Luganville Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Sanma, Vanuatu
Is Airbnb profitable in Luganville in 2025? Explore comprehensive Airbnb analytics for Luganville, Sanma, Vanuatu to uncover income potential. This 2025 STR market report for Luganville, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 26 active listings.
Whether you're considering an Airbnb investment in Luganville, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Luganville Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Luganville Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Luganville (2025)
Understanding the monthly revenue variations for Airbnb listings in Luganville is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Luganville is typically August, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Luganville across different performance tiers:
- Best-in-class properties (Top 10%) achieve $2,658+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $1,770 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $927 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $411, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Luganville
Luganville Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Luganville STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while July experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Luganville:
- Best-in-class properties (Top 10%) achieve 54%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 36% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 23%.
- Entry-level properties (Bottom 25%) average 12% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Luganville
Average Daily Rate (ADR) Airbnb Trends in Luganville (2025)
Effective short term rental pricing strategy in Luganville involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Luganville typically peaks in October and dips lowest during February. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $268+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $143 or more.
- Typical properties (Median) charge around $113 per night.
- Entry-level properties (Bottom 25%) earn around $75 per night.
Average Daily Rate (ADR) Trend by Month in Luganville
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Airbnb Seasonality Analysis & Trends in Luganville (2025)
Peak Season (August, May, April)
- Revenue averages $1,542 per month
- Occupancy rates average 30.0%
- Daily rates average $132
Shoulder Season
- Revenue averages $1,228 per month
- Occupancy maintains around 25.0%
- Daily rates hold near $129
Low Season (February, March, July)
- Revenue drops to average $935 per month
- Occupancy decreases to average 24.8%
- Daily rates adjust to average $125
Seasonality Insights for Luganville
- The Airbnb seasonality in Luganville shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Luganville's highest earning potential, with monthly revenues capable of climbing to $1,878, occupancy reaching a high of 34.8%, and ADRs peaking at $134.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $826, occupancy could drop to 21.3%, and ADRs may adjust down to $120.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Luganville.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Luganville seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Luganville (2025)
Exploring the top neighborhoods for short-term rentals in Luganville? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Nambwalu Beach | A stunning beach known for its crystal clear waters and soft white sand. It's popular with travelers seeking relaxation, water sports, and natural beauty. | Nambwalu Beach, Snorkeling spots, Local cafes, Beachfront resorts |
| Port Olry | Renowned for its idyllic beauty and tranquil atmosphere, Port Olry is a perfect tranquil escape for couples and families. It's also a great spot for fresh seafood dining. | Port Olry Beach, Local markets, Traditional dance performances, Secluded swimming spots |
| Luganville Town | The largest town in the Sanma Province, offering a mix of local culture and modern amenities. It's convenient for travelers looking to explore the town's history and day trips. | Eden on the River, Luganville Market, Local restaurants, Dillon's Bay |
| Aore Island | Aore Island is a lush paradise nearby Luganville known for its eco-tourism and stunning beaches. Great for adventure seekers and nature lovers. | Aore Island Beach, Diving and snorkeling, Nature hikes, Bungalow resorts |
| Blue Hole | This famous natural swimming hole is a must-visit for those in Luganville. Its vibrant blue color attracts many visitors seeking natural beauty and adventure. | Blue Hole swimming area, Scenic vistas, Picnic spots, Local guides for tours |
| Champagne Beach | Famous for its soft white sand and clear waters, Champagne Beach is a popular spot for swimming and relaxation. It attracts many tourists and locals alike. | Champagne Beach, Beach volleyball, Sunset views, Seafood food stalls |
| Turtle Sanctuary | A unique opportunity to see and learn about turtles, this sanctuary offers eco-friendly tourism experiences ideal for families and animal lovers. | Turtle conservation tours, Educational sessions, Eco-friendly beach activities |
| Cultural Village | Experience the local culture and traditions of Vanuatu within the cultural village. It's a great place for immersive experiences and local souvenir shopping. | Traditional performances, Craft markets, Cultural exhibits, Local food tasting |
Understanding Airbnb License Requirements & STR Laws in Luganville (2025)
While Luganville, Sanma, Vanuatu currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Luganville to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Luganville (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Luganvillebased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
"Aoredise" - Paradise on Aore Island, Vanuatu
Entire Place • 2 bedrooms
Venui Plantation Oceanfront Villa
Entire Place • 3 bedrooms
Entire Beach Front Resort -Tides Reach Beach House
Entire Place • 3 bedrooms
Aore Adventures
Entire Place • 3 bedrooms
Catalina House, Luganville
Entire Place • 5 bedrooms
Aore Hibiscus Retreat by the Water
Entire Place • N/A
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Luganville (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Luganville based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Stuart & June | 1 | $27,810 | 42 | 4.93/5.0 |
| Chris | 1 | $27,577 | 28 | 5.00/5.0 |
| Paul | 1 | $20,355 | 13 | 4.92/5.0 |
| Paul | 1 | $17,255 | 10 | 4.90/5.0 |
| Parky | 1 | $16,477 | 24 | 4.75/5.0 |
| Clarissa | 4 | $12,682 | 85 | 4.89/5.0 |
| Viv | 2 | $9,629 | 11 | 4.78/5.0 |
| Tricia & Russel | 1 | $9,018 | 37 | 4.97/5.0 |
| Host #327235516 | 1 | $8,820 | 0 | 0.00/5.0 |
| Esline | 3 | $7,465 | 31 | 4.71/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Luganville.
Dive Deeper: Advanced Luganville STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Luganville. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsLuganville Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Luganville
- The Luganville Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 76.9% of the 26 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Luganville, House properties are the most common (57.7%), reflecting the local real estate landscape.
- Houses represent a significant 57.7% portion, catering likely to families or larger groups.
- The presence of 23.1% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like outdoor/unique (combined 3.8%) offer potential for unique stay experiences.
Luganville Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Luganville
- The dominant room capacity in Luganville is 1 bedroom listings, making up 30.8% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 57.7% of the active Airbnb listings in Luganville, indicating a high concentration in these sizes.
- A significant 30.8% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Luganville.
Luganville Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Luganville
- The most common guest capacity trend in Luganville vacation rentals is listings accommodating 4 guests (30.8%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 3 guests dominate the Luganville STR market, accounting for 57.7% of listings.
- 26.9% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Luganville.
- On average, properties in Luganville are equipped to host 4.1 guests.
Luganville Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Luganville
- The most common availability pattern in Luganville falls within the 271-366 days range, representing 84.6% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 100.0% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 1-30 days range is most frequent in Luganville (50%), reflecting common guest stay durations or potential owner blocking patterns.
Luganville Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
10 listings
38.5% of total
2 Nights
11 listings
42.3% of total
3 Nights
3 listings
11.5% of total
4-6 Nights
1 listings
3.8% of total
30+ Nights
1 listings
3.8% of total
Key Insights
- The most prevalent minimum stay requirement in Luganville is 2 Nights, adopted by 42.3% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (80.8%) of the Luganville Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 42.3% of Luganville hosts use this setting.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Luganville.
Luganville Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
8 listings
34.8% of total
Moderate
1 listings
4.3% of total
Firm
2 listings
8.7% of total
Strict
12 listings
52.2% of total
Cancellation Policy Insights for Luganville
- The prevailing Airbnb cancellation policy trend in Luganville is Strict, used by 52.2% of listings.
- A majority (60.9%) of hosts in Luganville utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Strict policy to align with the 52.2% market standard in Luganville.
- With 52.2% using Strict terms, this is a viable option in Luganville, particularly for high-value properties or during peak demand periods.
- Regularly review your cancellation policy against competitors and market demand shifts in Luganville.
Luganville STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Luganville
- The overall average booking lead time for vacation rentals in Luganville is 59 days.
- Guests book furthest in advance for stays during July (average 100 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in November (average 32 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (86 days avg.) sees the longest lead times, while Spring (53 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (59 days) as a baseline for your pricing and availability strategy in Luganville.
- For July stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 100 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 86 days) to capture early planners.
- Monitor your own booking lead times against these Luganville averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Luganville (2025)
Amenity Prevalence
Amenity Insights for Luganville
- Essential amenities in Luganville that guests expect include: Essentials. Lacking these (this) could significantly impact bookings.
- Popular amenities like Kitchen, Washer, Free parking on premises are common but not universal. Offering these can provide a competitive edge.
- Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Luganville: Essentials.
- Consider adding popular differentiators like Kitchen or Washer to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Luganville to stay competitive.
Luganville Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Luganville
- The typical guest profile for Airbnb in Luganville consists of predominantly international visitors (100%), with top international origins including New Zealand, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or French.
- Domestic travelers account for 0.0% of guests.
- Key international markets include Australia (38.5%) and New Zealand (15.4%).
- Top languages spoken are English (44.1%) followed by French (17.6%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from New Zealand.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.