Sault Ste. Marie, Ontario Airbnb Market Data 2026: STR Report & Statistics
How much can you earn on Airbnb in Sault Ste. Marie, Ontario? Based on AirROI's 2026 dataset (April 2025 – March 2026), the short answer is $17,227 per year — at a $121 nightly rate, 49.5% occupancy, and a $63 RevPAR that reflects moderate rate-to-revenue efficiency with room to optimize.
At 95 active listings, Sault Ste. Marie is a boutique market where moderate demand with room for well-positioned listings to outperform. Supply grew 115.9% year over year, and the market is recalibrating around a new competitive baseline. This is the stage where hosts who invest in amenities, guest experience, and dynamic pricing build durable advantages that compound as the market matures.
Regulation data is limited for this market, and hosts should verify short-term rental rules with the local government. In a market this size, differentiated listings with strong reviews can capture outsized returns relative to the competition.
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What Are the Key Airbnb Metrics in Sault Ste. Marie?
In Sault Ste. Marie, the headline Airbnb metrics are $17,227 in average annual revenue,49.5% occupancy, $121 ADR, and $63 in RevPAR, and guests book about 42 days in advance.
How Much Do Airbnb Hosts Earn Monthly in Sault Ste. Marie?
Understanding the monthly revenue variations for Airbnb listings in Sault Ste. Marie is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Sault Ste. Marie is typically August, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Sault Ste. Marie across different performance tiers:
- Best-in-class properties (Top 10%) achieve $3,981+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $2,719 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,783 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $888, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Sault Ste. Marie
What Is the Monthly Airbnb Occupancy Rate in Sault Ste. Marie?
Maximize your bookings by understanding the Sault Ste. Marie STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while February experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Sault Ste. Marie:
- Best-in-class properties (Top 10%) achieve 86%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 72% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 55%.
- Entry-level properties (Bottom 25%) average 30% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Sault Ste. Marie
What Is the Average Airbnb Nightly Rate in Sault Ste. Marie?
Effective short term rental pricing strategy in Sault Ste. Marie involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Sault Ste. Marie typically peaks in December and dips lowest during April. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $227+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $153 or more.
- Typical properties (Median) charge around $102 per night.
- Entry-level properties (Bottom 25%) earn around $73 per night.
Average Daily Rate (ADR) Trend by Month in Sault Ste. Marie
What Is the RevPAR for Airbnb in Sault Ste. Marie?
RevPAR in Sault Ste. Marie is currently $63. Because RevPAR combines nightly rates with realized occupancy, it is one of the cleanest ways to compare how efficiently listings turn demand into revenue across the market.
- Entry-level properties (Bottom 25%) see $33 RevPAR.
- Typical properties (Median) generate $60 RevPAR.
- Strong performers (Top 25%) earn $84 RevPAR.
- Best-in-class (Top 10%) achieve $120 RevPAR.
Average Monthly RevPAR Trend in Sault Ste. Marie
RevPAR Insights for Sault Ste. Marie
- The average RevPAR in Sault Ste. Marie is $63. This metric combines nightly rates with realized occupancy, making it one of the best single-number indicators of market efficiency.
- The gap between the top 10% ($120) and bottom 25% ($33) is $88, suggesting a relatively compressed market where operational differences yield moderate returns.
- RevPAR peaks in Aug and bottoms out in Mar, mirroring the broader seasonal demand pattern and suggesting opportunities for dynamic pricing.
Recommendations for Hosts
- Track your own RevPAR monthly against these Sault Ste. Marie benchmarks. If your RevPAR falls below the median of $60, examine whether low occupancy or low ADR is the primary drag.
- Top-quartile listings achieve $84+ RevPAR through a combination of competitive pricing, strong reviews, and strategic amenities. Target this tier through incremental improvements.
- Use RevPAR rather than revenue alone when comparing properties of different sizes — it normalizes for available nights and gives a more accurate picture of performance.
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When Is the Peak Season for Airbnb in Sault Ste. Marie?
Sault Ste. Marie's peak Airbnb season falls in August, October, July, while the softest stretch is February, March, November. Overall, the market shows moderate seasonality with distinct peak and low periods, which should guide pricing, minimum stays, and cash-flow planning.
Peak Season (August, October, July)
- Revenue averages $2,636 per month
- Occupancy rates average 62.6%
- Daily rates average $121
Shoulder Season
- Revenue averages $1,944 per month
- Occupancy maintains around 51.6%
- Daily rates hold near $121
Low Season (February, March, November)
- Revenue drops to average $1,572 per month
- Occupancy decreases to average 41.2%
- Daily rates adjust to average $128
Seasonality Insights for Sault Ste. Marie
- The Airbnb seasonality pattern in Sault Ste. Marie shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it is also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Sault Ste. Marie's highest earning potential, with monthly revenues climbing to $2,825, occupancy reaching 66.8%, and ADRs peaking at $134.
- Conversely, the slowest single month marks the market's lowest point — revenue may dip to $1,484, occupancy could drop to 38.3%, and ADRs may adjust to $109.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Sault Ste. Marie.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability and consider tightening cancellation policies to reduce last-minute gaps.
- Low Season: Offer competitive pricing, extended-stay discounts, and flexible cancellation policies. Target off-season travelers like remote workers, budget-conscious guests, and travelers with flexible schedules.
- Shoulder Seasons: Implement dynamic pricing that bridges peak and low rates. Target weekend travelers, local events, and business visitors. Slightly more flexible terms than peak season can help maintain occupancy without deep discounting.
- Regularly analyze your own performance against these Sault Ste. Marie seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Do You Need a License for Airbnb in Sault Ste. Marie?
With 14% of listings showing registration in 2026, understanding potential Airbnb license requirements is crucial in Sault Ste. Marie. Always verify the latest short-term rental regulations and Airbnb license requirements directly with local government authorities for Sault Ste. Marie to ensure full compliance before hosting.
(Source: AirROI data, 2026, based on 14% licensed listings)
What Are the Best Neighborhoods for Airbnb in Sault Ste. Marie?
Sault Ste. Marie is a smaller vacation rental market where a handful of neighborhoods drive most of the booking activity. Choosing the right area is especially important in boutique markets — there is less room for a mediocre location to succeed on volume alone. The areas below highlight where short-term rental demand is strongest and why.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Downtown Sault Ste. Marie | The heart of the city with a mix of historic sites, restaurants, and shops. It attracts both tourists and business travelers due to its central location and amenities. | Sault Ste. Marie Museum, Essar Centre, Canadian Bushplane Heritage Centre, Roberta Bondar Park, Great Lakes Shipwreck Museum |
| Sault Ste. Marie Waterfront | A scenic area along the waterfront that offers stunning views of the St. Marys River. Popular with visitors for leisure activities and waterfront events. | Waterfront Park, Lock View Park, Sault Ste. Marie Canal National Historic Site, St. Marys River, Marina |
| Algoma District | A natural paradise attracting outdoor enthusiasts and those looking for adventure in nature. Great for eco-tourism with abundant wildlife and scenic spots. | Batchawana Bay Provincial Park, Lake Superior Provincial Park, Searchmont Resort, Hiawatha Highlands, Garden River |
| Lake Superior Shoreline | Offers breathtaking views and unique access to seasonal activities like fishing and snowmobiling. Attracts travelers seeking outdoor adventures. | Pigeon River Provincial Park, Agawa Canyon, Pic River, Lake Superior Provincial Park, Wawa |
| Sault Ste. Marie International Bridge | An important border crossing with easy access to Michigan. Ideal for guests traveling between Canada and the U.S. | International Bridge, St. Marys River, Voyageurs' National Park (nearby), Parks and Recreation areas |
| Fairview Mall | A hub for shopping and dining, drawing visitors for a day out. It has various shops and restaurants, ideal for Airbnb hosts targeting shoppers. | Fairview Mall, Cineplex theatres, Restaurants, Nearby parks |
| Group of Seven Discovery Centre | Celebrates the famous Canadian painters known as the Group of Seven. Attractive to art lovers and educational tourists. | Art exhibits, Workshops, Exploration of the local landscape, Cultural events |
| Sault Ste. Marie Historic Sites | Contains historic landmarks and sites that tell the story of the area. Suitable for history buffs and educational tourism. | Ermatinger Clergue National Historic Site, Old Stone House, Historic Pulp Mill, Various heritage buildings |
With 8 distinct neighborhoods showing meaningful short-term rental activity, Sault Ste. Marie offers diversification within a single market. Investors can tailor their strategy — from high-turnover tourist zones to quieter residential areas that attract longer stays and remote workers.
What Types of Properties Are on Airbnb in Sault Ste. Marie?
Room Type Distribution
Property Type Distribution
Market Composition Insights for Sault Ste. Marie
- The Sault Ste. Marie Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 84.2% of the 95 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Sault Ste. Marie, House properties are the most common (56.8%), reflecting the local real estate landscape.
- Houses represent a significant 56.8% portion, catering likely to families or larger groups.
- Smaller segments like hotel/boutique (combined 1.1%) offer potential for unique stay experiences.
Sault Ste. Marie Airbnb Room Capacity Analysis (2026): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Sault Ste. Marie
- The dominant room capacity in Sault Ste. Marie is 1 bedroom listings, making up 35.8% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 60.0% of the active Airbnb listings in Sault Ste. Marie, indicating a high concentration in these sizes.
- A significant 27.4% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Sault Ste. Marie.
Sault Ste. Marie Vacation Rental Guest Capacity Trends (2026)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Sault Ste. Marie
- The most common guest capacity trend in Sault Ste. Marie vacation rentals is listings accommodating 2 guests (24.2%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 4 guests dominate the Sault Ste. Marie STR market, accounting for 44.2% of listings.
- 23.1% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Sault Ste. Marie.
- On average, properties in Sault Ste. Marie are equipped to host 3.5 guests.
How Do Listings in Sault Ste. Marie Compare on Quality?
Listing quality in Sault Ste. Marie can be approximated through presentation depth, bedroom count, and how often hosts disclose exact locations. These signals show how professionally the local supply base is merchandised.
Listing Quality Insights for Sault Ste. Marie
- At 23.4 photos per listing on average, Sault Ste. Marie hosts invest well in visual presentation. Listings with 20+ photos consistently outperform in search ranking and conversion.
- 5.3% of listings show their exact location. Lower disclosure rates can increase booking hesitation — guests want to know exactly where they are staying.
Recommendations for Hosts
- Enable exact location if possible — it removes a common source of guest uncertainty and can improve your listing's position in map-based searches.
- Use these quality indicators as a self-audit checklist. Listings that exceed the Sault Ste. Marie averages across all three metrics are better positioned for premium pricing.
What Amenities Do Airbnb Guests Expect in Sault Ste. Marie?
Amenity Prevalence
Amenity Insights for Sault Ste. Marie
- Essential amenities in Sault Ste. Marie that guests expect include: Wifi, Heating, Smoke alarm, Free parking on premises, TV, Kitchen. Lacking these (any) could significantly impact bookings.
- Popular amenities like Carbon monoxide alarm, Refrigerator, Hot water are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Sault Ste. Marie: Wifi, Heating, Smoke alarm, Free parking on premises, TV, Kitchen.
- Prioritize adding missing essentials: Wifi, Heating, Free parking on premises, TV, Kitchen.
- Consider adding popular differentiators like Carbon monoxide alarm or Refrigerator to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Sault Ste. Marie to stay competitive.
Which Airbnb Amenities Boost Revenue in Sault Ste. Marie?
Not every amenity matters equally. This table focuses on the amenities most associated with higher revenue in Sault Ste. Marie, which makes it more useful for prioritizing upgrades than a simple popularity list alone.
| Amenity | Prevalence | Revenue With | Revenue Without | Revenue Uplift |
|---|---|---|---|---|
Hot water | 91.6% | $18,496 | $3,418 | 441.2% |
Refrigerator | 91.6% | $18,247 | $6,131 | 197.6% |
Cooking basics | 86.3% | $18,847 | $7,005 | 169.1% |
Dishes and silverware | 89.5% | $18,197 | $8,976 | 102.7% |
Oven | 81.1% | $18,981 | $9,723 | 95.2% |
Sound system | 6.3% | $31,635 | $16,255 | 94.6% |
Dishwasher | 34.7% | $24,239 | $13,494 | 79.6% |
Pack ’n play/Travel crib | 13.7% | $27,849 | $15,543 | 79.2% |
High chair | 10.5% | $27,534 | $16,014 | 71.9% |
Shampoo | 72.6% | $19,346 | $11,601 | 66.8% |
Revenue Impact Insights for Sault Ste. Marie
- Hot water tops the revenue impact list with a 441.2% uplift — listings with this amenity earn $18,496 vs. $3,418 without it.
- Hot water, Refrigerator, Cooking basics, Dishes and silverware, Oven — while widespread — still correlate with meaningful revenue gains, making them table stakes rather than true differentiators.
Recommendations for Hosts
- Focus your upgrade budget on amenities in the top half of this table. Below-median amenities may improve guest experience but contribute less to revenue growth.
- Highlight revenue-impacting amenities prominently in your listing title, photos, and description — guests can't value what they don't notice.
Dive Deeper: Advanced Sault Ste. Marie STR Market Data (2026)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Sault Ste. Marie. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsSault Ste. Marie Airbnb Guest Demographics & Profile Analysis (2026)
Guest Profile Summary for Sault Ste. Marie
- The typical guest profile for Airbnb in Sault Ste. Marie consists of primarily domestic travelers (72%), often arriving from nearby Toronto, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or French.
- Domestic travelers account for 71.8% of guests.
- Key international markets include Canada (71.8%) and United States (24.7%).
- Top languages spoken are English (68.3%) followed by French (10.4%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Toronto and Ottawa.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
What Are Airbnb Guest Ratings in Sault Ste. Marie?
Listings in Sault Ste. Marie average 4.81 out of 5 overall, with about 95.4 reviews per active listing and 43.2% of listings carrying the Guest Favorite badge.
Rating Breakdown by Category
Guest Rating Insights for Sault Ste. Marie
- With an overall rating of 4.81, Sault Ste. Marie listings meet an exceptionally high bar. Guests consistently report strong satisfaction, which drives repeat bookings and referral traffic.
- The strongest subcategory is Communication (4.9), while Location (4.74) trails behind — a useful signal for hosts looking to prioritize upgrades.
- 43.2% of listings carry the Guest Favorite badge, a strong trust signal that can meaningfully lift click-through and booking rates.
Recommendations for Hosts
- Focus improvement efforts on Location — even small gains in the weakest subcategory can lift overall ratings and search ranking.
- Encourage guests to leave reviews after checkout. Listings with more reviews rank higher in search results and convert browsers into bookers more effectively.
Sault Ste. Marie Airbnb Booking Patterns (2026): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Sault Ste. Marie
- The most common availability pattern in Sault Ste. Marie falls within the 271-366 days range, representing 34.7% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 64.2% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 181-270 days range is most frequent in Sault Ste. Marie (29.5%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 36.9% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
How Far in Advance Do Guests Book Airbnb in Sault Ste. Marie?
Average Booking Lead Time by Month
Booking Lead Time Insights for Sault Ste. Marie
- The overall average booking lead time for vacation rentals in Sault Ste. Marie is 42 days.
- Guests book furthest in advance for stays during August (average 58 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in November (average 24 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (52 days avg.) sees the longest lead times, while Winter (30 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (42 days) as a baseline for your pricing and availability strategy in Sault Ste. Marie.
- For August stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 58 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 52 days) to capture early planners.
- Monitor your own booking lead times against these Sault Ste. Marie averages to identify opportunities for dynamic pricing adjustments.
What Is the Average Length of Stay for Airbnb in Sault Ste. Marie?
Guests in Sault Ste. Marie stay about 6.9 nights on average, generating roughly 2,359 reservations and 25.1 bookings per listing in the latest AirROI dataset. The most common check-in time is 3:00 PM and check-out is 11:00 AM.
Monthly Length of Stay in Sault Ste. Marie
Check-in Time Distribution
Check-out Time Distribution
Stay Pattern Insights for Sault Ste. Marie
- A mid-range stay length points to leisure-driven demand — weekend getaways and short vacations. Hosts should optimize for quick turnover efficiency while keeping the guest experience smooth.
- At 25.1 bookings per listing, the turnover rate is high. Hosts with streamlined operations (self-check-in, automated messaging, reliable cleaners) have a structural advantage.
- Stay lengths peak in Mar (8.1 nights) and shorten in Aug (4 nights). Adjust minimum-night requirements seasonally to match.
Recommendations for Hosts
- Leverage the longer-stay pattern by offering weekly discounts — even 5-10% off can convert browsing into bookings for guests considering an extended stay.
- Set your check-in time to match or beat the market standard of 3:00 PM. Offering early check-in flexibility can be a low-cost differentiator.
- Monitor length-of-stay seasonality to adjust minimum-night requirements — longer minimums during peak periods maximize revenue while shorter minimums fill gaps in shoulder seasons.
Sault Ste. Marie Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
22 listings
23.2% of total
2 Nights
18 listings
18.9% of total
3 Nights
13 listings
13.7% of total
4-6 Nights
3 listings
3.2% of total
7-29 Nights
11 listings
11.6% of total
30+ Nights
28 listings
29.5% of total
Key Insights
- The most prevalent minimum stay requirement in Sault Ste. Marie is 30+ Nights, adopted by 29.5% of listings. This highlights the market's preference for longer commitments.
- A significant segment (29.5%) caters to monthly stays (30+ nights) in Sault Ste. Marie, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 30+ Nights minimum stay, as 29.5% of Sault Ste. Marie hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 23.2% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 29.5% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Sault Ste. Marie.
Sault Ste. Marie Airbnb Cancellation Policy Trends Analysis (2026)
Limited
3 listings
3.2% of total
Flexible
27 listings
28.4% of total
Moderate
34 listings
35.8% of total
Firm
27 listings
28.4% of total
Strict
4 listings
4.2% of total
Cancellation Policy Insights for Sault Ste. Marie
- The prevailing Airbnb cancellation policy trend in Sault Ste. Marie is Moderate, used by 35.8% of listings.
- There's a relatively balanced mix between guest-friendly (64.2%) and stricter (32.6%) policies, offering choices for different guest needs.
- Strict cancellation policies are quite rare (4.2%), potentially making listings with this policy less competitive unless justified by high demand or property type.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 35.8% market standard in Sault Ste. Marie.
- Using a Strict policy might deter some guests, as only 4.2% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Sault Ste. Marie.
How Much Are Airbnb Cleaning Fees in Sault Ste. Marie?
Cleaning fees in Sault Ste. Marie are meaningful operating levers, not just pass-through charges. What matters most is how often hosts charge them, how high they run relative to market norms, and how large a share of gross revenue they consume.
Cleaning Fee Insights for Sault Ste. Marie
- 80.0% of listings charge a cleaning fee, making it standard practice in Sault Ste. Marie. Guests expect it and factor it into their booking decisions.
- The gap between the average ($245) and median ($43) cleaning fee indicates some high-end properties are pulling the average up considerably.
- Cleaning fees represent 5.8% of gross revenue on average — a modest component of the overall booking price.
Recommendations for Hosts
- Price your cleaning fee competitively against the Sault Ste. Marie median of $43. Fees significantly above market norms can deter bookings, especially for shorter stays.
- Monitor competitor cleaning fees regularly. Airbnb's search algorithm factors in total price, so a well-calibrated cleaning fee can improve your listing's ranking.
What Do the Top Airbnb Listings in Sault Ste. Marie Look Like?
Benchmark your potential! Explore examples of top-performing Airbnb properties in Sault Ste. Mariebased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Luxury home with hot tub, PS5, EV, 75-inch 4k TV, & BBQ
Entire Place • 3 bedrooms
Entire Stunning Home: 6 Beds, 2 Kitchens, Deck
Entire Place • 4 bedrooms
Tasteful 3 bedroom home with private yard and deck
Entire Place • 3 bedrooms
Bright & Airy Lower Level of Walk-Out Bungalow
Entire Place • 3 bedrooms
Luxury home w/ gym, theatre, Xbox & 75in 4k TV
Entire Place • 3 bedrooms
Entire place Quiet country home, close to highway
Entire Place • 2 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Who Are the Top Airbnb Hosts in Sault Ste. Marie?
Learn from the best! This table showcases top-performing Airbnb hosts in Sault Ste. Marie based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Sarah | 6 | $110,870 | 84 | 4.71/5.0 |
| Ryan | 2 | $102,396 | 217 | 4.97/5.0 |
| Joe | 3 | $96,002 | 1706 | 4.80/5.0 |
| Gil & Sil | 3 | $83,226 | 755 | 4.83/5.0 |
| Krista | 4 | $80,444 | 613 | 4.89/5.0 |
| Sara | 3 | $75,977 | 188 | 4.78/5.0 |
| Luke | 2 | $58,052 | 359 | 4.88/5.0 |
| Deven | 3 | $50,808 | 224 | 4.90/5.0 |
| Jay | 2 | $48,100 | 175 | 4.87/5.0 |
| Craig | 1 | $43,911 | 276 | 4.97/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Sault Ste. Marie.
Who Are the Airbnb Hosts in Sault Ste. Marie?
Sault Ste. Marie is a quality-focused market, with a high Superhost share and fairly mature operating standards.
Host Profile Insights for Sault Ste. Marie
- With 66.3% Superhosts, Sault Ste. Marie has an experienced host base that sets high guest expectations. New entrants should plan for competitive quality standards.
- 1.1% of listings have Instant Book enabled. Lower Instant Book adoption means many guests must request approval, which can slow conversions.
- 72.6% of listings use Airbnb's simplified pricing (host-only fee), where the host pays the entire platform service fee and the guest sees one all-in price with no separate Airbnb service charge. High adoption signals a professional, PMS-connected host base — Airbnb mandates simplified pricing for software-connected listings.
Recommendations for Hosts
- Consider enabling Instant Book — it reduces booking friction and Airbnb's algorithm tends to favor Instant Book listings in search results.
- With 53.7% cohosted listings, there may be a growing local market for property management services.
- Benchmark your host metrics against these Sault Ste. Marie averages regularly and adjust your hosting strategy based on what top performers do differently.
How Does Sault Ste. Marie's Airbnb Market Compare to Nearby Cities?
How does the Sault Ste. Marie Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
Compared with Beaugrand Township, Sault Ste. Marie has 3 percentage points lower occupancy and about $278 lower ADR. That helps frame whether this market is winning more on demand, pricing, or both.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Friendship Township | 13 | $6,010 | $481.22 | 49% |
| Wilson Township | 14 | $4,834 | $485.67 | 34% |
| Walloon Lake | 26 | $4,553 | $475.80 | 43% |
| West Traverse Township | 33 | $4,478 | $570.22 | 36% |
| Maple River Township | 11 | $4,477 | $381.00 | 44% |
| Melrose Township | 19 | $4,382 | $388.28 | 45% |
| Beaugrand Township | 20 | $4,312 | $398.85 | 53% |
| Leelanau Township | 46 | $4,284 | $423.94 | 51% |
| Livingston Township | 11 | $4,262 | $346.59 | 50% |
| Marion Township | 17 | $3,984 | $378.22 | 38% |
Frequently Asked Questions About Airbnb in Sault Ste. Marie
These quick answers summarize the most common investor and operator questions using AirROI's latest market data for Sault Ste. Marie.
How much do Airbnb hosts make in Sault Ste. Marie?
Sault Ste. Marie hosts earn about $17,227 per year on average, with an average nightly rate of $121 and RevPAR of $63. Those figures describe the typical revenue environment for active listings in Sault Ste. Marie, Ontario, not the ceiling for the best operators. Source: AirROI 2026 data, Sault Ste. Marie market, April 2025 to March 2026.
What is the average Airbnb occupancy rate in Sault Ste. Marie?
The average Airbnb occupancy rate in Sault Ste. Marie is 49.5%. August is the strongest month and February is the softest, so hosts should expect demand to move meaningfully throughout the year rather than stay flat.
What is the average Airbnb daily rate in Sault Ste. Marie?
Listings in Sault Ste. Marie average $121 per night. The broader pricing spread also matters: lower-performing listings cluster closer to the lower quartiles, while premium homes can price materially above the city average when demand spikes or listing quality stands out.
How many Airbnb listings are active in Sault Ste. Marie?
Sault Ste. Marie currently has about 95 active Airbnb listings in AirROI's market dataset. That supply count helps explain how competitive the market is, how much depth there is for benchmarking, and whether the market behaves like a niche destination or a scaled urban market.
How strict are short-term rental regulations in Sault Ste. Marie?
AirROI currently classifies the short-term rental regulation level in Sault Ste. Marie as Moderate. The dataset also shows about 13.7% of listings with registration evidence. That is a market signal, not legal advice, so hosts should still confirm current licensing and compliance rules locally before listing.
What is the RevPAR for Airbnb in Sault Ste. Marie?
RevPAR in Sault Ste. Marie is about $63. That metric combines pricing and occupancy into one efficiency number, so it is often a better quick benchmark than ADR alone when investors want to compare how well listings convert nightly rates into realized revenue.
Is Airbnb profitable in Sault Ste. Marie?
At 49.5% occupancy, Sault Ste. Marie can be profitable — but margins depend heavily on operating costs, property acquisition price, and how well hosts optimize pricing across seasons. Average annual revenue is $17,227, but individual returns depend on property type, location within the city, and the host's operating efficiency.
How far in advance do guests book Airbnb in Sault Ste. Marie?
The average booking lead time in Sault Ste. Marie is about 42 days — a moderate lead time that gives hosts planning visibility while still benefiting from last-minute bookings. Hosts who understand their market's booking cadence can adjust minimum stays and pricing windows accordingly.
What are the best neighborhoods for Airbnb in Sault Ste. Marie?
Based on AirROI's analysis, some of the top neighborhoods for short-term rentals in Sault Ste. Marie include Downtown Sault Ste. Marie, Sault Ste. Marie Waterfront, Algoma District. Each area attracts different guest profiles — from business travelers to leisure visitors — so the best location depends on the property type and target audience a host is aiming for. See the full neighborhood breakdown above.
What type of property performs best on Airbnb in Sault Ste. Marie?
entire_home listings make up 84.2% of the active supply in Sault Ste. Marie. The most common configuration does not always mean the most profitable — operators who identify underserved property types or bedroom counts can sometimes outperform the market average by filling a gap in local supply.
How does Sault Ste. Marie compare to nearby Airbnb markets?
Among neighboring markets, Friendship Township posts $72,126 in average annual revenue with 49.1% occupancy, compared to Sault Ste. Marie's $17,227 and 49.5%. Comparing nearby markets helps investors understand whether a destination's performance reflects local demand or broader regional trends.
What is the average length of stay in Sault Ste. Marie?
The average Airbnb stay length in Sault Ste. Marie is about 6.9 nights. That matters for turnover, cleaning operations, and pricing strategy because shorter stays increase changeovers while longer stays can smooth occupancy and reduce operational friction.
What is the average Airbnb guest rating in Sault Ste. Marie?
Airbnb listings in Sault Ste. Marie average 4.81 out of 5 overall. About 43.2% of listings carry the guest favorite badge, which suggests a meaningful share of inventory is competing on review quality rather than price alone.
Which amenities boost Airbnb revenue in Sault Ste. Marie?
Hot water and Refrigerator are among the strongest revenue-linked amenities in Sault Ste. Marie. In AirROI's latest dataset, listings with these amenities outperform those without on average revenue, which makes amenities analysis useful for prioritizing investment and listing upgrades.
Do Airbnb hosts charge cleaning fees in Sault Ste. Marie?
Yes. About 80.0% of active Airbnb listings in Sault Ste. Marie charge a cleaning fee, and the average fee is $245. The more important operating benchmark is how much of gross revenue that fee consumes, not just the absolute dollar amount.
What percentage of Airbnb hosts are Superhosts in Sault Ste. Marie?
A 66.3% Superhost rate signals a highly competitive market where review quality and responsiveness are table stakes, not differentiators.
About AirROI Market Data
AirROI tracks over 20 million properties across 190+ countries and maintains 15+ years of historical performance data, making it one of the deepest Airbnb and STR intelligence platforms available. The analytics pipeline aggregates listing-level data monthly — revenue, occupancy, nightly rates, RevPAR, guest demographics, booking patterns, and competitive supply — so investors and operators can benchmark any market against its own history and against neighboring destinations.
Real estate investors, property managers, financial institutions, hedge funds, tourism boards, hospitality consultants, tech platforms, and academic researchers rely on AirROI data to underwrite acquisitions, optimize pricing, model macro trends, and conduct peer-reviewed research. Data is available through in-depth market reports like this one and the Airbnb API with 22 endpoints and an Airbnb MCP Server for AI agents.
AirROI proprietary analytics as of 2026-03-31. Metrics reflect trailing twelve-month aggregates from active listings. Revenue figures are market averages, not projections. Neighborhood descriptions are AI-generated and reviewed for accuracy. For full methodology, see the data methodology page.