Layton Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Utah, United States
Is Airbnb profitable in Layton in 2025? Explore comprehensive Airbnb analytics for Layton, Utah, United States to uncover income potential. This 2025 STR market report for Layton, based on AirROI data from June 2024 to May 2025, reveals key trends in the niche market of 83 active listings.
Whether you're considering an Airbnb investment in Layton, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Layton Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Layton Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Layton (2025)
Understanding the monthly revenue variations for Airbnb listings in Layton is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Layton is typically July, while April often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Layton across different performance tiers:
- Best-in-class properties (Top 10%) achieve $5,149+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $2,921 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,758 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $874, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Layton
Layton Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Layton STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Layton:
- Best-in-class properties (Top 10%) achieve 87%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 72% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 55%.
- Entry-level properties (Bottom 25%) average 30% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Layton
Average Daily Rate (ADR) Airbnb Trends in Layton (2025)
Effective short term rental pricing strategy in Layton involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Layton typically peaks in January and dips lowest during October. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $283+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $160 or more.
- Typical properties (Median) charge around $96 per night.
- Entry-level properties (Bottom 25%) earn around $62 per night.
Average Daily Rate (ADR) Trend by Month in Layton
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Airbnb Seasonality Analysis & Trends in Layton (2025)
Peak Season (July, March, January)
- Revenue averages $2,722 per month
- Occupancy rates average 54.8%
- Daily rates average $150
Shoulder Season
- Revenue averages $2,416 per month
- Occupancy maintains around 53.0%
- Daily rates hold near $136
Low Season (April, October, November)
- Revenue drops to average $2,040 per month
- Occupancy decreases to average 49.6%
- Daily rates adjust to average $131
Seasonality Insights for Layton
- The Airbnb seasonality in Layton shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Layton's highest earning potential, with monthly revenues capable of climbing to $2,925, occupancy reaching a high of 63.1%, and ADRs peaking at $169.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,981, occupancy could drop to 46.7%, and ADRs may adjust down to $123.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Layton.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Layton seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Layton (2025)
Exploring the top neighborhoods for short-term rentals in Layton? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Layton Hills | Conveniently located near shopping centers and major highways, Layton Hills is popular with families and business travelers. It offers a quiet suburban feel with easy access to outdoor recreation. | Layton Hills Mall, Hill Air Force Base, Great Salt Lake, Antelope Island, Adams Canyon Trail |
| East Layton | Known for its scenic views and proximity to the Wasatch Range, East Layton attracts nature lovers and those wanting a peaceful retreat. It provides ample access to outdoor activities. | Fish Springs National Wildlife Refuge, Kaysville Canyon, Layton Surf N' Swim, Bountiful Ridge Golf Course |
| West Layton | A growing community with various amenities, West Layton is ideal for travelers looking for a suburban experience with easy access to urban conveniences in nearby cities. | Historic Layton, Utah State University - Davis, Layton Commons Park, Fast Track Indoor Kart Racing |
| Syracuse | Just a short drive from Layton, Syracuse offers a mix of suburban neighborhoods and access to outdoor recreation, making it appealing for families and visitors alike. | Antelope Island State Park, Syracuse's outdoor concerts, Syracuse Town Center, Tremonton Durfee Park |
| Davis County | Offering a wide range of attractions, Davis County is perfect for those looking to explore local culture, shopping, and outdoor activities. | Lagoon Amusement Park, Hill Air Force Base, Bear River Migratory Bird Refuge, Davis County Legacy Events Center |
| Kaysville | A charming suburban city with a strong community feel, Kaysville is great for those looking to stay in a quieter area while being close to attractions in Layton and Salt Lake City. | Kaysville's historical sites, Viridian Event Center, Ridgeview Park, Fish Springs National Wildlife Refuge |
| Clearfield | Headquartered close to Layton, Clearfield offers business and recreational opportunities, making it attractive for both short and long-term rentals. | Clearfield Aquatic Center, Clearfield Recreation Center, Hill Air Force Base contracts, Station Park |
| North Salt Lake | Just a short drive from Layton, North Salt Lake is a growing area with stunning views and proximity to the Great Salt Lake, attracting visitors interested in nature and city life. | Great Salt Lake Marina, Eaglewood Golf Course, North Salt Lake Park, Viewmont High School Football Field |
Understanding Airbnb License Requirements & STR Laws in Layton (2025)
While Layton, Utah, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Layton to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 2% licensed listings)
Top Performing Airbnb Properties in Layton (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Laytonbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Luxury-6500 SQFT-Bball-billiards-theater-games
Entire Place • 6 bedrooms
Hobbs Mill | Theatre | Ping Pong | Pet-Friendly
Entire Place • 7 bedrooms
Ski at Snowbasin, Sleeps up to 22, Layton
Entire Place • 6 bedrooms
Luxury Retreat- playhouse, hottub, firepit, garage
Entire Place • 3 bedrooms
Spacious 5BR Retreat with Game Room, PS5 & Garage
Entire Place • 5 bedrooms
Spacious Layton Retreat w/ Private Hot Tub!
Entire Place • 5 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Layton (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Layton based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Brendon | 1 | $138,681 | 76 | 4.93/5.0 |
| Utah Homes And Vacation Rental | 1 | $104,018 | 46 | 4.91/5.0 |
| Vicannah Vacations | 3 | $94,096 | 132 | 4.95/5.0 |
| Anica | 2 | $84,372 | 208 | 5.00/5.0 |
| Ann | 1 | $78,334 | 18 | 5.00/5.0 |
| Shawn | 2 | $73,689 | 186 | 4.98/5.0 |
| Sue | 2 | $68,538 | 482 | 4.79/5.0 |
| Kacey & Tiffanie | 2 | $67,170 | 26 | 4.94/5.0 |
| Michael | 3 | $58,825 | 56 | 4.74/5.0 |
| Evolve | 3 | $56,598 | 77 | 4.81/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Layton.
Dive Deeper: Advanced Layton STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Layton. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsLayton Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Layton
- The Layton Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 79.5% of the 83 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Layton, House properties are the most common (62.7%), reflecting the local real estate landscape.
- Houses represent a significant 62.7% portion, catering likely to families or larger groups.
- Smaller segments like hotel/boutique, unique stays, outdoor/unique (combined 7.2%) offer potential for unique stay experiences.
Layton Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Layton
- The dominant room capacity in Layton is 2 bedrooms listings, making up 24.1% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 2 bedrooms and 3 bedrooms properties represent 48.2% of the active Airbnb listings in Layton, indicating a high concentration in these sizes.
- A significant 44.6% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Layton.
Layton Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Layton
- The most common guest capacity trend in Layton vacation rentals is listings accommodating 8+ guests (34.9%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 4 guests dominate the Layton STR market, accounting for 53.0% of listings.
- 49.4% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Layton.
- On average, properties in Layton are equipped to host 4.9 guests.
Layton Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Layton
- The most common availability pattern in Layton falls within the 181-270 days range, representing 41% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 63.9% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Layton (36.1%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 40.9% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Layton Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
22 listings
28.2% of total
2 Nights
24 listings
30.8% of total
3 Nights
5 listings
6.4% of total
4-6 Nights
6 listings
7.7% of total
7-29 Nights
2 listings
2.6% of total
30+ Nights
19 listings
24.4% of total
Key Insights
- The most prevalent minimum stay requirement in Layton is 2 Nights, adopted by 30.8% of listings. This highlights the market's preference for shorter, flexible bookings.
- A significant segment (24.4%) caters to monthly stays (30+ nights) in Layton, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 30.8% of Layton hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 28.2% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 24.4% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Layton.
Layton Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 60 Days
3 listings
3.9% of total
Flexible
19 listings
25% of total
Moderate
17 listings
22.4% of total
Firm
16 listings
21.1% of total
Strict
21 listings
27.6% of total
Cancellation Policy Insights for Layton
- The prevailing Airbnb cancellation policy trend in Layton is Strict, used by 27.6% of listings.
- There's a relatively balanced mix between guest-friendly (47.4%) and stricter (48.7%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Strict policy to align with the 27.6% market standard in Layton.
- Regularly review your cancellation policy against competitors and market demand shifts in Layton.
Layton STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Layton
- The overall average booking lead time for vacation rentals in Layton is 43 days.
- Guests book furthest in advance for stays during June (average 50 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in April (average 35 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (45 days avg.) sees the longest lead times, while Spring (40 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (43 days) as a baseline for your pricing and availability strategy in Layton.
- Target marketing efforts for the Summer season well in advance (at least 45 days) to capture early planners.
- Monitor your own booking lead times against these Layton averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Layton (2025)
Amenity Prevalence
Amenity Insights for Layton
- Essential amenities in Layton that guests expect include: Wifi, Smoke alarm, Heating, TV. Lacking these (any) could significantly impact bookings.
- Popular amenities like Free parking on premises, Air conditioning, Hot water are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Layton: Wifi, Smoke alarm, Heating, TV.
- Prioritize adding missing essentials: Heating, TV.
- Consider adding popular differentiators like Free parking on premises or Air conditioning to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Layton to stay competitive.
Layton Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Layton
- The typical guest profile for Airbnb in Layton consists of primarily domestic travelers (95%), often arriving from nearby Boise, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 94.8% of guests.
- Key international markets include United States (94.8%) and Mexico (0.9%).
- Top languages spoken are English (72.3%) followed by Spanish (15.2%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Boise and Salt Lake City.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Layton Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Alta | 39 | $7,360 | $1063.04 | 39% |
| Sundance | 73 | $6,017 | $819.06 | 34% |
| Alpine | 10 | $5,607 | $360.82 | 48% |
| Fish Haven | 54 | $5,209 | $747.92 | 32% |
| Brighton | 142 | $4,753 | $515.43 | 40% |
| Park City | 3,864 | $4,378 | $631.47 | 36% |
| Daniel | 20 | $3,897 | $655.53 | 31% |
| Hideout | 93 | $3,561 | $440.70 | 37% |
| Francis | 12 | $3,439 | $401.41 | 39% |
| Coalville | 45 | $3,434 | $485.60 | 35% |