Monroe Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Utah, United States
Is Airbnb profitable in Monroe in 2025? Explore comprehensive Airbnb analytics for Monroe, Utah, United States to uncover income potential. This 2025 STR market report for Monroe, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 25 active listings.
Whether you're considering an Airbnb investment in Monroe, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Monroe Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Monroe Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Monroe (2025)
Understanding the monthly revenue variations for Airbnb listings in Monroe is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Monroe is typically September, while March often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Monroe across different performance tiers:
- Best-in-class properties (Top 10%) achieve $3,289+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $2,486 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,358 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $863, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Monroe
Monroe Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Monroe STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Septembersees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Monroe:
- Best-in-class properties (Top 10%) achieve 73%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 58% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 42%.
- Entry-level properties (Bottom 25%) average 30% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Monroe
Average Daily Rate (ADR) Airbnb Trends in Monroe (2025)
Effective short term rental pricing strategy in Monroe involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Monroe typically peaks in January and dips lowest during April. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $191+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $149 or more.
- Typical properties (Median) charge around $110 per night.
- Entry-level properties (Bottom 25%) earn around $74 per night.
Average Daily Rate (ADR) Trend by Month in Monroe
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Airbnb Seasonality Analysis & Trends in Monroe (2025)
Peak Season (September, May, July)
- Revenue averages $2,344 per month
- Occupancy rates average 56.0%
- Daily rates average $120
Shoulder Season
- Revenue averages $1,811 per month
- Occupancy maintains around 44.4%
- Daily rates hold near $120
Low Season (January, March, November)
- Revenue drops to average $1,206 per month
- Occupancy decreases to average 34.0%
- Daily rates adjust to average $122
Seasonality Insights for Monroe
- The Airbnb seasonality in Monroe shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Monroe's highest earning potential, with monthly revenues capable of climbing to $2,502, occupancy reaching a high of 66.4%, and ADRs peaking at $124.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,183, occupancy could drop to 30.8%, and ADRs may adjust down to $119.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Monroe.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Monroe seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Monroe (2025)
Exploring the top neighborhoods for short-term rentals in Monroe? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Fish Springs National Wildlife Refuge | A peaceful and scenic location ideal for nature lovers and those seeking a relaxing getaway. It's perfect for bird watchers and outdoor enthusiasts looking to explore the beauty of the Utah desert. | Bird watching, Photography, Hiking trails |
| Antelope Island State Park | A gorgeous island park in the Great Salt Lake, known for its wildlife, hiking opportunities, and stunning views. This area appeals to tourists wanting outdoor adventures and scenic views. | Bison viewing, Hiking, Bicycle trails, Kayaking |
| Monroe City Park | A community location providing open green space and playgrounds, ideal for families. It attracts visitors looking for a relaxing day outdoors. | Picnic areas, Playgrounds, Walking trails |
| Fish Lake National Forest | An outdoor enthusiast's paradise, offering fishing, hiking, and beautiful landscapes. It attracts individuals and families who wish to experience Utah's nature. | Fishing, Camping, Hiking, Scenic drives |
| Panguitch Lake | This area is known for its beautiful lake and outdoor activities, especially during the summer months. It draws visitors seeking recreation on the water. | Fishing, Boating, Hiking, Wildlife watching |
| Fremont Indian State Park | Rich in cultural history, this park attracts those interested in archaeology and Native American history. It offers unique sightseeing opportunities. | Petroglyphs, Hiking, Visitor center |
| Koosharem State Park | A small yet beautiful park, perfect for those looking to escape city life, offering picturesque landscapes and a quiet environment. | Fishing, Picnicking, Nature walks |
| Capitol Reef National Park | A stunning national park featuring unique rock formations and trails, appealing to tourists looking for breathtaking landscapes and outdoor activities. | Scenic drives, Hiking trails, Camping, Wildlife viewing |
Understanding Airbnb License Requirements & STR Laws in Monroe (2025)
While Monroe, Utah, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Monroe to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Monroe (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Monroebased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Unique Cozy Cabin w/Firepit+Mtn Views-Getaway FAVE
Entire Place • 2 bedrooms
Cozy house in Monroe Utah
Entire Place • 4 bedrooms
Secluded & Comfy Mountain Cabin-perfect for UTVers
Entire Place • 4 bedrooms
Monroes Place
Entire Place • 3 bedrooms
Monroe Cabin-House
Entire Place • 3 bedrooms
Quail Rock Retreat Austin/Monroe, Utah
Entire Place • 3 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Monroe (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Monroe based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Rhet & Kim | 1 | $49,223 | 412 | 4.97/5.0 |
| Karl | 2 | $43,791 | 504 | 4.96/5.0 |
| Mikki | 2 | $41,896 | 248 | 4.92/5.0 |
| Monica | 1 | $33,210 | 71 | 4.94/5.0 |
| Rhet & Kim | 1 | $30,672 | 76 | 5.00/5.0 |
| Host #383672094 | 1 | $27,792 | 13 | 4.92/5.0 |
| Paul | 1 | $26,939 | 11 | 5.00/5.0 |
| Julia | 2 | $25,590 | 464 | 4.97/5.0 |
| Mieka | 1 | $21,153 | 24 | 4.92/5.0 |
| Sarah And Luke | 2 | $18,717 | 285 | 4.89/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Monroe.
Dive Deeper: Advanced Monroe STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Monroe. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsMonroe Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Monroe
- The Monroe Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 92% of the 25 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Monroe, House properties are the most common (36%), reflecting the local real estate landscape.
- Houses represent a significant 36% portion, catering likely to families or larger groups.
- The presence of 16% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like unique stays (combined 4.0%) offer potential for unique stay experiences.
Monroe Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Monroe
- The dominant room capacity in Monroe is 1 bedroom listings, making up 32% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 3 bedrooms properties represent 52.0% of the active Airbnb listings in Monroe, indicating a high concentration in these sizes.
- A significant 36.0% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Monroe.
Monroe Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Monroe
- The most common guest capacity trend in Monroe vacation rentals is listings accommodating 8+ guests (32%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 5 guests dominate the Monroe STR market, accounting for 52.0% of listings.
- 36.0% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Monroe.
- On average, properties in Monroe are equipped to host 4.9 guests.
Monroe Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Monroe
- The most common availability pattern in Monroe falls within the 181-270 days range, representing 52% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 64.0% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Monroe (52%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 36.0% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Monroe Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
14 listings
58.3% of total
2 Nights
7 listings
29.2% of total
4-6 Nights
1 listings
4.2% of total
30+ Nights
2 listings
8.3% of total
Key Insights
- The most prevalent minimum stay requirement in Monroe is 1 Night, adopted by 58.3% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (87.5%) of the Monroe Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 58.3% of Monroe hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 8.3% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Monroe.
Monroe Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
17 listings
70.8% of total
Moderate
6 listings
25% of total
Strict
1 listings
4.2% of total
Cancellation Policy Insights for Monroe
- The prevailing Airbnb cancellation policy trend in Monroe is Flexible, used by 70.8% of listings.
- The market strongly favors guest-friendly terms, with 95.8% of listings offering Flexible or Moderate policies. This suggests guests in Monroe may expect booking flexibility.
- Strict cancellation policies are quite rare (4.2%), potentially making listings with this policy less competitive unless justified by high demand or property type.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 70.8% market standard in Monroe.
- Given the high prevalence of Flexible policies (70.8%), offering this can enhance booking appeal, especially during shoulder seasons.
- Using a Strict policy might deter some guests, as only 4.2% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Monroe.
Monroe STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Monroe
- The overall average booking lead time for vacation rentals in Monroe is 41 days.
- Guests book furthest in advance for stays during July (average 58 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in March (average 17 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (45 days avg.) sees the longest lead times, while Winter (22 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (41 days) as a baseline for your pricing and availability strategy in Monroe.
- For July stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 58 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 45 days) to capture early planners.
- Monitor your own booking lead times against these Monroe averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Monroe (2025)
Amenity Prevalence
Amenity Insights for Monroe
- Essential amenities in Monroe that guests expect include: Dishes and silverware, Smoke alarm, Free parking on premises, Bed linens, Wifi, Air conditioning, Hot water, Kitchen, Shampoo, Heating. Lacking these (any) could significantly impact bookings.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Monroe: Dishes and silverware, Smoke alarm, Free parking on premises, Bed linens, Wifi, Air conditioning, Hot water, Kitchen, Shampoo, Heating.
- Prioritize adding missing essentials: Kitchen, Shampoo, Heating.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Monroe to stay competitive.
Monroe Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Monroe
- The typical guest profile for Airbnb in Monroe consists of primarily domestic travelers (97%), often arriving from nearby Salt Lake City, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 96.5% of guests.
- Key international markets include United States (96.5%) and Australia (0.5%).
- Top languages spoken are English (70.1%) followed by Spanish (14.9%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Salt Lake City and Las Vegas.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Monroe Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Springdale | 132 | $5,232 | $429.43 | 49% |
| Hurricane | 646 | $3,943 | $303.19 | 46% |
| Rockville | 22 | $3,622 | $410.84 | 41% |
| Santa Clara | 258 | $3,274 | $369.69 | 36% |
| Ivins | 99 | $3,256 | $332.65 | 43% |
| Orderville | 242 | $3,192 | $293.01 | 40% |
| Torrey | 86 | $3,063 | $219.24 | 53% |
| Duck Creek Village | 228 | $3,045 | $258.57 | 41% |
| Teasdale | 30 | $3,012 | $228.77 | 50% |
| Washington | 698 | $2,900 | $252.16 | 40% |