Toquerville Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Utah, United States
Is Airbnb profitable in Toquerville in 2025? Explore comprehensive Airbnb analytics for Toquerville, Utah, United States to uncover income potential. This 2025 STR market report for Toquerville, based on AirROI data from June 2024 to May 2025, reveals key trends in the niche market of 53 active listings.
Whether you're considering an Airbnb investment in Toquerville, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Toquerville Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Toquerville Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Toquerville (2025)
Understanding the monthly revenue variations for Airbnb listings in Toquerville is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Toquerville is typically April, while August often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Toquerville across different performance tiers:
- Best-in-class properties (Top 10%) achieve $4,661+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $3,288 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,718 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $860, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Toquerville
Toquerville Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Toquerville STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Aprilsees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Toquerville:
- Best-in-class properties (Top 10%) achieve 80%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 65% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 45%.
- Entry-level properties (Bottom 25%) average 25% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Toquerville
Average Daily Rate (ADR) Airbnb Trends in Toquerville (2025)
Effective short term rental pricing strategy in Toquerville involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Toquerville typically peaks in October and dips lowest during January. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $324+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $200 or more.
- Typical properties (Median) charge around $143 per night.
- Entry-level properties (Bottom 25%) earn around $86 per night.
Average Daily Rate (ADR) Trend by Month in Toquerville
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Airbnb Seasonality Analysis & Trends in Toquerville (2025)
Peak Season (April, March, May)
- Revenue averages $3,410 per month
- Occupancy rates average 58.9%
- Daily rates average $196
Shoulder Season
- Revenue averages $2,073 per month
- Occupancy maintains around 46.0%
- Daily rates hold near $219
Low Season (January, August, December)
- Revenue drops to average $1,608 per month
- Occupancy decreases to average 34.3%
- Daily rates adjust to average $209
Seasonality Insights for Toquerville
- The Airbnb seasonality in Toquerville shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Toquerville's highest earning potential, with monthly revenues capable of climbing to $3,447, occupancy reaching a high of 61.1%, and ADRs peaking at $231.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,425, occupancy could drop to 30.3%, and ADRs may adjust down to $178.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Toquerville.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Toquerville seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Toquerville (2025)
Exploring the top neighborhoods for short-term rentals in Toquerville? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Zion National Park | A stunning national park known for its breathtaking scenery and outdoor activities. A must-visit for travelers seeking adventure and nature, with excellent hiking and camping opportunities. | Angels Landing, The Narrows, Zion Canyon Scenic Drive, Emerald Pools, Observation Point, Zion Human History Museum |
| St. George | A growing city in southern Utah that serves as a gateway to several outdoor attractions. Popular among families and retirees, offering a mix of urban amenities and access to nature. | Snow Canyon State Park, St. George Art Museum, Red Cliffs Desert Reserve, Tuacahn Amphitheatre, Dixie State University, St. George Dinosaur Discovery Site |
| Lake Powell | A popular tourist destination known for its stunning lake and recreational activities. Ideal for water sports enthusiasts and outdoor adventure seekers. | Antelope Canyon, Horseshoe Bend, Glen Canyon Dam, Rainbow Bridge National Monument, Lake Powell boat tours, Kayaking and fishing |
| Bryce Canyon National Park | Famous for its unique geological formations and stunning sunrises. A favorite among photographers and nature lovers, offering a less crowded experience compared to other parks. | Bryce Amphitheater, Queen's Garden Trail, Navajo Loop Trail, Sunset Point, Inspiration Point, Visitor Center |
| Kolob Canyons | Part of Zion National Park, this area features breathtaking views and far fewer crowds. Ideal for those looking to escape and enjoy nature in a serene setting. | Timber Creek Overlook, Kolob Canyons Road, Taylor Creek Trail, Brush Canyon, Canyon View Overlook, Wildflower viewing |
| Snow Canyon State Park | A beautiful state park with red rock cliffs and a variety of outdoor activities. Perfect for hiking, biking, and enjoying the unique Utah landscape. | Johnson Canyon, Butterfly Trail, Snow Canyon Scenic Drive, Sand Dunes, Canyon Loop Trail, Wildlife watching |
| Hurricane | A growing town that offers access to many outdoor activities and is close to Zion National Park. Attractive for families and those looking for a peaceful retreat. | Sand Hollow State Park, Quail Creek State Park, Hurricane Valley Heritage Park, Sky Mountain Golf Course, Mountain Biking Trails, Local festivals |
| Springdale | The gateway town to Zion National Park, offering charming shops, dining, and lodging. A great location for visitors planning to explore the park. | Zion Canyon Visitor Center, Zion Park Shuttle, Local Art Galleries, Restaurants and cafes, Springdale Scenic Drive, Hiking access to the park |
Understanding Airbnb License Requirements & STR Laws in Toquerville (2025)
While Toquerville, Utah, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Toquerville to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 2% licensed listings)
Top Performing Airbnb Properties in Toquerville (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Toquervillebased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Zion Beautiful View Home
Entire Place • 4 bedrooms
Enchanted Forest Log Home Retreat near Zion Park
Entire Place • 4 bedrooms
Zion Happy Retreat - Game Room, Sauna & workspace!
Entire Place • 4 bedrooms
Breathtaking Zion Views! Modern Upstairs Suite
Entire Place • 2 bedrooms
2 bed/2 bath Beautiful Home near Zion NP
Entire Place • 2 bedrooms
Cliffside Modern Villa ~ Hot Tub/Stunning Views
Entire Place • 4 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Toquerville (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Toquerville based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Brad | 3 | $121,785 | 108 | 4.92/5.0 |
| Mackenzie | 3 | $104,728 | 577 | 4.93/5.0 |
| Rebecca | 2 | $84,505 | 158 | 4.93/5.0 |
| Elite Accommodations | 2 | $81,415 | 12 | 4.91/5.0 |
| Mary | 1 | $69,358 | 17 | 4.94/5.0 |
| Gary & Sue | 1 | $65,461 | 152 | 4.97/5.0 |
| Faye | 1 | $56,922 | 53 | 4.87/5.0 |
| Richard | 1 | $45,843 | 118 | 4.90/5.0 |
| Rick | 1 | $45,423 | 122 | 4.89/5.0 |
| Thomas | 3 | $43,761 | 2422 | 4.95/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Toquerville.
Dive Deeper: Advanced Toquerville STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Toquerville. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsToquerville Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Toquerville
- The Toquerville Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 81.1% of the 53 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Toquerville, House properties are the most common (56.6%), reflecting the local real estate landscape.
- Houses represent a significant 56.6% portion, catering likely to families or larger groups.
- Smaller segments like hotel/boutique (combined 3.8%) offer potential for unique stay experiences.
Toquerville Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Toquerville
- The dominant room capacity in Toquerville is 2 bedrooms listings, making up 32.1% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 2 bedrooms and 1 bedroom properties represent 58.5% of the active Airbnb listings in Toquerville, indicating a high concentration in these sizes.
- A significant 26.4% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Toquerville.
Toquerville Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Toquerville
- The most common guest capacity trend in Toquerville vacation rentals is listings accommodating 8+ guests (30.2%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 4 guests dominate the Toquerville STR market, accounting for 49.1% of listings.
- 47.2% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Toquerville.
- On average, properties in Toquerville are equipped to host 4.7 guests.
Toquerville Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Toquerville
- The most common availability pattern in Toquerville falls within the 91-180 days range, representing 34% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 60.4% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Toquerville (35.8%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 39.6% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Toquerville Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
24 listings
47.1% of total
2 Nights
15 listings
29.4% of total
3 Nights
3 listings
5.9% of total
30+ Nights
9 listings
17.6% of total
Key Insights
- The most prevalent minimum stay requirement in Toquerville is 1 Night, adopted by 47.1% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (76.5%) of the Toquerville Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (17.6%) caters to monthly stays (30+ nights) in Toquerville, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 47.1% of Toquerville hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 17.6% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Toquerville.
Toquerville Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
15 listings
30% of total
Moderate
18 listings
36% of total
Firm
10 listings
20% of total
Strict
7 listings
14% of total
Cancellation Policy Insights for Toquerville
- The prevailing Airbnb cancellation policy trend in Toquerville is Moderate, used by 36% of listings.
- There's a relatively balanced mix between guest-friendly (66.0%) and stricter (34.0%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 36% market standard in Toquerville.
- Using a Strict policy might deter some guests, as only 14% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Toquerville.
Toquerville STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Toquerville
- The overall average booking lead time for vacation rentals in Toquerville is 46 days.
- Guests book furthest in advance for stays during October (average 67 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in January (average 27 days), indicating more last-minute travel plans during this time.
- Seasonally, Fall (62 days avg.) sees the longest lead times, while Summer (37 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (46 days) as a baseline for your pricing and availability strategy in Toquerville.
- For October stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 67 days out to capitalize on advance planning.
- Target marketing efforts for the Fall season well in advance (at least 62 days) to capture early planners.
- Monitor your own booking lead times against these Toquerville averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Toquerville (2025)
Amenity Prevalence
Amenity Insights for Toquerville
- Essential amenities in Toquerville that guests expect include: Wifi, Air conditioning, Hot water, Smoke alarm, Heating, Essentials, Carbon monoxide alarm. Lacking these (any) could significantly impact bookings.
- Popular amenities like Fire extinguisher, TV, Free parking on premises are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Toquerville: Wifi, Air conditioning, Hot water, Smoke alarm, Heating, Essentials, Carbon monoxide alarm.
- Prioritize adding missing essentials: Hot water, Smoke alarm, Heating, Essentials, Carbon monoxide alarm.
- Consider adding popular differentiators like Fire extinguisher or TV to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Toquerville to stay competitive.
Toquerville Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Toquerville
- The typical guest profile for Airbnb in Toquerville consists of primarily domestic travelers (90%), often arriving from nearby Los Angeles, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 90.0% of guests.
- Key international markets include United States (90%) and Canada (2.1%).
- Top languages spoken are English (65.1%) followed by Spanish (10.8%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Los Angeles and Salt Lake City.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Toquerville Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Springdale | 146 | $5,055 | $442.30 | 48% |
| Rockville | 21 | $3,514 | $339.77 | 39% |
| Hurricane | 700 | $3,488 | $314.91 | 45% |
| Santa Clara | 256 | $3,318 | $383.83 | 37% |
| Orderville | 245 | $3,196 | $299.37 | 40% |
| Ivins | 97 | $3,041 | $341.80 | 41% |
| Mesquite | 125 | $2,920 | $227.37 | 49% |
| Virgin | 103 | $2,831 | $284.57 | 42% |
| Bryce Canyon City | 10 | $2,829 | $264.51 | 41% |
| Washington | 721 | $2,749 | $258.64 | 41% |