Port Vila Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Shefa Province, Vanuatu
Is Airbnb profitable in Port Vila in 2025? Explore comprehensive Airbnb analytics for Port Vila, Shefa Province, Vanuatu to uncover income potential. This 2025 STR market report for Port Vila, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 63 active listings.
Whether you're considering an Airbnb investment in Port Vila, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Port Vila Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Port Vila Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Port Vila (2025)
Understanding the monthly revenue variations for Airbnb listings in Port Vila is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Port Vila is typically September, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Port Vila across different performance tiers:
- Best-in-class properties (Top 10%) achieve $4,981+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $2,580 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,152 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $535, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Port Vila
Port Vila Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Port Vila STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Novembersees the highest demand (peak season occupancy), while December experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Port Vila:
- Best-in-class properties (Top 10%) achieve 70%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 49% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 28%.
- Entry-level properties (Bottom 25%) average 13% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Port Vila
Average Daily Rate (ADR) Airbnb Trends in Port Vila (2025)
Effective short term rental pricing strategy in Port Vila involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Port Vila typically peaks in December and dips lowest during May. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $389+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $259 or more.
- Typical properties (Median) charge around $130 per night.
- Entry-level properties (Bottom 25%) earn around $68 per night.
Average Daily Rate (ADR) Trend by Month in Port Vila
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Airbnb Seasonality Analysis & Trends in Port Vila (2025)
Peak Season (September, July, October)
- Revenue averages $2,458 per month
- Occupancy rates average 35.0%
- Daily rates average $159
Shoulder Season
- Revenue averages $1,963 per month
- Occupancy maintains around 35.3%
- Daily rates hold near $178
Low Season (February, March, December)
- Revenue drops to average $1,472 per month
- Occupancy decreases to average 28.3%
- Daily rates adjust to average $215
Seasonality Insights for Port Vila
- The Airbnb seasonality in Port Vila shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Port Vila's highest earning potential, with monthly revenues capable of climbing to $2,466, occupancy reaching a high of 39.7%, and ADRs peaking at $220.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,368, occupancy could drop to 26.0%, and ADRs may adjust down to $158.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Port Vila.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Port Vila seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Port Vila (2025)
Exploring the top neighborhoods for short-term rentals in Port Vila? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Eratap Beach | A picturesque beach known for its stunning sunsets and clear waters, making it a perfect spot for tourists seeking relaxation and natural beauty. | Eratap Beach, Eratap Lagoon, Water sports, Local markets, Snorkeling and diving spots |
| Mele Cove | Famous for its beautiful beach and nearby attractions like the Mele Cascades waterfall, it's a popular choice for families and adventure seekers. | Mele Beach, Mele Cascades, Tanna Island tours, Snorkeling spots, Local restaurants |
| Port Vila Town | The capital city offers a mix of culture, shopping, and dining, making it ideal for travelers looking to experience urban Vanuatu. | Port Vila Market, Chaos Market, National Museum of Vanuatu, Oceanic Arts, Local cafes and shops |
| Hideaway Island | A small island known for its vibrant marine life and coral reefs, perfect for those wanting a tropical island experience. | Hideaway Island Beach, Snorkeling trails, Underwater post office, Kayaking, Relaxation spots |
| Pango Beach | A tranquil beach area that provides a serene escape, popular among visitors looking for peaceful stay by the ocean. | Pango Beach, Local beach resorts, Snorkeling opportunities, Coconut palms, Quiet picnic spots |
| Tana Russet | Known for its unique landscapes and cultural experiences, it's great for travelers wishing to explore Vanuatu's diverse offerings. | Cultural village experiences, Local handicraft markets, Scenic hiking trails, Nature tours, Wildlife viewing |
| Iriki Island | A luxurious island resort area that attracts upscale tourists seeking high-end accommodation and unforgettable views. | Iriki Island Resort, Private beaches, Spa services, Water activities, Dining experiences |
| Lonnoc Beach | A less crowded beach ideal for relaxation and enjoying the scenic views, suitable for couples and families alike. | Lonnoc Beach, Kayaking, Swimming spots, Local food stalls, Natural landscapes |
Understanding Airbnb License Requirements & STR Laws in Port Vila (2025)
While Port Vila, Shefa Province, Vanuatu currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Port Vila to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Port Vila (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Port Vilabased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
The Reef House
Entire Place • 5 bedrooms
Paradise Point Escape
Entire Place • 4 bedrooms
Standard Beachfront 3 Bedroom Villa
Entire Place • 3 bedrooms
Large Beachfront 3 Bedroom Villa
Entire Place • 3 bedrooms
AQUA BLUE @ Erakor Island Resort
Entire Place • 4 bedrooms
Longview - stunning views spacious 4 bedroom A/C
Entire Place • 4 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Port Vila (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Port Vila based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Glen | 2 | $111,905 | 68 | 4.81/5.0 |
| Robert | 4 | $101,835 | 29 | 3.59/5.0 |
| Maggie | 2 | $99,977 | 51 | 4.84/5.0 |
| Host #179694629 | 4 | $77,991 | 0 | 0.00/5.0 |
| Paradise Point Escape | 1 | $65,097 | 24 | 4.96/5.0 |
| Eimantas | 3 | $47,514 | 3 | 1.67/5.0 |
| Steven | 1 | $33,008 | 60 | 4.95/5.0 |
| Host #203405726 | 6 | $31,222 | 0 | 0.00/5.0 |
| Nathan | 1 | $31,098 | 39 | 4.79/5.0 |
| Sandrine | 1 | $30,461 | 32 | 4.56/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Port Vila.
Dive Deeper: Advanced Port Vila STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Port Vila. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsPort Vila Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Port Vila
- The Port Vila Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 85.7% of the 63 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Port Vila, House properties are the most common (49.2%), reflecting the local real estate landscape.
- Houses represent a significant 49.2% portion, catering likely to families or larger groups.
- The presence of 9.5% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like outdoor/unique (combined 4.8%) offer potential for unique stay experiences.
Port Vila Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Port Vila
- The dominant room capacity in Port Vila is 1 bedroom listings, making up 31.7% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 3 bedrooms properties represent 52.3% of the active Airbnb listings in Port Vila, indicating a high concentration in these sizes.
- A significant 38.1% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Port Vila.
Port Vila Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Port Vila
- The most common guest capacity trend in Port Vila vacation rentals is listings accommodating 2 guests (25.4%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 8+ guests dominate the Port Vila STR market, accounting for 44.4% of listings.
- 38.1% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Port Vila.
- On average, properties in Port Vila are equipped to host 4.5 guests.
Port Vila Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Port Vila
- The most common availability pattern in Port Vila falls within the 271-366 days range, representing 66.7% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 92.1% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 1-30 days range is most frequent in Port Vila (34.9%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 7.9% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Port Vila Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
26 listings
44.1% of total
2 Nights
12 listings
20.3% of total
3 Nights
12 listings
20.3% of total
4-6 Nights
8 listings
13.6% of total
30+ Nights
1 listings
1.7% of total
Key Insights
- The most prevalent minimum stay requirement in Port Vila is 1 Night, adopted by 44.1% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (64.4%) of the Port Vila Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- Dedicated monthly rentals (30+ nights) represent a small niche (1.7%), possibly an untapped area for hosts.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 44.1% of Port Vila hosts use this setting.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Port Vila.
Port Vila Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
14 listings
31.1% of total
Moderate
13 listings
28.9% of total
Firm
7 listings
15.6% of total
Strict
11 listings
24.4% of total
Cancellation Policy Insights for Port Vila
- The prevailing Airbnb cancellation policy trend in Port Vila is Flexible, used by 31.1% of listings.
- There's a relatively balanced mix between guest-friendly (60.0%) and stricter (40.0%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 31.1% market standard in Port Vila.
- Regularly review your cancellation policy against competitors and market demand shifts in Port Vila.
Port Vila STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Port Vila
- The overall average booking lead time for vacation rentals in Port Vila is 56 days.
- Guests book furthest in advance for stays during July (average 87 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in August (average 37 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (66 days avg.) sees the longest lead times, while Spring (57 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (56 days) as a baseline for your pricing and availability strategy in Port Vila.
- For July stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 87 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 66 days) to capture early planners.
- Monitor your own booking lead times against these Port Vila averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Port Vila (2025)
Amenity Prevalence
Amenity Insights for Port Vila
- Essential amenities in Port Vila that guests expect include: Kitchen, Essentials. Lacking these (any) could significantly impact bookings.
- Popular amenities like Wifi, Free parking on premises, Hot water are common but not universal. Offering these can provide a competitive edge.
- Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Port Vila: Kitchen, Essentials.
- Prioritize adding missing essentials: Kitchen, Essentials.
- Consider adding popular differentiators like Wifi or Free parking on premises to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Port Vila to stay competitive.
Port Vila Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Port Vila
- The typical guest profile for Airbnb in Port Vila consists of predominantly international visitors (99%), with top international origins including New Zealand, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or French.
- Domestic travelers account for 1.5% of guests.
- Key international markets include Australia (43.3%) and New Zealand (10.3%).
- Top languages spoken are English (52.8%) followed by French (14.5%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from New Zealand.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Port Vila Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.