Millcreek Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Utah, United States
Is Airbnb profitable in Millcreek in 2025? Explore comprehensive Airbnb analytics for Millcreek, Utah, United States to uncover income potential. This 2025 STR market report for Millcreek, based on AirROI data from June 2024 to May 2025, reveals key trends in the market of 286 active listings.
Whether you're considering an Airbnb investment in Millcreek, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Millcreek Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Millcreek Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Millcreek (2025)
Understanding the monthly revenue variations for Airbnb listings in Millcreek is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Millcreek is typically February, while November often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Millcreek across different performance tiers:
- Best-in-class properties (Top 10%) achieve $5,957+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $3,726 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $2,272 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,226, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Millcreek
Millcreek Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Millcreek STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Februarysees the highest demand (peak season occupancy), while November experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Millcreek:
- Best-in-class properties (Top 10%) achieve 86%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 76% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 57%.
- Entry-level properties (Bottom 25%) average 34% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Millcreek
Average Daily Rate (ADR) Airbnb Trends in Millcreek (2025)
Effective short term rental pricing strategy in Millcreek involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Millcreek typically peaks in February and dips lowest during October. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $320+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $201 or more.
- Typical properties (Median) charge around $129 per night.
- Entry-level properties (Bottom 25%) earn around $87 per night.
Average Daily Rate (ADR) Trend by Month in Millcreek
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Airbnb Seasonality Analysis & Trends in Millcreek (2025)
Peak Season (February, March, January)
- Revenue averages $4,241 per month
- Occupancy rates average 64.1%
- Daily rates average $202
Shoulder Season
- Revenue averages $2,765 per month
- Occupancy maintains around 52.9%
- Daily rates hold near $166
Low Season (June, October, November)
- Revenue drops to average $2,174 per month
- Occupancy decreases to average 47.9%
- Daily rates adjust to average $153
Seasonality Insights for Millcreek
- The Airbnb seasonality in Millcreek shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Millcreek's highest earning potential, with monthly revenues capable of climbing to $4,395, occupancy reaching a high of 68.6%, and ADRs peaking at $207.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,922, occupancy could drop to 42.3%, and ADRs may adjust down to $150.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Millcreek.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Millcreek seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Millcreek (2025)
Exploring the top neighborhoods for short-term rentals in Millcreek? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Millcreek Canyon | A breathtaking natural area known for its hiking trails, outdoor activities, and stunning scenery. Ideal for nature lovers and those seeking a peaceful retreat close to Salt Lake City. | Millcreek Canyon, Elbow Fork, Dog Lake, Salt Lake City Mountains, Hiking Trails, Picnic Areas |
| Old Mill | A charming neighborhood that showcases Millcreek's history with beautiful homes and proximity to parks. Attractive for families and those interested in local culture and outdoor recreation. | Old Mill Park, Millcreek's Historic Sites, Parks and Green Spaces, Restaurants and Cafes, Quiet Streets |
| Desert Star | A residential area that offers a family-friendly atmosphere and access to local shops. Great for those looking for a suburban feel while being near the city. | Community Parks, Family-friendly Amenities, Shopping Areas, Local Events, Easy Access to Public Transport |
| Canyon Rim | A picturesque neighborhood known for its views of the Salt Lake Valley and easy access to outdoor activities. Perfect for travelers seeking scenic beauty and recreational opportunities. | Canyon Rim Park, St Mary's Lake, Hiking Trails, Scenic Overlooks, Close to Ski Resorts |
| Cottonwood Heights | A suburban area nestled by the mountains, offering both privacy and outdoor adventure. It's favored by those who enjoy winter sports and summer hikes. | Cottonwood Canyons, Ski Resorts, Hiking Trails, Local Dining, Parks |
| East Millcreek | A welcoming neighborhood known for its sense of community and local events. A good spot for families and vacationers looking for a homey experience. | Community Parks, Local Shops, Family-friendly Events, Trail Access, Quiet Atmosphere |
| South Millcreek | An area with a mix of residential homes and local businesses. It's becoming increasingly popular among young professionals and families. | Local Restaurants, Shopping Centers, Parks, Family Activities, Cultural Events |
| Millcreek Plaza | An urban area with a variety of amenities, shopping, and dining options. Attractive for young travelers seeking convenience and city life. | Shopping Malls, Restaurants, Entertainment Venues, Transit Access, Urban Parks |
Understanding Airbnb License Requirements & STR Laws in Millcreek (2025)
While Millcreek, Utah, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Millcreek to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 1% licensed listings)
Top Performing Airbnb Properties in Millcreek (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Millcreekbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Top Olympus Luxury Estate+heated Pool+pickleball
Entire Place • 5 bedrooms
A+Location *Hot Tub* Theater, Amazing Mtn views *
Entire Place • 6 bedrooms
Mountainside Home - Killer Views
Entire Place • 5 bedrooms
Olympus Luxury-Prime Location- HotTub+Theater+More
Entire Place • 6 bedrooms
Ski Lover's Paradise: 7br Villa Near Top Resorts
Entire Place • 7 bedrooms
Luxury Home- Sleeps 16, Hot Tub, Gameroom
Entire Place • 6 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Millcreek (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Millcreek based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| RedAwning Vacation Rentals | 2 | $408,460 | 44 | 4.87/5.0 |
| Kay | 5 | $258,836 | 559 | 4.91/5.0 |
| Daniel | 3 | $180,173 | 58 | 4.86/5.0 |
| Michelle & Paul | 6 | $174,405 | 907 | 4.89/5.0 |
| Utahs Best | 1 | $170,790 | 64 | 4.73/5.0 |
| Amanda | 2 | $137,422 | 303 | 5.00/5.0 |
| Matt | 5 | $124,036 | 163 | 4.75/5.0 |
| Margaret | 3 | $120,647 | 619 | 4.85/5.0 |
| Mark | 1 | $119,407 | 5 | 5.00/5.0 |
| GrandRoad | 1 | $111,500 | 26 | 5.00/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Millcreek.
Dive Deeper: Advanced Millcreek STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Millcreek. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsMillcreek Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Millcreek
- The Millcreek Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 85.3% of the 286 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Millcreek, House properties are the most common (69.6%), reflecting the local real estate landscape.
- Houses represent a significant 69.6% portion, catering likely to families or larger groups.
- Smaller segments like hotel/boutique, outdoor/unique (combined 3.8%) offer potential for unique stay experiences.
Millcreek Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Millcreek
- The dominant room capacity in Millcreek is 2 bedrooms listings, making up 26.9% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 2 bedrooms and 1 bedroom properties represent 48.2% of the active Airbnb listings in Millcreek, indicating a high concentration in these sizes.
- A significant 40.1% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Millcreek.
Millcreek Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Millcreek
- The most common guest capacity trend in Millcreek vacation rentals is listings accommodating 8+ guests (25.5%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 6 guests dominate the Millcreek STR market, accounting for 45.1% of listings.
- 48.2% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Millcreek.
- On average, properties in Millcreek are equipped to host 4.8 guests.
Millcreek Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Millcreek
- The most common availability pattern in Millcreek falls within the 91-180 days range, representing 33.6% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 59.1% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 181-270 days range is most frequent in Millcreek (33.9%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 41.6% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Millcreek Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
81 listings
29.5% of total
2 Nights
73 listings
26.5% of total
3 Nights
31 listings
11.3% of total
4-6 Nights
12 listings
4.4% of total
7-29 Nights
29 listings
10.5% of total
30+ Nights
49 listings
17.8% of total
Key Insights
- The most prevalent minimum stay requirement in Millcreek is 1 Night, adopted by 29.5% of listings. This highlights the market's preference for shorter, flexible bookings.
- A significant segment (17.8%) caters to monthly stays (30+ nights) in Millcreek, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 29.5% of Millcreek hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 29.5% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 17.8% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Millcreek.
Millcreek Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 30 Days
4 listings
1.5% of total
Super Strict 60 Days
2 listings
0.7% of total
Flexible
51 listings
18.8% of total
Moderate
81 listings
29.9% of total
Firm
61 listings
22.5% of total
Strict
72 listings
26.6% of total
Cancellation Policy Insights for Millcreek
- The prevailing Airbnb cancellation policy trend in Millcreek is Moderate, used by 29.9% of listings.
- There's a relatively balanced mix between guest-friendly (48.7%) and stricter (49.1%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 29.9% market standard in Millcreek.
- Regularly review your cancellation policy against competitors and market demand shifts in Millcreek.
Millcreek STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Millcreek
- The overall average booking lead time for vacation rentals in Millcreek is 43 days.
- Guests book furthest in advance for stays during February (average 72 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in July (average 29 days), indicating more last-minute travel plans during this time.
- Seasonally, Winter (61 days avg.) sees the longest lead times, while Summer (33 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (43 days) as a baseline for your pricing and availability strategy in Millcreek.
- For February stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 72 days out to capitalize on advance planning.
- Target marketing efforts for the Winter season well in advance (at least 61 days) to capture early planners.
- Monitor your own booking lead times against these Millcreek averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Millcreek (2025)
Amenity Prevalence
Amenity Insights for Millcreek
- Essential amenities in Millcreek that guests expect include: Wifi, Smoke alarm, Heating, Air conditioning, TV, Free parking on premises, Kitchen, Hot water. Lacking these (any) could significantly impact bookings.
- Popular amenities like Carbon monoxide alarm, Microwave are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Millcreek: Wifi, Smoke alarm, Heating, Air conditioning, TV, Free parking on premises, Kitchen, Hot water.
- Prioritize adding missing essentials: Smoke alarm, Heating, Air conditioning, TV, Free parking on premises, Kitchen, Hot water.
- Consider adding popular differentiators like Carbon monoxide alarm or Microwave to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Millcreek to stay competitive.
Millcreek Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Millcreek
- The typical guest profile for Airbnb in Millcreek consists of primarily domestic travelers (94%), often arriving from nearby Salt Lake City, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 94.3% of guests.
- Key international markets include United States (94.3%) and Canada (1.1%).
- Top languages spoken are English (69.1%) followed by Spanish (12.6%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Salt Lake City and New York.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Millcreek Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Alta | 39 | $7,360 | $1063.04 | 39% |
| Sundance | 73 | $6,017 | $819.06 | 34% |
| Alpine | 10 | $5,607 | $360.82 | 48% |
| Brighton | 142 | $4,753 | $515.43 | 40% |
| Park City | 3,864 | $4,378 | $631.47 | 36% |
| Daniel | 20 | $3,897 | $655.53 | 31% |
| Hideout | 93 | $3,561 | $440.70 | 37% |
| Francis | 12 | $3,439 | $401.41 | 39% |
| Coalville | 45 | $3,434 | $485.60 | 35% |
| Huntsville | 81 | $3,218 | $407.49 | 35% |