St. George Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Utah, United States
Is Airbnb profitable in St. George in 2025? Explore comprehensive Airbnb analytics for St. George, Utah, United States to uncover income potential. This 2025 STR market report for St. George, based on AirROI data from December 2024 to November 2025, reveals key trends in the niche market of 61 active listings.
Whether you're considering an Airbnb investment in St. George, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the St. George Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key St. George Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in St. George (2025)
Understanding the monthly revenue variations for Airbnb listings in St. George is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in St. George is typically December, while May often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in St. George across different performance tiers:
- Best-in-class properties (Top 10%) achieve $10,170+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $5,363 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $2,224 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,182, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in St. George
St. George Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the St. George STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Januarysees the highest demand (peak season occupancy), while May experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in St. George:
- Best-in-class properties (Top 10%) achieve 73%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 55% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 32%.
- Entry-level properties (Bottom 25%) average 22% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in St. George
Average Daily Rate (ADR) Airbnb Trends in St. George (2025)
Effective short term rental pricing strategy in St. George involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in St. George typically peaks in October and dips lowest during January. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $584+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $301 or more.
- Typical properties (Median) charge around $235 per night.
- Entry-level properties (Bottom 25%) earn around $126 per night.
Average Daily Rate (ADR) Trend by Month in St. George
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Airbnb Seasonality Analysis & Trends in St. George (2025)
Peak Season (December, October, August)
- Revenue averages $6,043 per month
- Occupancy rates average 38.7%
- Daily rates average $330
Shoulder Season
- Revenue averages $4,406 per month
- Occupancy maintains around 38.4%
- Daily rates hold near $307
Low Season (January, February, May)
- Revenue drops to average $2,304 per month
- Occupancy decreases to average 38.5%
- Daily rates adjust to average $284
Seasonality Insights for St. George
- The Airbnb seasonality in St. George shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases St. George's highest earning potential, with monthly revenues capable of climbing to $7,117, occupancy reaching a high of 54.8%, and ADRs peaking at $385.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,862, occupancy could drop to 14.9%, and ADRs may adjust down to $280.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in St. George.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these St. George seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in St. George (2025)
Exploring the top neighborhoods for short-term rentals in St. George? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Downtown St. George | The heart of St. George, offering vibrant local shops, restaurants, and cultural experiences. Ideal for visitors wanting to explore the city and its events. | St. George Town Square, Brigham Young Winter Home, Daughters of Utah Pioneers Museum, St. George Art Museum, Various local dining options |
| Snow Canyon | A beautiful state park known for its dramatic landscapes and outdoor activities. Perfect for nature lovers and adventure seekers. | Snow Canyon State Park, Hiking and biking trails, Sand Dunes, Historic sites within the park |
| Hurricane | Just a short drive from St. George, known for its proximity to Zion National Park. Great for visitors looking to explore beautiful national parks. | Zion National Park, Sand Hollow State Park, Sky Mountain Golf Course, Local boutiques and eateries |
| Washington | A growing area with family-friendly attractions, parks, and easy access to St. George. Appeals to families and longer-term visitors. | Green Spring Golf Course, Pioneer Park, Local shopping options, Nearby nature spots |
| Ivins | Known for its scenic views and proximity to the Red Cliffs Desert Reserve. Ideal for those looking for a quiet, nature-centric environment. | Red Cliffs Desert Reserve, Tuacahn Amphitheatre, Local hiking trails and scenic viewpoints |
| Santa Clara | A quaint town adjacent to St. George, offering small-town charm and scenic landscapes. Attractive for those looking for a peaceful stay. | Snow Canyon State Park, Local historical sites, Charming shops and cafes |
| Mesquite, NV (near St. George) | Just over the border in Nevada, known for its casinos and golf courses, appealing to visitors looking for entertainment and recreation. | Mesquite Gaming, Local golf courses, Outdoor activities, Shopping and dining options nearby |
| Zion National Park (Nearby) | Though a bit further, it is a major attraction that draws millions. Visitors often look for nearby accommodations in St. George for convenience. | Zion National Park, Hiking trails, Breathtaking scenery, Outdoor activities |
Understanding Airbnb License Requirements & STR Laws in St. George (2025)
While St. George, Utah, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for St. George to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in St. George (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in St. Georgebased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Private Pool & Pickleball Heaven
Entire Place • 9 bedrooms
The Castle: Private Pool+ Fall Break Availability
Entire Place • 8 bedrooms
The Cove at Desert Color (by Ember Stays)
Entire Place • 6 bedrooms
Persian Bliss: Desert Color Lagoon + Beaches
Entire Place • 10 bedrooms
Sunset Pearl at Desert Color (by Ember Stays)
Entire Place • 8 bedrooms
The Lighthouse at Desert Color (by Ember Stays)
Entire Place • 5 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in St. George (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in St. George based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Red Rock | 22 | $612,328 | 69 | 4.81/5.0 |
| Ember Stays | 4 | $255,556 | 20 | 4.92/5.0 |
| Spencer | 1 | $178,445 | 16 | 5.00/5.0 |
| May And Don | 7 | $94,402 | 264 | 4.88/5.0 |
| Red Sands | 3 | $35,571 | 14 | 4.90/5.0 |
| Ledges | 1 | $35,212 | 2 | Not Rated |
| Bruce | 1 | $26,642 | 17 | 4.94/5.0 |
| Blue Haven | 1 | $23,996 | 14 | 4.71/5.0 |
| Riley | 1 | $21,941 | 41 | 4.93/5.0 |
| Rachel | 1 | $21,022 | 45 | 4.96/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in St. George.
Dive Deeper: Advanced St. George STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for St. George. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsSt. George Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for St. George
- The St. George Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 98.4% of the 61 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in St. George, House properties are the most common (45.9%), reflecting the local real estate landscape.
- Houses represent a significant 45.9% portion, catering likely to families or larger groups.
- Smaller segments like outdoor/unique, others, hotel/boutique (combined 9.8%) offer potential for unique stay experiences.
St. George Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for St. George
- The dominant room capacity in St. George is 3 bedrooms listings, making up 24.6% of the market. This suggests a strong demand for properties suitable for families or small groups.
- Together, 3 bedrooms and 1 bedroom properties represent 49.2% of the active Airbnb listings in St. George, indicating a high concentration in these sizes.
- A significant 59.0% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in St. George.
St. George Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for St. George
- The most common guest capacity trend in St. George vacation rentals is listings accommodating 8+ guests (59%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 4 guests dominate the St. George STR market, accounting for 82.0% of listings.
- 67.2% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in St. George.
- On average, properties in St. George are equipped to host 6.4 guests.
St. George Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for St. George
- The most common availability pattern in St. George falls within the 271-366 days range, representing 80.3% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 98.3% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in St. George (67.2%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 1.6% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
St. George Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
11 listings
18% of total
2 Nights
25 listings
41% of total
7-29 Nights
1 listings
1.6% of total
30+ Nights
24 listings
39.3% of total
Key Insights
- The most prevalent minimum stay requirement in St. George is 2 Nights, adopted by 41% of listings. This highlights the market's preference for shorter, flexible bookings.
- A significant segment (39.3%) caters to monthly stays (30+ nights) in St. George, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 41% of St. George hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 18% currently do.
- A 2-night minimum appears standard (41%). Consider this for weekends or peak periods.
- Explore offering discounts for stays of 30+ nights to attract the 39.3% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in St. George.
St. George Airbnb Cancellation Policy Trends Analysis (2025)
Limited
7 listings
11.7% of total
Super Strict 30 Days
2 listings
3.3% of total
Flexible
7 listings
11.7% of total
Moderate
15 listings
25% of total
Firm
25 listings
41.7% of total
Strict
4 listings
6.7% of total
Cancellation Policy Insights for St. George
- The prevailing Airbnb cancellation policy trend in St. George is Firm, used by 41.7% of listings.
- There's a relatively balanced mix between guest-friendly (36.7%) and stricter (48.4%) policies, offering choices for different guest needs.
- Strict cancellation policies are quite rare (6.7%), potentially making listings with this policy less competitive unless justified by high demand or property type.
Recommendations for Hosts
- Consider adopting a Firm policy to align with the 41.7% market standard in St. George.
- Using a Strict policy might deter some guests, as only 6.7% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in St. George.
St. George STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for St. George
- The overall average booking lead time for vacation rentals in St. George is 34 days.
- Guests book furthest in advance for stays during April (average 110 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in May (average 9 days), indicating more last-minute travel plans during this time.
- Seasonally, Winter (69 days avg.) sees the longest lead times, while Summer (28 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (34 days) as a baseline for your pricing and availability strategy in St. George.
- For April stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 110 days out to capitalize on advance planning.
- During May, focus on last-minute booking availability and promotions, as guests book with very short notice (9 days avg.).
- Target marketing efforts for the Winter season well in advance (at least 69 days) to capture early planners.
- Monitor your own booking lead times against these St. George averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in St. George (2025)
Amenity Prevalence
Amenity Insights for St. George
- Essential amenities in St. George that guests expect include: Free parking on premises, TV, Air conditioning. Lacking these (any) could significantly impact bookings.
- Popular amenities like Wifi, Heating, Kitchen are common but not universal. Offering these can provide a competitive edge.
- Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for St. George: Free parking on premises, TV, Air conditioning.
- Prioritize adding missing essentials: Free parking on premises, TV, Air conditioning.
- Consider adding popular differentiators like Wifi or Heating to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in St. George to stay competitive.
St. George Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for St. George
- The typical guest profile for Airbnb in St. George consists of primarily domestic travelers (95%), often arriving from nearby Salt Lake City, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 95.4% of guests.
- Key international markets include United States (95.4%) and Canada (1.1%).
- Top languages spoken are English (66.2%) followed by Spanish (23.5%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Salt Lake City and Las Vegas.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the St. George Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Springdale | 141 | $5,392 | $455.10 | 48% |
| Hurricane | 731 | $3,873 | $332.65 | 44% |
| Santa Clara | 278 | $3,721 | $420.42 | 35% |
| Rockville | 21 | $3,553 | $519.16 | 30% |
| Orderville | 255 | $3,320 | $322.49 | 38% |
| Alton | 47 | $3,095 | $264.98 | 43% |
| Virgin | 109 | $3,088 | $298.36 | 39% |
| Washington | 722 | $3,085 | $291.52 | 40% |
| Mesquite | 137 | $3,030 | $244.66 | 47% |
| La Verkin | 190 | $2,992 | $205.07 | 51% |