Mele Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Shefa Province, Vanuatu

Source: AirROI
Last updated: 2025-05-01

Is Airbnb profitable in Mele in 2025? Explore comprehensive Airbnb analytics for Mele, Shefa Province, Vanuatu to uncover income potential. This 2025 STR market report for Mele, based on AirROI data from May 2024 to April 2025, reveals key trends in the niche market of 18 active listings.

Whether you're considering an Airbnb investment in Mele, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Mele Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.

Key Mele Airbnb Performance Metrics Overview

Avg. Daily Rate (ADR)(?)
$268
The average rental revenue earned for an occupied room per day in Mele.
Occupancy Rate(?)
27.3%
Lower demand, potentially seasonal or market factors at play.
Median Annual Revenue(?)
$13,513
Typical annual income for an Airbnb listing in Mele. Factors like property type, size, and location influence actual earnings.
Revenue Growth YoY(?)
-9.8%
Slight decrease (-9.8%) vs. last year.
Peak Revenue Month(?)
August
The month with the highest average earnings, indicating peak season in Mele.
Lowest Revenue Month(?)
December
The month with the lowest average earnings, indicating the low season in Mele.
STR Regulation Level(?)
Low
Fewer regulations, offering more operational flexibility.
Active Airbnb Listings(?)
18
Total number of active short-term rentals listed.

Monthly Airbnb Revenue Variations & Income Potential in Mele (2025)

Understanding the monthly revenue variations for Airbnb listings in Mele is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Mele is typically August, while December often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Mele across different performance tiers:

  • Best-in-class properties (Top 10%) achieve $23,643+ monthly, often utilizing dynamic pricing and superior guest experiences.
  • Strong performing properties (Top 25%) earn $9,575 or more, indicating effective management and desirable locations/amenities.
  • Typical properties (Median) generate around $2,088 per month, representing the average market performance.
  • Entry-level properties (Bottom 25%) see earnings around $1,023, often with potential for optimization.

Average Monthly Airbnb Earnings Trend in Mele

Mele Airbnb Occupancy Rate Trends (2025)

Maximize your bookings by understanding the Mele STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Maysees the highest demand (peak season occupancy), while October experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Mele:

  • Best-in-class properties (Top 10%) achieve 75%+ occupancy, indicating high desirability and potentially optimized availability.
  • Strong performing properties (Top 25%) maintain 55% or higher occupancy, suggesting good market fit and guest satisfaction.
  • Typical properties (Median) have an occupancy rate around 30%.
  • Entry-level properties (Bottom 25%) average 13% occupancy, potentially facing higher vacancy.

Average Monthly Occupancy Rate Trend in Mele

Average Daily Rate (ADR) Airbnb Trends in Mele (2025)

Effective short term rental pricing strategy in Mele involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Mele typically peaks in July and dips lowest during March. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:

  • Best-in-class properties (Top 10%) command rates of $895+ per night, often due to premium features or locations.
  • Strong performing properties (Top 25%) achieve nightly rates of $245 or more.
  • Typical properties (Median) charge around $126 per night.
  • Entry-level properties (Bottom 25%) earn around $90 per night.

Average Daily Rate (ADR) Trend by Month in Mele

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Airbnb Seasonality Analysis & Trends in Mele (2025)

Peak Season (August, November, September)
  • Revenue averages $12,024 per month
  • Occupancy rates average 39.8%
  • Daily rates average $323
Shoulder Season
  • Revenue averages $6,640 per month
  • Occupancy maintains around 34.7%
  • Daily rates hold near $283
Low Season (February, May, December)
  • Revenue drops to average $2,309 per month
  • Occupancy decreases to average 38.2%
  • Daily rates adjust to average $266

Seasonality Insights for Mele

  • The Airbnb seasonality in Mele shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
  • During the high season, the absolute peak month showcases Mele's highest earning potential, with monthly revenues capable of climbing to $12,566, occupancy reaching a high of 50.0%, and ADRs peaking at $337.
  • Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,631, occupancy could drop to 22.9%, and ADRs may adjust down to $228.
  • Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Mele.

Seasonal Strategies for Maximizing Profit

  • Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
  • Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
  • Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
  • Regularly analyze your own performance against these Mele seasonality benchmarks and adjust your pricing and availability strategy accordingly.

Best Areas for Airbnb Investment in Mele (2025)

Exploring the top neighborhoods for short-term rentals in Mele? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.

Neighborhood / AreaWhy Host Here? (Target Guests & Appeal)Key Attractions & Landmarks
Port Vila
The capital city of Vanuatu, offering a blend of urban amenities and access to beautiful beaches. Ideal for tourists looking for local culture, shopping, and dining.
Malvina Beach, Port Vila Markets, The Grand Hotel Casino, Cultural Centre, Ekasup Village
Erakor Island
A stunning tropical island just a short distance from Port Vila, known for its resorts and beautiful beaches. Great for visitors wanting a serene getaway and nature activities.
Erakor Lagoon, Water sports, Snorkeling, Beaches, Island resorts
Hideaway Island
Famous for its beautiful beaches and vibrant marine life, this island is popular among tourists for day-trips and water activities.
Hideaway Island Marine Resort, Snorkeling, Underwater Post Office, Beach activities, Kayaking
Tana
Known for its natural beauty and indigenous culture, Tana attracts tourists seeking adventure and authentic experiences in Vanuatu.
Mount Yasur Volcano, Tanna Coffee Plantations, Hot Springs, Waterfalls, Cultural Tours
Santo
The largest island in Vanuatu, known for its rich history, beautiful landscapes, and world-class diving locations.
Million Dollar Point, Champagne Beach, SS President Coolidge Wreck, Luganville Market, Blue Holes
Anmol Island
A private island offering exclusive stays, perfect for honeymooners and luxury travelers looking for privacy and tranquility.
Private beaches, Water sports, Luxury accommodations, Relaxation, Romantic settings
Nguna Island
A less commercialized destination that offers beautiful beaches and opportunities for cultural immersion and eco-tourism.
Snorkeling, Local villages, Beautiful scenery, Hiking trails, Cultural experiences
Mele Bay
Known for its beautiful coastal views and adventure activities, perfect for travelers looking to explore islands and enjoy marine tourism.
Mele Cascades, Adventure Park, Ziplining, Scuba diving, Fishing spots

Understanding Airbnb License Requirements & STR Laws in Mele (2025)

While Mele, Shefa Province, Vanuatu currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Mele to ensure full compliance before hosting.

(Source: AirROI data, 2025, finding no licensed listings among those analyzed)

Top Performing Airbnb Properties in Mele (2025)

Benchmark your potential! Explore examples of top-performing Airbnb properties in Melebased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.

Nakatumble Estate with Farm (max 26 guests)

Nakatumble Estate with Farm (max 26 guests)

Entire Place • 6 bedrooms

$37,729
Revenue
10.4%
Occupancy
$2035.38
Daily Rate
Qualius Vanuatu - A Private Tropical Escape

Qualius Vanuatu - A Private Tropical Escape

Entire Place • 4 bedrooms

$32,056
Revenue
36.4%
Occupancy
$394.93
Daily Rate
Bukurabeachhouse beachfront villa

Bukurabeachhouse beachfront villa

Entire Place • 2 bedrooms

$29,434
Revenue
42.6%
Occupancy
$191.97
Daily Rate
Private oasis with coral reef

Private oasis with coral reef

Entire Place • 2 bedrooms

$22,709
Revenue
39.1%
Occupancy
$234.77
Daily Rate
Paradis , Breakfast, Lunch,Dinner

Paradis , Breakfast, Lunch,Dinner

Entire Place • 1 bedroom

$19,496
Revenue
16.1%
Occupancy
$298.17
Daily Rate
Mele Palms Oasis Bungalow

Mele Palms Oasis Bungalow

Entire Place • 1 bedroom

$18,597
Revenue
59.9%
Occupancy
$76.30
Daily Rate

Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.

Top Performing Airbnb Hosts in Mele (2025)

Learn from the best! This table showcases top-performing Airbnb hosts in Mele based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.

Host NamePropertiesGrossing RevenueStay ReviewsAvg Rating
Robert2$42,620112.50/5.0
Romina1$37,72945.00/5.0
Robin1$29,434494.84/5.0
Host #440433751$22,70900.00/5.0
Host #778385881$19,49600.00/5.0
Sarka1$18,597235.00/5.0
Host #2415851881$12,173404.70/5.0
Lydia1$12,030564.96/5.0
Linda1$12,003184.78/5.0
Catherine1$9,628264.85/5.0

Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Mele.

Dive Deeper: Advanced Mele STR Market Data (2025)

Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Mele. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.

Explore Advanced Metrics

Mele Short-Term Rental Market Composition (2025): Property & Room Types

Room Type Distribution

Property Type Distribution

Market Composition Insights for Mele

  • The Mele Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 100% of the 18 active rentals. This indicates strong guest preference for privacy and space.
  • Looking at the property type distribution in Mele, House properties are the most common (66.7%), reflecting the local real estate landscape.
  • Houses represent a significant 66.7% portion, catering likely to families or larger groups.
  • The presence of 22.2% Hotel/Boutique listings indicates integration with traditional hospitality.

Mele Airbnb Room Capacity Analysis (2025): Bedroom Distribution

Distribution of Listings by Number of Bedrooms

Room Capacity Insights for Mele

  • The dominant room capacity in Mele is 1 bedroom listings, making up 50% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
  • Together, 1 bedroom and 2 bedrooms properties represent 77.8% of the active Airbnb listings in Mele, indicating a high concentration in these sizes.
  • A significant 22.3% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Mele.

Mele Vacation Rental Guest Capacity Trends (2025)

Distribution of Listings by Guest Capacity

Guest Capacity Insights for Mele

  • The most common guest capacity trend in Mele vacation rentals is listings accommodating 2 guests (38.9%). This suggests the primary traveler segment is likely couples or solo travelers.
  • Properties designed for 2 guests and 4 guests dominate the Mele STR market, accounting for 72.2% of listings.
  • 27.8% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Mele.
  • On average, properties in Mele are equipped to host 4.1 guests.

Mele Airbnb Booking Patterns (2025): Available vs. Booked Days

Available Days Distribution

Booked Days Distribution

Booking Pattern Insights for Mele

  • The most common availability pattern in Mele falls within the 271-366 days range, representing 72.2% of listings. This suggests many properties have significant open periods on their calendars.
  • Approximately 94.4% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
  • For booked days, the 31-90 days range is most frequent in Mele (50%), reflecting common guest stay durations or potential owner blocking patterns.
  • A notable 5.6% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.

Mele Airbnb Minimum Stay Requirements Analysis

Distribution of Listings by Minimum Night Requirement

1 Night (23.5%)

1 Night

4 listings

23.5% of total

2 Nights (29.4%)

2 Nights

5 listings

29.4% of total

3 Nights (29.4%)

3 Nights

5 listings

29.4% of total

4-6 Nights (17.6%)

4-6 Nights

3 listings

17.6% of total

Key Insights

  • The most prevalent minimum stay requirement in Mele is 2 Nights, adopted by 29.4% of listings. This highlights the market's preference for shorter, flexible bookings.

Recommendations

  • Align with the market by considering a 2 Nights minimum stay, as 29.4% of Mele hosts use this setting.
  • If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 23.5% currently do.
  • Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Mele.

Mele Airbnb Cancellation Policy Trends Analysis (2025)

Super Strict 30 Days (7.7%)

Super Strict 30 Days

1 listings

7.7% of total

Flexible (30.8%)

Flexible

4 listings

30.8% of total

Moderate (15.4%)

Moderate

2 listings

15.4% of total

Firm (15.4%)

Firm

2 listings

15.4% of total

Strict (30.8%)

Strict

4 listings

30.8% of total

Cancellation Policy Insights for Mele

  • The prevailing Airbnb cancellation policy trend in Mele is Flexible, used by 30.8% of listings.
  • There's a relatively balanced mix between guest-friendly (46.2%) and stricter (46.2%) policies, offering choices for different guest needs.

Recommendations for Hosts

  • Consider adopting a Flexible policy to align with the 30.8% market standard in Mele.
  • With 30.8% using Strict terms, this is a viable option in Mele, particularly for high-value properties or during peak demand periods.
  • Regularly review your cancellation policy against competitors and market demand shifts in Mele.

Mele STR Booking Lead Time Analysis (2025)

Average Booking Lead Time by Month

Booking Lead Time Insights for Mele

  • The overall average booking lead time for vacation rentals in Mele is 82 days.
  • Guests book furthest in advance for stays during August (average 142 days), likely coinciding with peak travel demand or local events.
  • The shortest booking windows occur for stays in April (average 56 days), indicating more last-minute travel plans during this time.
  • Seasonally, Winter (106 days avg.) sees the longest lead times, while Spring (78 days avg.) has the shortest, reflecting typical travel planning cycles.

Recommendations for Hosts

  • Use the overall average lead time (82 days) as a baseline for your pricing and availability strategy in Mele.
  • For August stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 142 days out to capitalize on advance planning.
  • Target marketing efforts for the Winter season well in advance (at least 106 days) to capture early planners.
  • Monitor your own booking lead times against these Mele averages to identify opportunities for dynamic pricing adjustments.

Popular & Essential Airbnb Amenities in Mele (2025)

Amenity Prevalence

Amenity Insights for Mele

  • Essential amenities in Mele that guests expect include: Kitchen, Wifi, Essentials. Lacking these (any) could significantly impact bookings.
  • Popular amenities like Free parking on premises, Washer, Hot water are common but not universal. Offering these can provide a competitive edge.

Recommendations for Hosts

  • Ensure your listing includes all essential amenities for Mele: Kitchen, Wifi, Essentials.
  • Consider adding popular differentiators like Free parking on premises or Washer to increase appeal.
  • Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
  • Regularly check competitor amenities in Mele to stay competitive.

Mele Airbnb Guest Demographics & Profile Analysis (2025)

Guest Origin: Domestic vs. International
Top 5 Cities of Origin
Top 5 Countries of Origin
Top 5 Languages Spoken
Guest Age Distribution (Birth Decade)

Guest Profile Summary for Mele

  • The typical guest profile for Airbnb in Mele consists of predominantly international visitors (100%), with top international origins including France, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or French.
  • Domestic travelers account for 0.0% of guests.
  • Key international markets include Australia (55.1%) and France (8.2%).
  • Top languages spoken are English (55.3%) followed by French (13.2%).
  • A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.

Recommendations for Hosts

  • Focus marketing internationally, particularly towards travelers from France.
  • Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
  • Highlight unique local experiences or amenities relevant to the primary guest profile.
  • Consider seasonal promotions aligned with peak travel times for key origin markets.

Nearby Short-Term Rental Market Comparison

How does the Mele Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.

MarketActive PropertiesMonthly RevenueDaily RateAvg. Occupancy
Efalefale17$2,022$312.5625%
Port Vila69$1,703$218.1430%

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