Neptunia Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Canelones, Uruguay
Is Airbnb profitable in Neptunia in 2025? Explore comprehensive Airbnb analytics for Neptunia, Canelones, Uruguay to uncover income potential. This 2025 STR market report for Neptunia, based on AirROI data from August 2024 to July 2025, reveals key trends in the niche market of 22 active listings.
Whether you're considering an Airbnb investment in Neptunia, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Neptunia Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Neptunia Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Neptunia (2025)
Understanding the monthly revenue variations for Airbnb listings in Neptunia is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Neptunia is typically January, while June often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Neptunia across different performance tiers:
- Best-in-class properties (Top 10%) achieve $1,255+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $906 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $513 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $234, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Neptunia
Neptunia Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Neptunia STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Januarysees the highest demand (peak season occupancy), while June experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Neptunia:
- Best-in-class properties (Top 10%) achieve 71%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 60% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 33%.
- Entry-level properties (Bottom 25%) average 18% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Neptunia
Average Daily Rate (ADR) Airbnb Trends in Neptunia (2025)
Effective short term rental pricing strategy in Neptunia involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Neptunia typically peaks in July and dips lowest during February. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $78+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $60 or more.
- Typical properties (Median) charge around $43 per night.
- Entry-level properties (Bottom 25%) earn around $36 per night.
Average Daily Rate (ADR) Trend by Month in Neptunia
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Airbnb Seasonality Analysis & Trends in Neptunia (2025)
Peak Season (January, May, April)
- Revenue averages $880 per month
- Occupancy rates average 47.8%
- Daily rates average $50
Shoulder Season
- Revenue averages $591 per month
- Occupancy maintains around 38.2%
- Daily rates hold near $48
Low Season (June, August, October)
- Revenue drops to average $380 per month
- Occupancy decreases to average 28.1%
- Daily rates adjust to average $49
Seasonality Insights for Neptunia
- The Airbnb seasonality in Neptunia shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Neptunia's highest earning potential, with monthly revenues capable of climbing to $1,053, occupancy reaching a high of 62.7%, and ADRs peaking at $53.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $366, occupancy could drop to 23.3%, and ADRs may adjust down to $46.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Neptunia.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Neptunia seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Neptunia (2025)
Exploring the top neighborhoods for short-term rentals in Neptunia? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| La Playa | A popular area known for its beautiful beaches and relaxed atmosphere. Ideal for families and tourists looking for a beach vacation experience. | La Playa de Neptunia, Parque del Plata, Sunset Beach, Bañados de Carrasco, Chivasso Beach |
| Neptunia Golf Club | An area centered around the Neptunia Golf Club that attracts golf enthusiasts and vacationers looking for leisure activities. | Neptunia Golf Club, Club de Golf del Uruguay, Parque Capurro, Shopping Mall, Restaurants and Bars |
| Ombúes | A tranquil area that offers a blend of nature and beach, perfect for those seeking a peaceful retreat. | Ombúes de Lavalle, Nature Walks, Local Cafés, Family-friendly Parks, Fishing Spots |
| Salinas | Known for its charming seaside feel and local markets, Salinas attracts visitors looking for a quaint coastal experience. | Salinas Beach, Local Markets, Restaurants by the Shore, Fishing Activities, Coastal Walkways |
| Santa Lucía | A scenic location near the river, Santa Lucía offers nature lovers and those looking for outdoor activities a great getaway. | Santa Lucía River, Nature Trails, Historic Sites, Local Crafts Fair, Bird Watching |
| Cerro de la Sal | A picturesque area with views over the coastline, popular for hiking and outdoor lovers. | Cerro de la Sal, Hiking Trails, Scenic Viewpoints, Camping Options, Nature Photography Opportunities |
| Piriápolis | Though slightly further, it's a famous tourist spot known for its beaches and recreational activities, attracting many visitors. | Piriápolis Beach, Castillo de Piria, Argentino Hotel, Bus and Train Tours, Local Seafood Market |
| Canelones City Center | The city center of Canelones is a hub of activity with shopping, dining, and cultural experiences, appealing to vacationers looking for urban conveniences. | Plaza de Canelones, Museo de Canelones, Local Shops, Cafés and Restaurants, Cultural Events |
Understanding Airbnb License Requirements & STR Laws in Neptunia (2025)
While Neptunia, Canelones, Uruguay currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Neptunia to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Neptunia (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Neptuniabased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Very warm, over the creek
Entire Place • 1 bedroom
House with heated pool Ideal for relaxing
Entire Place • 3 bedrooms
Pet friendly fenced house | Grill and heater
Entire Place • 1 bedroom
El Torbellino. A dream by the sea.
Entire Place • 1 bedroom
Studio on Arroyo Pando
Entire Place • N/A
Cabin "La Sencillita" Remanso de Neptunia
Entire Place • 1 bedroom
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Neptunia (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Neptunia based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Julio | 2 | $23,938 | 130 | 4.90/5.0 |
| Santiago Sebastian | 1 | $12,581 | 43 | 4.74/5.0 |
| Virginia Y Andrés | 1 | $9,712 | 102 | 4.76/5.0 |
| Myriam | 1 | $9,584 | 57 | 4.86/5.0 |
| Federico | 1 | $4,670 | 22 | 4.41/5.0 |
| Adriana | 1 | $4,228 | 24 | 5.00/5.0 |
| Laura | 1 | $4,001 | 6 | 4.67/5.0 |
| Isabella | 2 | $3,747 | 3 | Not Rated |
| Andrea | 1 | $3,437 | 116 | 4.91/5.0 |
| Lilian | 1 | $3,193 | 8 | 4.50/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Neptunia.
Dive Deeper: Advanced Neptunia STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Neptunia. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsNeptunia Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Neptunia
- The Neptunia Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 95.5% of the 22 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Neptunia, House properties are the most common (68.2%), reflecting the local real estate landscape.
- Houses represent a significant 68.2% portion, catering likely to families or larger groups.
- Smaller segments like hotel/boutique (combined 4.5%) offer potential for unique stay experiences.
Neptunia Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Neptunia
- The dominant room capacity in Neptunia is 1 bedroom listings, making up 45.5% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 63.7% of the active Airbnb listings in Neptunia, indicating a high concentration in these sizes.
Neptunia Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Neptunia
- The most common guest capacity trend in Neptunia vacation rentals is listings accommodating 4 guests (31.8%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 3 guests dominate the Neptunia STR market, accounting for 59.1% of listings.
- 18.1% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Neptunia.
- On average, properties in Neptunia are equipped to host 3.8 guests.
Neptunia Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Neptunia
- The most common availability pattern in Neptunia falls within the 271-366 days range, representing 63.6% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 86.3% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Neptunia (31.8%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 13.6% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Neptunia Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
3 listings
13.6% of total
2 Nights
6 listings
27.3% of total
3 Nights
2 listings
9.1% of total
4-6 Nights
2 listings
9.1% of total
7-29 Nights
1 listings
4.5% of total
30+ Nights
8 listings
36.4% of total
Key Insights
- The most prevalent minimum stay requirement in Neptunia is 30+ Nights, adopted by 36.4% of listings. This highlights the market's preference for longer commitments.
- A significant segment (36.4%) caters to monthly stays (30+ nights) in Neptunia, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 30+ Nights minimum stay, as 36.4% of Neptunia hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 13.6% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 36.4% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Neptunia.
Neptunia Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
6 listings
27.3% of total
Moderate
11 listings
50% of total
Firm
3 listings
13.6% of total
Strict
2 listings
9.1% of total
Cancellation Policy Insights for Neptunia
- The prevailing Airbnb cancellation policy trend in Neptunia is Moderate, used by 50% of listings.
- The market strongly favors guest-friendly terms, with 77.3% of listings offering Flexible or Moderate policies. This suggests guests in Neptunia may expect booking flexibility.
- Strict cancellation policies are quite rare (9.1%), potentially making listings with this policy less competitive unless justified by high demand or property type.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 50% market standard in Neptunia.
- Using a Strict policy might deter some guests, as only 9.1% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Neptunia.
Neptunia STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Neptunia
- The overall average booking lead time for vacation rentals in Neptunia is 21 days.
- Guests book furthest in advance for stays during January (average 48 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in August (average 9 days), indicating more last-minute travel plans during this time.
- Seasonally, Winter (31 days avg.) sees the longest lead times, while Summer (9 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (21 days) as a baseline for your pricing and availability strategy in Neptunia.
- For January stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 48 days out to capitalize on advance planning.
- During August, focus on last-minute booking availability and promotions, as guests book with very short notice (9 days avg.).
- Target marketing efforts for the Winter season well in advance (at least 31 days) to capture early planners.
- Monitor your own booking lead times against these Neptunia averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Neptunia (2025)
Amenity Prevalence
Amenity Insights for Neptunia
- Essential amenities in Neptunia that guests expect include: Kitchen. Lacking these (this) could significantly impact bookings.
- Popular amenities like Dishes and silverware, Free parking on premises, Hot water are common but not universal. Offering these can provide a competitive edge.
- Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Neptunia: Kitchen.
- Consider adding popular differentiators like Dishes and silverware or Free parking on premises to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Neptunia to stay competitive.
Neptunia Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Neptunia
- The typical guest profile for Airbnb in Neptunia consists of primarily domestic travelers (72%), often arriving from nearby Montevideo, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking Spanish or English.
- Domestic travelers account for 72.3% of guests.
- Key international markets include Uruguay (72.3%) and Argentina (9.6%).
- Top languages spoken are Spanish (41.3%) followed by English (38.7%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Montevideo and Rosario.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Neptunia Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| La Barra | 19 | $2,047 | $537.45 | 27% |
| San Rafael - El Placer | 127 | $1,803 | $388.62 | 31% |
| La Barra | 204 | $1,734 | $372.50 | 33% |
| José Ignacio | 253 | $1,598 | $380.34 | 31% |
| Arenas de José Ignacio | 19 | $1,545 | $436.53 | 30% |
| Manantiales | 102 | $1,487 | $312.25 | 34% |
| Departamento de Maldonado | 23 | $1,384 | $191.77 | 26% |
| Pan de Azúcar | 22 | $1,371 | $235.29 | 24% |
| Departamento de Lavalleja | 12 | $1,335 | $106.90 | 41% |
| San Carlos | 25 | $1,334 | $180.61 | 34% |