Fayetteville Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in West Virginia, United States
Is Airbnb profitable in Fayetteville in 2025? Explore comprehensive Airbnb analytics for Fayetteville, West Virginia, United States to uncover income potential. This 2025 STR market report for Fayetteville, based on AirROI data from June 2024 to May 2025, reveals key trends in the niche market of 185 active listings.
Whether you're considering an Airbnb investment in Fayetteville, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Fayetteville Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Fayetteville Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Fayetteville (2025)
Understanding the monthly revenue variations for Airbnb listings in Fayetteville is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Fayetteville is typically July, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Fayetteville across different performance tiers:
- Best-in-class properties (Top 10%) achieve $5,675+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $3,531 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $2,224 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,184, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Fayetteville
Fayetteville Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Fayetteville STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Fayetteville:
- Best-in-class properties (Top 10%) achieve 75%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 58% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 39%.
- Entry-level properties (Bottom 25%) average 22% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Fayetteville
Average Daily Rate (ADR) Airbnb Trends in Fayetteville (2025)
Effective short term rental pricing strategy in Fayetteville involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Fayetteville typically peaks in May and dips lowest during December. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $411+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $257 or more.
- Typical properties (Median) charge around $177 per night.
- Entry-level properties (Bottom 25%) earn around $133 per night.
Average Daily Rate (ADR) Trend by Month in Fayetteville
Get Live Fayetteville Market Intelligence 👇
Explore Real-time Analytics
Airbnb Seasonality Analysis & Trends in Fayetteville (2025)
Peak Season (July, August, October)
- Revenue averages $4,016 per month
- Occupancy rates average 54.7%
- Daily rates average $227
Shoulder Season
- Revenue averages $2,803 per month
- Occupancy maintains around 41.9%
- Daily rates hold near $228
Low Season (January, February, December)
- Revenue drops to average $1,720 per month
- Occupancy decreases to average 27.3%
- Daily rates adjust to average $215
Seasonality Insights for Fayetteville
- The Airbnb seasonality in Fayetteville shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Fayetteville's highest earning potential, with monthly revenues capable of climbing to $4,407, occupancy reaching a high of 59.2%, and ADRs peaking at $254.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,471, occupancy could drop to 26.1%, and ADRs may adjust down to $209.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Fayetteville.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Fayetteville seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Fayetteville (2025)
Exploring the top neighborhoods for short-term rentals in Fayetteville? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| New River Gorge | An outdoor adventurer's paradise, New River Gorge is known for its stunning landscapes, hiking trails, and white-water rafting. It's a hotspot for tourists seeking thrilling outdoor activities. | New River Gorge Bridge, White Water Rafting, Hiking Trails, National Park, Rock Climbing |
| Fayetteville Historic District | The charming historic district of Fayetteville offers quaint shops and restaurants, attracting visitors interested in local culture and history. It's perfect for walking tours and exploring the local vibe. | Fayetteville Town Park, Historic Buildings, Local Art Galleries, Restaurants, Shops |
| Lake Summersville | A beautiful lake area offering a range of water activities and natural beauty. It's great for families and outdoor enthusiasts looking for a scenic getaway. | Summersville Lake, Boating, Fishing, Hiking Trails, Picnicking |
| Babcock State Park | Known for its picturesque views and rich history, Babcock State Park attracts nature lovers and families looking to reconnect with the great outdoors. | Glade Creek Grist Mill, Hiking Trails, Fishing, Picnicking, Camping |
| Beckley | Nearby Beckley offers urban amenities with access to historical sites and attractions that draw visitors from across the region. Ideal for those seeking a bit more city life near outdoor adventures. | Beckley Exhibition Coal Mine, Tamarack, Pinecrest Historical Park, Shopping, Dining |
| Glen Jean | This area serves as a gateway to New River Gorge National Park, attracting outdoor enthusiasts and site visitors looking for accommodations close to adventure activities. | New River Gorge Bridge, Outdoor Adventures, Biking Trails, Nature Watching |
| Oak Hill | A small town with access to numerous outdoor activities and close proximity to New River Gorge, Oak Hill is perfect for visitors looking for a quiet place to stay while still being close to attractions. | Biking Trails, Historic Sites, Local Restaurants, Proximity to National Park |
| Harper's Ferry (nearby) | Though not in Fayetteville, Harper's Ferry is a nearby historic town with rich history and outdoor activities. It's well-known among tourists visiting the region. | Harper's Ferry National Historical Park, Potomac River, Hiking Trails, Historic Downtown |
Understanding Airbnb License Requirements & STR Laws in Fayetteville (2025)
While Fayetteville, West Virginia, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Fayetteville to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Fayetteville (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Fayettevillebased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Red Barn Retreat
Entire Place • 6 bedrooms
NRG Pool House indoor salt pool
Entire Place • 5 bedrooms
Family-friendly, perfect location, open & spacious
Entire Place • 5 bedrooms
Dogwood Lane Retreat
Entire Place • 4 bedrooms
New River Gorge 8 bedroom, hot tub, heated pool.
Entire Place • 8 bedrooms
“The Redstar” Cabin in New River Preserve
Entire Place • 4 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Fayetteville (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Fayetteville based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Ryan | 9 | $292,327 | 606 | 4.84/5.0 |
| Caleb | 3 | $264,606 | 165 | 4.98/5.0 |
| Elissa | 2 | $243,530 | 319 | 4.96/5.0 |
| William | 4 | $167,068 | 222 | 4.95/5.0 |
| Shane | 3 | $157,992 | 159 | 4.87/5.0 |
| Christy | 2 | $143,645 | 253 | 4.99/5.0 |
| Erin | 4 | $132,296 | 624 | 4.96/5.0 |
| Julie | 1 | $124,184 | 103 | 4.98/5.0 |
| Tina | 15 | $117,440 | 365 | 4.86/5.0 |
| Ashley | 2 | $108,156 | 26 | 4.93/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Fayetteville.
Dive Deeper: Advanced Fayetteville STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Fayetteville. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsFayetteville Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Fayetteville
- The Fayetteville Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 95.7% of the 185 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Fayetteville, House properties are the most common (64.9%), reflecting the local real estate landscape.
- Houses represent a significant 64.9% portion, catering likely to families or larger groups.
- Smaller segments like hotel/boutique, unique stays, others (combined 4.4%) offer potential for unique stay experiences.
Fayetteville Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Fayetteville
- The dominant room capacity in Fayetteville is 3 bedrooms listings, making up 29.2% of the market. This suggests a strong demand for properties suitable for families or small groups.
- Together, 3 bedrooms and 1 bedroom properties represent 51.4% of the active Airbnb listings in Fayetteville, indicating a high concentration in these sizes.
- A significant 51.3% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Fayetteville.
Fayetteville Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Fayetteville
- The most common guest capacity trend in Fayetteville vacation rentals is listings accommodating 8+ guests (34.1%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 6 guests dominate the Fayetteville STR market, accounting for 56.3% of listings.
- 59.5% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Fayetteville.
- On average, properties in Fayetteville are equipped to host 5.7 guests.
Fayetteville Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Fayetteville
- The most common availability pattern in Fayetteville falls within the 271-366 days range, representing 40% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 77.8% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Fayetteville (36.8%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 24.9% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Fayetteville Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
47 listings
25.7% of total
2 Nights
105 listings
57.4% of total
3 Nights
12 listings
6.6% of total
30+ Nights
19 listings
10.4% of total
Key Insights
- The most prevalent minimum stay requirement in Fayetteville is 2 Nights, adopted by 57.4% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (83.1%) of the Fayetteville Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (10.4%) caters to monthly stays (30+ nights) in Fayetteville, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 57.4% of Fayetteville hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 25.7% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 10.4% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Fayetteville.
Fayetteville Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 30 Days
2 listings
1.1% of total
Flexible
30 listings
16.5% of total
Moderate
43 listings
23.6% of total
Firm
64 listings
35.2% of total
Strict
43 listings
23.6% of total
Cancellation Policy Insights for Fayetteville
- The prevailing Airbnb cancellation policy trend in Fayetteville is Firm, used by 35.2% of listings.
- A majority (58.8%) of hosts in Fayetteville utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Firm policy to align with the 35.2% market standard in Fayetteville.
- Regularly review your cancellation policy against competitors and market demand shifts in Fayetteville.
Fayetteville STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Fayetteville
- The overall average booking lead time for vacation rentals in Fayetteville is 51 days.
- Guests book furthest in advance for stays during October (average 72 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in January (average 30 days), indicating more last-minute travel plans during this time.
- Seasonally, Fall (57 days avg.) sees the longest lead times, while Winter (35 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (51 days) as a baseline for your pricing and availability strategy in Fayetteville.
- For October stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 72 days out to capitalize on advance planning.
- Target marketing efforts for the Fall season well in advance (at least 57 days) to capture early planners.
- Monitor your own booking lead times against these Fayetteville averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Fayetteville (2025)
Amenity Prevalence
Amenity Insights for Fayetteville
- Essential amenities in Fayetteville that guests expect include: Air conditioning, Smoke alarm, Coffee maker, Free parking on premises, Wifi. Lacking these (any) could significantly impact bookings.
- Popular amenities like Heating, Hot water, Microwave are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Fayetteville: Air conditioning, Smoke alarm, Coffee maker, Free parking on premises, Wifi.
- Prioritize adding missing essentials: Air conditioning, Smoke alarm, Coffee maker, Free parking on premises, Wifi.
- Consider adding popular differentiators like Heating or Hot water to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Fayetteville to stay competitive.
Fayetteville Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Fayetteville
- The typical guest profile for Airbnb in Fayetteville consists of primarily domestic travelers (96%), often arriving from nearby Pittsburgh, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 96.1% of guests.
- Key international markets include United States (96.1%) and DC (2.3%).
- Top languages spoken are English (80.8%) followed by Spanish (6.3%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Pittsburgh and Washington.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Fayetteville Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Creola | 12 | $6,115 | $411.06 | 54% |
| Sugar Grove | 14 | $4,551 | $437.68 | 41% |
| Rockbridge | 196 | $4,410 | $388.04 | 47% |
| South Bloomingville | 119 | $4,304 | $295.80 | 49% |
| Slaty Fork | 37 | $4,290 | $406.90 | 36% |
| Logan | 652 | $4,251 | $367.81 | 45% |
| New Plymouth | 14 | $4,163 | $559.93 | 30% |
| Victor | 22 | $3,961 | $419.27 | 34% |
| Swan Township | 108 | $3,753 | $319.25 | 48% |
| Laurelville | 134 | $3,721 | $338.95 | 43% |