University Park Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Texas, United States
Is Airbnb profitable in University Park in 2025? Explore comprehensive Airbnb analytics for University Park, Texas, United States to uncover income potential. This 2025 STR market report for University Park, based on AirROI data from June 2024 to May 2025, reveals key trends in the niche market of 19 active listings.
Whether you're considering an Airbnb investment in University Park, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the University Park Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key University Park Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in University Park (2025)
Understanding the monthly revenue variations for Airbnb listings in University Park is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in University Park is typically June, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in University Park across different performance tiers:
- Best-in-class properties (Top 10%) achieve $7,130+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $5,668 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $3,216 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,521, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in University Park
University Park Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the University Park STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while February experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in University Park:
- Best-in-class properties (Top 10%) achieve 75%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 54% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 40%.
- Entry-level properties (Bottom 25%) average 21% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in University Park
Average Daily Rate (ADR) Airbnb Trends in University Park (2025)
Effective short term rental pricing strategy in University Park involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in University Park typically peaks in May and dips lowest during June. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $667+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $420 or more.
- Typical properties (Median) charge around $269 per night.
- Entry-level properties (Bottom 25%) earn around $150 per night.
Average Daily Rate (ADR) Trend by Month in University Park
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Airbnb Seasonality Analysis & Trends in University Park (2025)
Peak Season (June, July, October)
- Revenue averages $5,366 per month
- Occupancy rates average 46.8%
- Daily rates average $291
Shoulder Season
- Revenue averages $3,960 per month
- Occupancy maintains around 40.2%
- Daily rates hold near $331
Low Season (February, March, August)
- Revenue drops to average $2,876 per month
- Occupancy decreases to average 35.7%
- Daily rates adjust to average $342
Seasonality Insights for University Park
- The Airbnb seasonality in University Park shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases University Park's highest earning potential, with monthly revenues capable of climbing to $5,936, occupancy reaching a high of 61.5%, and ADRs peaking at $380.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $2,392, occupancy could drop to 28.1%, and ADRs may adjust down to $288.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in University Park.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these University Park seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in University Park (2025)
Exploring the top neighborhoods for short-term rentals in University Park? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| University Park | Affluent suburb with a charming community and proximity to Southern Methodist University (SMU). Attractive to families, students, and professionals alike, offering a peaceful environment with easy access to urban amenities. | Southern Methodist University, Next Generation Park, University Park Plaza, Hyde Park, Park Cities Historic District |
| Highland Park | Adjacent upscale neighborhood known for its luxury homes and prime location. Popular among affluent travelers, it offers a blend of culture, shopping, and fine dining. | Highland Park Village, Dallas Country Club, Cox Park, Rudolph’s Bakery, Historic Highland Park |
| Preston Hollow | Quiet residential area with elegant homes and proximity to high-end shopping and dining. Attracts visitors looking for a serene stay close to the city. | Preston Hollow Park, The Dallas Arboretum and Botanical Garden, NorthPark Center, Preston Royal Shopping Center, Valley View Center |
| Plano | Nearby city with a significant business hub and family-friendly attractions. Offers diverse dining and shopping experiences, popular for both business and leisure stays. | Historic Downtown Plano, Arbor Hills Nature Preserve, The Shops at Legacy, Cinemark Legacy, Plano's Food Hall |
| Addison | Vibrant suburban area well-known for its restaurants and nightlife. Attracts young professionals and offers easy access to various attractions and entertainment options. | Addison Circle Park, Vitruvian Park, The Improv Comedy Club, Addison's Oktoberfest, WaterTower Theatre |
| Richardson | Tech-savvy community with a growing number of companies and a family-friendly atmosphere. Great for long-term stays and business travelers. | University of Texas at Dallas, Sherrill Park Golf Course, Wildflower! Arts & Music Festival, Richardson Farmers Market, Breckinridge Park |
| Far North Dallas | Diverse and growing area with a mix of residential and commercial properties. Popular with visitors wanting access to major highways and attractions. | Galleria Dallas, Valley View Center, Preston Ridge Trail, Dallas North Tollway, Northwood Club |
| Lake Highlands | Community-oriented neighborhood with parks and recreational areas. Ideal for families and those who enjoy outdoor activities near the city. | White Rock Lake, Lake Highlands Park, Lake Highlands North Recreation Center, Wildcat-Ram Stadium, Northaven Trail |
Understanding Airbnb License Requirements & STR Laws in University Park (2025)
While University Park, Texas, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for University Park to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in University Park (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in University Parkbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
4BR University Park Home on the Miracle Mile!
Entire Place • 4 bedrooms
Classic Park Cities Home
Entire Place • 3 bedrooms
University Park Upstairs Luxury Duplex
Entire Place • 3 bedrooms
Safest Area, University Park, Child friendly
Entire Place • 2 bedrooms
Quintessential Dallas Experience on SMU Campus
Entire Place • 2 bedrooms
Highland Park, The Very Best Neighborhood!
Entire Place • 4 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in University Park (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in University Park based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Victor (And Kate) | 2 | $97,363 | 85 | 5.00/5.0 |
| Kevin | 2 | $82,444 | 42 | 5.00/5.0 |
| Paula | 2 | $55,992 | 153 | 4.90/5.0 |
| Amy | 1 | $55,478 | 38 | 4.79/5.0 |
| Haijin | 1 | $49,779 | 41 | 4.93/5.0 |
| Host #250803539 | 1 | $42,193 | 53 | 4.81/5.0 |
| Host #253840 | 1 | $36,922 | 0 | N/A/5.0 |
| Casey | 1 | $19,551 | 3 | 5.00/5.0 |
| Noemi | 2 | $17,926 | 23 | 4.63/5.0 |
| Matthew | 1 | $11,921 | 30 | 4.87/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in University Park.
Dive Deeper: Advanced University Park STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for University Park. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsUniversity Park Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for University Park
- The University Park Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 94.7% of the 19 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in University Park, House properties are the most common (57.9%), reflecting the local real estate landscape.
- Houses represent a significant 57.9% portion, catering likely to families or larger groups.
- The presence of 5.3% Hotel/Boutique listings indicates integration with traditional hospitality.
University Park Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for University Park
- The dominant room capacity in University Park is 4 bedrooms listings, making up 31.6% of the market. This suggests a strong demand for properties suitable for families or small groups.
- Together, 4 bedrooms and 2 bedrooms properties represent 63.2% of the active Airbnb listings in University Park, indicating a high concentration in these sizes.
- A significant 42.1% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in University Park.
University Park Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for University Park
- The most common guest capacity trend in University Park vacation rentals is listings accommodating 6 guests (36.8%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 6 guests and 8+ guests dominate the University Park STR market, accounting for 57.9% of listings.
- 57.9% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in University Park.
- On average, properties in University Park are equipped to host 5.3 guests.
University Park Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for University Park
- The most common availability pattern in University Park falls within the 271-366 days range, representing 57.9% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 89.5% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in University Park (36.8%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 10.5% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
University Park Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
1 listings
6.3% of total
2 Nights
2 listings
12.5% of total
3 Nights
2 listings
12.5% of total
4-6 Nights
3 listings
18.8% of total
7-29 Nights
3 listings
18.8% of total
30+ Nights
5 listings
31.3% of total
Key Insights
- The most prevalent minimum stay requirement in University Park is 30+ Nights, adopted by 31.3% of listings. This highlights the market's preference for longer commitments.
- Very short stays (1-2 nights) are less common (18.8%), suggesting hosts prefer slightly longer bookings to optimize turnover.
- A significant segment (31.3%) caters to monthly stays (30+ nights) in University Park, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 30+ Nights minimum stay, as 31.3% of University Park hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 6.3% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 31.3% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in University Park.
University Park Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
2 listings
13.3% of total
Moderate
3 listings
20% of total
Firm
2 listings
13.3% of total
Strict
8 listings
53.3% of total
Cancellation Policy Insights for University Park
- The prevailing Airbnb cancellation policy trend in University Park is Strict, used by 53.3% of listings.
- A majority (66.6%) of hosts in University Park utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Strict policy to align with the 53.3% market standard in University Park.
- With 53.3% using Strict terms, this is a viable option in University Park, particularly for high-value properties or during peak demand periods.
- Regularly review your cancellation policy against competitors and market demand shifts in University Park.
University Park STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for University Park
- The overall average booking lead time for vacation rentals in University Park is 48 days.
- Guests book furthest in advance for stays during May (average 123 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in August (average 24 days), indicating more last-minute travel plans during this time.
- Seasonally, Spring (71 days avg.) sees the longest lead times, while Fall (33 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (48 days) as a baseline for your pricing and availability strategy in University Park.
- For May stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 123 days out to capitalize on advance planning.
- Target marketing efforts for the Spring season well in advance (at least 71 days) to capture early planners.
- Monitor your own booking lead times against these University Park averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in University Park (2025)
Amenity Prevalence
Amenity Insights for University Park
- Essential amenities in University Park that guests expect include: TV, Wifi, Air conditioning. Lacking these (any) could significantly impact bookings.
- Popular amenities like Heating, Hot water, Kitchen are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for University Park: TV, Wifi, Air conditioning.
- Consider adding popular differentiators like Heating or Hot water to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in University Park to stay competitive.
University Park Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for University Park
- The typical guest profile for Airbnb in University Park consists of primarily domestic travelers (97%), often arriving from nearby Dallas, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 96.9% of guests.
- Key international markets include United States (96.9%) and Canada (1%).
- Top languages spoken are English (74.1%) followed by Spanish (6.9%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Dallas and Little Rock.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the University Park Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Star Harbor | 14 | $5,391 | $662.31 | 36% |
| Valley View | 23 | $5,170 | $611.94 | 40% |
| Groesbeck | 10 | $4,204 | $388.13 | 36% |
| Anna | 18 | $3,886 | $291.12 | 40% |
| DeSoto | 34 | $3,508 | $276.14 | 43% |
| Sanger | 16 | $3,442 | $252.12 | 46% |
| Highland Village | 15 | $3,335 | $338.84 | 46% |
| Lake Dallas | 19 | $3,293 | $268.91 | 48% |
| Flower Mound | 84 | $3,281 | $298.27 | 47% |
| Valley Mills | 21 | $3,236 | $374.56 | 38% |