Montevideo Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Montevideo, Uruguay
Is Airbnb profitable in Montevideo in 2025? Explore comprehensive Airbnb analytics for Montevideo, Montevideo, Uruguay to uncover income potential. This 2025 STR market report for Montevideo, based on AirROI data from June 2024 to May 2025, reveals key trends in the bustling market of 2,131 active listings.
Whether you're considering an Airbnb investment in Montevideo, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Montevideo Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Montevideo Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Montevideo (2025)
Understanding the monthly revenue variations for Airbnb listings in Montevideo is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Montevideo is typically February, while June often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Montevideo across different performance tiers:
- Best-in-class properties (Top 10%) achieve $1,788+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $1,279 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $817 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $386, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Montevideo
Montevideo Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Montevideo STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Februarysees the highest demand (peak season occupancy), while June experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Montevideo:
- Best-in-class properties (Top 10%) achieve 87%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 73% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 50%.
- Entry-level properties (Bottom 25%) average 23% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Montevideo
Average Daily Rate (ADR) Airbnb Trends in Montevideo (2025)
Effective short term rental pricing strategy in Montevideo involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Montevideo typically peaks in December and dips lowest during April. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $252+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $92 or more.
- Typical properties (Median) charge around $54 per night.
- Entry-level properties (Bottom 25%) earn around $37 per night.
Average Daily Rate (ADR) Trend by Month in Montevideo
Get Live Montevideo Market Intelligence 👇
Explore Real-time Analytics
Airbnb Seasonality Analysis & Trends in Montevideo (2025)
Peak Season (February, January, March)
- Revenue averages $1,186 per month
- Occupancy rates average 57.5%
- Daily rates average $69
Shoulder Season
- Revenue averages $948 per month
- Occupancy maintains around 49.8%
- Daily rates hold near $124
Low Season (May, June, July)
- Revenue drops to average $763 per month
- Occupancy decreases to average 38.2%
- Daily rates adjust to average $113
Seasonality Insights for Montevideo
- The Airbnb seasonality in Montevideo shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Montevideo's highest earning potential, with monthly revenues capable of climbing to $1,196, occupancy reaching a high of 60.7%, and ADRs peaking at $135.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $642, occupancy could drop to 31.9%, and ADRs may adjust down to $68.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Montevideo.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Montevideo seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Montevideo (2025)
Exploring the top neighborhoods for short-term rentals in Montevideo? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Ciudad Vieja | The historic old town of Montevideo, offering a blend of colonial architecture and vibrant street life. It's a prime spot for tourists interested in history, culture, and local cuisine. | Mercado del Puerto, Plaza Independencia, Teatro Solís, Museo Torres García, Piedra Alta |
| Pocitos | A trendy neighborhood known for its beach, parks, and upscale living. It attracts both tourists looking for leisure and locals enjoying the vibrant atmosphere. | Pocitos Beach, Montevideo Shopping, Rambla de Montevideo, Parque de los Niños, Plaza Juan E. García |
| Carrasco | An affluent residential area with beautiful homes, parks, and a quieter atmosphere. Ideal for families and those looking for a peaceful retreat with easy access to the beach. | Carrasco Beach, Parque Carrasco, Club de Golf del Uruguay, Shopping Carrasco, Gran Parque del Montevideo |
| La Barra | Famous for its laid-back vibe and bohemian atmosphere, particularly popular during the summer months. It's a hotspot for nightlife and beach activities. | La Barra Beach, El Chorro, Artisan Fair, Ibiza Beach Club, Casapueblo |
| Mercado del Puerto | A bustling market area known for its great grilled meats and local food. It's a major attraction for food lovers and tourists. | Mercado del Puerto Restaurants, Artisan Market, Uruguayan BBQ, Street Performers, Cultural Events |
| Baidal | A charming neighborhood close to parks and cultural attractions, appealing to families and tourists who prefer a quieter environment. | Parque del Prado, Botanical Garden, Museo Nacional de Artes Visuales, Pizzorno Winery |
| Trouville | Popular beach area with a variety of restaurants and cafés, drawing both locals and tourists looking for beachfront relaxation. | Trouville Beach, Rambla de Montevideo, Cafés and Restaurants, Beach Bars |
| Salinas | A coastal area with a more relaxed atmosphere, great for families and vacationers looking for a mix of beach and nature. | Salinas Beach, Cerro de Montevideo, Nature Reserves, Local Craft Shops, Relaxed Dining Options |
Understanding Airbnb License Requirements & STR Laws in Montevideo (2025)
While Montevideo, Montevideo, Uruguay currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Montevideo to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 2% licensed listings)
Top Performing Airbnb Properties in Montevideo (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Montevideobased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Modern Studio in the Heart of Montevideo
Entire Place • N/A
Apartamento Barrio Sur. Recycling
Entire Place • 1 bedroom
Luxury House in Carrasco Sur, Spectacular!
Entire Place • 4 bedrooms
Spectacular house on the best area of Montevideo!
Entire Place • 4 bedrooms
Beautiful apartment with the best view of Montevideo!!!
Entire Place • 3 bedrooms
Divina Casa Carrasco Sur
Entire Place • 3 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Montevideo (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Montevideo based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Hoster Uruguay | 56 | $382,434 | 522 | 4.76/5.0 |
| Ivan Alexander | 20 | $304,939 | 602 | 4.91/5.0 |
| Damian | 17 | $261,102 | 87 | 4.83/5.0 |
| Ignacio | 21 | $259,970 | 884 | 4.84/5.0 |
| Lau | 8 | $248,560 | 87 | 4.88/5.0 |
| Alejandro Paolo | 14 | $146,006 | 783 | 4.72/5.0 |
| Sebastian | 3 | $123,185 | 184 | 4.76/5.0 |
| Fabrizio Jorge | 9 | $112,514 | 270 | 4.91/5.0 |
| Diego | 8 | $106,996 | 191 | 4.90/5.0 |
| Lorena | 10 | $91,437 | 205 | 4.94/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Montevideo.
Dive Deeper: Advanced Montevideo STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Montevideo. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsMontevideo Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Montevideo
- The Montevideo Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 78.6% of the 2,131 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Montevideo, Apartment/Condo properties are the most common (78.6%), reflecting the local real estate landscape.
- Houses represent a significant 15.3% portion, catering likely to families or larger groups.
- Smaller segments like hotel/boutique, others, outdoor/unique (combined 6.0%) offer potential for unique stay experiences.
Montevideo Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Montevideo
- The dominant room capacity in Montevideo is 1 bedroom listings, making up 52% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 69.9% of the active Airbnb listings in Montevideo, indicating a high concentration in these sizes.
- With over half the market (52%) consisting of studios or 1-bedroom units, Montevideo is particularly well-suited for individuals or couples.
- Listings with 3+ bedrooms (6.2%) represent a smaller niche, potentially indicating an underserved market for larger group accommodations in Montevideo.
Montevideo Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Montevideo
- The most common guest capacity trend in Montevideo vacation rentals is listings accommodating 2 guests (39%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 4 guests dominate the Montevideo STR market, accounting for 57.5% of listings.
- A significant 42.2% of listings cater specifically to 1-2 guests, highlighting strong demand from couples and solo travelers in Montevideo.
- Listings for large groups (6+ guests) are relatively rare (4.8%), potentially indicating an opportunity for hosts targeting this segment in Montevideo.
- On average, properties in Montevideo are equipped to host 2.5 guests.
Montevideo Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Montevideo
- The most common availability pattern in Montevideo falls within the 271-366 days range, representing 42.3% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 73.1% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Montevideo (30.6%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 28.3% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Montevideo Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
386 listings
18.6% of total
2 Nights
485 listings
23.4% of total
3 Nights
318 listings
15.4% of total
4-6 Nights
308 listings
14.9% of total
7-29 Nights
255 listings
12.3% of total
30+ Nights
318 listings
15.4% of total
Key Insights
- The most prevalent minimum stay requirement in Montevideo is 2 Nights, adopted by 23.4% of listings. This highlights the market's preference for shorter, flexible bookings.
- A significant segment (15.4%) caters to monthly stays (30+ nights) in Montevideo, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 23.4% of Montevideo hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 18.6% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 15.4% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Montevideo.
Montevideo Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
652 listings
33.9% of total
Moderate
584 listings
30.4% of total
Firm
280 listings
14.6% of total
Strict
407 listings
21.2% of total
Cancellation Policy Insights for Montevideo
- The prevailing Airbnb cancellation policy trend in Montevideo is Flexible, used by 33.9% of listings.
- There's a relatively balanced mix between guest-friendly (64.3%) and stricter (35.8%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 33.9% market standard in Montevideo.
- Regularly review your cancellation policy against competitors and market demand shifts in Montevideo.
Montevideo STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Montevideo
- The overall average booking lead time for vacation rentals in Montevideo is 32 days.
- Guests book furthest in advance for stays during January (average 44 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in July (average 19 days), indicating more last-minute travel plans during this time.
- Seasonally, Winter (41 days avg.) sees the longest lead times, while Summer (22 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (32 days) as a baseline for your pricing and availability strategy in Montevideo.
- For January stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 44 days out to capitalize on advance planning.
- Target marketing efforts for the Winter season well in advance (at least 41 days) to capture early planners.
- Monitor your own booking lead times against these Montevideo averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Montevideo (2025)
Amenity Prevalence
Amenity Insights for Montevideo
- Essential amenities in Montevideo that guests expect include: Wifi. Lacking these (this) could significantly impact bookings.
- Popular amenities like Kitchen, TV, Hot water are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Montevideo: Wifi.
- Prioritize adding missing essentials: Wifi.
- Consider adding popular differentiators like Kitchen or TV to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Montevideo to stay competitive.
Montevideo Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Montevideo
- The typical guest profile for Airbnb in Montevideo consists of predominantly international visitors (77%), with top international origins including Brazil, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking Spanish or English.
- Domestic travelers account for 23.3% of guests.
- Key international markets include Uruguay (23.3%) and Brazil (20.3%).
- Top languages spoken are Spanish (36.7%) followed by English (34.2%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from Brazil.
- Offer listing details and communication support in Spanish.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Montevideo Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Departamento de Maldonado | 14 | $1,785 | $214.44 | 25% |
| Fortín de Santa Rosa | 12 | $1,562 | $224.49 | 29% |
| Punta Ballena | 505 | $1,336 | $204.54 | 33% |
| Pan de Azúcar | 19 | $1,332 | $231.21 | 22% |
| Departamento de Lavalleja | 12 | $1,313 | $106.57 | 42% |
| El Edén | 29 | $1,025 | $216.17 | 23% |
| Minas | 36 | $937 | $103.10 | 35% |
| Balneario Santa Ana | 12 | $925 | $143.59 | 34% |
| Punta Colorada | 151 | $823 | $122.00 | 34% |
| Chihuahua | 48 | $815 | $167.24 | 33% |