Buckingham West: Private Estate. Entire home · 6 bedrooms Rated 5.00 - Revenue
- $343,419
- Occupancy
- 53.5%
- Daily rate
- $1,758
Airbnb market data · 202612 months to September 2026
The average Airbnb in Southampton brought in US$72,029 over the 12 months through September 2026, about 46% more than the national average of $49,504.
The short answer
Rates in Southampton run ahead of the national average, with bookings close to it. Listings averaged $501 a night and were booked on 49% of available nights, against $445 and 47% for the national average.
Timing matters: in July, usually the best month, the average listing earns about 3.6 times as much as in February, usually the slowest. With only 41 active listings, a few bookings can reorder the months.
AirROI tracked 41 active listings in Southampton. From a year earlier, average revenue fell 4% while the number of active listings grew 8%.
Browse the live Southampton Airbnb market See Every Southampton ListingRevenue
Gross bookings per Southampton listing averaged $72,029 over the 12 months to September 2026 (Bermuda average: $49,504), before cleaning, platform and management costs and taxes.
In a typical year, the average Southampton listing brings in $12,100 in July, its best month, and $3,380 in February, its slowest. June runs within 1% of July, so either can come out on top in a given year. The three strongest months bring in 38% of a full year's revenue, where an even calendar would give any three months 25%.
In a typical month, a top-quarter listing earns at least 2.6 times as much as a bottom-quarter one.
These are monthly figures for listings active in each month. The annual average above also counts listings that operated for only part of the year, so it runs below twelve times these figures.
July earns about 3.6 times what February does
Average revenue per active listing, by month, September 2024 to August 2026
Each point is one month as recorded, averaged over the listings active in it. The best and slowest months in the text average each calendar month over the past two years, so they can differ from the highest and lowest points here.
Latest 12 months in the September 2026 data. September's figures are still coming in, so the rows run to August.
June 2026 led on revenue and bookings; nightly rates peaked in August 2026. Across the past two years, July is usually the strongest month.
| Month | Avg. Revenue | Occupancy | Avg. Nightly Rate | RevPAR | Booking Lead Time | Avg. Length of Stay |
|---|---|---|---|---|---|---|
| Sep 2025 | $6,590 | 43.6% | $459 | $220 | 65 days | 4.9 nights |
| Oct 2025 | $8,389 | 47.9% | $455 | $271 | 68 days | 5.6 nights |
| Nov 2025 | $7,988 | 51.0% | $452 | $266 | 49 days | 5.4 nights |
| Dec 2025 | $4,113 | 40.4% | $449 | $133 | 66 days | 6.2 nights |
| Jan 2026 | $4,448 | 30.3% | $443 | $143 | 71 days | 8.8 nights |
| Feb 2026 | $3,517 | 41.7% | $431 | $126 | 35 days | 8.2 nights |
| Mar 2026 | $5,429 | 46.3% | $446 | $175 | 46 days | 6.1 nights |
| Apr 2026 | $8,087 | 44.7% | $456 | $270 | 88 days | 6.3 nights |
| May 2026 | $11,540 | 68.5% | $493 | $372 | 121 days | 6.3 nights |
| Jun 2026 | $12,643 | 74.2% | $503 | $421 | 109 days | 5.2 nights |
| Jul 2026 | $11,614 | 64.2% | $509 | $375 | 100 days | 5.6 nights |
| Aug 2026 | $9,859 | 61.4% | $510 | $318 | 85 days | 5.4 nights |
Averages per active listing in each month. Highlighted: the highest-revenue month of the 12. RevPAR is the month's revenue spread over its nights, booked or not. Booking lead time is the days between booking and check-in, and length of stay the nights per booking, for stays in that month.
Location, size and how a home is run move its income far more than a city average shows. For a range on one Southampton address, run it through the Airbnb calculator.
Profit
Yes, when it's run well. The average Southampton Airbnb took in $72,029 in the 12 months to September 2026, and run by its owner at everyday costs, about $4,090 a month of that is left after running costs, so a home that costs less than that to own or rent makes money. A listing in the top quarter leaves about $7,450 a month.
Cleaning it yourself keeps the $5,270 a year guests pay in cleaning fees, for about $4,530 a month. Handing the listing to a co-host at about 10% of nightly bookings still leaves about $3,530 a month.
These amounts come before housing costs. Where the mortgage or rent is less each month, the difference is profit; a home owned outright keeps it all after property tax, home insurance and any building or condo fees.
| Line | Average listing | Top-quarter listing |
|---|---|---|
| Money in | ||
| Nightly bookings | $66,759 | $120,510 |
| Cleaning fees guests pay7% of Southampton bookings | $5,270 | $9,510 |
| Gross bookings | $72,029 | $130,020 |
| Running costs | ||
| Airbnb's feeAbout 13%: 15.5% for the 80% of Southampton listings on Simplified Pricing, 3% for the rest | −$9,410 | −$16,980 |
| Cleaning and laundryPaid for by the cleaning fee; $0 if you clean yourself | −$5,270 | −$9,510 |
| Utilities and internetAbout 5% of bookings | −$3,600 | −$6,500 |
| Guest suppliesToiletries, coffee, paper goods: about 2% | −$1,440 | −$2,600 |
| Repairs and upkeepIncluding linens and small replacements: about 3% | −$2,160 | −$3,900 |
| Short-term rental insuranceOne policy, on top of Airbnb's free AirCover | −$720 | −$720 |
| Permit and registrationWhere one is required | −$360 | −$360 |
| Management$0 when you run it; co-hosts charge from about 10% of nightly bookings | $0 | $0 |
| Pricing and messaging toolsOptional; Airbnb's own tools are free | $0 | $0 |
| Lodging taxesAdded to the guest's bill and passed on | $0 | $0 |
| Total running costsAbout 25% of bookings, plus cleaning paid for by the cleaning fee | −$22,960 | −$40,570 |
| Left for housing costs, then profit | $49,069about $4,090 a month | $89,450about $7,450 a month |
| Housing costs | ||
| Mortgage or rent, property tax, home insurance, building or condo fees | Depend on the home | |
The estimate starts from Southampton's average listing, run by its owner. Change how the listing performs, who runs it and who cleans to see what is left for the mortgage or rent.
To work out the profit on one Southampton home, with its price, its mortgage or rent and your own costs, use the Airbnb profit calculator. It starts from the comparable listings around the address.
What a listing keeps comes down to the figures this page measures: nightly rate, nights booked and the months it's open. A listing at the top-quarter mark takes in about $10,840 a month, against $6,000 for the average one.
Occupancy
Southampton listings were booked on 49% of the nights they were open over the past year, 2 percentage points above the Bermuda average (47%). In a typical year, occupancy swings from 39% in February to 70% in June.
The busiest tenth of listings are booked about 2.4 times as often as the bottom quarter.
June is usually the busiest month in Southampton, February the quietest
Share of open nights booked, by month, September 2024 to August 2026
The 12-month rate of 49% averages each listing's whole year, slow months included; each month here counts only the listings booked in it.
Nightly rates
The average nightly rate in Southampton, known as ADR (average daily rate), was $501 over the past year, about 13% above the Bermuda average of $445. Averaged month by month over the past two years, rates peak in July and August at about $485 and bottom out in February at about $415.
Prices span a wide range: the top 10% charge about 7 times the rate of the bottom quarter.
August rates run 18% above February's
Average nightly rate (ADR), by month, September 2024 to August 2026
The 12-month ADR of $501 averages each listing's own rate across its whole year; the monthly points average listings month by month, so the two differ.
RevPAR, or revenue per available night, divides a listing's income by every night it was open to book, so it rises with both price and bookings. In Southampton it averaged $247 over the past year, from about $121 in a typical February to about $400 in a typical June.
A small group of listings earns several times more per open night than the rest.
June RevPAR is about 3.3 times February's
Revenue per open night (RevPAR), by month, September 2024 to August 2026
Seasonality
With only 41 active listings, the monthly pattern in Southampton is noisy, since a few long or pricey stays can lift a month; revenue has tended to peak in July and bottom out in February.
Average revenue by month in Southampton
Average revenue per active listing, each calendar month averaged over the past two years
| Month | Revenue per listing |
|---|---|
| January | $4,550 |
| February | $3,380 |
| March | $5,860 |
| April | $7,650 |
| May | $11,600 |
| June | $12,000 |
| July | $12,100 |
| August | $10,700 |
| September | $6,420 |
| October | $7,260 |
| November | $6,630 |
| December | $4,920 |
Guests book Southampton stays 74 days ahead on average (about two and a half months), so guests here plan well ahead. May stays are booked furthest out, about 113 days ahead, and February stays closest to arrival, about 32 days. A typical May booking is made in late January.
May stays are booked furthest ahead
Average days between booking and check-in, by month of stay, September 2024 to August 2026
Permits
None of the 41 active listings in Southampton display a registration, permit or license number. That doesn't mean no rules apply: some places don't ask hosts to show a number on the listing, and listing data doesn't capture every scheme.
Registration, permit, zoning and tourist-tax rules vary by address and change often, so confirm them with the local authority before buying or listing in Southampton.
Neighborhoods
AirROI's area guide picks eight Southampton neighborhoods that draw short-term rental guests, led by Horseshoe Bay, St. George's and Hamilton. The picks reflect guest appeal, not earnings data or permit eligibility, so check local permit rules for a specific address before buying.
| Area | Who it suits | Landmarks nearby |
|---|---|---|
| Horseshoe Bay | Famous for its stunning pink sand beach and crystal-clear waters, Horseshoe Bay attracts tourists looking for a picturesque beach destination. It's perfect for hosting guests who want to enjoy sunbathing, swimming, and snorkeling. | Horseshoe Bay Beach, Church Bay Beach, Church Hill, Tobacco Bay, Warwick Long Bay |
| St. George's | A UNESCO World Heritage site, St. George's is rich in history and charm. Its colonial architecture and historical sites make it an appealing destination for visitors interested in Bermudian culture and history. | St. George's Historical Society Museum, Fort St. Catherine, Tucker's Town, Somers Garden, King's Square |
| Hamilton | The capital city of Bermuda, Hamilton offers shopping, dining, and cultural experiences. Being a vibrant urban area, it attracts business travelers and tourists looking for a mix of relaxation and activity. | Bermuda National Gallery, Front Street, Par-la-Ville Park, Queen Elizabeth Park, Hamilton Harbour |
| Flatts Village | Charming coastal village known for its beautiful views and local feel, Flatts Village is a favorite among visitors who want to experience the coastal beauty of Bermuda while being close to restaurants and shops. | Flatts Inlet, The Bermuda Aquarium, Crystal Caves, Bermuda Underwater Exploration Institute, Flatt's Village Marina |
| Southampton Princess | Home to luxury resorts and stunning ocean views, this area is perfect for high-end travelers looking for a relaxing getaway. Many guests will appreciate the upscale amenities and beach access. | Fairmont Southampton Beach, Church Bay, Private Island Beaches, Bellini's Restaurant, The Waterlot Inn |
| Somerset Village | This quaint village offers a glimpse into local life and is near beautiful beaches. It attracts families and couples looking for a peaceful environment close to nature and water activities. | Tobacco Bay, Somerset Long Bay Beach, Kings Bay, Morris Bay, The Somerset Bridge |
| Paget Parish | A picturesque area well-known for its parks and natural beauty, making it great for outdoor enthusiasts. Hosts can attract guests looking for hiking and nature experiences in Bermuda. | Dolphin Quest, Botanical Gardens, Paget Marsh, Elbow Beach, The Flagpole |
| Warwick Parish | This neighborhood is home to some of the best beaches and leisure areas in Bermuda, perfect for beachgoers and families. It offers a balance of relaxation and outdoor fun. | Warwick Long Bay, Jobson's Cove, Hello Beach, Cove Bay, Green Bay |
Area descriptions are AI-assisted from public sources and are not checked against zoning.
Listings
Almost every Airbnb in Southampton is an entire home: 98% of listings, with private rooms at 2%. Apartments and condos are the most common property type at 49%, ahead of houses (37%).
Nearly all listings rent the whole place
Southampton Airbnb listings by room type
| Room type | Share of listings | Listings |
|---|---|---|
| Entire home | 97.6% | 40 |
| Private room | 2.4% | 1 |
Listings by property type
Southampton Airbnb listings by property type
| Property type | Share of listings | Listings |
|---|---|---|
| Apartment/Condo | 48.8% | 20 |
| House | 36.6% | 15 |
| Others | 12.2% | 5 |
| Hotel/Boutique | 2.4% | 1 |
One-bedroom homes are the most common size in Southampton (49% of entire homes), followed by studios (15%).
Southampton entire homes by number of bedrooms
Entire homes with each number of bedrooms
| Bedrooms | Share of entire homes | Entire homes |
|---|---|---|
| Studio | 15.4% | 6 |
| 1 bedroom | 48.7% | 19 |
| 2 bedrooms | 15.4% | 6 |
| 3 bedrooms | 10.3% | 4 |
| 4 bedrooms | 7.7% | 3 |
| 5+ bedrooms | 2.6% | 1 |
Most Southampton listings are sized for couples and small families: 70% sleep four guests or fewer, and just 10% take eight or more.
Southampton listings by guest capacity
Share of listings by the number of guests they sleep
| Guest capacity | Share of listings | Listings |
|---|---|---|
| 1 guest | 2.5% | 1 |
| 2 guests | 32.5% | 13 |
| 3 guests | 15.0% | 6 |
| 4 guests | 20.0% | 8 |
| 5 guests | 5.0% | 2 |
| 6 guests | 10.0% | 4 |
| 7 guests | 5.0% | 2 |
| 8+ guests | 10.0% | 4 |
Southampton hosts set up an average of 2.5 beds per listing. Only 37% of listings show their exact location on the listing map; the rest show an approximate area.
Pools are common in Southampton: 46% of listings have one, and 98% offer free parking on site.
Share of Southampton listings with each common amenity
Guests
Southampton runs on foreign visitors: 98% of guests who left reviews live outside Bermuda. The United States leads with 63% of reviewers, ahead of Canada at 20%. English is spoken by 69% of guests, and Spanish by 13%.
98% of Southampton guests come from abroad
Where guests who left reviews live
Where Southampton guests come from: top cities
Share of guests who left reviews
| Origin city | Share of guests |
|---|---|
| New York | 11.2% |
| London | 3.1% |
| Toronto | 2.3% |
| Halifax | 1.5% |
Where Southampton guests come from: top countries
Share of guests who left reviews
| Origin country | Share of guests |
|---|---|
| United States | 63.3% |
| Canada | 20.1% |
| United Kingdom | 9.1% |
| Bermuda | 2.3% |
| France | 1.1% |
Languages spoken by Southampton guests
Share of guests who left reviews
| Language | Share of guests |
|---|---|
| English | 68.9% |
| Spanish | 13.4% |
| French | 10.1% |
| German | 1.7% |
| Chinese | 0.8% |
Southampton Airbnbs average 4.93 stars, and 80% of listings hold Airbnb's Guest Favorite badge. The category scores are tightly bunched, and value for money is the lowest, at 4.87.
Check-in scores highest in Southampton; value is lowest
Average guest rating out of 5 by category; the bars start at 4.0
| Category | Average rating (out of 5) |
|---|---|
| Accuracy | 4.94 |
| Cleanliness | 4.92 |
| Communication | 4.93 |
| Location | 4.91 |
| Check-in | 4.96 |
| Value | 4.87 |
Booking patterns
54% of Southampton listings are open to guests more than 180 days a year, and 46% are booked or blocked that many days. The most common booked-or-blocked total is 181 to 270 days a year, covering 34% of listings; blocked nights include any the host closes off.
Days a year Southampton listings are open to guests
Share of listings by days a year
| Days a year | Share of listings | Listings |
|---|---|---|
| 271-366 days | 34.1% | 14 |
| 181-270 days | 19.5% | 8 |
| 91-180 days | 36.6% | 15 |
| 31-90 days | 7.3% | 3 |
| 1-30 days | 2.4% | 1 |
Days a year Southampton listings are booked or blocked
Share of listings by days a year
| Days a year | Share of listings | Listings |
|---|---|---|
| 271-366 days | 12.2% | 5 |
| 181-270 days | 34.1% | 14 |
| 91-180 days | 19.5% | 8 |
| 31-90 days | 24.4% | 10 |
| 1-30 days | 9.8% | 4 |
The average Southampton booking lasts 6.4 nights, longest in January and shortest in September. Listings took about 24 bookings each over the year. About seven in ten listings that give a check-in time set it at 3 p.m., with check-out usually at 11 a.m.
Average length of stay by month in Southampton
Average nights per booking, by month of stay
Two-year average by calendar month.
49% of listings in Southampton accept stays of one or two nights; the most common minimum is two nights.
Minimum stay set by Southampton listings
Share of listings by the shortest stay they accept, from one night to 30 or more
Firm is the most common cancellation policy in Southampton, used by 63% of listings; it refunds guests in full only if they cancel at least 30 days before check-in. Hosts here lean strict: more than two-thirds of listings use Firm or stricter terms, against 27% on Flexible or Moderate.
Cancellation policies of Southampton listings, from most to least flexible
Share of listings by the policy they use
More than nine in ten Southampton listings charge a cleaning fee. The typical fee is $130, and some higher fees lift the average to $178. Spread over the average stay of 6.4 nights, that adds roughly $20 a night to what guests pay. For listings that charge one, cleaning fees make up about 7% of gross revenue.
Top earners
The top-grossing Airbnb in Southampton, a six-bedroom home, took in $343,000 over the past year, about 4.8 times the city's average of $72,000.
Buckingham West: Private Estate. Entire home · 6 bedrooms Rated 5.00
Contemporary Oceanfront Villa with Horizon Pool Entire home · 3 bedrooms Rated 5.00
Villa at Cedar Brae - Ocean Views & Private Pool Entire home · 4 bedrooms Rated 4.88
Villa above Horseshoe Beach Entire home · 2 bedrooms Rated 5.00
Panoramic views of Horseshoe Bay Beach Entire home · 4 bedrooms Rated 4.91
3 Bedroom House With A Spectacular View Entire home · 3 bedrooms Rated 4.97 Only 5% of Southampton listings are classed as professionally managed. Two-thirds of listings are run by Superhosts, so a strong review record is the norm here rather than an edge. Airbnb's Simplified Pricing, where the host pays the whole service fee and guests see one price with no separate Airbnb charge, covers 80% of listings.
Nearby markets
Southampton out-earns every one of the four nearby markets in the table, all within 7 km; the best of them, Somerset, averaged about 18% less per listing.
| Market | Listings | Avg. annual revenue | Avg. nightly rate | Occupancy |
|---|---|---|---|---|
| Warwick 5 km | 48 | $37,901 | $356 | 45% |
| Somerset 5 km | 32 | $58,742 | $420 | 47% |
| Fairylands 6 km | 36 | $45,398 | $361 | 51% |
| Paget 7 km | 35 | $38,293 | $444 | 43% |
FAQ
An active Southampton Airbnb grossed US$72,029 on average in the 12 months to September 2026, according to AirROI's tracking of 41 active listings. That is before cleaning, management, taxes and financing. Busier, better-run listings do far better: the top quarter took in US$8,030 or more in a typical month.
It depends most on the home's size, location and how it's run. The middle half of Southampton listings earn between US$2,980 and US$8,030 in a typical month, and the top tenth US$19,100 or more. For one home, enter its address and bedroom count in the Airbnb income calculator: it compares the home with similar listings nearby.
Listings in Southampton were booked on 49% of available nights over the past year. That compares with 47% for the national average. June is usually the busiest month.
The average booked night in Southampton cost US$501 before fees. Half of listings charge between US$200 and US$355; a few high-priced homes pull the average above that range.
None of the active Southampton listings display a registration, permit or license number. That doesn't mean no rules apply, so confirm registration, permit and tourist-tax rules with the local authority before buying.
Yes, when it's run well. The average Southampton Airbnb grossed US$72,029 in the 12 months to September 2026, 46% above the national average of US$49,504. Run by its owner, with the cleaning fee covering the cleaner and everyday costs for Airbnb's fee, utilities, supplies, upkeep and insurance, US$49,069 a year (about US$4,090 a month) is left before the mortgage or rent. A home that costs less than that to own or rent makes a profit, and a listing at the top-quarter mark leaves about US$7,450 a month. Check a specific home in the Airbnb estimator.
July usually pays best, averaging US$12,100 per active listing over the past two years, and February usually pays least. The month-by-month table above shows how the latest 12 months played out.
Each night a Southampton listing was open to book earned US$247 on average over the past year, booked or not. That figure, revenue per available night (RevPAR), folds price and occupancy into one number; the top 10% of listings made US$764 or more.
Southampton stays were booked 74 days (about two and a half months) before arrival on average over the past year, so a listing that opens its calendar late misses many bookings.
The average Southampton Airbnb stay lasted 6.4 nights over the past year. A listing took 24 reservations over the year on average.
Guests rate Southampton Airbnbs 4.93 out of 5 on average. Guests score check-in highest and value lowest.
Horseshoe Bay, St. George's and Hamilton draw the most short-term rental interest in Southampton. The neighborhood guide explains what brings guests to each.
AirROI counted 41 active Airbnb listings in Southampton as of September 2026. The closest tracked market is Warwick, 5 km away.
In Southampton, more than nine in ten listings add a cleaning fee. The median fee is US$130, and some higher fees lift the average to US$178.
Method
Figures on this page cover 41 active Airbnb listings in Southampton from October 2025 to September 2026 (trailing twelve months). AirROI refreshes them monthly from listing-level booking and calendar data covering 20+ million properties worldwide. Money figures are in U.S. dollars. Annual revenue averages every listing active during the period, including those listed for only part of it; monthly figures average the listings active in each month; the tier lists show the spread. Neighborhood descriptions are AI-assisted. See the methodology for definitions.
Need this programmatically? The same metrics are available through the AirROI Airbnb Data API and bulk downloads in the data portal.