listings
11.1% of total
Moderate
29 listings
35.8% of total
Firm
21 listings
25.9% of total
Strict
22 listings
27.2% of total
Cancellation Policy Insights for Rowlett
- The prevailing Airbnb cancellation policy trend in Rowlett is Moderate, used by 35.8% of listings.
- A majority (53.1%) of hosts in Rowlett utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 35.8% market standard in Rowlett.
- Regularly review your cancellation policy against competitors and market demand shifts in Rowlett.
Rowlett STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Rowlett
- The overall average booking lead time for vacation rentals in Rowlett is 29 days.
- Guests book furthest in advance for stays during May (average 41 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in March (average 20 days), indicating more last-minute travel plans during this time.
- Seasonally, Fall (32 days avg.) sees the longest lead times, while Winter (27 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (29 days) as a baseline for your pricing and availability strategy in Rowlett.
- For May stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 41 days out to capitalize on advance planning.
- Target marketing efforts for the Fall season well in advance (at least 32 days) to capture early planners.
- Monitor your own booking lead times against these Rowlett averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Rowlett (2025)
Amenity Prevalence
Amenity Insights for Rowlett
- Essential amenities in Rowlett that guests expect include: Smoke alarm, TV, Air conditioning, Wifi, Heating, Hot water, Free parking on premises, Kitchen, Bed linens. Lacking these (any) could significantly impact bookings.
- Popular amenities like Washer are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Rowlett: Smoke alarm, TV, Air conditioning, Wifi, Heating, Hot water, Free parking on premises, Kitchen, Bed linens.
- Prioritize adding missing essentials: Heating, Hot water, Free parking on premises, Kitchen, Bed linens.
- Consider adding popular differentiators like Washer to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Rowlett to stay competitive.
Rowlett Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Rowlett
- The typical guest profile for Airbnb in Rowlett consists of primarily domestic travelers (96%), often arriving from nearby Dallas, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 95.8% of guests.
- Key international markets include United States (95.8%) and Mexico (0.8%).
- Top languages spoken are English (71.4%) followed by Spanish (17.4%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Dallas and Rowlett.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Rowlett Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Star Harbor | 14 | $5,391 | $662.31 | 36% |
| Valley View | 23 | $5,170 | $611.94 | 40% |
| Groesbeck | 10 | $4,204 | $388.13 | 36% |
| Anna | 18 | $3,886 | $291.12 | 40% |
| DeSoto | 34 | $3,508 | $276.14 | 43% |
| Sanger | 16 | $3,442 | $252.12 | 46% |
| Highland Village | 15 | $3,335 | $338.84 | 46% |
| Lake Dallas | 19 | $3,293 | $268.91 | 48% |
| Flower Mound | 84 | $3,281 | $298.27 | 47% |
| Valley Mills | 21 | $3,236 | $374.56 | 38% |