Washington Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Utah, United States
Is Airbnb profitable in Washington in 2025? Explore comprehensive Airbnb analytics for Washington, Utah, United States to uncover income potential. This 2025 STR market report for Washington, based on AirROI data from August 2024 to July 2025, reveals key trends in the market of 726 active listings.
Whether you're considering an Airbnb investment in Washington, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Washington Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Washington Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Washington (2025)
Understanding the monthly revenue variations for Airbnb listings in Washington is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Washington is typically March, while January often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Washington across different performance tiers:
- Best-in-class properties (Top 10%) achieve $6,031+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $4,179 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $2,785 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,712, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Washington
Washington Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Washington STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Marchsees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Washington:
- Best-in-class properties (Top 10%) achieve 73%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 56% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 39%.
- Entry-level properties (Bottom 25%) average 24% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Washington
Average Daily Rate (ADR) Airbnb Trends in Washington (2025)
Effective short term rental pricing strategy in Washington involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Washington typically peaks in October and dips lowest during August. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $420+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $295 or more.
- Typical properties (Median) charge around $224 per night.
- Entry-level properties (Bottom 25%) earn around $176 per night.
Average Daily Rate (ADR) Trend by Month in Washington
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Airbnb Seasonality Analysis & Trends in Washington (2025)
Peak Season (March, October, April)
- Revenue averages $4,626 per month
- Occupancy rates average 51.7%
- Daily rates average $297
Shoulder Season
- Revenue averages $3,356 per month
- Occupancy maintains around 40.6%
- Daily rates hold near $272
Low Season (January, August, December)
- Revenue drops to average $2,439 per month
- Occupancy decreases to average 32.3%
- Daily rates adjust to average $246
Seasonality Insights for Washington
- The Airbnb seasonality in Washington shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Washington's highest earning potential, with monthly revenues capable of climbing to $4,860, occupancy reaching a high of 54.6%, and ADRs peaking at $302.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $2,210, occupancy could drop to 31.0%, and ADRs may adjust down to $236.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Washington.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Washington seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Washington (2025)
Exploring the top neighborhoods for short-term rentals in Washington? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Washington Fields | A growing residential area known for its family-friendly environment and proximity to outdoor recreational activities. Ideal for families and travelers seeking a quiet retreat away from the hustle and bustle. | Snow Canyon State Park, Red Cliffs Desert Reserve, Waterfall Trail, Washington City Community Center, Golf Courses |
| St. George City Center | The vibrant heart of St. George, offering a blend of cultural attractions, shopping, and dining. Perfect for those wanting to experience the local culture and lifestyle, while being close to amenities. | Tuacahn Amphitheatre, Saint George Museum, Historic Downtown St. George, Shopping at Red Cliffs Mall, Parks and Recreation Areas |
| Santa Clara | A charming town known for its stunning views and access to numerous hiking trails. Appeals to outdoor enthusiasts and those seeking a peaceful environment. | Snow Canyon State Park, Kayenta Art Village, Pah Tempe Hot Springs, Santa Clara River Reserve |
| Hurricane | A gateway to several national parks and outdoor activity hotspots. Attracts adventure seekers and those looking for a base for exploring Southern Utah's natural beauty. | Zion National Park, Sand Hollow State Park, Hurricane Canal Trail, Hurricane Valley Pioneer Museum |
| Ivins | Known for its dramatic desert landscapes and proximity to parks, Ivins offers tranquility and beautiful scenery. Ideal for nature lovers and artists seeking inspiration. | Snow Canyon State Park, Coyote Gulch Art Village, Kayenta Township, Pine Valley Mountain |
| La Verkin | A small town offering a peaceful environment while being close to outdoor adventures. Great for travelers looking for a restful stay near to beautiful scenery. | La Verkin Creek, Zion National Park, Hiking Trails, Local Parks |
| Enterprise | A quiet town perfect for those wanting to escape the busy tourist areas while still being close to nature and adventure spots. | The Great Basin, Enterprise Reservoir, Local Parks, Hiking Trails |
| Zion National Park Entrance | A prime location for travelers looking to explore one of America's most famous national parks. High demand for accommodations due to the park's allure. | Zion National Park, Angels Landing, The Narrows, Zion Canyon Scenic Drive |
Understanding Airbnb License Requirements & STR Laws in Washington (2025)
While Washington, Utah, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Washington to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 0% licensed listings)
Top Performing Airbnb Properties in Washington (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Washingtonbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
2 Kings at Paseos | Access to Pickle-ball: 1366
Entire Place • 5 bedrooms
Ace On The 8th - 2 Private Pools
Entire Place • 14 bedrooms
New | Family Reunions | Corp Retreats | Priv Pool
Entire Place • 8 bedrooms
Golf Course Views, Private Pool, Hot Tub, Fire Pit
Entire Place • 8 bedrooms
Private Pool & Hot tub - Rooftop Lounge -Near Zion
Entire Place • 7 bedrooms
Birdie On The 8th | Private Pool/Hot Tub
Entire Place • 7 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Washington (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Washington based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Red Rock | 122 | $4,615,761 | 2193 | 4.86/5.0 |
| Gary | 38 | $2,689,422 | 1637 | 4.84/5.0 |
| Red Sands | 59 | $2,199,037 | 1598 | 4.85/5.0 |
| Kelly & Brandy | 57 | $1,759,242 | 3885 | 4.94/5.0 |
| SoHo Stays | 23 | $982,912 | 2169 | 4.92/5.0 |
| Desert Sky | 18 | $864,853 | 908 | 4.85/5.0 |
| Freedom Vacation Rentals | 22 | $771,776 | 749 | 4.85/5.0 |
| Southern Utah Luxury | 24 | $692,884 | 2258 | 4.88/5.0 |
| St George Rentals | 15 | $588,488 | 742 | 4.87/5.0 |
| Evolve | 18 | $531,083 | 851 | 4.92/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Washington.
Dive Deeper: Advanced Washington STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Washington. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsWashington Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Washington
- The Washington Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 97.8% of the 726 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Washington, House properties are the most common (93%), reflecting the local real estate landscape.
- Houses represent a significant 93% portion, catering likely to families or larger groups.
- Smaller segments like apartment/condo, hotel/boutique, outdoor/unique, others, unique stays (combined 7.0%) offer potential for unique stay experiences.
Washington Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Washington
- The dominant room capacity in Washington is 3 bedrooms listings, making up 41.7% of the market. This suggests a strong demand for properties suitable for families or small groups.
- Together, 3 bedrooms and 5+ bedrooms properties represent 66.9% of the active Airbnb listings in Washington, indicating a high concentration in these sizes.
- A significant 89.5% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Washington.
Washington Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Washington
- The most common guest capacity trend in Washington vacation rentals is listings accommodating 8+ guests (88.8%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 6 guests dominate the Washington STR market, accounting for 93.1% of listings.
- 93.5% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Washington.
- On average, properties in Washington are equipped to host 7.5 guests.
Washington Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Washington
- The most common availability pattern in Washington falls within the 181-270 days range, representing 50.1% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 81.1% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Washington (50.8%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 20.1% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Washington Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
64 listings
8.9% of total
2 Nights
273 listings
38% of total
3 Nights
21 listings
2.9% of total
7-29 Nights
10 listings
1.4% of total
30+ Nights
351 listings
48.8% of total
Key Insights
- The most prevalent minimum stay requirement in Washington is 30+ Nights, adopted by 48.8% of listings. This highlights the market's preference for longer commitments.
- A significant segment (48.8%) caters to monthly stays (30+ nights) in Washington, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 30+ Nights minimum stay, as 48.8% of Washington hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 8.9% currently do.
- A 2-night minimum appears standard (38%). Consider this for weekends or peak periods.
- Explore offering discounts for stays of 30+ nights to attract the 48.8% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Washington.
Washington Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 30 Days
45 listings
6.2% of total
Flexible
112 listings
15.5% of total
Moderate
152 listings
21.1% of total
Firm
208 listings
28.8% of total
Strict
204 listings
28.3% of total
Cancellation Policy Insights for Washington
- The prevailing Airbnb cancellation policy trend in Washington is Firm, used by 28.8% of listings.
- A majority (57.1%) of hosts in Washington utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Firm policy to align with the 28.8% market standard in Washington.
- Regularly review your cancellation policy against competitors and market demand shifts in Washington.
Washington STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Washington
- The overall average booking lead time for vacation rentals in Washington is 53 days.
- Guests book furthest in advance for stays during October (average 69 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in January (average 35 days), indicating more last-minute travel plans during this time.
- Seasonally, Fall (60 days avg.) sees the longest lead times, while Winter (49 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (53 days) as a baseline for your pricing and availability strategy in Washington.
- For October stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 69 days out to capitalize on advance planning.
- Target marketing efforts for the Fall season well in advance (at least 60 days) to capture early planners.
- Monitor your own booking lead times against these Washington averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Washington (2025)
Amenity Prevalence
Amenity Insights for Washington
- Essential amenities in Washington that guests expect include: Air conditioning, Wifi, TV, Smoke alarm, Kitchen, Washer, Heating, Dryer, Free parking on premises, Dishes and silverware. Lacking these (any) could significantly impact bookings.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Washington: Air conditioning, Wifi, TV, Smoke alarm, Kitchen, Washer, Heating, Dryer, Free parking on premises, Dishes and silverware.
- Prioritize adding missing essentials: Wifi, TV, Smoke alarm, Kitchen, Washer, Heating, Dryer, Free parking on premises, Dishes and silverware.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Washington to stay competitive.
Washington Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Washington
- The typical guest profile for Airbnb in Washington consists of primarily domestic travelers (97%), often arriving from nearby Salt Lake City, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 96.6% of guests.
- Key international markets include United States (96.6%) and Canada (1.7%).
- Top languages spoken are English (72%) followed by Spanish (16.6%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Salt Lake City and Las Vegas.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Washington Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Springdale | 140 | $5,274 | $438.83 | 49% |
| Rockville | 21 | $4,504 | $493.53 | 35% |
| Hurricane | 709 | $3,633 | $312.53 | 46% |
| Santa Clara | 279 | $3,364 | $396.94 | 36% |
| Orderville | 247 | $3,192 | $304.70 | 39% |
| Ivins | 103 | $3,057 | $341.53 | 40% |
| Virgin | 105 | $2,992 | $293.46 | 41% |
| Mesquite | 132 | $2,942 | $225.78 | 49% |
| Alton | 50 | $2,783 | $261.39 | 43% |
| Duck Creek Village | 242 | $2,687 | $266.04 | 38% |