San Rafael - El Placer Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Maldonado, Uruguay
Is Airbnb profitable in San Rafael - El Placer in 2025? Explore comprehensive Airbnb analytics for San Rafael - El Placer, Maldonado, Uruguay to uncover income potential. This 2025 STR market report for San Rafael - El Placer, based on AirROI data from June 2024 to May 2025, reveals key trends in the niche market of 132 active listings.
Whether you're considering an Airbnb investment in San Rafael - El Placer, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the San Rafael - El Placer Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key San Rafael - El Placer Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in San Rafael - El Placer (2025)
Understanding the monthly revenue variations for Airbnb listings in San Rafael - El Placer is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in San Rafael - El Placer is typically January, while June often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in San Rafael - El Placer across different performance tiers:
- Best-in-class properties (Top 10%) achieve $7,408+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $4,366 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $2,040 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $903, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in San Rafael - El Placer
San Rafael - El Placer Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the San Rafael - El Placer STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Januarysees the highest demand (peak season occupancy), while June experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in San Rafael - El Placer:
- Best-in-class properties (Top 10%) achieve 50%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 39% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 22%.
- Entry-level properties (Bottom 25%) average 9% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in San Rafael - El Placer
Average Daily Rate (ADR) Airbnb Trends in San Rafael - El Placer (2025)
Effective short term rental pricing strategy in San Rafael - El Placer involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in San Rafael - El Placer typically peaks in January and dips lowest during September. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $907+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $571 or more.
- Typical properties (Median) charge around $335 per night.
- Entry-level properties (Bottom 25%) earn around $197 per night.
Average Daily Rate (ADR) Trend by Month in San Rafael - El Placer
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Airbnb Seasonality Analysis & Trends in San Rafael - El Placer (2025)
Peak Season (January, February, March)
- Revenue averages $6,253 per month
- Occupancy rates average 42.0%
- Daily rates average $554
Shoulder Season
- Revenue averages $2,742 per month
- Occupancy maintains around 22.8%
- Daily rates hold near $445
Low Season (June, August, September)
- Revenue drops to average $1,472 per month
- Occupancy decreases to average 14.1%
- Daily rates adjust to average $416
Seasonality Insights for San Rafael - El Placer
- The Airbnb seasonality in San Rafael - El Placer shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases San Rafael - El Placer's highest earning potential, with monthly revenues capable of climbing to $8,552, occupancy reaching a high of 50.6%, and ADRs peaking at $604.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,048, occupancy could drop to 9.0%, and ADRs may adjust down to $414.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in San Rafael - El Placer.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these San Rafael - El Placer seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in San Rafael - El Placer (2025)
Exploring the top neighborhoods for short-term rentals in San Rafael - El Placer? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| El Placer Beach | A popular beach area known for its beautiful coastline and recreational activities. Ideal for tourists seeking sun, sand, and water sports, making it a lucrative spot for Airbnb hosting. | El Placer Beach, Local seafood restaurants, Watersports rentals, Beachside walking paths, Sunset views |
| Maldonado City Center | The bustling center of Maldonado featuring a mix of local culture, shops, and dining. Attractive for visitors who want to explore the city life and nearby attractions. | Maldonado Market, Museo San Fernando, Artisan fairs, Local parks, Cafes and restaurants |
| Punta del Este | Famous for its glamorous beaches and nightlife, this location is sought after by both local and international tourists, providing a high demand for short-term rentals. | Brava Beach, Mansa Beach, Casapueblo, Gorlero Avenue, The Hand of Punta del Este |
| Cerro Pan de Azúcar | A natural park area with stunning views and hiking opportunities, appealing to nature lovers and adventurers, suitable for eco-tourism renting. | Cerro Pan de Azúcar Park, Hiking trails, Wildlife viewing, Picnic areas, Scenic viewpoints |
| La Barra | A fashionable neighborhood known for its bohemian vibe, art galleries, and trendy restaurants. It attracts a younger crowd looking for a unique stay. | La Barra Beach, Art galleries, Fashion boutiques, Nightlife venues, Surfing schools |
| Solanas | A quieter area with picturesque beaches and family-friendly environments, perfect for visitors seeking relaxation and outdoor activities. | Solanas Beach, Water sports, Nature reserves, Family-friendly parks, Scenic walking paths |
| Manantiales | A trendy beach area favored by travelers who enjoy upscale dining and boutique shopping, with a vibrant atmosphere and beach access. | Manantiales Beach, Upscale restaurants, Boutique shops, Yoga retreats, Surf schools |
| Jose Ignacio | An exclusive and chic area, recognized for its stunning beaches and gourmet dining, attracting affluent visitors and high-end Airbnb demands. | Jose Ignacio Beach, Gourmet eateries, Art galleries, Lighthouse tours, Scenic fishing spots |
Understanding Airbnb License Requirements & STR Laws in San Rafael - El Placer (2025)
While San Rafael - El Placer, Maldonado, Uruguay currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for San Rafael - El Placer to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 6% licensed listings)
Top Performing Airbnb Properties in San Rafael - El Placer (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in San Rafael - El Placerbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Modern 2½-Bedroom in Luxury Tower
Entire Place • 3 bedrooms
Casona con laguna y pileta 300mts del mar
Entire Place • 7 bedrooms
Punta D Este-Designer State- Breathtaking pool
Entire Place • 4 bedrooms
La Tuna and Higo 2 houses with swimming pool in the forest
Entire Place • 6 bedrooms
Arcanum
Entire Place • 5 bedrooms
Lovely 6-bedroom villa with big pool
Entire Place • 6 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in San Rafael - El Placer (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in San Rafael - El Placer based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Melina | 1 | $139,630 | 18 | 5.00/5.0 |
| Host #291040996 | 1 | $114,799 | 1 | N/A/5.0 |
| Host #80009106 | 1 | $112,308 | 2 | N/A/5.0 |
| Soledad | 1 | $109,782 | 20 | 5.00/5.0 |
| Miguel | 1 | $90,028 | 44 | 4.93/5.0 |
| Federico | 1 | $70,723 | 24 | 5.00/5.0 |
| Mabel | 1 | $61,095 | 4 | 5.00/5.0 |
| Host #7094095 | 1 | $60,950 | 0 | N/A/5.0 |
| Paula | 1 | $57,809 | 12 | 5.00/5.0 |
| Host #320755233 | 2 | $56,517 | 2 | N/A/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in San Rafael - El Placer.
Dive Deeper: Advanced San Rafael - El Placer STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for San Rafael - El Placer. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsSan Rafael - El Placer Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for San Rafael - El Placer
- The San Rafael - El Placer Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 97% of the 132 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in San Rafael - El Placer, Apartment/Condo properties are the most common (50.8%), reflecting the local real estate landscape.
- Houses represent a significant 44.7% portion, catering likely to families or larger groups.
- Smaller segments like hotel/boutique, outdoor/unique, others (combined 4.6%) offer potential for unique stay experiences.
San Rafael - El Placer Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for San Rafael - El Placer
- The dominant room capacity in San Rafael - El Placer is 3 bedrooms listings, making up 26.5% of the market. This suggests a strong demand for properties suitable for families or small groups.
- Together, 3 bedrooms and 4 bedrooms properties represent 50.7% of the active Airbnb listings in San Rafael - El Placer, indicating a high concentration in these sizes.
- A significant 66.6% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in San Rafael - El Placer.
San Rafael - El Placer Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for San Rafael - El Placer
- The most common guest capacity trend in San Rafael - El Placer vacation rentals is listings accommodating 8+ guests (33.3%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 6 guests dominate the San Rafael - El Placer STR market, accounting for 55.3% of listings.
- 60.6% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in San Rafael - El Placer.
- On average, properties in San Rafael - El Placer are equipped to host 5.9 guests.
San Rafael - El Placer Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for San Rafael - El Placer
- The most common availability pattern in San Rafael - El Placer falls within the 271-366 days range, representing 83.3% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 100.0% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 1-30 days range is most frequent in San Rafael - El Placer (49.2%), reflecting common guest stay durations or potential owner blocking patterns.
San Rafael - El Placer Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
11 listings
8.9% of total
2 Nights
13 listings
10.6% of total
3 Nights
11 listings
8.9% of total
4-6 Nights
30 listings
24.4% of total
7-29 Nights
32 listings
26% of total
30+ Nights
26 listings
21.1% of total
Key Insights
- The most prevalent minimum stay requirement in San Rafael - El Placer is 7-29 Nights, adopted by 26% of listings. This highlights the market's preference for shorter, flexible bookings.
- Very short stays (1-2 nights) are less common (19.5%), suggesting hosts prefer slightly longer bookings to optimize turnover.
- A significant segment (21.1%) caters to monthly stays (30+ nights) in San Rafael - El Placer, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 7-29 Nights minimum stay, as 26% of San Rafael - El Placer hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 8.9% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 21.1% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in San Rafael - El Placer.
San Rafael - El Placer Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
15 listings
16.3% of total
Moderate
14 listings
15.2% of total
Firm
19 listings
20.7% of total
Strict
44 listings
47.8% of total
Cancellation Policy Insights for San Rafael - El Placer
- The prevailing Airbnb cancellation policy trend in San Rafael - El Placer is Strict, used by 47.8% of listings.
- A majority (68.5%) of hosts in San Rafael - El Placer utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Strict policy to align with the 47.8% market standard in San Rafael - El Placer.
- With 47.8% using Strict terms, this is a viable option in San Rafael - El Placer, particularly for high-value properties or during peak demand periods.
- Regularly review your cancellation policy against competitors and market demand shifts in San Rafael - El Placer.
San Rafael - El Placer STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for San Rafael - El Placer
- The overall average booking lead time for vacation rentals in San Rafael - El Placer is 49 days.
- Guests book furthest in advance for stays during January (average 87 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in June (average 5 days), indicating more last-minute travel plans during this time.
- Seasonally, Winter (72 days avg.) sees the longest lead times, while Summer (10 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (49 days) as a baseline for your pricing and availability strategy in San Rafael - El Placer.
- For January stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 87 days out to capitalize on advance planning.
- During June, focus on last-minute booking availability and promotions, as guests book with very short notice (5 days avg.).
- Target marketing efforts for the Winter season well in advance (at least 72 days) to capture early planners.
- Monitor your own booking lead times against these San Rafael - El Placer averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in San Rafael - El Placer (2025)
Amenity Prevalence
Amenity Insights for San Rafael - El Placer
- Essential amenities in San Rafael - El Placer that guests expect include: Kitchen, Wifi, Free parking on premises, Washer. Lacking these (any) could significantly impact bookings.
- Popular amenities like TV, Hot water, Air conditioning are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for San Rafael - El Placer: Kitchen, Wifi, Free parking on premises, Washer.
- Prioritize adding missing essentials: Wifi, Free parking on premises, Washer.
- Consider adding popular differentiators like TV or Hot water to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in San Rafael - El Placer to stay competitive.
San Rafael - El Placer Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for San Rafael - El Placer
- The typical guest profile for Airbnb in San Rafael - El Placer consists of predominantly international visitors (68%), with top international origins including Uruguay, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking Spanish or English.
- Domestic travelers account for 32.5% of guests.
- Key international markets include Argentina (33.5%) and Uruguay (32.5%).
- Top languages spoken are Spanish (36.8%) followed by English (34.5%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from Uruguay.
- Offer listing details and communication support in Spanish.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the San Rafael - El Placer Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Departamento de Maldonado | 14 | $1,785 | $214.44 | 25% |
| La Barra | 23 | $1,659 | $582.12 | 27% |
| José Ignacio | 267 | $1,629 | $423.26 | 29% |
| La Barra | 203 | $1,577 | $375.36 | 31% |
| Fortín de Santa Rosa | 12 | $1,562 | $224.49 | 29% |
| Punta del Este | 13 | $1,503 | $456.35 | 29% |
| Manantiales | 105 | $1,437 | $408.60 | 31% |
| Punta Ballena | 505 | $1,336 | $204.54 | 33% |
| Pan de Azúcar | 19 | $1,332 | $231.21 | 22% |
| Departamento de Lavalleja | 12 | $1,313 | $106.57 | 42% |