Colonia del Sacramento Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Colonia, Uruguay

Source: AirROI
Last updated: 2025-03-31

Is Airbnb profitable in Colonia del Sacramento in 2025? Explore comprehensive Airbnb analytics for Colonia del Sacramento, Colonia, Uruguay to uncover income potential. This 2025 STR market report for Colonia del Sacramento, based on AirROI data from April 2024 to March 2025, reveals key trends in the market of 310 active listings.

Whether you're considering an Airbnb investment in Colonia del Sacramento, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Colonia del Sacramento Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.

Key Colonia del Sacramento Airbnb Performance Metrics Overview

Avg. Daily Rate (ADR)(?)
$82
The average rental revenue earned for an occupied room per day in Colonia del Sacramento.
Occupancy Rate(?)
33.8%
Moderate demand with booking opportunities.
Median Annual Revenue(?)
$8,325
Typical annual income for an Airbnb listing in Colonia del Sacramento. Factors like property type, size, and location influence actual earnings.
Revenue Growth YoY(?)
20.1%
Strong growth (20.1%) vs. last year.
Peak Revenue Month(?)
January
The month with the highest average earnings, indicating peak season in Colonia del Sacramento.
Lowest Revenue Month(?)
August
The month with the lowest average earnings, indicating the low season in Colonia del Sacramento.
STR Regulation Level(?)
Low
Fewer regulations, offering more operational flexibility.
Active Airbnb Listings(?)
310
Total number of active short-term rentals listed.

Monthly Airbnb Revenue Variations & Income Potential in Colonia del Sacramento (2025)

Understanding the monthly revenue variations for Airbnb listings in Colonia del Sacramento is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Colonia del Sacramento is typically January, while August often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Colonia del Sacramento across different performance tiers:

  • Best-in-class properties (Top 10%) achieve $1,924+ monthly, often utilizing dynamic pricing and superior guest experiences.
  • Strong performing properties (Top 25%) earn $1,322 or more, indicating effective management and desirable locations/amenities.
  • Typical properties (Median) generate around $752 per month, representing the average market performance.
  • Entry-level properties (Bottom 25%) see earnings around $373, often with potential for optimization.

Average Monthly Airbnb Earnings Trend in Colonia del Sacramento

Colonia del Sacramento Airbnb Occupancy Rate Trends (2025)

Maximize your bookings by understanding the Colonia del Sacramento STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Januarysees the highest demand (peak season occupancy), while August experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Colonia del Sacramento:

  • Best-in-class properties (Top 10%) achieve 72%+ occupancy, indicating high desirability and potentially optimized availability.
  • Strong performing properties (Top 25%) maintain 53% or higher occupancy, suggesting good market fit and guest satisfaction.
  • Typical properties (Median) have an occupancy rate around 31%.
  • Entry-level properties (Bottom 25%) average 16% occupancy, potentially facing higher vacancy.

Average Monthly Occupancy Rate Trend in Colonia del Sacramento

Average Daily Rate (ADR) Airbnb Trends in Colonia del Sacramento (2025)

Effective short term rental pricing strategy in Colonia del Sacramento involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Colonia del Sacramento typically peaks in January and dips lowest during November. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:

  • Best-in-class properties (Top 10%) command rates of $136+ per night, often due to premium features or locations.
  • Strong performing properties (Top 25%) achieve nightly rates of $101 or more.
  • Typical properties (Median) charge around $69 per night.
  • Entry-level properties (Bottom 25%) earn around $50 per night.

Average Daily Rate (ADR) Trend by Month in Colonia del Sacramento

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Airbnb Seasonality Analysis & Trends in Colonia del Sacramento (2025)

Peak Season (January, April, May)
  • Revenue averages $1,204 per month
  • Occupancy rates average 38.3%
  • Daily rates average $86
Shoulder Season
  • Revenue averages $974 per month
  • Occupancy maintains around 37.7%
  • Daily rates hold near $86
Low Season (August, September, October)
  • Revenue drops to average $650 per month
  • Occupancy decreases to average 29.0%
  • Daily rates adjust to average $86

Seasonality Insights for Colonia del Sacramento

  • The Airbnb seasonality in Colonia del Sacramento shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
  • During the high season, the absolute peak month showcases Colonia del Sacramento's highest earning potential, with monthly revenues capable of climbing to $1,343, occupancy reaching a high of 51.0%, and ADRs peaking at $88.
  • Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $568, occupancy could drop to 25.9%, and ADRs may adjust down to $84.
  • Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Colonia del Sacramento.

Seasonal Strategies for Maximizing Profit

  • Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
  • Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
  • Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
  • Regularly analyze your own performance against these Colonia del Sacramento seasonality benchmarks and adjust your pricing and availability strategy accordingly.

Best Areas for Airbnb Investment in Colonia del Sacramento (2025)

Exploring the top neighborhoods for short-term rentals in Colonia del Sacramento? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.

Neighborhood / AreaWhy Host Here? (Target Guests & Appeal)Key Attractions & Landmarks
Historic Quarter
The UNESCO World Heritage site features colonial architecture, cobblestone streets, and a rich history. A prime destination for tourists interested in culture and history, making it a great area for Airbnb hosting.
Barrio Histórico, Lighthouse of Colonia del Sacramento, Museo Portugués, Plaza Mayor, Puerta de la Ciudadela
Rambla de Colonia
A picturesque waterfront area perfect for outdoor activities and enjoying the sunset. Ideal for travelers seeking relaxation and beautiful views, which attracts many tourists.
Rambla of Colonia del Sacramento, beaches, parks, waterfront dining, scenic walking paths
Bairro Historico
The vibrant neighborhood filled with charming cafes, shops, and artisans. This area draws visitors who appreciate local crafts and a lively atmosphere.
Local artisan shops, restaurants, cafes, cultural events, street performances
Plaza de Armas
A central square surrounded by historical buildings, making it a great spot for socializing and enjoying local events. It appeals to tourists looking for authentic experiences.
Plaza de Armas, historical buildings, local markets, outdoor cafes, community events
Colonia Golf Club
Not far from the city center, the golf club attracts enthusiasts and guests looking for a peaceful retreat amidst nature, making it suitable for Airbnb investments.
Golf courses, scenic views, nature walks, clubhouse dining, tranquil environment
Calle de los Suspiros
A famous and picturesque street that is one of the most photographed spots in Colonia. This area's charm attracts many tourists, making it ideal for short-term rentals.
Calle de los Suspiros, historical homes, boutique shops, cultural experiences, photo opportunities
Local Wine Regions
Colonia is near popular wine-producing areas, attracting wine enthusiasts and tourists. Short-term rentals here can appeal to couples and wine lovers seeking unique experiences.
Local vineyards, wine tastings, scenic tours, cultural food experiences, gourmet restaurants
Colonia Beach
Close to various beaches, this area is ideal for those looking for a beach vacation. Great for families and young travelers seeking relaxation by the coast.
Colonia beach, water sports, family activities, picnic spots, sunbathing areas

Understanding Airbnb License Requirements & STR Laws in Colonia del Sacramento (2025)

While Colonia del Sacramento, Colonia, Uruguay currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Colonia del Sacramento to ensure full compliance before hosting.

(Source: AirROI data, 2025, finding no licensed listings among those analyzed)

Top Performing Airbnb Properties in Colonia del Sacramento (2025)

Benchmark your potential! Explore examples of top-performing Airbnb properties in Colonia del Sacramentobased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.

Entire house for 12 people

Entire house for 12 people

Entire Place • 5 bedrooms

$60,408
Revenue
48.1%
Occupancy
$376.31
Daily Rate
House, Ituzaingó 215.

House, Ituzaingó 215.

Entire Place • 3 bedrooms

$38,514
Revenue
50.6%
Occupancy
$278.49
Daily Rate
CASA DE CAMPO EL Cranco with a way down to the beach

CASA DE CAMPO EL Cranco with a way down to the beach

Entire Place • 5 bedrooms

$29,260
Revenue
46.6%
Occupancy
$169.56
Daily Rate
Beautiful apartment in front of the river

Beautiful apartment in front of the river

Entire Place • 1 bedroom

$26,916
Revenue
67.9%
Occupancy
$96.70
Daily Rate
Beautiful apartment with excellent view

Beautiful apartment with excellent view

Entire Place • 1 bedroom

$26,550
Revenue
81.3%
Occupancy
$84.73
Daily Rate
Apart Hotel

Apart Hotel

Entire Place • 1 bedroom

$25,343
Revenue
51.6%
Occupancy
$109.51
Daily Rate

Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.

Top Performing Airbnb Hosts in Colonia del Sacramento (2025)

Learn from the best! This table showcases top-performing Airbnb hosts in Colonia del Sacramento based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.

Host NamePropertiesGrossing RevenueStay ReviewsAvg Rating
Aldana10$113,3013024.68/5.0
Guillermina7$87,2668514.77/5.0
Lucia6$83,1131434.76/5.0
Marta9$76,8991111.08/5.0
Gonzalo7$73,7241764.82/5.0
Giulia7$71,0909744.75/5.0
Emiliano5$66,8793754.91/5.0
Sol11$62,4413504.77/5.0
Casa Mia1$60,408194.95/5.0
Hebert4$59,5852084.82/5.0

Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Colonia del Sacramento.

Dive Deeper: Advanced Colonia del Sacramento STR Market Data (2025)

Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Colonia del Sacramento. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.

Explore Advanced Metrics

Colonia del Sacramento Short-Term Rental Market Composition (2025): Property & Room Types

Room Type Distribution

Property Type Distribution

Market Composition Insights for Colonia del Sacramento

  • The Colonia del Sacramento Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 72.3% of the 310 active rentals. This indicates strong guest preference for privacy and space.
  • Looking at the property type distribution in Colonia del Sacramento, Apartment/Condo properties are the most common (35.8%), reflecting the local real estate landscape.
  • Houses represent a significant 33.5% portion, catering likely to families or larger groups.
  • The presence of 21.3% Hotel/Boutique listings indicates integration with traditional hospitality.
  • Smaller segments like outdoor/unique, others, unique stays (combined 9.3%) offer potential for unique stay experiences.

Colonia del Sacramento Airbnb Room Capacity Analysis (2025): Bedroom Distribution

Distribution of Listings by Number of Bedrooms

Room Capacity Insights for Colonia del Sacramento

  • The dominant room capacity in Colonia del Sacramento is 1 bedroom listings, making up 51% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
  • Together, 1 bedroom and 2 bedrooms properties represent 70.7% of the active Airbnb listings in Colonia del Sacramento, indicating a high concentration in these sizes.
  • With over half the market (51%) consisting of studios or 1-bedroom units, Colonia del Sacramento is particularly well-suited for individuals or couples.

Colonia del Sacramento Vacation Rental Guest Capacity Trends (2025)

Distribution of Listings by Guest Capacity

Guest Capacity Insights for Colonia del Sacramento

  • The most common guest capacity trend in Colonia del Sacramento vacation rentals is listings accommodating 2 guests (30.6%). This suggests the primary traveler segment is likely couples or solo travelers.
  • Properties designed for 2 guests and 4 guests dominate the Colonia del Sacramento STR market, accounting for 55.1% of listings.
  • 13.9% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Colonia del Sacramento.
  • On average, properties in Colonia del Sacramento are equipped to host 3.3 guests.

Colonia del Sacramento Airbnb Booking Patterns (2025): Available vs. Booked Days

Available Days Distribution

Booked Days Distribution

Booking Pattern Insights for Colonia del Sacramento

  • The most common availability pattern in Colonia del Sacramento falls within the 271-366 days range, representing 51% of listings. This suggests many properties have significant open periods on their calendars.
  • Approximately 80.4% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
  • For booked days, the 31-90 days range is most frequent in Colonia del Sacramento (32.3%), reflecting common guest stay durations or potential owner blocking patterns.
  • A notable 20.9% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.

Colonia del Sacramento Airbnb Minimum Stay Requirements Analysis

Distribution of Listings by Minimum Night Requirement

1 Night (56.9%)

1 Night

169 listings

56.9% of total

2 Nights (30%)

2 Nights

89 listings

30% of total

3 Nights (2%)

3 Nights

6 listings

2% of total

4-6 Nights (0.3%)

4-6 Nights

1 listings

0.3% of total

7-29 Nights (1%)

7-29 Nights

3 listings

1% of total

30+ Nights (9.8%)

30+ Nights

29 listings

9.8% of total

Key Insights

  • The most prevalent minimum stay requirement in Colonia del Sacramento is 1 Night, adopted by 56.9% of listings. This highlights the market's preference for shorter, flexible bookings.
  • A strong majority (86.9%) of the Colonia del Sacramento Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.

Recommendations

  • Align with the market by considering a 1 Night minimum stay, as 56.9% of Colonia del Sacramento hosts use this setting.
  • Explore offering discounts for stays of 30+ nights to attract the 9.8% of the market seeking extended stays.
  • Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Colonia del Sacramento.

Colonia del Sacramento Airbnb Cancellation Policy Trends Analysis (2025)

Flexible (39.3%)

Flexible

107 listings

39.3% of total

Moderate (34.2%)

Moderate

93 listings

34.2% of total

Firm (6.6%)

Firm

18 listings

6.6% of total

Strict (19.9%)

Strict

54 listings

19.9% of total

Cancellation Policy Insights for Colonia del Sacramento

  • The prevailing Airbnb cancellation policy trend in Colonia del Sacramento is Flexible, used by 39.3% of listings.
  • The market strongly favors guest-friendly terms, with 73.5% of listings offering Flexible or Moderate policies. This suggests guests in Colonia del Sacramento may expect booking flexibility.

Recommendations for Hosts

  • Consider adopting a Flexible policy to align with the 39.3% market standard in Colonia del Sacramento.
  • Regularly review your cancellation policy against competitors and market demand shifts in Colonia del Sacramento.

Colonia del Sacramento STR Booking Lead Time Analysis (2025)

Average Booking Lead Time by Month

Booking Lead Time Insights for Colonia del Sacramento

  • The overall average booking lead time for vacation rentals in Colonia del Sacramento is 31 days.
  • Guests book furthest in advance for stays during January (average 39 days), likely coinciding with peak travel demand or local events.
  • The shortest booking windows occur for stays in July (average 19 days), indicating more last-minute travel plans during this time.
  • Seasonally, Winter (36 days avg.) sees the longest lead times, while Summer (23 days avg.) has the shortest, reflecting typical travel planning cycles.

Recommendations for Hosts

  • Use the overall average lead time (31 days) as a baseline for your pricing and availability strategy in Colonia del Sacramento.
  • Target marketing efforts for the Winter season well in advance (at least 36 days) to capture early planners.
  • Monitor your own booking lead times against these Colonia del Sacramento averages to identify opportunities for dynamic pricing adjustments.

Popular & Essential Airbnb Amenities in Colonia del Sacramento (2025)

Amenity Prevalence

Amenity Insights for Colonia del Sacramento

  • Essential amenities in Colonia del Sacramento that guests expect include: Wifi. Lacking these (this) could significantly impact bookings.
  • Popular amenities like Air conditioning, TV, Hot water are common but not universal. Offering these can provide a competitive edge.

Recommendations for Hosts

  • Ensure your listing includes all essential amenities for Colonia del Sacramento: Wifi.
  • Prioritize adding missing essentials: Wifi.
  • Consider adding popular differentiators like Air conditioning or TV to increase appeal.
  • Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
  • Regularly check competitor amenities in Colonia del Sacramento to stay competitive.

Colonia del Sacramento Airbnb Guest Demographics & Profile Analysis (2025)

Guest Origin: Domestic vs. International
Top 5 Cities of Origin
Top 5 Countries of Origin
Top 5 Languages Spoken
Guest Age Distribution (Birth Decade)

Guest Profile Summary for Colonia del Sacramento

  • The typical guest profile for Airbnb in Colonia del Sacramento consists of predominantly international visitors (67%), with top international origins including Argentina, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking Spanish or English.
  • Domestic travelers account for 33.5% of guests.
  • Key international markets include Uruguay (33.5%) and Argentina (20.1%).
  • Top languages spoken are Spanish (38.9%) followed by English (33.8%).
  • A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.

Recommendations for Hosts

  • Focus marketing internationally, particularly towards travelers from Argentina.
  • Offer listing details and communication support in Spanish.
  • Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
  • Highlight unique local experiences or amenities relevant to the primary guest profile.
  • Consider seasonal promotions aligned with peak travel times for key origin markets.

Nearby Short-Term Rental Market Comparison

How does the Colonia del Sacramento Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.

MarketActive PropertiesMonthly RevenueDaily RateAvg. Occupancy
Rincón de Milberg45$1,342$164.2643%
Don Torcuato18$1,204$175.4932%
El Cazador29$1,136$161.4038%
Zelaya21$1,113$171.4439%
Pilar Sur17$1,069$221.7133%
General Pacheco13$1,040$140.5440%
Del Viso11$998$151.9628%
Loma Verde16$973$148.8633%
Primera Sección10$955$120.9432%
San Miguel del Monte17$945$159.0836%

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