Las FLores Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Maldonado, Uruguay
Is Airbnb profitable in Las FLores in 2025? Explore comprehensive Airbnb analytics for Las FLores, Maldonado, Uruguay to uncover income potential. This 2025 STR market report for Las FLores, based on AirROI data from August 2024 to July 2025, reveals key trends in the niche market of 40 active listings.
Whether you're considering an Airbnb investment in Las FLores, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Las FLores Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Las FLores Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Las FLores (2025)
Understanding the monthly revenue variations for Airbnb listings in Las FLores is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Las FLores is typically January, while July often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Las FLores across different performance tiers:
- Best-in-class properties (Top 10%) achieve $2,312+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $1,483 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $764 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $398, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Las FLores
Las FLores Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Las FLores STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Februarysees the highest demand (peak season occupancy), while June experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Las FLores:
- Best-in-class properties (Top 10%) achieve 68%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 44% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 25%.
- Entry-level properties (Bottom 25%) average 13% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Las FLores
Average Daily Rate (ADR) Airbnb Trends in Las FLores (2025)
Effective short term rental pricing strategy in Las FLores involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Las FLores typically peaks in June and dips lowest during September. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $211+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $144 or more.
- Typical properties (Median) charge around $102 per night.
- Entry-level properties (Bottom 25%) earn around $76 per night.
Average Daily Rate (ADR) Trend by Month in Las FLores
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Airbnb Seasonality Analysis & Trends in Las FLores (2025)
Peak Season (January, February, December)
- Revenue averages $1,997 per month
- Occupancy rates average 51.8%
- Daily rates average $121
Shoulder Season
- Revenue averages $1,012 per month
- Occupancy maintains around 27.2%
- Daily rates hold near $119
Low Season (May, June, July)
- Revenue drops to average $454 per month
- Occupancy decreases to average 17.5%
- Daily rates adjust to average $124
Seasonality Insights for Las FLores
- The Airbnb seasonality in Las FLores shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Las FLores's highest earning potential, with monthly revenues capable of climbing to $2,274, occupancy reaching a high of 56.9%, and ADRs peaking at $125.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $398, occupancy could drop to 15.2%, and ADRs may adjust down to $117.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Las FLores.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Las FLores seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Las FLores (2025)
Exploring the top neighborhoods for short-term rentals in Las FLores? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Punta del Este | Famous resort city known for its beaches, luxury hotels, and vibrant nightlife. A prime location for tourists seeking relaxation and entertainment by the sea. | La Brava Beach, La Mansa Beach, Casapueblo, Punta Shopping, Ralli Museum |
| José Ignacio | A charming beach town known for its bohemian vibe and exclusivity, often frequented by celebrities and high-profile visitors. It offers a unique and upscale experience. | José Ignacio Beach, The Lighthouse, Santa Teresita Sanctuary, Gourmet restaurants, Art galleries |
| La Barra | Known for its trendy nightlife and artistic community, this area attracts a younger crowd. It's famous for its lively beach clubs and bars along the waterfront. | La Barra Beach, The Bridge, Beach clubs, Art galleries, Gastronomic festival |
| Rocha | A less commercialized area with beautiful untouched beaches and nature, perfect for eco-tourism and those looking to escape the crowds. | Cabo Polonio, Santa Teresa National Park, La Pedrera, La Paloma, Barrio Biarritz |
| Piriápolis | A historic seaside resort town known for its beautiful beaches and scenic views. Ideal for families and those seeking a quieter beach experience. | Piriápolis Beach, San Antonio Hill, Cerro del Toro, Hotel Argentino, The Rambla |
| Solanas | A popular area for vacation homes with stunning natural surroundings and beach access. Suitable for families looking for a more relaxed atmosphere. | Solanas Beach, Laguna del Sauce, Solanas Forest Park, Beachfront restaurants, Water sports activities |
| Carmelo | Known for its vineyards and riverfront views, Carmelo offers a tranquil retreat for wine lovers and nature enthusiasts. | Carmelo Resort & Spa, Bodega El Legado, Parque Anchorena, Colonia del Sacramento nearby, Riverfront activities |
| Colonia del Sacramento | A UNESCO World Heritage site known for its historic architecture and rich history, attracting tourists who appreciate culture and heritage. | Historic Quarter, Basilica del Santísimo Sacramento, Colonia Lighthouse, Gateway to the City, Puerta de la Ciudadela |
Understanding Airbnb License Requirements & STR Laws in Las FLores (2025)
While Las FLores, Maldonado, Uruguay currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Las FLores to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 3% licensed listings)
Top Performing Airbnb Properties in Las FLores (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Las FLoresbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Beach house with the best view
Entire Place • 4 bedrooms
◇•Alchemy•◇ Beautiful house in Las Flores resort
Entire Place • 1 bedroom
House on the beachfront with private access
Entire Place • 4 bedrooms
Arvejillas, Las Flores
Entire Place • 2 bedrooms
Designer house with ocean view in Las Flores
Entire Place • 2 bedrooms
South Cabin
Entire Place • 2 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Las FLores (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Las FLores based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Julie | 1 | $48,012 | 18 | 5.00/5.0 |
| Nicolas | 4 | $25,431 | 172 | 4.79/5.0 |
| Rossy | 1 | $23,819 | 54 | 4.98/5.0 |
| Bruno | 1 | $21,476 | 4 | 5.00/5.0 |
| Alicia | 2 | $21,143 | 128 | 4.92/5.0 |
| Patricia | 2 | $14,263 | 34 | 4.83/5.0 |
| Ana | 1 | $14,159 | 6 | 4.83/5.0 |
| Rodrigo | 2 | $13,409 | 100 | 4.83/5.0 |
| Veronica | 1 | $11,196 | 0 | Not Rated |
| Host #517746810 | 1 | $10,957 | 2 | Not Rated |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Las FLores.
Dive Deeper: Advanced Las FLores STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Las FLores. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsLas FLores Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Las FLores
- The Las FLores Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 100% of the 40 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Las FLores, House properties are the most common (90%), reflecting the local real estate landscape.
- Houses represent a significant 90% portion, catering likely to families or larger groups.
- Smaller segments like hotel/boutique (combined 2.5%) offer potential for unique stay experiences.
Las FLores Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Las FLores
- The dominant room capacity in Las FLores is 2 bedrooms listings, making up 37.5% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 2 bedrooms and 1 bedroom properties represent 62.5% of the active Airbnb listings in Las FLores, indicating a high concentration in these sizes.
- A significant 35.0% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Las FLores.
Las FLores Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Las FLores
- The most common guest capacity trend in Las FLores vacation rentals is listings accommodating 4 guests (32.5%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 8+ guests dominate the Las FLores STR market, accounting for 57.5% of listings.
- 35.0% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Las FLores.
- On average, properties in Las FLores are equipped to host 5.1 guests.
Las FLores Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Las FLores
- The most common availability pattern in Las FLores falls within the 271-366 days range, representing 70% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 97.5% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Las FLores (35%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 2.5% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Las FLores Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
4 listings
10% of total
2 Nights
4 listings
10% of total
3 Nights
2 listings
5% of total
4-6 Nights
9 listings
22.5% of total
7-29 Nights
3 listings
7.5% of total
30+ Nights
18 listings
45% of total
Key Insights
- The most prevalent minimum stay requirement in Las FLores is 30+ Nights, adopted by 45% of listings. This highlights the market's preference for longer commitments.
- A significant segment (45%) caters to monthly stays (30+ nights) in Las FLores, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 30+ Nights minimum stay, as 45% of Las FLores hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 10% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 45% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Las FLores.
Las FLores Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
17 listings
42.5% of total
Moderate
9 listings
22.5% of total
Firm
7 listings
17.5% of total
Strict
7 listings
17.5% of total
Cancellation Policy Insights for Las FLores
- The prevailing Airbnb cancellation policy trend in Las FLores is Flexible, used by 42.5% of listings.
- There's a relatively balanced mix between guest-friendly (65.0%) and stricter (35.0%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 42.5% market standard in Las FLores.
- Regularly review your cancellation policy against competitors and market demand shifts in Las FLores.
Las FLores STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Las FLores
- The overall average booking lead time for vacation rentals in Las FLores is 34 days.
- Guests book furthest in advance for stays during November (average 66 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in June (average 2 days), indicating more last-minute travel plans during this time.
- Seasonally, Winter (47 days avg.) sees the longest lead times, while Summer (7 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (34 days) as a baseline for your pricing and availability strategy in Las FLores.
- For November stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 66 days out to capitalize on advance planning.
- During June, focus on last-minute booking availability and promotions, as guests book with very short notice (2 days avg.).
- Target marketing efforts for the Winter season well in advance (at least 47 days) to capture early planners.
- Monitor your own booking lead times against these Las FLores averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Las FLores (2025)
Amenity Prevalence
Amenity Insights for Las FLores
- Essential amenities in Las FLores that guests expect include: Kitchen, Free parking on premises. Lacking these (any) could significantly impact bookings.
- Popular amenities like BBQ grill, TV, Dishes and silverware are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Las FLores: Kitchen, Free parking on premises.
- Prioritize adding missing essentials: Free parking on premises.
- Consider adding popular differentiators like BBQ grill or TV to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Las FLores to stay competitive.
Las FLores Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Las FLores
- The typical guest profile for Airbnb in Las FLores consists of primarily domestic travelers (86%), often arriving from nearby Montevideo, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking Spanish or English.
- Domestic travelers account for 85.8% of guests.
- Key international markets include Uruguay (85.8%) and Argentina (7.5%).
- Top languages spoken are Spanish (50%) followed by English (32.7%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Montevideo and Buenos Aires.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Las FLores Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| La Barra | 19 | $2,047 | $537.45 | 27% |
| San Rafael - El Placer | 127 | $1,803 | $388.62 | 31% |
| La Barra | 204 | $1,734 | $372.50 | 33% |
| José Ignacio | 253 | $1,598 | $380.34 | 31% |
| Arenas de José Ignacio | 19 | $1,545 | $436.53 | 30% |
| Manantiales | 102 | $1,487 | $312.25 | 34% |
| Departamento de Maldonado | 23 | $1,384 | $191.77 | 26% |
| Pan de Azúcar | 22 | $1,371 | $235.29 | 24% |
| Departamento de Lavalleja | 12 | $1,335 | $106.90 | 41% |
| San Carlos | 25 | $1,334 | $180.61 | 34% |