South Jordan Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Utah, United States
Is Airbnb profitable in South Jordan in 2025? Explore comprehensive Airbnb analytics for South Jordan, Utah, United States to uncover income potential. This 2025 STR market report for South Jordan, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 140 active listings.
Whether you're considering an Airbnb investment in South Jordan, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the South Jordan Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key South Jordan Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in South Jordan (2025)
Understanding the monthly revenue variations for Airbnb listings in South Jordan is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in South Jordan is typically December, while October often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in South Jordan across different performance tiers:
- Best-in-class properties (Top 10%) achieve $5,545+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $3,196 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $2,090 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,067, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in South Jordan
South Jordan Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the South Jordan STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while April experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in South Jordan:
- Best-in-class properties (Top 10%) achieve 86%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 74% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 56%.
- Entry-level properties (Bottom 25%) average 32% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in South Jordan
Average Daily Rate (ADR) Airbnb Trends in South Jordan (2025)
Effective short term rental pricing strategy in South Jordan involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in South Jordan typically peaks in February and dips lowest during April. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $312+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $174 or more.
- Typical properties (Median) charge around $117 per night.
- Entry-level properties (Bottom 25%) earn around $85 per night.
Average Daily Rate (ADR) Trend by Month in South Jordan
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Airbnb Seasonality Analysis & Trends in South Jordan (2025)
Peak Season (December, February, June)
- Revenue averages $3,343 per month
- Occupancy rates average 57.7%
- Daily rates average $169
Shoulder Season
- Revenue averages $2,844 per month
- Occupancy maintains around 51.8%
- Daily rates hold near $160
Low Season (August, September, October)
- Revenue drops to average $2,147 per month
- Occupancy decreases to average 51.0%
- Daily rates adjust to average $151
Seasonality Insights for South Jordan
- The Airbnb seasonality in South Jordan shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases South Jordan's highest earning potential, with monthly revenues capable of climbing to $3,524, occupancy reaching a high of 61.5%, and ADRs peaking at $177.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $2,070, occupancy could drop to 41.5%, and ADRs may adjust down to $149.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in South Jordan.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these South Jordan seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in South Jordan (2025)
Exploring the top neighborhoods for short-term rentals in South Jordan? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Crowell Park | A family-friendly neighborhood with parks and outdoor activities, attracting families and tourists looking for a pleasant stay. | Crowell Park, South Jordan City Park, Jordan River Parkway, The Loveland Living Planet Aquarium |
| Daybreak | A master-planned community known for its beautiful lake and community events, appealing to visitors who enjoy a vibrant neighborhood with amenities. | Daybreak Lake, SoDa Row, Oquirrh Lake, Daybreak Community Garden, Multiple parks and trails |
| South Jordan Town Center | Offers a mix of commercial and residential spaces, desirable for its accessibility and local attractions, popular among business travelers. | The District Shopping Center, Restaurants and cafes, South Jordan Library, South Jordan City Museum |
| Bingham Creek | A growing area with new developments and access to outdoor recreation, attracting nature lovers and those seeking a quieter stay. | Bingham Canyon, Local hiking trails, Parks and open spaces |
| Jordan Valley | A suburban area with a variety of amenities and close proximity to major highways, ideal for travelers seeking convenience. | Jordan Valley Medical Center, Shopping areas, Local parks |
| Redford | A quaint neighborhood that captures the essence of suburban Utah, ideal for families and those seeking a peaceful getaway. | Redford Park, Schools and community centers |
| Saratoga Springs | Adjacent to South Jordan, offers beautiful lake views and outdoor activities, appealing to adventure seekers. | Utah Lake, Saratoga Springs Marina, Local trails |
| Riverton | Nearby city with great amenities and attractions, popular among visitors who want to explore more of the Salt Lake Valley. | Riverton City Park, The Rail Trail, Shopping areas |
Understanding Airbnb License Requirements & STR Laws in South Jordan (2025)
While South Jordan, Utah, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for South Jordan to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in South Jordan (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in South Jordanbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Fun & Spacious Family Oasis + Hot Tub + Ping-Pong
Entire Place • 8 bedrooms
6000 sqft w/Private pool & 2 Lrg Kitchen
Entire Place • 6 bedrooms
Luxury home w/heated pool & spa, 15 min from mtns!
Entire Place • 5 bedrooms
Large & Spacious Home, Sleeps 23+ near SLC
Entire Place • 8 bedrooms
Family-friendly 8 bedroom home with hot tub
Entire Place • 8 bedrooms
HUGE reunion ctr 30+, 15 BR, 8.5 bath, pets
Entire Place • 15 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in South Jordan (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in South Jordan based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Mandy | 1 | $167,525 | 61 | 4.95/5.0 |
| Cristie | 3 | $167,449 | 135 | 3.32/5.0 |
| Brad | 5 | $154,860 | 560 | 4.89/5.0 |
| Keith | 1 | $133,202 | 14 | 5.00/5.0 |
| Paige | 1 | $117,616 | 41 | 4.85/5.0 |
| Douglas | 1 | $116,472 | 17 | 4.94/5.0 |
| Caitlin | 1 | $113,407 | 93 | 4.96/5.0 |
| Tiffany | 1 | $84,497 | 18 | 5.00/5.0 |
| Airdream | 2 | $83,266 | 89 | 4.87/5.0 |
| Michelle Christensen | 1 | $80,588 | 32 | 5.00/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in South Jordan.
Dive Deeper: Advanced South Jordan STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for South Jordan. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsSouth Jordan Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for South Jordan
- The South Jordan Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 85% of the 140 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in South Jordan, House properties are the most common (52.1%), reflecting the local real estate landscape.
- Houses represent a significant 52.1% portion, catering likely to families or larger groups.
- Smaller segments like hotel/boutique, unique stays, outdoor/unique (combined 3.5%) offer potential for unique stay experiences.
South Jordan Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for South Jordan
- The dominant room capacity in South Jordan is 2 bedrooms listings, making up 26.4% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 2 bedrooms and 1 bedroom properties represent 46.4% of the active Airbnb listings in South Jordan, indicating a high concentration in these sizes.
- A significant 41.4% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in South Jordan.
South Jordan Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for South Jordan
- The most common guest capacity trend in South Jordan vacation rentals is listings accommodating 8+ guests (29.3%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 4 guests dominate the South Jordan STR market, accounting for 47.9% of listings.
- 51.5% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in South Jordan.
- On average, properties in South Jordan are equipped to host 5.1 guests.
South Jordan Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for South Jordan
- The most common availability pattern in South Jordan falls within the 91-180 days range, representing 32.9% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 55.7% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 181-270 days range is most frequent in South Jordan (32.1%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 46.4% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
South Jordan Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
40 listings
32% of total
2 Nights
29 listings
23.2% of total
3 Nights
22 listings
17.6% of total
4-6 Nights
4 listings
3.2% of total
7-29 Nights
3 listings
2.4% of total
30+ Nights
27 listings
21.6% of total
Key Insights
- The most prevalent minimum stay requirement in South Jordan is 1 Night, adopted by 32% of listings. This highlights the market's preference for shorter, flexible bookings.
- A significant segment (21.6%) caters to monthly stays (30+ nights) in South Jordan, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 32% of South Jordan hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 21.6% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in South Jordan.
South Jordan Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
21 listings
16.7% of total
Moderate
42 listings
33.3% of total
Firm
33 listings
26.2% of total
Strict
30 listings
23.8% of total
Cancellation Policy Insights for South Jordan
- The prevailing Airbnb cancellation policy trend in South Jordan is Moderate, used by 33.3% of listings.
- There's a relatively balanced mix between guest-friendly (50.0%) and stricter (50.0%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 33.3% market standard in South Jordan.
- Regularly review your cancellation policy against competitors and market demand shifts in South Jordan.
South Jordan STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for South Jordan
- The overall average booking lead time for vacation rentals in South Jordan is 44 days.
- Guests book furthest in advance for stays during February (average 61 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in September (average 36 days), indicating more last-minute travel plans during this time.
- Seasonally, Winter (54 days avg.) sees the longest lead times, while Fall (39 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (44 days) as a baseline for your pricing and availability strategy in South Jordan.
- For February stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 61 days out to capitalize on advance planning.
- Target marketing efforts for the Winter season well in advance (at least 54 days) to capture early planners.
- Monitor your own booking lead times against these South Jordan averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in South Jordan (2025)
Amenity Prevalence
Amenity Insights for South Jordan
- Essential amenities in South Jordan that guests expect include: Smoke alarm, Wifi, Heating, Air conditioning, TV, Free parking on premises, Kitchen, Hot water. Lacking these (any) could significantly impact bookings.
- Popular amenities like Refrigerator, Hangers are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for South Jordan: Smoke alarm, Wifi, Heating, Air conditioning, TV, Free parking on premises, Kitchen, Hot water.
- Prioritize adding missing essentials: Heating, Air conditioning, TV, Free parking on premises, Kitchen, Hot water.
- Consider adding popular differentiators like Refrigerator or Hangers to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in South Jordan to stay competitive.
South Jordan Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for South Jordan
- The typical guest profile for Airbnb in South Jordan consists of primarily domestic travelers (94%), often arriving from nearby Salt Lake City, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 93.7% of guests.
- Key international markets include United States (93.7%) and Canada (2%).
- Top languages spoken are English (69.1%) followed by Spanish (14.8%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Salt Lake City and Las Vegas.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the South Jordan Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Sundance | 70 | $6,118 | $792.91 | 34% |
| Alta | 38 | $5,973 | $961.56 | 35% |
| Daniel | 13 | $5,206 | $631.66 | 35% |
| Brighton | 142 | $4,041 | $474.91 | 37% |
| Park City | 3,652 | $4,023 | $590.67 | 34% |
| Coalville | 35 | $3,818 | $453.13 | 38% |
| Hideout | 74 | $3,758 | $387.99 | 39% |
| Huntsville | 78 | $3,509 | $387.46 | 36% |
| Francis | 12 | $3,439 | $399.04 | 37% |
| Heber City | 194 | $3,399 | $413.08 | 36% |