Payson Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Utah, United States
Is Airbnb profitable in Payson in 2025? Explore comprehensive Airbnb analytics for Payson, Utah, United States to uncover income potential. This 2025 STR market report for Payson, based on AirROI data from December 2024 to November 2025, reveals key trends in the niche market of 40 active listings.
Whether you're considering an Airbnb investment in Payson, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Payson Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Payson Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Payson (2025)
Understanding the monthly revenue variations for Airbnb listings in Payson is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Payson is typically July, while March often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Payson across different performance tiers:
- Best-in-class properties (Top 10%) achieve $5,275+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $3,386 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,716 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $976, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Payson
Payson Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Payson STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while November experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Payson:
- Best-in-class properties (Top 10%) achieve 83%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 62% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 46%.
- Entry-level properties (Bottom 25%) average 29% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Payson
Average Daily Rate (ADR) Airbnb Trends in Payson (2025)
Effective short term rental pricing strategy in Payson involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Payson typically peaks in July and dips lowest during March. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $282+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $160 or more.
- Typical properties (Median) charge around $128 per night.
- Entry-level properties (Bottom 25%) earn around $85 per night.
Average Daily Rate (ADR) Trend by Month in Payson
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Airbnb Seasonality Analysis & Trends in Payson (2025)
Peak Season (July, May, December)
- Revenue averages $3,167 per month
- Occupancy rates average 57.6%
- Daily rates average $161
Shoulder Season
- Revenue averages $2,676 per month
- Occupancy maintains around 45.9%
- Daily rates hold near $157
Low Season (February, March, November)
- Revenue drops to average $2,006 per month
- Occupancy decreases to average 39.3%
- Daily rates adjust to average $155
Seasonality Insights for Payson
- The Airbnb seasonality in Payson shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Payson's highest earning potential, with monthly revenues capable of climbing to $3,288, occupancy reaching a high of 61.4%, and ADRs peaking at $165.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,943, occupancy could drop to 38.8%, and ADRs may adjust down to $153.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Payson.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Payson seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Payson (2025)
Exploring the top neighborhoods for short-term rentals in Payson? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Payson Lakes | A beautiful area known for its picturesque peaks and water activities. Perfect for families and outdoor enthusiasts seeking a serene getaway. | Payson Lakes, Mount Timpanogos, Payson Canyon, Fishing and boating activities, Hiking trails |
| Nebo Loop Scenic Byway | An incredible scenic drive offering stunning views of the Wasatch Range. Ideal for visitors looking for breathtaking landscapes and hiking opportunities. | Nebo Loop, Wasatch-Cache National Forest, Hiking trails, Stunning viewpoints |
| Historic Payson | Charming downtown area filled with local shops and historical sites. Great for those interested in culture and history with easy access to amenities. | Payson Historic Theatre, Local boutiques, Payson City Park, Art galleries, Café and dining options |
| Payson Sports Complex | A vibrant area focused on sports and recreation, attracting families and sports enthusiasts. Ideal for hosting events and activities. | Payson Sports Complex, Baseball and soccer fields, Parks and recreational facilities |
| South Mountain | Known for its hiking trails and outdoor activities, South Mountain draws nature lovers seeking adventure and exploration. | Hiking trails, Picnic areas, Stunning mountain views |
| Utah Lake | A large freshwater lake with plenty of activities, perfect for guests looking to enjoy watersports or just relax by the lake. | Utah Lake State Park, Boating and fishing, Picnic areas, Scenic views |
| Payson High School Area | A community-oriented area ideal for hosting families visiting students or local events. | Close to schools, Parks nearby, Community events, Sports facilities |
| Maple Mountain | A picturesque area that attracts hikers and outdoor enthusiasts with its beautiful scenery and trails. | Maple Mountain Trail, Stunning vistas, Outdoor recreation opportunities |
Understanding Airbnb License Requirements & STR Laws in Payson (2025)
While Payson, Utah, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Payson to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Payson (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Paysonbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Utah Wedding, Reunion, Large Family -Pool, Hot Tub
Entire Place • 5 bedrooms
Cowboy Casa• Sleeps 15• Mountain View’s
Entire Place • 4 bedrooms
Next to Payson Temple | 6BR Weddings & Families
Entire Place • 6 bedrooms
The Fireside Retreat
Entire Place • 3 bedrooms
Historic Home: Chefs Kitchen, Dining, Sitting Room
Entire Place • 4 bedrooms
Spacious 4 bedroom
Entire Place • 4 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Payson (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Payson based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Randy | 1 | $141,107 | 38 | 4.92/5.0 |
| Stephanie | 1 | $89,978 | 31 | 4.97/5.0 |
| Nathalie | 1 | $59,113 | 61 | 4.89/5.0 |
| Adam | 2 | $56,277 | 34 | 4.74/5.0 |
| Tyler | 1 | $48,716 | 42 | 4.90/5.0 |
| Angie | 2 | $46,058 | 63 | 4.86/5.0 |
| Bradley | 2 | $45,340 | 189 | 4.77/5.0 |
| Kevin | 1 | $40,795 | 79 | 4.97/5.0 |
| Shanell | 1 | $36,664 | 43 | 4.88/5.0 |
| Mallory & Junior | 1 | $33,216 | 60 | 4.85/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Payson.
Dive Deeper: Advanced Payson STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Payson. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsPayson Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Payson
- The Payson Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 87.5% of the 40 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Payson, House properties are the most common (60%), reflecting the local real estate landscape.
- Houses represent a significant 60% portion, catering likely to families or larger groups.
- Smaller segments like outdoor/unique, hotel/boutique (combined 5.0%) offer potential for unique stay experiences.
Payson Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Payson
- The dominant room capacity in Payson is 2 bedrooms listings, making up 25% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 2 bedrooms and 3 bedrooms properties represent 42.5% of the active Airbnb listings in Payson, indicating a high concentration in these sizes.
- A significant 47.5% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Payson.
Payson Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Payson
- The most common guest capacity trend in Payson vacation rentals is listings accommodating 8+ guests (35%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 6 guests dominate the Payson STR market, accounting for 65.0% of listings.
- 65.0% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Payson.
- On average, properties in Payson are equipped to host 5.5 guests.
Payson Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Payson
- The most common availability pattern in Payson falls within the 181-270 days range, representing 47.5% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 80.0% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Payson (45%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 22.5% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Payson Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
15 listings
37.5% of total
2 Nights
4 listings
10% of total
4-6 Nights
3 listings
7.5% of total
7-29 Nights
5 listings
12.5% of total
30+ Nights
13 listings
32.5% of total
Key Insights
- The most prevalent minimum stay requirement in Payson is 1 Night, adopted by 37.5% of listings. This highlights the market's preference for shorter, flexible bookings.
- A significant segment (32.5%) caters to monthly stays (30+ nights) in Payson, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 37.5% of Payson hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 32.5% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Payson.
Payson Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
17 listings
42.5% of total
Moderate
17 listings
42.5% of total
Firm
6 listings
15% of total
Cancellation Policy Insights for Payson
- The prevailing Airbnb cancellation policy trend in Payson is Flexible, used by 42.5% of listings.
- The market strongly favors guest-friendly terms, with 85.0% of listings offering Flexible or Moderate policies. This suggests guests in Payson may expect booking flexibility.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 42.5% market standard in Payson.
- Regularly review your cancellation policy against competitors and market demand shifts in Payson.
Payson STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Payson
- The overall average booking lead time for vacation rentals in Payson is 38 days.
- Guests book furthest in advance for stays during September (average 52 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 16 days), indicating more last-minute travel plans during this time.
- Seasonally, Fall (43 days avg.) sees the longest lead times, while Winter (24 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (38 days) as a baseline for your pricing and availability strategy in Payson.
- For September stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 52 days out to capitalize on advance planning.
- Target marketing efforts for the Fall season well in advance (at least 43 days) to capture early planners.
- Monitor your own booking lead times against these Payson averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Payson (2025)
Amenity Prevalence
Amenity Insights for Payson
- Essential amenities in Payson that guests expect include: Hot water, Wifi, Smoke alarm, Air conditioning, Heating, TV, Washer, Free parking on premises. Lacking these (any) could significantly impact bookings.
- Popular amenities like Dryer, Microwave are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Payson: Hot water, Wifi, Smoke alarm, Air conditioning, Heating, TV, Washer, Free parking on premises.
- Prioritize adding missing essentials: TV, Washer, Free parking on premises.
- Consider adding popular differentiators like Dryer or Microwave to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Payson to stay competitive.
Payson Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Payson
- The typical guest profile for Airbnb in Payson consists of primarily domestic travelers (99%), often arriving from nearby Cedar City, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 98.8% of guests.
- Key international markets include United States (98.8%) and United Kingdom (0.6%).
- Top languages spoken are English (68.6%) followed by Spanish (20.7%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Cedar City and Salt Lake City.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Payson Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Alta | 38 | $7,744 | $1060.14 | 39% |
| Sundance | 62 | $6,880 | $878.91 | 33% |
| Daniel | 22 | $5,381 | $646.70 | 38% |
| Brighton | 148 | $5,128 | $553.36 | 40% |
| Park City | 3,894 | $4,746 | $627.20 | 37% |
| Coalville | 35 | $4,058 | $468.02 | 34% |
| Mapleton | 11 | $3,965 | $371.41 | 43% |
| Hideout | 103 | $3,902 | $451.84 | 37% |
| Heber City | 215 | $3,712 | $499.73 | 36% |
| Oakley | 14 | $3,610 | $1071.33 | 28% |