Jay Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Vermont, United States

Source: AirROI
Last updated: 2025-06-01

Is Airbnb profitable in Jay in 2025? Explore comprehensive Airbnb analytics for Jay, Vermont, United States to uncover income potential. This 2025 STR market report for Jay, based on AirROI data from June 2024 to May 2025, reveals key trends in the niche market of 113 active listings.

Whether you're considering an Airbnb investment in Jay, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Jay Airbnb data is crucial. Understanding the local regulations is key to maximizing your short term rental income potential. Let's dive into the specifics.

Key Jay Airbnb Performance Metrics Overview

Avg. Daily Rate (ADR)(?)
$386
The average rental revenue earned for an occupied room per day in Jay.
Occupancy Rate(?)
38.8%
Moderate demand with booking opportunities.
Median Annual Revenue(?)
$39,061
Typical annual income for an Airbnb listing in Jay. Factors like property type, size, and location influence actual earnings.
Revenue Growth YoY(?)
4.4%
Positive growth (4.4%) vs. last year.
Peak Revenue Month(?)
February
The month with the highest average earnings, indicating peak season in Jay.
Lowest Revenue Month(?)
September
The month with the lowest average earnings, indicating the low season in Jay.
STR Regulation Level(?)
Moderate
Regulation details vary. Check local government sources.
Active Airbnb Listings(?)
113
Total number of active short-term rentals listed.

Monthly Airbnb Revenue Variations & Income Potential in Jay (2025)

Understanding the monthly revenue variations for Airbnb listings in Jay is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Jay is typically February, while September often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Jay across different performance tiers:

  • Best-in-class properties (Top 10%) achieve $8,652+ monthly, often utilizing dynamic pricing and superior guest experiences.
  • Strong performing properties (Top 25%) earn $5,269 or more, indicating effective management and desirable locations/amenities.
  • Typical properties (Median) generate around $3,256 per month, representing the average market performance.
  • Entry-level properties (Bottom 25%) see earnings around $1,870, often with potential for optimization.

Average Monthly Airbnb Earnings Trend in Jay

Jay Airbnb Occupancy Rate Trends (2025)

Maximize your bookings by understanding the Jay STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Februarysees the highest demand (peak season occupancy), while November experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Jay:

  • Best-in-class properties (Top 10%) achieve 69%+ occupancy, indicating high desirability and potentially optimized availability.
  • Strong performing properties (Top 25%) maintain 49% or higher occupancy, suggesting good market fit and guest satisfaction.
  • Typical properties (Median) have an occupancy rate around 34%.
  • Entry-level properties (Bottom 25%) average 20% occupancy, potentially facing higher vacancy.

Average Monthly Occupancy Rate Trend in Jay

Average Daily Rate (ADR) Airbnb Trends in Jay (2025)

Effective short term rental pricing strategy in Jay involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Jay typically peaks in February and dips lowest during September. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:

  • Best-in-class properties (Top 10%) command rates of $674+ per night, often due to premium features or locations.
  • Strong performing properties (Top 25%) achieve nightly rates of $453 or more.
  • Typical properties (Median) charge around $324 per night.
  • Entry-level properties (Bottom 25%) earn around $217 per night.

Average Daily Rate (ADR) Trend by Month in Jay

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Airbnb Seasonality Analysis & Trends in Jay (2025)

Peak Season (February, March, January)
  • Revenue averages $8,896 per month
  • Occupancy rates average 61.8%
  • Daily rates average $491
Shoulder Season
  • Revenue averages $3,124 per month
  • Occupancy maintains around 31.7%
  • Daily rates hold near $356
Low Season (June, September, November)
  • Revenue drops to average $1,710 per month
  • Occupancy decreases to average 21.4%
  • Daily rates adjust to average $320

Seasonality Insights for Jay

  • The Airbnb seasonality in Jay shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
  • During the high season, the absolute peak month showcases Jay's highest earning potential, with monthly revenues capable of climbing to $9,796, occupancy reaching a high of 68.7%, and ADRs peaking at $505.
  • Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,614, occupancy could drop to 20.9%, and ADRs may adjust down to $309.
  • Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Jay.

Seasonal Strategies for Maximizing Profit

  • Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
  • Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
  • Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
  • Regularly analyze your own performance against these Jay seasonality benchmarks and adjust your pricing and availability strategy accordingly.

Best Areas for Airbnb Investment in Jay (2025)

Exploring the top neighborhoods for short-term rentals in Jay? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.

Neighborhood / AreaWhy Host Here? (Target Guests & Appeal)Key Attractions & Landmarks
Jay Peak Resort
A popular ski resort destination offering year-round activities including skiing, snowboarding, hiking, and golf. Ideal for hosting guests looking for outdoor adventures.
Jay Peak Ski Area, Indoor Waterpark, Golf Course, Hiking Trails, Pump House Indoor Waterpark
North Troy
Close to the Canadian border and offers a quiet, rural experience with access to outdoor activities. Great for travelers seeking peace and nature.
Lake Memphremagog, Jay State Forest, Missisquoi Valley Rail Trail, Local farms and markets
Montgomery Center
A charming town with close proximity to skiing and outdoor activities. It's a peaceful getaway spot for nature lovers and adventure seekers alike.
Montgomery Historical Society, Wooded hiking trails, Local artisan shops
Newport City
A picturesque town near Lake Memphremagog, offering beautiful lake views and opportunities for fishing and boating. Attracts visitors for its charm and recreational activities.
Memphremagog Lake, Newport State Airport, Newport Marina, Area restaurants and shops
Stowe
Famous for its ski resorts and vibrant tourist scene, Stowe is a gem for both winter and summer activities, attracting visitors year-round.
Stowe Mountain Resort, Ben & Jerry's Ice Cream Factory, Stowe Recreation Path, Stowe Village, Scenic drives
Burlington
A bustling city with vibrant food, art, and music scenes. It’s a hub for activity and attracts many visitors, particularly college students and festival-goers.
Church Street Marketplace, Lake Champlain, Shelburne Museum, Local breweries and restaurants
East Burke
Known for its mountain biking and outdoor recreation, East Burke is a favorite for adventure seekers and offers a quaint village atmosphere.
Kingdom Trails, Burke Mountain, Local eateries and shops
Craftsbury
A small, peaceful town ideal for those who love the outdoors and community-based activities. Perfect for guests wanting a retreat in nature.
Craftsbury Outdoor Center, Local farms, Scenic rural landscapes

Understanding Airbnb License Requirements & STR Laws in Jay (2025)

With 17% of listings showing registration in 2025, understanding potential Airbnb license requirements is crucial in Jay. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Jay to ensure full compliance before hosting.

(Source: AirROI data, 2025, based on 17% licensed listings)

Top Performing Airbnb Properties in Jay (2025)

Benchmark your potential! Explore examples of top-performing Airbnb properties in Jaybased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.

4 bdrm golf, hikes, tram, waterpark & HOT TUB!

4 bdrm golf, hikes, tram, waterpark & HOT TUB!

Entire Place • 4 bedrooms

$130,405
Revenue
40.5%
Occupancy
$674.02
Daily Rate
Jay Peak Village Condo 4 BR 4 BTH -True Ski In Out

Jay Peak Village Condo 4 BR 4 BTH -True Ski In Out

Entire Place • 4 bedrooms

$120,303
Revenue
26.7%
Occupancy
$821.95
Daily Rate
5BR/4BA 18-hole Golf, Water Park, pet friendly

5BR/4BA 18-hole Golf, Water Park, pet friendly

Entire Place • 5 bedrooms

$118,473
Revenue
37.3%
Occupancy
$744.73
Daily Rate
Best location | '24 Reno | Ski-In/Out by Waterpark

Best location | '24 Reno | Ski-In/Out by Waterpark

Entire Place • 3 bedrooms

$107,202
Revenue
46.3%
Occupancy
$521.47
Daily Rate
Jay Peak 3br Trailside condo

Jay Peak 3br Trailside condo

Entire Place • 3 bedrooms

$103,504
Revenue
81.5%
Occupancy
$342.27
Daily Rate
Ski In Ski Out in style on Village Chair

Ski In Ski Out in style on Village Chair

Entire Place • 5 bedrooms

$97,336
Revenue
42.6%
Occupancy
$743.74
Daily Rate

Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.

Top Performing Airbnb Hosts in Jay (2025)

Learn from the best! This table showcases top-performing Airbnb hosts in Jay based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.

Host NamePropertiesGrossing RevenueStay ReviewsAvg Rating
Evolve7$346,6851484.79/5.0
Susie4$300,4763574.92/5.0
Danny4$295,5791324.90/5.0
Pete7$291,6812434.94/5.0
Karla7$233,8283964.97/5.0
Asia4$178,024854.99/5.0
Christopher2$174,370264.97/5.0
Vacasa Northern Vermont13$134,3402974.41/5.0
Derek1$120,30374.71/5.0
Nicolas2$107,496674.88/5.0

Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Jay.

Dive Deeper: Advanced Jay STR Market Data (2025)

Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Jay. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.

Explore Advanced Metrics

Jay Short-Term Rental Market Composition (2025): Property & Room Types

Room Type Distribution

Property Type Distribution

Market Composition Insights for Jay

  • The Jay Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 92% of the 113 active rentals. This indicates strong guest preference for privacy and space.
  • Looking at the property type distribution in Jay, Apartment/Condo properties are the most common (43.4%), reflecting the local real estate landscape.
  • Houses represent a significant 40.7% portion, catering likely to families or larger groups.
  • The presence of 7.1% Hotel/Boutique listings indicates integration with traditional hospitality.
  • Smaller segments like others (combined 0.9%) offer potential for unique stay experiences.

Jay Airbnb Room Capacity Analysis (2025): Bedroom Distribution

Distribution of Listings by Number of Bedrooms

Room Capacity Insights for Jay

  • The dominant room capacity in Jay is 2 bedrooms listings, making up 39.8% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
  • Together, 2 bedrooms and 3 bedrooms properties represent 63.7% of the active Airbnb listings in Jay, indicating a high concentration in these sizes.
  • A significant 44.3% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Jay.

Jay Vacation Rental Guest Capacity Trends (2025)

Distribution of Listings by Guest Capacity

Guest Capacity Insights for Jay

  • The most common guest capacity trend in Jay vacation rentals is listings accommodating 8+ guests (43.4%). This suggests the primary traveler segment is likely larger groups.
  • Properties designed for 8+ guests and 6 guests dominate the Jay STR market, accounting for 67.3% of listings.
  • 74.4% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Jay.
  • On average, properties in Jay are equipped to host 6.2 guests.

Jay Airbnb Booking Patterns (2025): Available vs. Booked Days

Available Days Distribution

Booked Days Distribution

Booking Pattern Insights for Jay

  • The most common availability pattern in Jay falls within the 271-366 days range, representing 49.6% of listings. This suggests many properties have significant open periods on their calendars.
  • Approximately 90.3% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
  • For booked days, the 91-180 days range is most frequent in Jay (47.8%), reflecting common guest stay durations or potential owner blocking patterns.
  • A notable 10.6% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.

Jay Airbnb Minimum Stay Requirements Analysis

Distribution of Listings by Minimum Night Requirement

1 Night (18%)

1 Night

20 listings

18% of total

2 Nights (45.9%)

2 Nights

51 listings

45.9% of total

3 Nights (16.2%)

3 Nights

18 listings

16.2% of total

4-6 Nights (1.8%)

4-6 Nights

2 listings

1.8% of total

30+ Nights (18%)

30+ Nights

20 listings

18% of total

Key Insights

  • The most prevalent minimum stay requirement in Jay is 2 Nights, adopted by 45.9% of listings. This highlights the market's preference for shorter, flexible bookings.
  • A strong majority (63.9%) of the Jay Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
  • A significant segment (18%) caters to monthly stays (30+ nights) in Jay, pointing to opportunities in the extended-stay market.

Recommendations

  • Align with the market by considering a 2 Nights minimum stay, as 45.9% of Jay hosts use this setting.
  • If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 18% currently do.
  • A 2-night minimum appears standard (45.9%). Consider this for weekends or peak periods.
  • Explore offering discounts for stays of 30+ nights to attract the 18% of the market seeking extended stays.
  • Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Jay.

Jay Airbnb Cancellation Policy Trends Analysis (2025)

Super Strict 30 Days (5.5%)

Super Strict 30 Days

6 listings

5.5% of total

Flexible (8.3%)

Flexible

9 listings

8.3% of total

Moderate (16.5%)

Moderate

18 listings

16.5% of total

Firm (36.7%)

Firm

40 listings

36.7% of total

Strict (33%)

Strict

36 listings

33% of total

Cancellation Policy Insights for Jay

  • The prevailing Airbnb cancellation policy trend in Jay is Firm, used by 36.7% of listings.
  • A majority (69.7%) of hosts in Jay utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.

Recommendations for Hosts

  • Consider adopting a Firm policy to align with the 36.7% market standard in Jay.
  • With 33% using Strict terms, this is a viable option in Jay, particularly for high-value properties or during peak demand periods.
  • Regularly review your cancellation policy against competitors and market demand shifts in Jay.

Jay STR Booking Lead Time Analysis (2025)

Average Booking Lead Time by Month

Booking Lead Time Insights for Jay

  • The overall average booking lead time for vacation rentals in Jay is 59 days.
  • Guests book furthest in advance for stays during February (average 97 days), likely coinciding with peak travel demand or local events.
  • The shortest booking windows occur for stays in October (average 31 days), indicating more last-minute travel plans during this time.
  • Seasonally, Winter (83 days avg.) sees the longest lead times, while Summer (34 days avg.) has the shortest, reflecting typical travel planning cycles.

Recommendations for Hosts

  • Use the overall average lead time (59 days) as a baseline for your pricing and availability strategy in Jay.
  • For February stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 97 days out to capitalize on advance planning.
  • Target marketing efforts for the Winter season well in advance (at least 83 days) to capture early planners.
  • Monitor your own booking lead times against these Jay averages to identify opportunities for dynamic pricing adjustments.

Popular & Essential Airbnb Amenities in Jay (2025)

Amenity Prevalence

Amenity Insights for Jay

  • Essential amenities in Jay that guests expect include: Wifi, Free parking on premises, Smoke alarm, TV, Carbon monoxide alarm, Fire extinguisher, Heating. Lacking these (any) could significantly impact bookings.
  • Popular amenities like Essentials, Hot water, Kitchen are common but not universal. Offering these can provide a competitive edge.

Recommendations for Hosts

  • Ensure your listing includes all essential amenities for Jay: Wifi, Free parking on premises, Smoke alarm, TV, Carbon monoxide alarm, Fire extinguisher, Heating.
  • Prioritize adding missing essentials: Free parking on premises, Smoke alarm, TV, Carbon monoxide alarm, Fire extinguisher, Heating.
  • Consider adding popular differentiators like Essentials or Hot water to increase appeal.
  • Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
  • Regularly check competitor amenities in Jay to stay competitive.

Jay Airbnb Guest Demographics & Profile Analysis (2025)

Guest Origin: Domestic vs. International
Top 5 Cities of Origin
Top 5 Countries of Origin
Top 5 Languages Spoken
Guest Age Distribution (Birth Decade)

Guest Profile Summary for Jay

  • The typical guest profile for Airbnb in Jay consists of primarily domestic travelers (92%), often arriving from nearby Boston, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or French.
  • Domestic travelers account for 91.9% of guests.
  • Key international markets include United States (91.9%) and Canada (6.5%).
  • Top languages spoken are English (71.7%) followed by French (8.8%).
  • A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.

Recommendations for Hosts

  • Target domestic marketing efforts towards travelers from Boston and New York.
  • Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
  • Highlight unique local experiences or amenities relevant to the primary guest profile.
  • Consider seasonal promotions aligned with peak travel times for key origin markets.

Nearby Short-Term Rental Market Comparison

How does the Jay Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.

MarketActive PropertiesMonthly RevenueDaily RateAvg. Occupancy
Middletown Springs11$8,107$545.8635%
Fort Ann31$5,146$823.1235%
Pomfret15$5,068$501.2344%
Topsham10$5,031$341.7453%
Jefferson28$4,929$448.5947%
Middleton10$4,801$326.5453%
Stowe842$4,624$528.6841%
Stratton125$4,397$638.9236%
Malletts Bay48$4,251$409.8145%
Winhall191$4,162$654.7533%

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