Departamento de Maldonado Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Maldonado, Uruguay
Is Airbnb profitable in Departamento de Maldonado in 2025? Explore comprehensive Airbnb analytics for Departamento de Maldonado, Maldonado, Uruguay to uncover income potential. This 2025 STR market report for Departamento de Maldonado, based on AirROI data from August 2024 to July 2025, reveals key trends in the niche market of 23 active listings.
Whether you're considering an Airbnb investment in Departamento de Maldonado, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Departamento de Maldonado Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Departamento de Maldonado Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Departamento de Maldonado (2025)
Understanding the monthly revenue variations for Airbnb listings in Departamento de Maldonado is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Departamento de Maldonado is typically January, while October often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Departamento de Maldonado across different performance tiers:
- Best-in-class properties (Top 10%) achieve $3,702+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $2,181 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,227 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $532, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Departamento de Maldonado
Departamento de Maldonado Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Departamento de Maldonado STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Januarysees the highest demand (peak season occupancy), while May experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Departamento de Maldonado:
- Best-in-class properties (Top 10%) achieve 49%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 35% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 26%.
- Entry-level properties (Bottom 25%) average 15% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Departamento de Maldonado
Average Daily Rate (ADR) Airbnb Trends in Departamento de Maldonado (2025)
Effective short term rental pricing strategy in Departamento de Maldonado involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Departamento de Maldonado typically peaks in January and dips lowest during April. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $425+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $233 or more.
- Typical properties (Median) charge around $148 per night.
- Entry-level properties (Bottom 25%) earn around $101 per night.
Average Daily Rate (ADR) Trend by Month in Departamento de Maldonado
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Airbnb Seasonality Analysis & Trends in Departamento de Maldonado (2025)
Peak Season (January, December, February)
- Revenue averages $3,126 per month
- Occupancy rates average 44.7%
- Daily rates average $211
Shoulder Season
- Revenue averages $1,617 per month
- Occupancy maintains around 22.3%
- Daily rates hold near $192
Low Season (June, September, October)
- Revenue drops to average $1,103 per month
- Occupancy decreases to average 18.5%
- Daily rates adjust to average $195
Seasonality Insights for Departamento de Maldonado
- The Airbnb seasonality in Departamento de Maldonado shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Departamento de Maldonado's highest earning potential, with monthly revenues capable of climbing to $4,786, occupancy reaching a high of 54.8%, and ADRs peaking at $216.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $994, occupancy could drop to 13.8%, and ADRs may adjust down to $186.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Departamento de Maldonado.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Departamento de Maldonado seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Departamento de Maldonado (2025)
Exploring the top neighborhoods for short-term rentals in Departamento de Maldonado? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Punta del Este | The most famous beach resort in Uruguay, known for its stunning beaches, vibrant nightlife, and luxury developments. It's a hotspot for tourists from all over the world. | La Mano, Punta del Este Port, Casapueblo, Brava and Mansa Beaches, Gorlero Avenue, Puente Leonel Viera |
| La Barra | A trendy neighborhood known for its bohemian vibes, art galleries, and laid-back atmosphere. Popular among younger crowds and families seeking relaxation. | La Barra Beach, Specialty shops, Art galleries, Restaurants and bars, Surf spots |
| José Ignacio | An upscale coastal village known for its exclusivity and charm. Attracts affluent visitors looking for quiet, beautiful surroundings., | José Ignacio Beach, The Lighthouse, Beach clubs, Fine dining restaurants, Art galleries |
| Punta Ballena | A serene area with beautiful views of the coast. Known for its stunning sunsets and natural beauty, it attracts those looking for tranquility. | Casa Pueblo, Solanas Beach, Wildlife watching, Natural landscapes |
| Maldonado City | The administrative center of the region, with a mix of culture and accessibility. Provides a more local experience while being close to the tourist hotspots. | Maldonado's historic buildings, Museo del Ferrocarril, Plaza Artigas, Local markets |
| Manantiales | A charming beach town known for its beautiful beaches and relaxed lifestyle. It's a less crowded alternative to Punta del Este. | Manantiales Beach, Local eateries, Surfing spots, Yoga retreats |
| Cañada de los Cangrejos | Ideal for nature lovers and those seeking outdoor activities. Known for its natural beauty and quiet environment, it's perfect for eco-tourists. | Natural reserves, Bird watching, Hiking trails, Stargazing |
| Balneario Buenos Aires | A small yet picturesque beach area that draws families and individuals looking for a peaceful retreat. Offers a more local beach experience. | Buenos Aires Beach, Beachfront parks, Relaxed atmosphere |
Understanding Airbnb License Requirements & STR Laws in Departamento de Maldonado (2025)
While Departamento de Maldonado, Maldonado, Uruguay currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Departamento de Maldonado to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Departamento de Maldonado (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Departamento de Maldonadobased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Casa Rocka in Las Cumbres, Punta del Este
Entire Place • 5 bedrooms
Chacra Pan de Azúcar Multifamily
Entire Place • 4 bedrooms
Beautiful farm in a dream setting.
Entire Place • 3 bedrooms
Splendid property minutes from Punta Del Este
Entire Place • 4 bedrooms
Dream Farm in Pueblo Edén
Entire Place • 4 bedrooms
Modern beachfront house
Entire Place • 3 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Departamento de Maldonado (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Departamento de Maldonado based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Santiago | 1 | $109,659 | 22 | 4.91/5.0 |
| Virginia | 1 | $31,462 | 33 | 4.79/5.0 |
| Jimena | 1 | $31,033 | 71 | 4.87/5.0 |
| Luigi | 1 | $27,779 | 40 | 4.78/5.0 |
| Teresa | 1 | $25,019 | 71 | 4.89/5.0 |
| Mariano | 1 | $21,281 | 91 | 4.82/5.0 |
| Rodrigo | 1 | $20,863 | 33 | 4.82/5.0 |
| Marisa | 1 | $16,478 | 3 | 4.67/5.0 |
| Estefania | 1 | $16,321 | 187 | 4.90/5.0 |
| Jose Osvaldo | 1 | $16,150 | 48 | 4.92/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Departamento de Maldonado.
Dive Deeper: Advanced Departamento de Maldonado STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Departamento de Maldonado. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsDepartamento de Maldonado Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Departamento de Maldonado
- The Departamento de Maldonado Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 100% of the 23 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Departamento de Maldonado, House properties are the most common (69.6%), reflecting the local real estate landscape.
- Houses represent a significant 69.6% portion, catering likely to families or larger groups.
- Smaller segments like hotel/boutique (combined 4.3%) offer potential for unique stay experiences.
Departamento de Maldonado Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Departamento de Maldonado
- The dominant room capacity in Departamento de Maldonado is 2 bedrooms listings, making up 34.8% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 2 bedrooms and 1 bedroom properties represent 60.9% of the active Airbnb listings in Departamento de Maldonado, indicating a high concentration in these sizes.
- A significant 39.1% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Departamento de Maldonado.
Departamento de Maldonado Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Departamento de Maldonado
- The most common guest capacity trend in Departamento de Maldonado vacation rentals is listings accommodating 4 guests (39.1%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 8+ guests dominate the Departamento de Maldonado STR market, accounting for 65.2% of listings.
- 47.8% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Departamento de Maldonado.
- On average, properties in Departamento de Maldonado are equipped to host 5.4 guests.
Departamento de Maldonado Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Departamento de Maldonado
- The most common availability pattern in Departamento de Maldonado falls within the 271-366 days range, representing 60.9% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 95.7% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Departamento de Maldonado (43.5%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 4.3% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Departamento de Maldonado Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
2 listings
8.7% of total
2 Nights
13 listings
56.5% of total
3 Nights
3 listings
13% of total
4-6 Nights
1 listings
4.3% of total
30+ Nights
4 listings
17.4% of total
Key Insights
- The most prevalent minimum stay requirement in Departamento de Maldonado is 2 Nights, adopted by 56.5% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (65.2%) of the Departamento de Maldonado Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (17.4%) caters to monthly stays (30+ nights) in Departamento de Maldonado, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 56.5% of Departamento de Maldonado hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 8.7% currently do.
- A 2-night minimum appears standard (56.5%). Consider this for weekends or peak periods.
- Explore offering discounts for stays of 30+ nights to attract the 17.4% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Departamento de Maldonado.
Departamento de Maldonado Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
3 listings
13% of total
Moderate
5 listings
21.7% of total
Firm
5 listings
21.7% of total
Strict
10 listings
43.5% of total
Cancellation Policy Insights for Departamento de Maldonado
- The prevailing Airbnb cancellation policy trend in Departamento de Maldonado is Strict, used by 43.5% of listings.
- A majority (65.2%) of hosts in Departamento de Maldonado utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Strict policy to align with the 43.5% market standard in Departamento de Maldonado.
- With 43.5% using Strict terms, this is a viable option in Departamento de Maldonado, particularly for high-value properties or during peak demand periods.
- Regularly review your cancellation policy against competitors and market demand shifts in Departamento de Maldonado.
Departamento de Maldonado STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Departamento de Maldonado
- The overall average booking lead time for vacation rentals in Departamento de Maldonado is 22 days.
- Guests book furthest in advance for stays during December (average 40 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in June (average 7 days), indicating more last-minute travel plans during this time.
- Seasonally, Winter (36 days avg.) sees the longest lead times, while Summer (12 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (22 days) as a baseline for your pricing and availability strategy in Departamento de Maldonado.
- For December stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 40 days out to capitalize on advance planning.
- During June, focus on last-minute booking availability and promotions, as guests book with very short notice (7 days avg.).
- Target marketing efforts for the Winter season well in advance (at least 36 days) to capture early planners.
- Monitor your own booking lead times against these Departamento de Maldonado averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Departamento de Maldonado (2025)
Amenity Prevalence
Amenity Insights for Departamento de Maldonado
- Essential amenities in Departamento de Maldonado that guests expect include: Free parking on premises, Kitchen. Lacking these (any) could significantly impact bookings.
- Popular amenities like Refrigerator, Dishes and silverware, Hot water are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Departamento de Maldonado: Free parking on premises, Kitchen.
- Prioritize adding missing essentials: Free parking on premises, Kitchen.
- Consider adding popular differentiators like Refrigerator or Dishes and silverware to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Departamento de Maldonado to stay competitive.
Departamento de Maldonado Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Departamento de Maldonado
- The typical guest profile for Airbnb in Departamento de Maldonado consists of primarily domestic travelers (84%), often arriving from nearby Montevideo, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking Spanish or English.
- Domestic travelers account for 84.2% of guests.
- Key international markets include Uruguay (84.2%) and Argentina (6.7%).
- Top languages spoken are Spanish (42.9%) followed by English (36.6%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Montevideo and Buenos Aires.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Departamento de Maldonado Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| La Barra | 19 | $2,047 | $537.45 | 27% |
| San Rafael - El Placer | 127 | $1,803 | $388.62 | 31% |
| La Barra | 204 | $1,734 | $372.50 | 33% |
| José Ignacio | 253 | $1,598 | $380.34 | 31% |
| Arenas de José Ignacio | 19 | $1,545 | $436.53 | 30% |
| Manantiales | 102 | $1,487 | $312.25 | 34% |
| Pan de Azúcar | 22 | $1,371 | $235.29 | 24% |
| Departamento de Lavalleja | 12 | $1,335 | $106.90 | 41% |
| San Carlos | 25 | $1,334 | $180.61 | 34% |
| Punta del Este | 13 | $1,301 | $431.97 | 30% |