Bluefield Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in West Virginia, United States

Source: AirROI
Last updated: 2025-06-01

Is Airbnb profitable in Bluefield in 2025? Explore comprehensive Airbnb analytics for Bluefield, West Virginia, United States to uncover income potential. This 2025 STR market report for Bluefield, based on AirROI data from June 2024 to May 2025, reveals key trends in the niche market of 20 active listings.

Whether you're considering an Airbnb investment in Bluefield, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Bluefield Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.

Key Bluefield Airbnb Performance Metrics Overview

Avg. Daily Rate (ADR)(?)
$95
The average rental revenue earned for an occupied room per day in Bluefield.
Occupancy Rate(?)
41.8%
Moderate demand with booking opportunities.
Median Annual Revenue(?)
$12,868
Typical annual income for an Airbnb listing in Bluefield. Factors like property type, size, and location influence actual earnings.
Revenue Growth YoY(?)
-0.9%
Slight decrease (-0.9%) vs. last year.
Peak Revenue Month(?)
August
The month with the highest average earnings, indicating peak season in Bluefield.
Lowest Revenue Month(?)
December
The month with the lowest average earnings, indicating the low season in Bluefield.
STR Regulation Level(?)
Low
Fewer regulations, offering more operational flexibility.
Active Airbnb Listings(?)
20
Total number of active short-term rentals listed.

Monthly Airbnb Revenue Variations & Income Potential in Bluefield (2025)

Understanding the monthly revenue variations for Airbnb listings in Bluefield is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Bluefield is typically August, while December often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Bluefield across different performance tiers:

  • Best-in-class properties (Top 10%) achieve $3,064+ monthly, often utilizing dynamic pricing and superior guest experiences.
  • Strong performing properties (Top 25%) earn $2,330 or more, indicating effective management and desirable locations/amenities.
  • Typical properties (Median) generate around $1,277 per month, representing the average market performance.
  • Entry-level properties (Bottom 25%) see earnings around $701, often with potential for optimization.

Average Monthly Airbnb Earnings Trend in Bluefield

Bluefield Airbnb Occupancy Rate Trends (2025)

Maximize your bookings by understanding the Bluefield STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Octobersees the highest demand (peak season occupancy), while December experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Bluefield:

  • Best-in-class properties (Top 10%) achieve 84%+ occupancy, indicating high desirability and potentially optimized availability.
  • Strong performing properties (Top 25%) maintain 68% or higher occupancy, suggesting good market fit and guest satisfaction.
  • Typical properties (Median) have an occupancy rate around 45%.
  • Entry-level properties (Bottom 25%) average 23% occupancy, potentially facing higher vacancy.

Average Monthly Occupancy Rate Trend in Bluefield

Average Daily Rate (ADR) Airbnb Trends in Bluefield (2025)

Effective short term rental pricing strategy in Bluefield involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Bluefield typically peaks in May and dips lowest during January. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:

  • Best-in-class properties (Top 10%) command rates of $178+ per night, often due to premium features or locations.
  • Strong performing properties (Top 25%) achieve nightly rates of $127 or more.
  • Typical properties (Median) charge around $101 per night.
  • Entry-level properties (Bottom 25%) earn around $66 per night.

Average Daily Rate (ADR) Trend by Month in Bluefield

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Airbnb Seasonality Analysis & Trends in Bluefield (2025)

Peak Season (August, July, October)
  • Revenue averages $1,901 per month
  • Occupancy rates average 57.8%
  • Daily rates average $108
Shoulder Season
  • Revenue averages $1,567 per month
  • Occupancy maintains around 47.1%
  • Daily rates hold near $110
Low Season (March, November, December)
  • Revenue drops to average $1,208 per month
  • Occupancy decreases to average 37.3%
  • Daily rates adjust to average $109

Seasonality Insights for Bluefield

  • The Airbnb seasonality in Bluefield shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it's also insightful to look at the extremes:
  • During the high season, the absolute peak month showcases Bluefield's highest earning potential, with monthly revenues capable of climbing to $1,996, occupancy reaching a high of 61.3%, and ADRs peaking at $118.
  • Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $973, occupancy could drop to 32.3%, and ADRs may adjust down to $102.
  • Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Bluefield.

Seasonal Strategies for Maximizing Profit

  • Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
  • Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
  • Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
  • Regularly analyze your own performance against these Bluefield seasonality benchmarks and adjust your pricing and availability strategy accordingly.

Best Areas for Airbnb Investment in Bluefield (2025)

Exploring the top neighborhoods for short-term rentals in Bluefield? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.

Neighborhood / AreaWhy Host Here? (Target Guests & Appeal)Key Attractions & Landmarks
Downtown Bluefield
The historic and cultural center of Bluefield, attracting visitors for its architecture and local events. A central location with easy access to dining and shopping.
Bluefield Area Arts Center, Bluefield Little Theatre, Historic Pocahontas Exhibition, Bluefield City Park, The Bluefield Coal & Blues Festival
Bluefield State College Area
Home to Bluefield State College, this area attracts students and their families, as well as visitors for college events and sports activities.
Bluefield State College, Sandy River Outdoor Adventures, New River Gorge National Park, Pocahontas Exhibition Mine, Local eateries and coffee shops
Brush Fork
A residential area that is family-friendly and convenient for guests looking for a quiet stay, close to parks and family-oriented activities.
Hawk's Nest State Park, Brush Fork Baptist Church, Local parks, Family-friendly restaurants
Bluefield Commons
An emerging shopping and dining area that draws crowds for its retail options and proximity to major highways, making it accessible for travelers.
Bluefield Commons Shopping Center, Nearby restaurants, Local events and fairs
East Bluefield
A quaint neighborhood with scenic views and access to outdoor activities, appealing to nature lovers and those seeking solitude.
Bluefield Park, Local hiking trails, Scenic overlook points
West Bluefield
Offers a blend of residential comfort and natural beauty, popular among travelers looking for a retreat while still being close to town.
Local parks, Scenic drives, Fishing spots
Bluefield Historical District
Rich in history and culture, this area attracts tourists interested in exploring the historical aspects of Bluefield and its heritage.
Historic buildings, Museums, Local art galleries
Graham, VA (near Bluefield)
Just across the state line, this area is frequently visited by those exploring Bluefield, providing more options for accommodation and amenities.
Shopping options, Dining experiences, Nearby recreational parks

Understanding Airbnb License Requirements & STR Laws in Bluefield (2025)

While Bluefield, West Virginia, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Bluefield to ensure full compliance before hosting.

(Source: AirROI data, 2025, finding no licensed listings among those analyzed)

Top Performing Airbnb Properties in Bluefield (2025)

Benchmark your potential! Explore examples of top-performing Airbnb properties in Bluefieldbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.

Dirty Girl Lodge (Farm) - Bluefield West Virginia

Dirty Girl Lodge (Farm) - Bluefield West Virginia

Entire Place • 3 bedrooms

$37,826
Revenue
65.5%
Occupancy
$158.12
Daily Rate
Adventurer's Paradise!

Adventurer's Paradise!

Entire Place • 3 bedrooms

$33,526
Revenue
60.7%
Occupancy
$151.12
Daily Rate
Creekside Cottage

Creekside Cottage

Entire Place • 1 bedroom

$28,084
Revenue
86.4%
Occupancy
$89.25
Daily Rate
Quisitential Small Town Abode

Quisitential Small Town Abode

Entire Place • 2 bedrooms

$24,194
Revenue
53.8%
Occupancy
$117.74
Daily Rate
Wolf Cottage

Wolf Cottage

Entire Place • 2 bedrooms

$21,722
Revenue
47.5%
Occupancy
$124.48
Daily Rate
Bluefield getaway-comfy & quiet

Bluefield getaway-comfy & quiet

Entire Place • 2 bedrooms

$21,191
Revenue
51.5%
Occupancy
$113.01
Daily Rate

Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.

Top Performing Airbnb Hosts in Bluefield (2025)

Learn from the best! This table showcases top-performing Airbnb hosts in Bluefield based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.

Host NamePropertiesGrossing RevenueStay ReviewsAvg Rating
Lisa1$37,8261944.98/5.0
Corbyn1$33,5262434.93/5.0
Krystal1$28,0842764.99/5.0
Annette1$24,194334.70/5.0
Henry & Selina2$22,7531884.74/5.0
Brock D.1$21,7221374.91/5.0
Ryan1$21,191654.92/5.0
Connie3$14,8062194.98/5.0
Renelia3$14,348284.88/5.0
Wayne1$11,860264.96/5.0

Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Bluefield.

Dive Deeper: Advanced Bluefield STR Market Data (2025)

Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Bluefield. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.

Explore Advanced Metrics

Bluefield Short-Term Rental Market Composition (2025): Property & Room Types

Room Type Distribution

Property Type Distribution

Market Composition Insights for Bluefield

  • The Bluefield Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 85% of the 20 active rentals. This indicates strong guest preference for privacy and space.
  • Looking at the property type distribution in Bluefield, House properties are the most common (40%), reflecting the local real estate landscape.
  • Houses represent a significant 40% portion, catering likely to families or larger groups.

Bluefield Airbnb Room Capacity Analysis (2025): Bedroom Distribution

Distribution of Listings by Number of Bedrooms

Room Capacity Insights for Bluefield

  • The dominant room capacity in Bluefield is 2 bedrooms listings, making up 40% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
  • Together, 2 bedrooms and 1 bedroom properties represent 65.0% of the active Airbnb listings in Bluefield, indicating a high concentration in these sizes.

Bluefield Vacation Rental Guest Capacity Trends (2025)

Distribution of Listings by Guest Capacity

Guest Capacity Insights for Bluefield

  • The most common guest capacity trend in Bluefield vacation rentals is listings accommodating 6 guests (25%). This suggests the primary traveler segment is likely larger groups.
  • Properties designed for 6 guests and 4 guests dominate the Bluefield STR market, accounting for 50.0% of listings.
  • 25.0% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Bluefield.
  • On average, properties in Bluefield are equipped to host 3.5 guests.

Bluefield Airbnb Booking Patterns (2025): Available vs. Booked Days

Available Days Distribution

Booked Days Distribution

Booking Pattern Insights for Bluefield

  • The most common availability pattern in Bluefield falls within the 271-366 days range, representing 45% of listings. This suggests many properties have significant open periods on their calendars.
  • Approximately 75.0% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
  • For booked days, the 91-180 days range is most frequent in Bluefield (30%), reflecting common guest stay durations or potential owner blocking patterns.
  • A notable 25.0% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.

Bluefield Airbnb Minimum Stay Requirements Analysis

Distribution of Listings by Minimum Night Requirement

1 Night (57.9%)

1 Night

11 listings

57.9% of total

2 Nights (26.3%)

2 Nights

5 listings

26.3% of total

7-29 Nights (10.5%)

7-29 Nights

2 listings

10.5% of total

30+ Nights (5.3%)

30+ Nights

1 listings

5.3% of total

Key Insights

  • The most prevalent minimum stay requirement in Bluefield is 1 Night, adopted by 57.9% of listings. This highlights the market's preference for shorter, flexible bookings.
  • A strong majority (84.2%) of the Bluefield Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.

Recommendations

  • Align with the market by considering a 1 Night minimum stay, as 57.9% of Bluefield hosts use this setting.
  • Explore offering discounts for stays of 30+ nights to attract the 5.3% of the market seeking extended stays.
  • Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Bluefield.

Bluefield Airbnb Cancellation Policy Trends Analysis (2025)

Flexible (50%)

Flexible

10 listings

50% of total

Moderate (10%)

Moderate

2 listings

10% of total

Firm (35%)

Firm

7 listings

35% of total

Strict

1 listings

5% of total

Cancellation Policy Insights for Bluefield

  • The prevailing Airbnb cancellation policy trend in Bluefield is Flexible, used by 50% of listings.
  • There's a relatively balanced mix between guest-friendly (60.0%) and stricter (40.0%) policies, offering choices for different guest needs.
  • Strict cancellation policies are quite rare (5%), potentially making listings with this policy less competitive unless justified by high demand or property type.

Recommendations for Hosts

  • Consider adopting a Flexible policy to align with the 50% market standard in Bluefield.
  • Using a Strict policy might deter some guests, as only 5% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
  • Regularly review your cancellation policy against competitors and market demand shifts in Bluefield.

Bluefield STR Booking Lead Time Analysis (2025)

Average Booking Lead Time by Month

Booking Lead Time Insights for Bluefield

  • The overall average booking lead time for vacation rentals in Bluefield is 32 days.
  • Guests book furthest in advance for stays during October (average 47 days), likely coinciding with peak travel demand or local events.
  • The shortest booking windows occur for stays in December (average 28 days), indicating more last-minute travel plans during this time.
  • Seasonally, Fall (37 days avg.) sees the longest lead times, while Winter (31 days avg.) has the shortest, reflecting typical travel planning cycles.

Recommendations for Hosts

  • Use the overall average lead time (32 days) as a baseline for your pricing and availability strategy in Bluefield.
  • For October stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 47 days out to capitalize on advance planning.
  • Target marketing efforts for the Fall season well in advance (at least 37 days) to capture early planners.
  • Monitor your own booking lead times against these Bluefield averages to identify opportunities for dynamic pricing adjustments.

Popular & Essential Airbnb Amenities in Bluefield (2025)

Amenity Prevalence

Amenity Insights for Bluefield

  • Essential amenities in Bluefield that guests expect include: Free parking on premises, Heating, Hot water, Wifi, Smoke alarm. Lacking these (any) could significantly impact bookings.
  • Popular amenities like TV, Kitchen, Air conditioning are common but not universal. Offering these can provide a competitive edge.

Recommendations for Hosts

  • Ensure your listing includes all essential amenities for Bluefield: Free parking on premises, Heating, Hot water, Wifi, Smoke alarm.
  • Prioritize adding missing essentials: Heating, Hot water, Wifi, Smoke alarm.
  • Consider adding popular differentiators like TV or Kitchen to increase appeal.
  • Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
  • Regularly check competitor amenities in Bluefield to stay competitive.

Bluefield Airbnb Guest Demographics & Profile Analysis (2025)

Guest Origin: Domestic vs. International
Top 5 Cities of Origin
Top 5 Countries of Origin
Top 5 Languages Spoken
Guest Age Distribution (Birth Decade)

Guest Profile Summary for Bluefield

  • The typical guest profile for Airbnb in Bluefield consists of primarily domestic travelers (97%), often arriving from nearby Pittsburgh, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
  • Domestic travelers account for 96.8% of guests.
  • Key international markets include United States (96.8%) and Netherlands (1.4%).
  • Top languages spoken are English (92.1%) followed by Spanish (4.4%).
  • A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.

Recommendations for Hosts

  • Target domestic marketing efforts towards travelers from Pittsburgh and Charleston.
  • Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
  • Highlight unique local experiences or amenities relevant to the primary guest profile.
  • Consider seasonal promotions aligned with peak travel times for key origin markets.

Nearby Short-Term Rental Market Comparison

How does the Bluefield Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.

MarketActive PropertiesMonthly RevenueDaily RateAvg. Occupancy
Slaty Fork37$4,290$406.9036%
Victor22$3,961$419.2734%
Avery County10$3,700$549.6430%
Blacksburg306$3,534$473.8839%
Radford31$3,236$357.9841%
State Road16$3,190$243.2140%
Blowing Rock429$2,936$320.8838%
Prices Fork16$2,885$347.7042%
Valle Crucis55$2,884$340.8737%
Newport13$2,854$338.4840%

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