Las Toscas Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Canelones, Uruguay
Is Airbnb profitable in Las Toscas in 2025? Explore comprehensive Airbnb analytics for Las Toscas, Canelones, Uruguay to uncover income potential. This 2025 STR market report for Las Toscas, based on AirROI data from June 2024 to May 2025, reveals key trends in the niche market of 20 active listings.
Whether you're considering an Airbnb investment in Las Toscas, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Las Toscas Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Las Toscas Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Las Toscas (2025)
Understanding the monthly revenue variations for Airbnb listings in Las Toscas is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Las Toscas is typically January, while May often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Las Toscas across different performance tiers:
- Best-in-class properties (Top 10%) achieve $1,510+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $1,037 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $651 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $387, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Las Toscas
Las Toscas Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Las Toscas STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Januarysees the highest demand (peak season occupancy), while June experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Las Toscas:
- Best-in-class properties (Top 10%) achieve 49%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 38% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 24%.
- Entry-level properties (Bottom 25%) average 15% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Las Toscas
Average Daily Rate (ADR) Airbnb Trends in Las Toscas (2025)
Effective short term rental pricing strategy in Las Toscas involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Las Toscas typically peaks in December and dips lowest during April. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $161+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $102 or more.
- Typical properties (Median) charge around $77 per night.
- Entry-level properties (Bottom 25%) earn around $60 per night.
Average Daily Rate (ADR) Trend by Month in Las Toscas
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Airbnb Seasonality Analysis & Trends in Las Toscas (2025)
Peak Season (January, February, July)
- Revenue averages $1,256 per month
- Occupancy rates average 44.2%
- Daily rates average $111
Shoulder Season
- Revenue averages $705 per month
- Occupancy maintains around 25.9%
- Daily rates hold near $124
Low Season (May, June, October)
- Revenue drops to average $385 per month
- Occupancy decreases to average 11.7%
- Daily rates adjust to average $124
Seasonality Insights for Las Toscas
- The Airbnb seasonality in Las Toscas shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Las Toscas's highest earning potential, with monthly revenues capable of climbing to $1,745, occupancy reaching a high of 61.3%, and ADRs peaking at $142.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $291, occupancy could drop to 6.6%, and ADRs may adjust down to $92.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Las Toscas.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Las Toscas seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Las Toscas (2025)
Exploring the top neighborhoods for short-term rentals in Las Toscas? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Punta Brava | A serene beach destination ideal for those seeking relaxation and natural beauty. The area offers scenic views, tranquil beaches, and a laid-back atmosphere, attracting tourists looking for a peaceful getaway. | Playa Punta Brava, Rio de la Plata, Punta Brava Lighthouse |
| Parque del Plata | A popular choice for families and beachgoers, this area features beautiful sandy beaches and numerous recreational options. It's a great location for those looking to experience local Uruguayan culture and leisure activities. | Parque del Plata Beach, Local seafood restaurants, Cultural festivals |
| Las Toscas Beach | Known for its beautiful coastline and charming villages, Las Toscas offers visitors a more authentic Uruguayan beach experience with opportunities for fishing and exploring nature. | Las Toscas Beach, Nearby fishing spots, Natural reserves |
| La Floresta | A tranquil beach area known for its clear waters and safe environment, La Floresta attracts families and those looking for quality time with nature. | La Floresta Beach, Local artisan markets, Nature trails |
| Santa Lucía | A picturesque town close to water bodies, perfect for nature lovers and those looking to escape the hustle and bustle of city life. This region hosts a variety of outdoor activities. | Santa Lucía River, Fishing spots, Nature parks |
| Canelones | The capital of the Canelones department, this area is rich in history and culture, with various attractions and conveniences, making it suitable for tourists looking for a blend of urban and rural experiences. | Canelones Historic Center, Local wineries, Traditional Uruguayan markets |
| Solymar | A well-known beach area featuring a vibrant coastal community with numerous amenities catering to tourists. It's a hotspot for summer vacations and weekend getaways. | Solymar Beach, Beach clubs, Water sports activities |
| Las Toscas Village | A charming small village with a close-knit community feel, it offers a unique opportunity for travelers seeking authenticity and a slower pace of life. | Local crafts and markets, Scenic village walks, Community events |
Understanding Airbnb License Requirements & STR Laws in Las Toscas (2025)
While Las Toscas, Canelones, Uruguay currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Las Toscas to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 5% licensed listings)
Top Performing Airbnb Properties in Las Toscas (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Las Toscasbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Maluguina
Entire Place • 3 bedrooms
JUADIH - LAS TOSCAS
Entire Place • 4 bedrooms
Beach house, very comfortable
Entire Place • 2 bedrooms
House for 7 people, approx 650m beach
Entire Place • N/A
Las Toscas
Entire Place • 2 bedrooms
Beach house for vacationing
Entire Place • 2 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Las Toscas (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Las Toscas based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Raphael | 1 | $12,394 | 34 | 4.91/5.0 |
| Ricardo | 3 | $10,981 | 58 | 4.79/5.0 |
| Alvaro | 1 | $10,584 | 10 | 5.00/5.0 |
| Roxana | 1 | $9,199 | 10 | 5.00/5.0 |
| Bruno | 1 | $9,182 | 39 | 4.77/5.0 |
| Daniel | 1 | $8,407 | 1 | N/A/5.0 |
| Juan Carlos | 1 | $7,413 | 7 | 5.00/5.0 |
| Laura | 1 | $7,225 | 10 | 4.50/5.0 |
| Host #489789778 | 1 | $6,720 | 0 | N/A/5.0 |
| Luján | 1 | $4,934 | 20 | 4.20/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Las Toscas.
Dive Deeper: Advanced Las Toscas STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Las Toscas. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsLas Toscas Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Las Toscas
- The Las Toscas Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 100% of the 20 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Las Toscas, House properties are the most common (80%), reflecting the local real estate landscape.
- Houses represent a significant 80% portion, catering likely to families or larger groups.
Las Toscas Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Las Toscas
- The dominant room capacity in Las Toscas is 2 bedrooms listings, making up 45% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 2 bedrooms and 1 bedroom properties represent 70.0% of the active Airbnb listings in Las Toscas, indicating a high concentration in these sizes.
- A significant 25.0% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Las Toscas.
Las Toscas Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Las Toscas
- The most common guest capacity trend in Las Toscas vacation rentals is listings accommodating 5 guests (25%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 5 guests and 4 guests dominate the Las Toscas STR market, accounting for 40.0% of listings.
- 40.0% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Las Toscas.
- On average, properties in Las Toscas are equipped to host 5.0 guests.
Las Toscas Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Las Toscas
- The most common availability pattern in Las Toscas falls within the 271-366 days range, representing 80% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 100.0% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Las Toscas (65%), reflecting common guest stay durations or potential owner blocking patterns.
Las Toscas Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
2 listings
10% of total
2 Nights
1 listings
5% of total
3 Nights
2 listings
10% of total
4-6 Nights
6 listings
30% of total
7-29 Nights
3 listings
15% of total
30+ Nights
6 listings
30% of total
Key Insights
- The most prevalent minimum stay requirement in Las Toscas is 4-6 Nights, adopted by 30% of listings. This highlights the market's preference for longer commitments.
- Very short stays (1-2 nights) are less common (15.0%), suggesting hosts prefer slightly longer bookings to optimize turnover.
- A significant segment (30%) caters to monthly stays (30+ nights) in Las Toscas, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 4-6 Nights minimum stay, as 30% of Las Toscas hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 10% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 30% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Las Toscas.
Las Toscas Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
5 listings
31.3% of total
Moderate
6 listings
37.5% of total
Firm
1 listings
6.3% of total
Strict
4 listings
25% of total
Cancellation Policy Insights for Las Toscas
- The prevailing Airbnb cancellation policy trend in Las Toscas is Moderate, used by 37.5% of listings.
- There's a relatively balanced mix between guest-friendly (68.8%) and stricter (31.3%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 37.5% market standard in Las Toscas.
- Regularly review your cancellation policy against competitors and market demand shifts in Las Toscas.
Las Toscas STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Las Toscas
- The overall average booking lead time for vacation rentals in Las Toscas is 22 days.
- Guests book furthest in advance for stays during January (average 45 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in June (average 3 days), indicating more last-minute travel plans during this time.
- Seasonally, Winter (33 days avg.) sees the longest lead times, while Summer (4 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (22 days) as a baseline for your pricing and availability strategy in Las Toscas.
- For January stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 45 days out to capitalize on advance planning.
- During June, focus on last-minute booking availability and promotions, as guests book with very short notice (3 days avg.).
- Target marketing efforts for the Winter season well in advance (at least 33 days) to capture early planners.
- Monitor your own booking lead times against these Las Toscas averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Las Toscas (2025)
Amenity Prevalence
Amenity Insights for Las Toscas
- Essential amenities in Las Toscas that guests expect include: TV, Free parking on premises, Kitchen. Lacking these (any) could significantly impact bookings.
- Popular amenities like Wifi, Air conditioning, Hot water are common but not universal. Offering these can provide a competitive edge.
- Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Las Toscas: TV, Free parking on premises, Kitchen.
- Prioritize adding missing essentials: Kitchen.
- Consider adding popular differentiators like Wifi or Air conditioning to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Las Toscas to stay competitive.
Las Toscas Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Las Toscas
- The typical guest profile for Airbnb in Las Toscas consists of primarily domestic travelers (66%), often arriving from nearby Montevideo, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking Spanish or English.
- Domestic travelers account for 65.8% of guests.
- Key international markets include Uruguay (65.8%) and Argentina (13.2%).
- Top languages spoken are Spanish (51.4%) followed by English (31.4%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Montevideo and Dublin.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Las Toscas Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Departamento de Maldonado | 14 | $1,785 | $214.44 | 25% |
| La Barra | 23 | $1,659 | $582.12 | 27% |
| San Rafael - El Placer | 132 | $1,649 | $465.15 | 28% |
| José Ignacio | 267 | $1,629 | $423.26 | 29% |
| La Barra | 203 | $1,577 | $375.36 | 31% |
| Fortín de Santa Rosa | 12 | $1,562 | $224.49 | 29% |
| Punta del Este | 13 | $1,503 | $456.35 | 29% |
| Manantiales | 105 | $1,437 | $408.60 | 31% |
| Punta Ballena | 505 | $1,336 | $204.54 | 33% |
| Pan de Azúcar | 19 | $1,332 | $231.21 | 22% |