San Leon Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Texas, United States
Is Airbnb profitable in San Leon in 2025? Explore comprehensive Airbnb analytics for San Leon, Texas, United States to uncover income potential. This 2025 STR market report for San Leon, based on AirROI data from August 2024 to July 2025, reveals key trends in the niche market of 80 active listings.
Whether you're considering an Airbnb investment in San Leon, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the San Leon Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key San Leon Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in San Leon (2025)
Understanding the monthly revenue variations for Airbnb listings in San Leon is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in San Leon is typically July, while January often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in San Leon across different performance tiers:
- Best-in-class properties (Top 10%) achieve $7,336+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $3,700 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $2,200 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,126, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in San Leon
San Leon Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the San Leon STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Junesees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in San Leon:
- Best-in-class properties (Top 10%) achieve 76%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 52% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 32%.
- Entry-level properties (Bottom 25%) average 16% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in San Leon
Average Daily Rate (ADR) Airbnb Trends in San Leon (2025)
Effective short term rental pricing strategy in San Leon involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in San Leon typically peaks in July and dips lowest during February. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $583+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $306 or more.
- Typical properties (Median) charge around $190 per night.
- Entry-level properties (Bottom 25%) earn around $136 per night.
Average Daily Rate (ADR) Trend by Month in San Leon
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Airbnb Seasonality Analysis & Trends in San Leon (2025)
Peak Season (July, June, May)
- Revenue averages $5,013 per month
- Occupancy rates average 42.2%
- Daily rates average $335
Shoulder Season
- Revenue averages $3,156 per month
- Occupancy maintains around 36.7%
- Daily rates hold near $261
Low Season (January, February, December)
- Revenue drops to average $2,205 per month
- Occupancy decreases to average 32.0%
- Daily rates adjust to average $247
Seasonality Insights for San Leon
- The Airbnb seasonality in San Leon shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases San Leon's highest earning potential, with monthly revenues capable of climbing to $5,647, occupancy reaching a high of 44.4%, and ADRs peaking at $352.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,707, occupancy could drop to 27.0%, and ADRs may adjust down to $242.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in San Leon.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these San Leon seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in San Leon (2025)
Exploring the top neighborhoods for short-term rentals in San Leon? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| East Bay | A picturesque area with waterfront views and easy access to local beaches. Great for families and travelers looking for a relaxing getaway close to nature. | Gilchrist Beach, Salt Lake, Morgan Park, East Bay Lodge |
| Sunset Beach | A quiet, serene area that attracts visitors seeking a peaceful retreat by the water. Ideal for those wanting to escape the hustle and bustle of city life. | Sunset Beach Park, Boat Ramps, Fishing Spots, Nature Trails |
| FM 517 | Main thoroughfare with a variety of local shops and restaurants. Convenient for guests who want to experience the local culture and cuisine. | Local Diners, Shops and Boutiques, Community Events, Local Festivals |
| San Leon Waterfront | Offers stunning views of the water and access to recreational activities like boating and fishing. Perfect for guests interested in outdoor adventures. | Fishing Piers, Boat Tours, Waterfront Parks, Bird Watching Areas |
| Galveston Bay | The proximity to Galveston Bay makes this area popular for fishing and water sports. Perfect for those who enjoy maritime activities. | Bayfront Parks, Fishing Areas, Kayaking, Water Sports Rentals |
| Rollover Pass | A great spot for fishing and enjoying coastal scenery. Attracts visitors looking for unique outdoor experiences. | Rollover Pass Fishing, Beach Access, Nature Trails |
| Kima Boardwalk | Close to entertainment and dining options. Appeals to visitors looking for a vibrant atmosphere with many activities nearby. | Kima Boardwalk, Restaurants, Shopping, Entertainment Venues |
| Leisure Lakes | A residential area with a relaxing vibe. It attracts travelers wanting a home-like environment away from tourist crowds. | Lakes, Scenic Trails, Picnic Areas, Community Parks |
Understanding Airbnb License Requirements & STR Laws in San Leon (2025)
While San Leon, Texas, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for San Leon to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in San Leon (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in San Leonbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Bayfront Trio House w/Hot Tub + Private Pier
Entire Place • 9 bedrooms
Private Dock + Pier: Luxe Villa on Galveston Bay!
Entire Place • 5 bedrooms
Gorgeous Lodge w/Heated Pool + Pier
Entire Place • 4 bedrooms
2 Lodge Combo - Sleeps 30 w/Pool + Private Pier
Entire Place • 7 bedrooms
Tranquil Home with Private, Texas-Shaped Pool
Entire Place • 4 bedrooms
Private Bayfront Home w/ Pool, Pier, Firepit
Entire Place • 5 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in San Leon (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in San Leon based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Sam | 6 | $595,564 | 178 | 4.88/5.0 |
| StayBeachBox | 3 | $251,930 | 85 | 4.44/5.0 |
| Evolve | 4 | $200,477 | 106 | 4.18/5.0 |
| Pier 6 | 5 | $114,376 | 514 | 4.78/5.0 |
| Chris | 1 | $90,469 | 50 | 4.18/5.0 |
| Natalie | 1 | $79,612 | 30 | 4.37/5.0 |
| Tujuana | 2 | $62,933 | 143 | 4.97/5.0 |
| Patrick | 1 | $53,743 | 385 | 4.94/5.0 |
| Will | 1 | $53,177 | 12 | 4.92/5.0 |
| Alexis | 1 | $51,017 | 7 | 5.00/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in San Leon.
Dive Deeper: Advanced San Leon STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for San Leon. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsSan Leon Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for San Leon
- The San Leon Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 100% of the 80 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in San Leon, House properties are the most common (76.3%), reflecting the local real estate landscape.
- Houses represent a significant 76.3% portion, catering likely to families or larger groups.
- Smaller segments like others, hotel/boutique (combined 3.8%) offer potential for unique stay experiences.
San Leon Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for San Leon
- The dominant room capacity in San Leon is 2 bedrooms listings, making up 28.7% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 2 bedrooms and 3 bedrooms properties represent 55.0% of the active Airbnb listings in San Leon, indicating a high concentration in these sizes.
- A significant 50.1% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in San Leon.
San Leon Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for San Leon
- The most common guest capacity trend in San Leon vacation rentals is listings accommodating 8+ guests (43.8%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 6 guests dominate the San Leon STR market, accounting for 66.3% of listings.
- 71.3% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in San Leon.
- On average, properties in San Leon are equipped to host 6.2 guests.
San Leon Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for San Leon
- The most common availability pattern in San Leon falls within the 271-366 days range, representing 47.5% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 82.5% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in San Leon (35%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 17.5% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
San Leon Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
24 listings
30.4% of total
2 Nights
29 listings
36.7% of total
3 Nights
7 listings
8.9% of total
7-29 Nights
1 listings
1.3% of total
30+ Nights
18 listings
22.8% of total
Key Insights
- The most prevalent minimum stay requirement in San Leon is 2 Nights, adopted by 36.7% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (67.1%) of the San Leon Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (22.8%) caters to monthly stays (30+ nights) in San Leon, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 36.7% of San Leon hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 22.8% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in San Leon.
San Leon Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 30 Days
8 listings
10.7% of total
Flexible
8 listings
10.7% of total
Moderate
19 listings
25.3% of total
Firm
16 listings
21.3% of total
Strict
24 listings
32% of total
Cancellation Policy Insights for San Leon
- The prevailing Airbnb cancellation policy trend in San Leon is Strict, used by 32% of listings.
- A majority (53.3%) of hosts in San Leon utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Strict policy to align with the 32% market standard in San Leon.
- With 32% using Strict terms, this is a viable option in San Leon, particularly for high-value properties or during peak demand periods.
- Regularly review your cancellation policy against competitors and market demand shifts in San Leon.
San Leon STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for San Leon
- The overall average booking lead time for vacation rentals in San Leon is 28 days.
- Guests book furthest in advance for stays during June (average 47 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in January (average 15 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (35 days avg.) sees the longest lead times, while Winter (23 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (28 days) as a baseline for your pricing and availability strategy in San Leon.
- For June stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 47 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 35 days) to capture early planners.
- Monitor your own booking lead times against these San Leon averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in San Leon (2025)
Amenity Prevalence
Amenity Insights for San Leon
- Essential amenities in San Leon that guests expect include: Air conditioning, TV, Kitchen, Wifi, Free parking on premises, Smoke alarm, Hot water. Lacking these (any) could significantly impact bookings.
- Popular amenities like Dishes and silverware, Coffee maker, Washer are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for San Leon: Air conditioning, TV, Kitchen, Wifi, Free parking on premises, Smoke alarm, Hot water.
- Prioritize adding missing essentials: Kitchen, Wifi, Free parking on premises, Smoke alarm, Hot water.
- Consider adding popular differentiators like Dishes and silverware or Coffee maker to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in San Leon to stay competitive.
San Leon Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for San Leon
- The typical guest profile for Airbnb in San Leon consists of primarily domestic travelers (97%), often arriving from nearby Houston, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 96.7% of guests.
- Key international markets include United States (96.7%) and Mexico (0.7%).
- Top languages spoken are English (75.5%) followed by Spanish (16.6%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Houston and San Antonio.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the San Leon Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Fairfield | 11 | $4,291 | $342.47 | 45% |
| Jamaica Beach | 195 | $3,627 | $374.75 | 36% |
| Crystal Beach | 154 | $3,256 | $392.20 | 31% |
| Friendswood | 31 | $3,154 | $244.96 | 51% |
| Bolivar Peninsula | 833 | $3,085 | $375.80 | 32% |
| Meadows Place | 10 | $2,659 | $252.22 | 47% |
| Freeport | 159 | $2,651 | $354.01 | 31% |
| Oak Ridge North | 10 | $2,628 | $242.10 | 44% |
| Seabrook | 54 | $2,621 | $245.27 | 39% |
| Deer Park | 15 | $2,613 | $225.22 | 48% |