Pricing Fundamentals

Jun Zhou, Founder at AirROI
by Jun ZhouFounder at AirROI
Published: September 4, 2026
Updated: September 6, 2026

Dynamic pricing starts with a reference rate for the property, then adjusts it for each date. This hub explains that calculation before you add custom rules or integrate the API.

The three ideas to learn first

IdeaWhat it answersWhat it does not mean
Base priceWhat is this property's year-round nightly reference rate?A minimum, an annual revenue forecast, or every night's price
Calendar priceWhat rate does the model recommend for this date?A guaranteed booking or a published channel rate
ExplanationWhich signed amounts led to the recommended price?Independent percentages you can simply sum

A simple example

Follow the money, one stage at a time

The model compounds. Automatic rule percentages share one basis. Price limits apply after rule and custom adjustments.

  1. Base price
    $200.00
  2. Seasonality +20%
    $240.00
  3. Demand +10%
    $264.00
  4. Automatic rules −45%
    $145.20
  5. Custom weekday +10%
    $159.72
  6. Minimum $210
    $210.00
Synthetic USD example. Model: +20% seasonality and +10% demand. Automatic rules total −45%; then custom weekday +10% and a $210 minimum.

The chart follows a complete synthetic price through model effects, automatic rules and an owner minimum. You do not have to enable any of those optional rules to request a calendar recommendation.

A $200 base price with an illustrative +20% seasonal effect becomes $240. If a +10% demand effect follows, the nightly price is $264—not $260—because these model effects multiply in sequence. Your custom rules and limits come afterward.

Read in this order

Start with the base-price guide, follow the price calculation, then explore model controls or the three-day World Cup example. Each guide explains both what changes and what stays unchanged.

Put the concepts to work

Continue to Pricing Rules when you want to change a recommendation. Go to API & Automation when you are ready to connect software.