Playa Hermosa Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Maldonado, Uruguay
Is Airbnb profitable in Playa Hermosa in 2025? Explore comprehensive Airbnb analytics for Playa Hermosa, Maldonado, Uruguay to uncover income potential. This 2025 STR market report for Playa Hermosa, based on AirROI data from August 2024 to July 2025, reveals key trends in the niche market of 116 active listings.
Whether you're considering an Airbnb investment in Playa Hermosa, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Playa Hermosa Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Playa Hermosa Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Playa Hermosa (2025)
Understanding the monthly revenue variations for Airbnb listings in Playa Hermosa is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Playa Hermosa is typically January, while June often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Playa Hermosa across different performance tiers:
- Best-in-class properties (Top 10%) achieve $1,704+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $1,092 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $625 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $348, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Playa Hermosa
Playa Hermosa Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Playa Hermosa STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Januarysees the highest demand (peak season occupancy), while June experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Playa Hermosa:
- Best-in-class properties (Top 10%) achieve 57%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 41% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 26%.
- Entry-level properties (Bottom 25%) average 13% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Playa Hermosa
Average Daily Rate (ADR) Airbnb Trends in Playa Hermosa (2025)
Effective short term rental pricing strategy in Playa Hermosa involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Playa Hermosa typically peaks in July and dips lowest during September. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $143+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $107 or more.
- Typical properties (Median) charge around $84 per night.
- Entry-level properties (Bottom 25%) earn around $64 per night.
Average Daily Rate (ADR) Trend by Month in Playa Hermosa
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Airbnb Seasonality Analysis & Trends in Playa Hermosa (2025)
Peak Season (January, February, December)
- Revenue averages $1,491 per month
- Occupancy rates average 49.3%
- Daily rates average $91
Shoulder Season
- Revenue averages $705 per month
- Occupancy maintains around 24.2%
- Daily rates hold near $94
Low Season (June, September, October)
- Revenue drops to average $519 per month
- Occupancy decreases to average 20.6%
- Daily rates adjust to average $91
Seasonality Insights for Playa Hermosa
- The Airbnb seasonality in Playa Hermosa shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Playa Hermosa's highest earning potential, with monthly revenues capable of climbing to $2,100, occupancy reaching a high of 67.0%, and ADRs peaking at $99.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $460, occupancy could drop to 12.8%, and ADRs may adjust down to $86.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Playa Hermosa.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Playa Hermosa seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Playa Hermosa (2025)
Exploring the top neighborhoods for short-term rentals in Playa Hermosa? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Playa Hermosa Beach | A beautiful secluded beach famous for its clear waters and relaxed atmosphere. Ideal for travelers seeking a tranquil beach experience with easy access to water activities. | Playa Hermosa Beach, Water sports rentals, Fishing tours, Sunset viewing spots, Beachfront restaurants |
| Punta del Este Peninsula | The vibrant heart of Punta del Este, known for its nightlife, upscale dining, and celebrity sightings. A prime location for tourists looking for luxury and entertainment. | Casapueblo, La Mano Beach, Punta Shopping, Gorlero Avenue, W Hotel Pool Parties |
| José Ignacio | A chic and rustic coastal village popular among artists and celebrities. Known for its gorgeous beaches and upscale yet laid-back lifestyle. | José Ignacio Beach, Laguna Jose Ignacio, Local art galleries, Gourmet dining experiences, Scenic sunsets |
| San Carlos | A quaint village located inland, offering a unique charm and local Uruguayan culture. Ideal for travelers who want to escape the hustle and bustle of coastal towns. | Local markets, Traditional Uruguayan cuisine, Cultural events, Natural parks, Fishing spots |
| La Barra | A favored spot for surfers and young travelers, known for its lively atmosphere and artistic vibe. Great for those looking to experience local culture and fun. | Surf schools, Nightclubs and bars, Craft markets, Artisan shops, Riverside walks |
| Maldonado City Center | The historical city center of Maldonado offering cultural experiences, traditional neighborhoods, and easy access to surrounding beach resorts. | Maldonado Museum, Artisan Fair, Plaza de Maldonado, Cultural events, Historic buildings |
| Manantiales | A peaceful beach destination, offering relaxation and a quieter atmosphere, known for its upscale boutique accommodation and natural beauty. | Manantiales Beach, Boutique shops, Nature walks, Gourmet cafes, Relaxed coastal vibe |
| Cabo Polonio | A remote beach village famous for its unique landscape, untouched nature, and rustic charm. Perfect for eco-tourists and those seeking solitude. | Cabo Polonio National Park, Lighthouse, Wildlife watching, Sand dunes, Stargazing spots |
Understanding Airbnb License Requirements & STR Laws in Playa Hermosa (2025)
While Playa Hermosa, Maldonado, Uruguay currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Playa Hermosa to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Playa Hermosa (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Playa Hermosabased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
House with a pool and ocean views
Entire Place • 3 bedrooms
Studio with heated Jacuzzi and swimming pool
Entire Place • N/A
Stylish house with pool, 300 meters from the beach
Entire Place • 1 bedroom
Beautiful house with ocean and hill views, and near the beach
Entire Place • 2 bedrooms
Beautiful house for 10, unbeatable location
Entire Place • 4 bedrooms
Spacious house near the beach with views of the hills
Entire Place • 4 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Playa Hermosa (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Playa Hermosa based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Damián | 2 | $53,400 | 145 | 4.96/5.0 |
| Cecilia | 1 | $48,073 | 19 | 4.95/5.0 |
| Bruno | 2 | $28,097 | 17 | 4.80/5.0 |
| Martin | 2 | $23,578 | 18 | 4.96/5.0 |
| Martin | 1 | $22,277 | 16 | 4.94/5.0 |
| Veronica | 1 | $19,848 | 2 | Not Rated |
| Jimena | 1 | $17,294 | 35 | 4.86/5.0 |
| Fabian | 1 | $14,140 | 263 | 4.97/5.0 |
| Karina | 1 | $13,410 | 50 | 4.92/5.0 |
| Verónica | 1 | $12,195 | 7 | 5.00/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Playa Hermosa.
Dive Deeper: Advanced Playa Hermosa STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Playa Hermosa. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsPlaya Hermosa Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Playa Hermosa
- The Playa Hermosa Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 97.4% of the 116 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Playa Hermosa, House properties are the most common (72.4%), reflecting the local real estate landscape.
- Houses represent a significant 72.4% portion, catering likely to families or larger groups.
- Smaller segments like unique stays, hotel/boutique, others (combined 6.9%) offer potential for unique stay experiences.
Playa Hermosa Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Playa Hermosa
- The dominant room capacity in Playa Hermosa is 1 bedroom listings, making up 38.8% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 75.9% of the active Airbnb listings in Playa Hermosa, indicating a high concentration in these sizes.
Playa Hermosa Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Playa Hermosa
- The most common guest capacity trend in Playa Hermosa vacation rentals is listings accommodating 4 guests (31%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 6 guests dominate the Playa Hermosa STR market, accounting for 56.0% of listings.
- 37.9% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Playa Hermosa.
- On average, properties in Playa Hermosa are equipped to host 4.7 guests.
Playa Hermosa Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Playa Hermosa
- The most common availability pattern in Playa Hermosa falls within the 271-366 days range, representing 79.3% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 97.4% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Playa Hermosa (52.6%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 2.6% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Playa Hermosa Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
11 listings
9.6% of total
2 Nights
25 listings
21.7% of total
3 Nights
9 listings
7.8% of total
4-6 Nights
22 listings
19.1% of total
7-29 Nights
10 listings
8.7% of total
30+ Nights
38 listings
33% of total
Key Insights
- The most prevalent minimum stay requirement in Playa Hermosa is 30+ Nights, adopted by 33% of listings. This highlights the market's preference for longer commitments.
- A significant segment (33%) caters to monthly stays (30+ nights) in Playa Hermosa, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 30+ Nights minimum stay, as 33% of Playa Hermosa hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 9.6% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 33% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Playa Hermosa.
Playa Hermosa Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
47 listings
40.9% of total
Moderate
24 listings
20.9% of total
Firm
25 listings
21.7% of total
Strict
19 listings
16.5% of total
Cancellation Policy Insights for Playa Hermosa
- The prevailing Airbnb cancellation policy trend in Playa Hermosa is Flexible, used by 40.9% of listings.
- There's a relatively balanced mix between guest-friendly (61.8%) and stricter (38.2%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 40.9% market standard in Playa Hermosa.
- Regularly review your cancellation policy against competitors and market demand shifts in Playa Hermosa.
Playa Hermosa STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Playa Hermosa
- The overall average booking lead time for vacation rentals in Playa Hermosa is 28 days.
- Guests book furthest in advance for stays during December (average 40 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in September (average 11 days), indicating more last-minute travel plans during this time.
- Seasonally, Winter (37 days avg.) sees the longest lead times, while Summer (11 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (28 days) as a baseline for your pricing and availability strategy in Playa Hermosa.
- For December stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 40 days out to capitalize on advance planning.
- During September, focus on last-minute booking availability and promotions, as guests book with very short notice (11 days avg.).
- Target marketing efforts for the Winter season well in advance (at least 37 days) to capture early planners.
- Monitor your own booking lead times against these Playa Hermosa averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Playa Hermosa (2025)
Amenity Prevalence
Amenity Insights for Playa Hermosa
- Essential amenities in Playa Hermosa that guests expect include: Kitchen. Lacking these (this) could significantly impact bookings.
- Popular amenities like Free parking on premises, BBQ grill, TV are common but not universal. Offering these can provide a competitive edge.
- Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Playa Hermosa: Kitchen.
- Prioritize adding missing essentials: Kitchen.
- Consider adding popular differentiators like Free parking on premises or BBQ grill to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Playa Hermosa to stay competitive.
Playa Hermosa Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Playa Hermosa
- The typical guest profile for Airbnb in Playa Hermosa consists of primarily domestic travelers (83%), often arriving from nearby Montevideo, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking Spanish or English.
- Domestic travelers account for 83.4% of guests.
- Key international markets include Uruguay (83.4%) and Argentina (5.4%).
- Top languages spoken are Spanish (45.2%) followed by English (33.3%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Montevideo and Ciudad de la Costa.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Playa Hermosa Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| La Barra | 19 | $2,047 | $537.45 | 27% |
| San Rafael - El Placer | 127 | $1,803 | $388.62 | 31% |
| La Barra | 204 | $1,734 | $372.50 | 33% |
| José Ignacio | 253 | $1,598 | $380.34 | 31% |
| Arenas de José Ignacio | 19 | $1,545 | $436.53 | 30% |
| Manantiales | 102 | $1,487 | $312.25 | 34% |
| Departamento de Maldonado | 23 | $1,384 | $191.77 | 26% |
| Pan de Azúcar | 22 | $1,371 | $235.29 | 24% |
| Departamento de Lavalleja | 12 | $1,335 | $106.90 | 41% |
| San Carlos | 25 | $1,334 | $180.61 | 34% |