Jackson Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Wyoming, United States
Is Airbnb profitable in Jackson in 2025? Explore comprehensive Airbnb analytics for Jackson, Wyoming, United States to uncover income potential. This 2025 STR market report for Jackson, based on AirROI data from April 2024 to March 2025, reveals key trends in the market of 322 active listings.
Whether you're considering an Airbnb investment in Jackson, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Jackson Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Jackson Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Jackson (2025)
Understanding the monthly revenue variations for Airbnb listings in Jackson is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Jackson is typically July, while November often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Jackson across different performance tiers:
- Best-in-class properties (Top 10%) achieve $14,913+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $10,277 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $6,035 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $2,781, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Jackson
Jackson Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Jackson STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while April experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Jackson:
- Best-in-class properties (Top 10%) achieve 82%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 70% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 46%.
- Entry-level properties (Bottom 25%) average 18% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Jackson
Average Daily Rate (ADR) Airbnb Trends in Jackson (2025)
Effective short term rental pricing strategy in Jackson involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Jackson typically peaks in July and dips lowest during November. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $1,022+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $627 or more.
- Typical properties (Median) charge around $417 per night.
- Entry-level properties (Bottom 25%) earn around $283 per night.
Average Daily Rate (ADR) Trend by Month in Jackson
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Airbnb Seasonality Analysis & Trends in Jackson (2025)
Peak Season (July, August, June)
- Revenue averages $11,487 per month
- Occupancy rates average 55.1%
- Daily rates average $659
Shoulder Season
- Revenue averages $6,923 per month
- Occupancy maintains around 46.1%
- Daily rates hold near $550
Low Season (March, April, November)
- Revenue drops to average $4,282 per month
- Occupancy decreases to average 33.5%
- Daily rates adjust to average $481
Seasonality Insights for Jackson
- The Airbnb seasonality in Jackson shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Jackson's highest earning potential, with monthly revenues capable of climbing to $12,452, occupancy reaching a high of 56.6%, and ADRs peaking at $677.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $3,218, occupancy could drop to 31.1%, and ADRs may adjust down to $429.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Jackson.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Jackson seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Jackson (2025)
Exploring the top neighborhoods for short-term rentals in Jackson? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Downtown Jackson | The heart of the town, offering charming shops, restaurants, and galleries. It's a vibrant area drawing tourists for its unique western ambiance and close proximity to various attractions. | Jackson Town Square, National Museum of Wildlife Art, The Wort Hotel, Local shops and boutiques, Art galleries |
| Teton Village | Famous for its proximity to Jackson Hole Mountain Resort, Teton Village is a prime destination for winter sports enthusiasts and summer visitors seeking stunning views and outdoor activities. | Jackson Hole Mountain Resort, Grand Teton National Park, Wildflower ski tours, Teton Village tram, Hiking trails |
| Gros VEntre | With beautiful scenery and access to outdoor adventures, Gros Ventre appeals to nature lovers looking for a tranquil escape, nestled near the Snake River. | Gros Ventre Wilderness, Wildlife viewing, Snake River, Scenic drives, Camping and hiking trails |
| East Jackson | A quieter area close to downtown, East Jackson offers easy access to the town amenities while being a bit removed from the hustle and bustle, perfect for families and those wanting a peaceful stay. | Snow King Mountain, Jackson High School, Nearby parks and trails, Local eateries, Local markets |
| Jackson Hole Valley | An expansive area known for its incredible landscapes and outdoor activities. Perfect for those who want to explore the vast wilderness and engage in mountain adventures. | Grand Teton National Park, Wildlife spotting, Hiking and biking trails, Scenic viewpoints, Historic sites |
| Wilson | A small community with a picturesque vibe, Wilson is ideal for visitors wanting a charming neighborhood feel while being close to both Jackson and outdoor activities. | Amenities of Wilson, Access to hiking trails, Local cafes, Scenic views of the Tetons, Nearby ski areas |
| Driggs (ID) | Just across the border in Idaho, Driggs offers a more rural pace and lower prices while still providing access to ski resorts and outdoor adventures in the Teton area. | Grand Targhee Resort, Biking and hiking trails, Picturesque downtown, Local dining options, Art galleries |
| Victor (ID) | Another quaint Idaho town close to Jackson, known for its outdoor activities and laid-back atmosphere, making it attractive for visitors looking for a more relaxed stay. | Targhee National Forest, Local restaurants, Scenic drives, Wildlife watching, Community events |
Understanding Airbnb License Requirements & STR Laws in Jackson (2025)
While Jackson, Wyoming, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Jackson to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Jackson (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Jacksonbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Outpost: Teton Retreat - Expansive Teton Views
Entire Place • 4 bedrooms
Penthouse on Pearl - downtown Jackson, Wyoming
Entire Place • 3 bedrooms
Outpost: Love Ridge 241 - Freestanding, AC!
Entire Place • 4 bedrooms
Outpost: Mountain Top Lodge - Immense Views
Entire Place • 4 bedrooms
Elk Ridge Estate - 2 Home Retreat in Jackson Hole
Entire Place • 5 bedrooms
Glenwood Luxury Retreat
Entire Place • 3 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Jackson (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Jackson based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Outpost | 125 | $12,508,351 | 5201 | 4.78/5.0 |
| Vacasa Jackson Hole | 30 | $1,025,735 | 574 | 4.45/5.0 |
| Host #302332075 | 5 | $624,930 | 0 | 0.00/5.0 |
| White Buffalo Club | 6 | $541,862 | 153 | 3.97/5.0 |
| Cowboy Village Resort | 8 | $480,254 | 2232 | 4.74/5.0 |
| C&C | 3 | $477,840 | 111 | 4.95/5.0 |
| Matt | 5 | $356,740 | 697 | 4.77/5.0 |
| 49er Inn & Suites | 9 | $332,616 | 739 | 4.50/5.0 |
| Megan | 1 | $317,575 | 159 | 4.97/5.0 |
| Elk Country Inn | 5 | $311,269 | 1237 | 4.83/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Jackson.
Dive Deeper: Advanced Jackson STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Jackson. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsJackson Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Jackson
- The Jackson Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 82.3% of the 322 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Jackson, Apartment/Condo properties are the most common (53.7%), reflecting the local real estate landscape.
- Houses represent a significant 25.8% portion, catering likely to families or larger groups.
- The presence of 14% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like others (combined 0.9%) offer potential for unique stay experiences.
Jackson Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Jackson
- The dominant room capacity in Jackson is 2 bedrooms listings, making up 30.1% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 2 bedrooms and 3 bedrooms properties represent 57.7% of the active Airbnb listings in Jackson, indicating a high concentration in these sizes.
- A significant 40.3% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Jackson.
Jackson Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Jackson
- The most common guest capacity trend in Jackson vacation rentals is listings accommodating 6 guests (30.1%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 6 guests and 8+ guests dominate the Jackson STR market, accounting for 59.3% of listings.
- 62.1% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Jackson.
- On average, properties in Jackson are equipped to host 5.6 guests.
Jackson Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Jackson
- The most common availability pattern in Jackson falls within the 271-366 days range, representing 35.7% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 63.7% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 181-270 days range is most frequent in Jackson (30.1%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 36.9% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Jackson Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
66 listings
21.3% of total
2 Nights
16 listings
5.2% of total
3 Nights
42 listings
13.5% of total
4-6 Nights
52 listings
16.8% of total
7-29 Nights
18 listings
5.8% of total
30+ Nights
116 listings
37.4% of total
Key Insights
- The most prevalent minimum stay requirement in Jackson is 30+ Nights, adopted by 37.4% of listings. This highlights the market's preference for longer commitments.
- A significant segment (37.4%) caters to monthly stays (30+ nights) in Jackson, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 30+ Nights minimum stay, as 37.4% of Jackson hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 21.3% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 37.4% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Jackson.
Jackson Airbnb Cancellation Policy Trends Analysis (2025)
Non-refundable
2 listings
0.7% of total
Super Strict 60 Days
4 listings
1.4% of total
Super Strict 30 Days
18 listings
6.4% of total
Refundable
3 listings
1.1% of total
Flexible
5 listings
1.8% of total
Moderate
60 listings
21.2% of total
Firm
20 listings
7.1% of total
Strict
171 listings
60.4% of total
Cancellation Policy Insights for Jackson
- The prevailing Airbnb cancellation policy trend in Jackson is Strict, used by 60.4% of listings.
- A majority (67.5%) of hosts in Jackson utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Strict policy to align with the 60.4% market standard in Jackson.
- With 60.4% using Strict terms, this is a viable option in Jackson, particularly for high-value properties or during peak demand periods.
- Regularly review your cancellation policy against competitors and market demand shifts in Jackson.
Jackson STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Jackson
- The overall average booking lead time for vacation rentals in Jackson is 76 days.
- Guests book furthest in advance for stays during June (average 110 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in November (average 57 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (103 days avg.) sees the longest lead times, while Winter (69 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (76 days) as a baseline for your pricing and availability strategy in Jackson.
- For June stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 110 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 103 days) to capture early planners.
- Monitor your own booking lead times against these Jackson averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Jackson (2025)
Amenity Prevalence
Amenity Insights for Jackson
- Essential amenities in Jackson that guests expect include: Wifi, TV, Essentials, Heating, Smoke alarm. Lacking these (any) could significantly impact bookings.
- Popular amenities like Hot water, Carbon monoxide alarm, Iron are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Jackson: Wifi, TV, Essentials, Heating, Smoke alarm.
- Prioritize adding missing essentials: TV, Essentials, Heating, Smoke alarm.
- Consider adding popular differentiators like Hot water or Carbon monoxide alarm to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Jackson to stay competitive.
Jackson Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Jackson
- The typical guest profile for Airbnb in Jackson consists of primarily domestic travelers (95%), often arriving from nearby New York, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 95.2% of guests.
- Key international markets include United States (95.2%) and DC (0.7%).
- Top languages spoken are English (74.3%) followed by Spanish (10.5%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from New York and Salt Lake City.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Jackson Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Teton Village | 260 | $6,690 | $765.79 | 42% |
| Fish Haven | 51 | $6,223 | $765.39 | 35% |
| Wilson | 251 | $4,206 | $438.40 | 45% |
| Island Park | 872 | $4,160 | $397.60 | 47% |
| West Yellowstone | 257 | $3,764 | $362.33 | 46% |
| Tetonia | 102 | $3,413 | $310.64 | 46% |
| Driggs | 326 | $3,341 | $274.79 | 48% |
| Alpine | 50 | $3,274 | $343.29 | 42% |
| Ashton | 78 | $3,237 | $298.81 | 48% |
| Star Valley Ranch | 45 | $3,080 | $273.96 | 49% |