St. Albans Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in West Virginia, United States

Source: AirROI
Last updated: 2025-08-01

Is Airbnb profitable in St. Albans in 2025? Explore comprehensive Airbnb analytics for St. Albans, West Virginia, United States to uncover income potential. This 2025 STR market report for St. Albans, based on AirROI data from August 2024 to July 2025, reveals key trends in the niche market of 21 active listings.

Whether you're considering an Airbnb investment in St. Albans, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the St. Albans Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.

Key St. Albans Airbnb Performance Metrics Overview

Avg. Daily Rate (ADR)(?)
$87
The average rental revenue earned for an occupied room per day in St. Albans.
Occupancy Rate(?)
45.0%
Moderate demand with booking opportunities.
Median Annual Revenue(?)
$11,638
Typical annual income for an Airbnb listing in St. Albans. Factors like property type, size, and location influence actual earnings.
Revenue Growth YoY(?)
-4.4%
Slight decrease (-4.4%) vs. last year.
Peak Revenue Month(?)
June
The month with the highest average earnings, indicating peak season in St. Albans.
Lowest Revenue Month(?)
April
The month with the lowest average earnings, indicating the low season in St. Albans.
STR Regulation Level(?)
Low
Fewer regulations, offering more operational flexibility.
Active Airbnb Listings(?)
21
Total number of active short-term rentals listed.

Monthly Airbnb Revenue Variations & Income Potential in St. Albans (2025)

Understanding the monthly revenue variations for Airbnb listings in St. Albans is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in St. Albans is typically June, while April often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in St. Albans across different performance tiers:

  • Best-in-class properties (Top 10%) achieve $2,376+ monthly, often utilizing dynamic pricing and superior guest experiences.
  • Strong performing properties (Top 25%) earn $1,772 or more, indicating effective management and desirable locations/amenities.
  • Typical properties (Median) generate around $1,154 per month, representing the average market performance.
  • Entry-level properties (Bottom 25%) see earnings around $606, often with potential for optimization.

Average Monthly Airbnb Earnings Trend in St. Albans

St. Albans Airbnb Occupancy Rate Trends (2025)

Maximize your bookings by understanding the St. Albans STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Maysees the highest demand (peak season occupancy), while April experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in St. Albans:

  • Best-in-class properties (Top 10%) achieve 84%+ occupancy, indicating high desirability and potentially optimized availability.
  • Strong performing properties (Top 25%) maintain 70% or higher occupancy, suggesting good market fit and guest satisfaction.
  • Typical properties (Median) have an occupancy rate around 43%.
  • Entry-level properties (Bottom 25%) average 23% occupancy, potentially facing higher vacancy.

Average Monthly Occupancy Rate Trend in St. Albans

Average Daily Rate (ADR) Airbnb Trends in St. Albans (2025)

Effective short term rental pricing strategy in St. Albans involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in St. Albans typically peaks in July and dips lowest during March. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:

  • Best-in-class properties (Top 10%) command rates of $122+ per night, often due to premium features or locations.
  • Strong performing properties (Top 25%) achieve nightly rates of $102 or more.
  • Typical properties (Median) charge around $71 per night.
  • Entry-level properties (Bottom 25%) earn around $65 per night.

Average Daily Rate (ADR) Trend by Month in St. Albans

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Airbnb Seasonality Analysis & Trends in St. Albans (2025)

Peak Season (June, May, July)
  • Revenue averages $1,784 per month
  • Occupancy rates average 50.1%
  • Daily rates average $98
Shoulder Season
  • Revenue averages $1,295 per month
  • Occupancy maintains around 49.4%
  • Daily rates hold near $87
Low Season (February, April, September)
  • Revenue drops to average $960 per month
  • Occupancy decreases to average 39.8%
  • Daily rates adjust to average $86

Seasonality Insights for St. Albans

  • The Airbnb seasonality in St. Albans shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
  • During the high season, the absolute peak month showcases St. Albans's highest earning potential, with monthly revenues capable of climbing to $1,949, occupancy reaching a high of 55.1%, and ADRs peaking at $100.
  • Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $832, occupancy could drop to 31.6%, and ADRs may adjust down to $83.
  • Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in St. Albans.

Seasonal Strategies for Maximizing Profit

  • Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
  • Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
  • Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
  • Regularly analyze your own performance against these St. Albans seasonality benchmarks and adjust your pricing and availability strategy accordingly.

Best Areas for Airbnb Investment in St. Albans (2025)

Exploring the top neighborhoods for short-term rentals in St. Albans? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.

Neighborhood / AreaWhy Host Here? (Target Guests & Appeal)Key Attractions & Landmarks
Downtown St. Albans
The heart of St. Albans with historic buildings and proximity to the scenic Kanawha River. A great area for visitors looking to explore local restaurants and cultural sites.
St. Albans History Museum, Kanawha River, Local restaurants, St. Albans Park, Shops and cafes
Lake Washington
A beautiful area offering outdoor activities and a peaceful environment for travelers looking for relaxation and nature experiences.
Lake Washington, Fishing spots, Picnic areas, Nature trails, Water sports
Huntington Drive
A residential area that attracts families and groups looking for comfortable accommodations near amenities and local attractions.
Local parks, Shopping centers, Family-friendly dining, Schools, Community events
Teays Valley
Just a short drive from St. Albans, this area offers suburban charm with easy access to larger shopping and entertainment venues.
Teays Valley Bowling Center, Teays Valley Park, Shopping plazas, Restaurants, Suburban trails
Nitro
A nearby city with a blend of urban atmosphere and access to recreational activities, suitable for those visiting the Kanawha Valley area.
Nitro City Park, Riverwalk, Local dining, Shopping areas, Cultural events
Putnam County
Offers a mix of natural beauty and attractions, appealing to guests who enjoy outdoor adventures like hiking and scenic views.
Kanawha River Wildlife Management Area, Hiking trails, Putnam County Parks, Golf courses, Local wineries
South Charleston
A bustling area with a variety of amenities, entertainment options, and events, attracting both business and leisure travelers.
South Charleston Memorial Ice Arena, Local theaters, Shopping centers, Parks, Dining options
Charleston
The state capital with rich history, extensive attractions, and vibrant culture, making it ideal for guests wanting to experience West Virginia's capital.
State Capitol Building, West Virginia State Museum, Clay Center for the Arts and Sciences, Capitol Market, Historic downtown

Understanding Airbnb License Requirements & STR Laws in St. Albans (2025)

While St. Albans, West Virginia, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for St. Albans to ensure full compliance before hosting.

(Source: AirROI data, 2025, finding no licensed listings among those analyzed)

Top Performing Airbnb Properties in St. Albans (2025)

Benchmark your potential! Explore examples of top-performing Airbnb properties in St. Albansbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.

Cottage on College Hill. Private, 4 bedroom home

Cottage on College Hill. Private, 4 bedroom home

Entire Place • 4 bedrooms

$41,322
Revenue
36.1%
Occupancy
$288.09
Daily Rate
Cute and Cozy Farmhouse Chic

Cute and Cozy Farmhouse Chic

Entire Place • 3 bedrooms

$22,283
Revenue
55.4%
Occupancy
$110.54
Daily Rate
Lovely Kanawha River Retreat

Lovely Kanawha River Retreat

Entire Place • 2 bedrooms

$18,519
Revenue
55.1%
Occupancy
$91.66
Daily Rate
Wisteria Way - 2 Bedroom Apt w/lots of charm

Wisteria Way - 2 Bedroom Apt w/lots of charm

Entire Place • 2 bedrooms

$18,423
Revenue
65.6%
Occupancy
$75.74
Daily Rate
Retro Rivertown Retreat

Retro Rivertown Retreat

Entire Place • 2 bedrooms

$16,155
Revenue
61.8%
Occupancy
$106.63
Daily Rate
Quirky and Cute Upstairs Apartment

Quirky and Cute Upstairs Apartment

Entire Place • 2 bedrooms

$15,420
Revenue
58.9%
Occupancy
$72.67
Daily Rate

Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.

Top Performing Airbnb Hosts in St. Albans (2025)

Learn from the best! This table showcases top-performing Airbnb hosts in St. Albans based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.

Host NamePropertiesGrossing RevenueStay ReviewsAvg Rating
William10$69,8144144.86/5.0
Dustin1$41,322784.87/5.0
Lauren2$37,7033014.83/5.0
Kim2$30,8442204.79/5.0
Lisa1$18,4232684.79/5.0
Trilby1$16,155134.92/5.0
Andrew1$12,971284.36/5.0
Rachel1$8,1588334.84/5.0
Vadenna1$7,45145.00/5.0
Host #4455463641$1,562154.87/5.0

Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in St. Albans.

Dive Deeper: Advanced St. Albans STR Market Data (2025)

Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for St. Albans. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.

Explore Advanced Metrics

St. Albans Short-Term Rental Market Composition (2025): Property & Room Types

Room Type Distribution

Property Type Distribution

Market Composition Insights for St. Albans

  • The St. Albans Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 95.2% of the 21 active rentals. This indicates strong guest preference for privacy and space.
  • Looking at the property type distribution in St. Albans, Apartment/Condo properties are the most common (71.4%), reflecting the local real estate landscape.
  • Houses represent a significant 23.8% portion, catering likely to families or larger groups.
  • Smaller segments like others (combined 4.8%) offer potential for unique stay experiences.

St. Albans Airbnb Room Capacity Analysis (2025): Bedroom Distribution

Distribution of Listings by Number of Bedrooms

Room Capacity Insights for St. Albans

  • The dominant room capacity in St. Albans is 1 bedroom listings, making up 57.1% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
  • Together, 1 bedroom and 2 bedrooms properties represent 80.9% of the active Airbnb listings in St. Albans, indicating a high concentration in these sizes.
  • With over half the market (57.1%) consisting of studios or 1-bedroom units, St. Albans is particularly well-suited for individuals or couples.

St. Albans Vacation Rental Guest Capacity Trends (2025)

Distribution of Listings by Guest Capacity

Guest Capacity Insights for St. Albans

  • The most common guest capacity trend in St. Albans vacation rentals is listings accommodating 2 guests (52.4%). This suggests the primary traveler segment is likely couples or solo travelers.
  • Properties designed for 2 guests and 4 guests dominate the St. Albans STR market, accounting for 66.7% of listings.
  • A significant 52.4% of listings cater specifically to 1-2 guests, highlighting strong demand from couples and solo travelers in St. Albans.
  • 14.4% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in St. Albans.
  • On average, properties in St. Albans are equipped to host 3.1 guests.

St. Albans Airbnb Booking Patterns (2025): Available vs. Booked Days

Available Days Distribution

Booked Days Distribution

Booking Pattern Insights for St. Albans

  • The most common availability pattern in St. Albans falls within the 181-270 days range, representing 47.6% of listings. This suggests many properties have significant open periods on their calendars.
  • Approximately 76.2% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
  • For booked days, the 91-180 days range is most frequent in St. Albans (47.6%), reflecting common guest stay durations or potential owner blocking patterns.
  • A notable 23.8% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.

St. Albans Airbnb Minimum Stay Requirements Analysis

Distribution of Listings by Minimum Night Requirement

1 Night (19%)

1 Night

4 listings

19% of total

2 Nights (19%)

2 Nights

4 listings

19% of total

4-6 Nights (47.6%)

4-6 Nights

10 listings

47.6% of total

30+ Nights (14.3%)

30+ Nights

3 listings

14.3% of total

Key Insights

  • The most prevalent minimum stay requirement in St. Albans is 4-6 Nights, adopted by 47.6% of listings. This highlights the market's preference for longer commitments.
  • A significant segment (14.3%) caters to monthly stays (30+ nights) in St. Albans, pointing to opportunities in the extended-stay market.

Recommendations

  • Align with the market by considering a 4-6 Nights minimum stay, as 47.6% of St. Albans hosts use this setting.
  • If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 19% currently do.
  • Explore offering discounts for stays of 30+ nights to attract the 14.3% of the market seeking extended stays.
  • Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in St. Albans.

St. Albans Airbnb Cancellation Policy Trends Analysis (2025)

Flexible (30%)

Flexible

6 listings

30% of total

Moderate (10%)

Moderate

2 listings

10% of total

Firm (50%)

Firm

10 listings

50% of total

Strict (10%)

Strict

2 listings

10% of total

Cancellation Policy Insights for St. Albans

  • The prevailing Airbnb cancellation policy trend in St. Albans is Firm, used by 50% of listings.
  • A majority (60.0%) of hosts in St. Albans utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.

Recommendations for Hosts

  • Consider adopting a Firm policy to align with the 50% market standard in St. Albans.
  • Using a Strict policy might deter some guests, as only 10% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
  • Regularly review your cancellation policy against competitors and market demand shifts in St. Albans.

St. Albans STR Booking Lead Time Analysis (2025)

Average Booking Lead Time by Month

Booking Lead Time Insights for St. Albans

  • The overall average booking lead time for vacation rentals in St. Albans is 20 days.
  • Guests book furthest in advance for stays during July (average 39 days), likely coinciding with peak travel demand or local events.
  • The shortest booking windows occur for stays in February (average 7 days), indicating more last-minute travel plans during this time.
  • Seasonally, Summer (29 days avg.) sees the longest lead times, while Winter (12 days avg.) has the shortest, reflecting typical travel planning cycles.

Recommendations for Hosts

  • Use the overall average lead time (20 days) as a baseline for your pricing and availability strategy in St. Albans.
  • For July stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 39 days out to capitalize on advance planning.
  • During February, focus on last-minute booking availability and promotions, as guests book with very short notice (7 days avg.).
  • Target marketing efforts for the Summer season well in advance (at least 29 days) to capture early planners.
  • Monitor your own booking lead times against these St. Albans averages to identify opportunities for dynamic pricing adjustments.

Popular & Essential Airbnb Amenities in St. Albans (2025)

Amenity Prevalence

Amenity Insights for St. Albans

  • Essential amenities in St. Albans that guests expect include: Heating, TV, Wifi, Smoke alarm, Fire extinguisher, Air conditioning, Hot water, Dishes and silverware, Dryer, Coffee maker. Lacking these (any) could significantly impact bookings.

Recommendations for Hosts

  • Ensure your listing includes all essential amenities for St. Albans: Heating, TV, Wifi, Smoke alarm, Fire extinguisher, Air conditioning, Hot water, Dishes and silverware, Dryer, Coffee maker.
  • Prioritize adding missing essentials: Dishes and silverware, Dryer, Coffee maker.
  • Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
  • Regularly check competitor amenities in St. Albans to stay competitive.

St. Albans Airbnb Guest Demographics & Profile Analysis (2025)

Guest Origin: Domestic vs. International
Top 5 Cities of Origin
Top 5 Countries of Origin
Top 5 Languages Spoken
Guest Age Distribution (Birth Decade)

Guest Profile Summary for St. Albans

  • The typical guest profile for Airbnb in St. Albans consists of primarily domestic travelers (95%), often arriving from nearby Charleston, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
  • Domestic travelers account for 94.6% of guests.
  • Key international markets include United States (94.6%) and Slovakia (1.2%).
  • Top languages spoken are English (83.7%) followed by Spanish (8.2%).
  • A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.

Recommendations for Hosts

  • Target domestic marketing efforts towards travelers from Charleston and Roanoke.
  • Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
  • Highlight unique local experiences or amenities relevant to the primary guest profile.
  • Consider seasonal promotions aligned with peak travel times for key origin markets.

Nearby Short-Term Rental Market Comparison

How does the St. Albans Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.

MarketActive PropertiesMonthly RevenueDaily RateAvg. Occupancy
Creola13$5,904$402.2053%
New Plymouth13$4,846$551.0834%
Sugar Grove17$4,814$440.5440%
Rockbridge213$4,668$383.0847%
Logan655$4,635$372.7146%
South Bloomingville121$4,406$302.3450%
Swan Township114$4,133$319.6549%
Laurelville140$4,033$333.9743%
Berne Township16$3,984$448.6033%
Slaty Fork43$3,977$406.3233%

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