Selma Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Texas, United States
Is Airbnb profitable in Selma in 2025? Explore comprehensive Airbnb analytics for Selma, Texas, United States to uncover income potential. This 2025 STR market report for Selma, based on AirROI data from September 2024 to August 2025, reveals key trends in the niche market of 18 active listings.
Whether you're considering an Airbnb investment in Selma, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Selma Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Selma Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Selma (2025)
Understanding the monthly revenue variations for Airbnb listings in Selma is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Selma is typically December, while August often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Selma across different performance tiers:
- Best-in-class properties (Top 10%) achieve $4,689+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $3,661 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $2,432 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $952, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Selma
Selma Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Selma STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Decembersees the highest demand (peak season occupancy), while August experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Selma:
- Best-in-class properties (Top 10%) achieve 78%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 64% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 45%.
- Entry-level properties (Bottom 25%) average 24% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Selma
Average Daily Rate (ADR) Airbnb Trends in Selma (2025)
Effective short term rental pricing strategy in Selma involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Selma typically peaks in July and dips lowest during January. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $314+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $194 or more.
- Typical properties (Median) charge around $143 per night.
- Entry-level properties (Bottom 25%) earn around $76 per night.
Average Daily Rate (ADR) Trend by Month in Selma
Get Live Selma Market Intelligence 👇
Explore Real-time Analytics
Airbnb Seasonality Analysis & Trends in Selma (2025)
Peak Season (December, March, November)
- Revenue averages $3,247 per month
- Occupancy rates average 55.8%
- Daily rates average $166
Shoulder Season
- Revenue averages $2,574 per month
- Occupancy maintains around 46.0%
- Daily rates hold near $164
Low Season (January, April, August)
- Revenue drops to average $2,029 per month
- Occupancy decreases to average 36.2%
- Daily rates adjust to average $158
Seasonality Insights for Selma
- The Airbnb seasonality in Selma shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Selma's highest earning potential, with monthly revenues capable of climbing to $3,537, occupancy reaching a high of 60.7%, and ADRs peaking at $174.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,964, occupancy could drop to 32.9%, and ADRs may adjust down to $154.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Selma.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Selma seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Selma (2025)
Exploring the top neighborhoods for short-term rentals in Selma? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Downtown Selma | A central area with easy access to local attractions and amenities, making it ideal for guests looking for convenience and culture. | Selma Marketplace, Country Style Bar-B-Q, Selma Park |
| Retama Park | Home to a popular horse racing track and events, attracting visitors who enjoy live entertainment and activities year-round. | Retama Park, Horse Racing Events, Fine Dining Options |
| The Forum Shopping Center | A bustling shopping hub with restaurants and entertainment options, appealing to both locals and visitors for short stays. | The Forum Shopping Center, Cinemas, Restaurants and Cafes |
| Judson High School Area | Family-friendly neighborhood close to schools and parks, appealing to families and groups visiting for school events or activities. | Judson High School, John D. Johnson Park, Nearby Sports Complex |
| Green Tree Neighborhood | A quiet suburban area with parks and community spaces, ideal for guests looking for a peaceful stay close to city amenities. | Green Tree Park, Local Trails, Community Events |
| Cibolo Creek | Scenic area with waterways and outdoor activities, perfect for guests who enjoy nature and want to explore the Texas landscape. | Cibolo Creek, Nature Trails, Fishing Spots |
| Universal City | Adjacent to Selma, offers easy access to attractions and military facilities, attracting visitors related to military events or family members. | Joint Base San Antonio, Universal City Park, Local Restaurants |
| Schertz | Nearby city with entertainment and dining options, attracting visitors looking for a mix of suburban and city life. | Schertz Civic Center, Shopping Malls, Dining Options |
Understanding Airbnb License Requirements & STR Laws in Selma (2025)
While Selma, Texas, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Selma to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Selma (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Selmabased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Randolph Central, 1-story, Chef Kitchen
Entire Place • 4 bedrooms
King-size Bed, EV Charging, Private Backyard
Entire Place • 4 bedrooms
Cozy Home in Selma
Entire Place • 3 bedrooms
Private Backyard | Washer/Dryer |Driveaway parking
Entire Place • 3 bedrooms
Home away from home! San Antonio, Texas!
Entire Place • 3 bedrooms
Perfectly Placed Peace of Texas
Entire Place • 3 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Selma (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Selma based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Helen | 3 | $125,863 | 278 | 4.73/5.0 |
| Veronica And Chris | 1 | $68,486 | 34 | 4.68/5.0 |
| Corinne | 1 | $38,036 | 74 | 4.91/5.0 |
| Ciatta | 1 | $37,022 | 69 | 4.94/5.0 |
| Dan | 2 | $33,393 | 181 | 4.60/5.0 |
| Brittney | 1 | $32,063 | 53 | 4.94/5.0 |
| Ianne | 1 | $18,443 | 56 | 4.93/5.0 |
| Courtney | 2 | $15,761 | 37 | 4.95/5.0 |
| John | 1 | $2,345 | 12 | 4.58/5.0 |
| Sheila | 1 | $1,372 | 82 | 4.96/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Selma.
Dive Deeper: Advanced Selma STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Selma. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsSelma Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Selma
- The Selma Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 72.2% of the 18 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Selma, House properties are the most common (94.4%), reflecting the local real estate landscape.
- Houses represent a significant 94.4% portion, catering likely to families or larger groups.
Selma Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Selma
- The dominant room capacity in Selma is 3 bedrooms listings, making up 61.1% of the market. This suggests a strong demand for properties suitable for families or small groups.
- Together, 3 bedrooms and 4 bedrooms properties represent 72.2% of the active Airbnb listings in Selma, indicating a high concentration in these sizes.
- A significant 72.2% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Selma.
Selma Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Selma
- The most common guest capacity trend in Selma vacation rentals is listings accommodating 8+ guests (50%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 6 guests dominate the Selma STR market, accounting for 66.7% of listings.
- 72.3% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Selma.
- On average, properties in Selma are equipped to host 5.4 guests.
Selma Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Selma
- The most common availability pattern in Selma falls within the 271-366 days range, representing 55.6% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 66.7% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Selma (27.8%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 33.4% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Selma Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
2 listings
11.1% of total
2 Nights
7 listings
38.9% of total
4-6 Nights
2 listings
11.1% of total
7-29 Nights
5 listings
27.8% of total
30+ Nights
2 listings
11.1% of total
Key Insights
- The most prevalent minimum stay requirement in Selma is 2 Nights, adopted by 38.9% of listings. This highlights the market's preference for shorter, flexible bookings.
- A significant segment (11.1%) caters to monthly stays (30+ nights) in Selma, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 38.9% of Selma hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 11.1% currently do.
- A 2-night minimum appears standard (38.9%). Consider this for weekends or peak periods.
- Explore offering discounts for stays of 30+ nights to attract the 11.1% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Selma.
Selma Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
3 listings
16.7% of total
Moderate
8 listings
44.4% of total
Firm
6 listings
33.3% of total
Strict
1 listings
5.6% of total
Cancellation Policy Insights for Selma
- The prevailing Airbnb cancellation policy trend in Selma is Moderate, used by 44.4% of listings.
- There's a relatively balanced mix between guest-friendly (61.1%) and stricter (38.9%) policies, offering choices for different guest needs.
- Strict cancellation policies are quite rare (5.6%), potentially making listings with this policy less competitive unless justified by high demand or property type.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 44.4% market standard in Selma.
- Using a Strict policy might deter some guests, as only 5.6% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Selma.
Selma STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Selma
- The overall average booking lead time for vacation rentals in Selma is 18 days.
- Guests book furthest in advance for stays during April (average 27 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in January (average 6 days), indicating more last-minute travel plans during this time.
- Seasonally, Spring (21 days avg.) sees the longest lead times, while Summer (11 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (18 days) as a baseline for your pricing and availability strategy in Selma.
- During January, focus on last-minute booking availability and promotions, as guests book with very short notice (6 days avg.).
- Target marketing efforts for the Spring season well in advance (at least 21 days) to capture early planners.
- Monitor your own booking lead times against these Selma averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Selma (2025)
Amenity Prevalence
Amenity Insights for Selma
- Essential amenities in Selma that guests expect include: Washer, TV, Free parking on premises, Wifi, Smoke alarm, Air conditioning. Lacking these (any) could significantly impact bookings.
- Popular amenities like Kitchen, Carbon monoxide alarm, Heating are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Selma: Washer, TV, Free parking on premises, Wifi, Smoke alarm, Air conditioning.
- Consider adding popular differentiators like Kitchen or Carbon monoxide alarm to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Selma to stay competitive.
Selma Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Selma
- The typical guest profile for Airbnb in Selma consists of primarily domestic travelers (91%), often arriving from nearby Houston, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 91.3% of guests.
- Key international markets include United States (91.3%) and Mexico (7.8%).
- Top languages spoken are English (61.1%) followed by Spanish (32.6%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Houston and San Antonio.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Selma Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Jonestown | 64 | $5,102 | $484.19 | 31% |
| Hudson Bend | 66 | $5,015 | $561.22 | 32% |
| West Lake Hills | 20 | $4,506 | $682.32 | 34% |
| Volente | 19 | $4,286 | $474.07 | 33% |
| Cottonwood Shores | 23 | $4,068 | $408.21 | 39% |
| Kingsland | 249 | $3,897 | $547.52 | 26% |
| Helotes | 49 | $3,821 | $314.00 | 42% |
| Bee Cave | 11 | $3,594 | $262.56 | 54% |
| Gillespie County | 11 | $3,505 | $292.57 | 57% |
| Dripping Springs | 419 | $3,505 | $380.68 | 34% |