Milan, Lombardy Airbnb Market Data 2026: STR Report & Statistics
How much can you earn on Airbnb in Milan, Lombardy? Based on AirROI's 2026 dataset (April 2025 – March 2026), the short answer is $24,377 per year — at a $206 nightly rate, 43.5% occupancy, and a $86 RevPAR that reflects moderate rate-to-revenue efficiency with room to optimize.
Milan's 15,958 active listings and moderate demand with room for well-positioned listings to outperform make it a major short-term rental market. Supply grew 95.4% over the past year, yet revenue and nightly rates both trended upward — a signal that traveler demand is outpacing new inventory rather than being diluted by it. For hosts, pricing power remains intact even as competition increases.
Regulation is high and 90% of listings show active registration — compliance is the cost of entry. The data points to a market where fundamentals reward execution — the right property, priced well, in the right neighborhood still outperforms.
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What Are the Key Airbnb Metrics in Milan?
In Milan, the headline Airbnb metrics are $24,377 in average annual revenue,43.5% occupancy, $206 ADR, and $86 in RevPAR, and guests book about 48 days in advance.
How Much Do Airbnb Hosts Earn Monthly in Milan?
Understanding the monthly revenue variations for Airbnb listings in Milan is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Milan is typically February, while January often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Milan across different performance tiers:
- Best-in-class properties (Top 10%) achieve $5,571+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $3,618 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $2,210 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,114, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Milan
What Is the Monthly Airbnb Occupancy Rate in Milan?
Maximize your bookings by understanding the Milan STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Septembersees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Milan:
- Best-in-class properties (Top 10%) achieve 84%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 70% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 47%.
- Entry-level properties (Bottom 25%) average 22% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Milan
What Is the Average Airbnb Nightly Rate in Milan?
Effective short term rental pricing strategy in Milan involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Milan typically peaks in February and dips lowest during August. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $335+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $221 or more.
- Typical properties (Median) charge around $153 per night.
- Entry-level properties (Bottom 25%) earn around $112 per night.
Average Daily Rate (ADR) Trend by Month in Milan
What Is the RevPAR for Airbnb in Milan?
RevPAR in Milan is currently $86. Because RevPAR combines nightly rates with realized occupancy, it is one of the cleanest ways to compare how efficiently listings turn demand into revenue across the market.
- Entry-level properties (Bottom 25%) see $42 RevPAR.
- Typical properties (Median) generate $68 RevPAR.
- Strong performers (Top 25%) earn $105 RevPAR.
- Best-in-class (Top 10%) achieve $159 RevPAR.
Average Monthly RevPAR Trend in Milan
RevPAR Insights for Milan
- The average RevPAR in Milan is $86. This metric combines nightly rates with realized occupancy, making it one of the best single-number indicators of market efficiency.
- The gap between the top 10% ($159) and bottom 25% ($42) is $117, indicating significant performance disparity driven by property quality, pricing strategy, and location.
- RevPAR peaks in Feb and bottoms out in Jan, mirroring the broader seasonal demand pattern and suggesting opportunities for dynamic pricing.
Recommendations for Hosts
- Track your own RevPAR monthly against these Milan benchmarks. If your RevPAR falls below the median of $68, examine whether low occupancy or low ADR is the primary drag.
- Top-quartile listings achieve $105+ RevPAR through a combination of competitive pricing, strong reviews, and strategic amenities. Target this tier through incremental improvements.
- Use RevPAR rather than revenue alone when comparing properties of different sizes — it normalizes for available nights and gives a more accurate picture of performance.
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When Is the Peak Season for Airbnb in Milan?
Milan's peak Airbnb season falls in February, April, September, while the softest stretch is January, March, December. Overall, the market shows moderate seasonality with distinct peak and low periods, which should guide pricing, minimum stays, and cash-flow planning.
Peak Season (February, April, September)
- Revenue averages $3,738 per month
- Occupancy rates average 51.5%
- Daily rates average $231
Shoulder Season
- Revenue averages $2,736 per month
- Occupancy maintains around 49.1%
- Daily rates hold near $183
Low Season (January, March, December)
- Revenue drops to average $2,224 per month
- Occupancy decreases to average 37.9%
- Daily rates adjust to average $200
Seasonality Insights for Milan
- The Airbnb seasonality pattern in Milan shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it is also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Milan's highest earning potential, with monthly revenues climbing to $3,996, occupancy reaching 54.4%, and ADRs peaking at $283.
- Conversely, the slowest single month marks the market's lowest point — revenue may dip to $2,079, occupancy could drop to 36.3%, and ADRs may adjust to $171.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Milan.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing. In a high-regulation market like Milan, ensure your permit covers the number of nights you plan to book — some jurisdictions cap annual rental days.
- Low Season: Offer competitive pricing, extended-stay discounts, and flexible cancellation policies. Target off-season travelers like remote workers, budget-conscious guests, and travelers with flexible schedules.
- Shoulder Seasons: Implement dynamic pricing that bridges peak and low rates. Target weekend travelers, local events, and business visitors. Slightly more flexible terms than peak season can help maintain occupancy without deep discounting.
- Regularly analyze your own performance against these Milan seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Do You Need a License for Airbnb in Milan?
Yes, Milan, Lombardy, Italy enforces high STR regulations and 90% of active listings show registration evidence — indicating that enforcement is active and compliance is a prerequisite for operating legally. Hosts entering this market should budget for permit fees, inspections, and potential occupancy tax obligations as part of their startup costs. Always verify the latest short-term rental regulations and Airbnb license requirements directly with local government authorities for Milan to ensure full compliance before hosting.
(Source: AirROI data, 2026, based on 90% licensed listings)
What Are the Best Neighborhoods for Airbnb in Milan?
In a large, heavily regulated market like Milan, neighborhood selection is one of the strongest levers for Airbnb investment performance. Zoning rules, permitting availability, and guest demand patterns can vary block by block. The 8 neighborhoods below represent areas where short-term rental activity concentrates — understanding why each one attracts guests and hosts helps investors evaluate where their property type and budget fit best.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Navigli | Famous for its picturesque canals and vibrant nightlife. A hotspot for tourists looking for unique bars, restaurants, and art galleries, making it an ideal place for Airbnb listings. | Navigli Canals, Milan's Design Week, Local Art Galleries, Trendy Restaurants, Charming Cafés |
| Brera | A historic and artistic district, known for its beautiful streets and the Pinacoteca di Brera art gallery. Appeals to art lovers and tourists interested in Milan's cultural heritage. | Pinacoteca di Brera, Sforza Castle, Brera Botanical Garden, Artisan shops, Stylish boutiques |
| Centro Storico | Milan's historic city center, home to iconic landmarks like the Duomo and Galleria Vittorio Emanuele II. Perfect for tourists wanting to be in the heart of the city. | Duomo di Milano, Galleria Vittorio Emanuele II, Teatro alla Scala, Piazza della Repubblica, Castello Sforzesco |
| Porta Romana | A trendy neighborhood that combines historical charm with modern amenities, popular with locals and visitors alike. Known for its wellness centers and vibrant dining scene. | Casa Museo Boschi Di Stefano, Terme Milano, Porta Romana Gate, Local restaurants, Cafés |
| Isola | An up-and-coming district known for its modern architecture and hipster vibe. Attracts younger tourists looking for trendy places to stay. | Bosco Verticale, Piazza Gae Aulenti, Milano Centrale, Isola District bars and cafes, Street art |
| Città Studi | A lively student district with a vibrant atmosphere and plenty of affordable dining options. Ideal for budget travelers and those looking for a more local experience. | Politecnico di Milano, University of Milan, Local eateries, Parks and gardens, Student cafés |
| Sempione | A chic area surrounding Sempione Park with beautiful green spaces and a relaxed vibe. Great for families and those seeking leisure activities near the city center. | Sempione Park, Arco della Pace, Triennale di Milano, Cafés in the park, Events and outdoor activities |
| Fiera Milano | Host of international exhibitions and trade fairs, making it an attractive area for business travelers. Close to major convention centers and offers various accommodation options. | Fiera Milano Exhibition Center, Milan Convention Center, Nearby hotels and restaurants, Public transport access, Business amenities |
Because Milan has a high regulation profile, confirming that short-term rental permits are available in your target neighborhood is a critical first step before committing to a property purchase. Regulation can vary at the neighborhood or district level even within the same city.
What Types of Properties Are on Airbnb in Milan?
Room Type Distribution
Property Type Distribution
Market Composition Insights for Milan
- The Milan Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 91.3% of the 15,958 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Milan, Apartment/Condo properties are the most common (95.3%), reflecting the local real estate landscape.
- Smaller segments like house, hotel/boutique, others (combined 4.8%) offer potential for unique stay experiences.
Milan Airbnb Room Capacity Analysis (2026): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Milan
- The dominant room capacity in Milan is 1 bedroom listings, making up 64.4% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 82.7% of the active Airbnb listings in Milan, indicating a high concentration in these sizes.
- With over half the market (64.4%) consisting of studios or 1-bedroom units, Milan is particularly well-suited for individuals or couples.
- Listings with 3+ bedrooms (4.2%) represent a smaller niche, potentially indicating an underserved market for larger group accommodations in Milan.
Milan Vacation Rental Guest Capacity Trends (2026)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Milan
- The most common guest capacity trend in Milan vacation rentals is listings accommodating 4 guests (35.9%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 2 guests dominate the Milan STR market, accounting for 65.2% of listings.
- 10.7% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Milan.
- On average, properties in Milan are equipped to host 3.3 guests.
How Do Listings in Milan Compare on Quality?
Listing quality in Milan can be approximated through presentation depth, bedroom count, and how often hosts disclose exact locations. These signals show how professionally the local supply base is merchandised.
Listing Quality Insights for Milan
- At 24.8 photos per listing on average, Milan hosts invest well in visual presentation. Listings with 20+ photos consistently outperform in search ranking and conversion.
- 40.9% of listings show their exact location. Lower disclosure rates can increase booking hesitation — guests want to know exactly where they are staying.
Recommendations for Hosts
- Enable exact location if possible — it removes a common source of guest uncertainty and can improve your listing's position in map-based searches.
- Use these quality indicators as a self-audit checklist. Listings that exceed the Milan averages across all three metrics are better positioned for premium pricing.
What Amenities Do Airbnb Guests Expect in Milan?
Amenity Prevalence
Amenity Insights for Milan
- Essential amenities in Milan that guests expect include: Wifi, Air conditioning, Heating. Lacking these (any) could significantly impact bookings.
- Popular amenities like Hair dryer, Kitchen, Hot water are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Milan: Wifi, Air conditioning, Heating.
- Prioritize adding missing essentials: Wifi, Air conditioning, Heating.
- Consider adding popular differentiators like Hair dryer or Kitchen to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Milan to stay competitive.
Which Airbnb Amenities Boost Revenue in Milan?
Not every amenity matters equally. This table focuses on the amenities most associated with higher revenue in Milan, which makes it more useful for prioritizing upgrades than a simple popularity list alone.
| Amenity | Prevalence | Revenue With | Revenue Without | Revenue Uplift |
|---|---|---|---|---|
Baby bathHigh opportunity | 1.8% | $59,665 | $23,726 | 151.5% |
Hair dryer | 94.0% | $25,129 | $12,551 | 100.2% |
Baby monitor | 0.4% | $47,484 | $24,294 | 95.5% |
Sauna | 0.3% | $44,565 | $24,313 | 83.3% |
Bread maker | 1.2% | $42,878 | $24,148 | 77.6% |
Life size games | 0.2% | $43,127 | $24,340 | 77.2% |
Fireplace guards | 0.4% | $41,108 | $24,304 | 69.1% |
Bed linens | 86.3% | $25,819 | $15,320 | 68.5% |
High chair | 10.9% | $38,077 | $22,708 | 67.7% |
Coffee maker | 72.4% | $27,433 | $16,361 | 67.7% |
Revenue Impact Insights for Milan
- Baby bath tops the revenue impact list with a 151.5% uplift — listings with this amenity earn $59,665 vs. $23,726 without it.
- High-opportunity amenities — Baby bath — combine revenue uplift above 100% with prevalence under 10%, meaning most competitors haven't adopted them yet.
- Hair dryer, Bed linens — while widespread — still correlate with meaningful revenue gains, making them table stakes rather than true differentiators.
Recommendations for Hosts
- Prioritize adding Baby bath — it has the best combination of high revenue impact and low market saturation in Milan.
- Focus your upgrade budget on amenities in the top half of this table. Below-median amenities may improve guest experience but contribute less to revenue growth.
- Highlight revenue-impacting amenities prominently in your listing title, photos, and description — guests can't value what they don't notice.
Dive Deeper: Advanced Milan STR Market Data (2026)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Milan. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsMilan Airbnb Guest Demographics & Profile Analysis (2026)
Guest Profile Summary for Milan
- The typical guest profile for Airbnb in Milan consists of predominantly international visitors (91%), with top international origins including United Kingdom, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 9.4% of guests.
- Key international markets include United States (19.1%) and United Kingdom (10%).
- Top languages spoken are English (41.7%) followed by Spanish (11.2%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from United Kingdom.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
What Are Airbnb Guest Ratings in Milan?
Listings in Milan average 4.7 out of 5 overall, with about 66.2 reviews per active listing and 23.3% of listings carrying the Guest Favorite badge.
Rating Breakdown by Category
Guest Rating Insights for Milan
- An average rating of 4.7 places Milan in solid territory. Most guests leave satisfied, though there is room for hosts to push toward the top tier.
- The strongest subcategory is Communication (4.8), while Value (4.6) trails behind — a useful signal for hosts looking to prioritize upgrades.
- 23.3% of listings carry the Guest Favorite badge, a strong trust signal that can meaningfully lift click-through and booking rates.
Recommendations for Hosts
- Focus improvement efforts on Value — even small gains in the weakest subcategory can lift overall ratings and search ranking.
- Encourage guests to leave reviews after checkout. Listings with more reviews rank higher in search results and convert browsers into bookers more effectively.
- With only 23.3% of listings earning Guest Favorite status, hosts who consistently exceed expectations have a clear competitive advantage.
Milan Airbnb Booking Patterns (2026): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Milan
- The most common availability pattern in Milan falls within the 271-366 days range, representing 44.6% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 72.5% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Milan (28.1%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 28.7% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
How Far in Advance Do Guests Book Airbnb in Milan?
Average Booking Lead Time by Month
Booking Lead Time Insights for Milan
- The overall average booking lead time for vacation rentals in Milan is 48 days.
- Guests book furthest in advance for stays during February (average 73 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in January (average 36 days), indicating more last-minute travel plans during this time.
- Seasonally, Winter (49 days avg.) sees the longest lead times, while Summer (44 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (48 days) as a baseline for your pricing and availability strategy in Milan.
- For February stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 73 days out to capitalize on advance planning.
- Target marketing efforts for the Winter season well in advance (at least 49 days) to capture early planners.
- Monitor your own booking lead times against these Milan averages to identify opportunities for dynamic pricing adjustments.
What Is the Average Length of Stay for Airbnb in Milan?
Guests in Milan stay about 4.8 nights on average, generating roughly 470,492 reservations and 29.6 bookings per listing in the latest AirROI dataset. The most common check-in time is 3:00 PM and check-out is 10:00 AM.
Monthly Length of Stay in Milan
Check-in Time Distribution
Check-out Time Distribution
Stay Pattern Insights for Milan
- A mid-range stay length points to leisure-driven demand — weekend getaways and short vacations. Hosts should optimize for quick turnover efficiency while keeping the guest experience smooth.
- At 29.6 bookings per listing, the turnover rate is high. Hosts with streamlined operations (self-check-in, automated messaging, reliable cleaners) have a structural advantage.
- Stay lengths peak in Mar (4.6 nights) and shorten in Oct (3.7 nights). Adjust minimum-night requirements seasonally to match.
Recommendations for Hosts
- With shorter average stays, focus on streamlining turnover. Self-check-in, reliable cleaning crews, and pre-staged amenities can reduce per-booking operational costs.
- Set your check-in time to match or beat the market standard of 3:00 PM. Offering early check-in flexibility can be a low-cost differentiator.
- Monitor length-of-stay seasonality to adjust minimum-night requirements — longer minimums during peak periods maximize revenue while shorter minimums fill gaps in shoulder seasons.
Milan Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
4317 listings
27.1% of total
2 Nights
2927 listings
18.3% of total
3 Nights
352 listings
2.2% of total
4-6 Nights
392 listings
2.5% of total
7-29 Nights
642 listings
4% of total
30+ Nights
7322 listings
45.9% of total
Key Insights
- The most prevalent minimum stay requirement in Milan is 30+ Nights, adopted by 45.9% of listings. This highlights the market's preference for longer commitments.
- A significant segment (45.9%) caters to monthly stays (30+ nights) in Milan, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 30+ Nights minimum stay, as 45.9% of Milan hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 27.1% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 45.9% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Milan.
Milan Airbnb Cancellation Policy Trends Analysis (2026)
Limited
446 listings
2.8% of total
Super Strict 30 Days
139 listings
0.9% of total
Super Strict 60 Days
60 listings
0.4% of total
Flexible
5817 listings
36.5% of total
Moderate
7597 listings
47.7% of total
Firm
1737 listings
10.9% of total
Strict
146 listings
0.9% of total
Cancellation Policy Insights for Milan
- The prevailing Airbnb cancellation policy trend in Milan is Moderate, used by 47.7% of listings.
- The market strongly favors guest-friendly terms, with 84.2% of listings offering Flexible or Moderate policies. This suggests guests in Milan may expect booking flexibility.
- Strict cancellation policies are quite rare (0.9%), potentially making listings with this policy less competitive unless justified by high demand or property type.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 47.7% market standard in Milan.
- Using a Strict policy might deter some guests, as only 0.9% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Milan.
How Much Are Airbnb Cleaning Fees in Milan?
Cleaning fees in Milan are meaningful operating levers, not just pass-through charges. What matters most is how often hosts charge them, how high they run relative to market norms, and how large a share of gross revenue they consume.
Cleaning Fee Insights for Milan
- 84.5% of listings charge a cleaning fee, making it standard practice in Milan. Guests expect it and factor it into their booking decisions.
- The gap between the average ($182) and median ($58) cleaning fee indicates some high-end properties are pulling the average up considerably.
- Cleaning fees represent 8.3% of gross revenue on average — a modest component of the overall booking price.
Recommendations for Hosts
- Price your cleaning fee competitively against the Milan median of $58. Fees significantly above market norms can deter bookings, especially for shorter stays.
- Monitor competitor cleaning fees regularly. Airbnb's search algorithm factors in total price, so a well-calibrated cleaning fee can improve your listing's ranking.
What Do the Top Airbnb Listings in Milan Look Like?
Benchmark your potential! Explore examples of top-performing Airbnb properties in Milanbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Luxury Apartment in the Heart of Milan - 10 Guests
Entire Place • 4 bedrooms
4 Bedroom Apartment with Terrace - Duomo view
Entire Place • 4 bedrooms
Stunning 4 Bedrooms, 10 Guests - Duomo District
Entire Place • 4 bedrooms
Luxury 4 Bedroom Apartment - Duomo - 9 Guests
Entire Place • 4 bedrooms
- Apartment - city life -
Entire Place • 2 bedrooms
Bright 3 Bedrooms 3 Bathrooms - 8 Guests - Duomo
Entire Place • 3 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Who Are the Top Airbnb Hosts in Milan?
Learn from the best! This table showcases top-performing Airbnb hosts in Milan based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Easylife House | 323 | $10,241,687 | 12746 | 4.49/5.0 |
| GuestHost - Welcome To Norther | 259 | $6,339,244 | 8882 | 4.40/5.0 |
| Sweett | 99 | $5,314,078 | 5203 | 4.60/5.0 |
| Heart Milan Apartments | 20 | $4,996,877 | 2220 | 4.92/5.0 |
| Heart Milan Apartments | 48 | $4,435,117 | 1672 | 4.90/5.0 |
| Cortivo House | 68 | $3,578,257 | 3292 | 4.46/5.0 |
| Italianway | 348 | $3,468,005 | 3876 | 4.12/5.0 |
| B-Home | 81 | $3,270,398 | 18006 | 4.67/5.0 |
| Youhosty | 107 | $2,989,788 | 3584 | 4.30/5.0 |
| Xenia Milano | 100 | $2,739,657 | 7491 | 4.53/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Milan.
Who Are the Airbnb Hosts in Milan?
Milan has a relatively balanced host base.
Host Profile Insights for Milan
- A 35.8% Superhost share is healthy — enough experienced operators to anchor quality without making the market impenetrable for newcomers.
- 10.6% of listings are professionally managed, reflecting a market still dominated by individual hosts.
- 8.7% of listings have Instant Book enabled. Lower Instant Book adoption means many guests must request approval, which can slow conversions.
- 68.5% of listings use Airbnb's simplified pricing (host-only fee), where the host pays the entire platform service fee and the guest sees one all-in price with no separate Airbnb service charge. High adoption signals a professional, PMS-connected host base — Airbnb mandates simplified pricing for software-connected listings.
Recommendations for Hosts
- Earning Superhost status can significantly improve search ranking and guest trust. Focus on maintaining high response rates, low cancellations, and strong reviews.
- Consider enabling Instant Book — it reduces booking friction and Airbnb's algorithm tends to favor Instant Book listings in search results.
- With 38.2% cohosted listings, there may be a growing local market for property management services.
- Benchmark your host metrics against these Milan averages regularly and adjust your hosting strategy based on what top performers do differently.
Top Professional Management Companies in Milan
These are the highest-grossing professional property management operations in Milan, ranked by total revenue across their portfolio. Their performance metrics offer a benchmark for what institutional-level hosting looks like in this market.
| Company | Listings | Revenue | ADR | Occ. | Rating |
|---|---|---|---|---|---|
| Easylife House | 323 | $10,241,687 | $180 | 56.2% | 4.49/5 |
| GuestHost - Welcome To Norther | 259 | $6,339,244 | $132 | 62.9% | 4.40/5 |
| Sweett | 99 | $5,314,078 | $348 | 47.4% | 4.60/5 |
| Italianway | 348 | $3,468,005 | $201 | 24.4% | 4.12/5 |
| Youhosty | 107 | $2,989,788 | $217 | 46.7% | 4.30/5 |
| Guia | 80 | $2,568,569 | $372 | 31.7% | 4.74/5 |
| Andrea | 107 | $2,424,990 | $167 | 45.4% | 4.59/5 |
| Its Home | 110 | $1,983,036 | $150 | 46.3% | 4.04/5 |
| Leonardo | 52 | $1,771,026 | $320 | 32.6% | 4.65/5 |
| Simone | 155 | $1,596,555 | $148 | 32.2% | 4.44/5 |
Management Company Insights for Milan
- The leading management company, Easylife House, operates 323 listings with $10,241,687 in gross revenue — a useful benchmark for what scale looks like in Milan.
- Top managers average 164 properties each, pointing to a market where portfolio scale is a meaningful competitive factor.
- Professionally managed listings in the top tier average 4.44/5 in guest ratings — suggesting room for quality improvement even among larger operators.
Recommendations
- With only 10.6% of listings professionally managed, there may be an opportunity to differentiate through more structured operations and consistent guest experiences.
- Study how top management companies price, position, and maintain their portfolios — their ADR and occupancy rates reflect strategies refined across dozens of listings.
- If you're considering hiring a property manager, compare their portfolio performance against these benchmarks before committing.
How Does Milan's Airbnb Market Compare to Nearby Cities?
How does the Milan Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
Compared with Ingenbohl, Milan has 23 percentage points lower occupancy and about $30 lower ADR. That helps frame whether this market is winning more on demand, pricing, or both.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Brienzwiler | 11 | $7,716 | $466.58 | 60% |
| Grindelwald | 507 | $5,642 | $411.13 | 56% |
| Ranco | 12 | $5,410 | $544.46 | 39% |
| Ingenbohl | 13 | $4,708 | $235.73 | 66% |
| Laglio | 62 | $4,307 | $531.03 | 42% |
| Brienz (BE) | 156 | $4,283 | $349.07 | 50% |
| Saint Moritz | 11 | $4,192 | $685.74 | 35% |
| Schwanden bei Brienz | 20 | $3,861 | $259.66 | 62% |
| Cossano Belbo | 15 | $3,693 | $346.00 | 38% |
| Meiringen | 61 | $3,687 | $306.54 | 53% |
Frequently Asked Questions About Airbnb in Milan
These quick answers summarize the most common investor and operator questions using AirROI's latest market data for Milan.
How much do Airbnb hosts make in Milan?
Milan hosts earn about $24,377 per year on average, with an average nightly rate of $206 and RevPAR of $86. Those figures describe the typical revenue environment for active listings in Milan, Lombardy, not the ceiling for the best operators. Source: AirROI 2026 data, Milan market, April 2025 to March 2026.
What is the average Airbnb occupancy rate in Milan?
The average Airbnb occupancy rate in Milan is 43.5%. February is the strongest month and January is the softest, so hosts should expect demand to move meaningfully throughout the year rather than stay flat.
What is the average Airbnb daily rate in Milan?
Listings in Milan average $206 per night. The broader pricing spread also matters: lower-performing listings cluster closer to the lower quartiles, while premium homes can price materially above the city average when demand spikes or listing quality stands out.
How many Airbnb listings are active in Milan?
Milan currently has about 15,958 active Airbnb listings in AirROI's market dataset. That supply count helps explain how competitive the market is, how much depth there is for benchmarking, and whether the market behaves like a niche destination or a scaled urban market.
How strict are short-term rental regulations in Milan?
AirROI currently classifies the short-term rental regulation level in Milan as High. The dataset also shows about 90.0% of listings with registration evidence. That is a market signal, not legal advice, so hosts should still confirm current licensing and compliance rules locally before listing.
What is the RevPAR for Airbnb in Milan?
RevPAR in Milan is about $86. That metric combines pricing and occupancy into one efficiency number, so it is often a better quick benchmark than ADR alone when investors want to compare how well listings convert nightly rates into realized revenue.
Is Airbnb profitable in Milan?
At 43.5% occupancy, Milan can be profitable — but margins depend heavily on operating costs, property acquisition price, and how well hosts optimize pricing across seasons. Average annual revenue is $24,377, but individual returns depend on property type, location within the city, and the host's operating efficiency.
How far in advance do guests book Airbnb in Milan?
The average booking lead time in Milan is about 48 days — a longer planning horizon typical of destination or vacation markets where travelers book well in advance. Hosts who understand their market's booking cadence can adjust minimum stays and pricing windows accordingly.
What are the best neighborhoods for Airbnb in Milan?
Based on AirROI's analysis, some of the top neighborhoods for short-term rentals in Milan include Navigli, Brera, Centro Storico. Each area attracts different guest profiles — from business travelers to leisure visitors — so the best location depends on the property type and target audience a host is aiming for. See the full neighborhood breakdown above.
What type of property performs best on Airbnb in Milan?
entire_home listings make up 91.3% of the active supply in Milan. The most common configuration does not always mean the most profitable — operators who identify underserved property types or bedroom counts can sometimes outperform the market average by filling a gap in local supply.
How does Milan compare to nearby Airbnb markets?
Among neighboring markets, Brienzwiler posts $92,589 in average annual revenue with 60.4% occupancy, compared to Milan's $24,377 and 43.5%. Comparing nearby markets helps investors understand whether a destination's performance reflects local demand or broader regional trends.
What is the average length of stay in Milan?
The average Airbnb stay length in Milan is about 4.8 nights. That matters for turnover, cleaning operations, and pricing strategy because shorter stays increase changeovers while longer stays can smooth occupancy and reduce operational friction.
What is the average Airbnb guest rating in Milan?
Airbnb listings in Milan average 4.7 out of 5 overall. About 23.3% of listings carry the guest favorite badge, which suggests a meaningful share of inventory is competing on review quality rather than price alone.
Which amenities boost Airbnb revenue in Milan?
Baby bath and Hair dryer are among the strongest revenue-linked amenities in Milan. In AirROI's latest dataset, listings with these amenities outperform those without on average revenue, which makes amenities analysis useful for prioritizing investment and listing upgrades.
Do Airbnb hosts charge cleaning fees in Milan?
Yes. About 84.5% of active Airbnb listings in Milan charge a cleaning fee, and the average fee is $182. The more important operating benchmark is how much of gross revenue that fee consumes, not just the absolute dollar amount.
What percentage of Airbnb hosts are Superhosts in Milan?
At 35.8%, there is a healthy mix of experienced and newer hosts — earning Superhost status can still provide a meaningful visibility boost.
About AirROI Market Data
AirROI tracks over 20 million properties across 190+ countries and maintains 15+ years of historical performance data, making it one of the deepest Airbnb and STR intelligence platforms available. The analytics pipeline aggregates listing-level data monthly — revenue, occupancy, nightly rates, RevPAR, guest demographics, booking patterns, and competitive supply — so investors and operators can benchmark any market against its own history and against neighboring destinations.
Real estate investors, property managers, financial institutions, hedge funds, tourism boards, hospitality consultants, tech platforms, and academic researchers rely on AirROI data to underwrite acquisitions, optimize pricing, model macro trends, and conduct peer-reviewed research. Data is available through in-depth market reports like this one and the Airbnb API with 22 endpoints and an Airbnb MCP Server for AI agents.
AirROI proprietary analytics as of 2026-03-31. Metrics reflect trailing twelve-month aggregates from active listings. Revenue figures are market averages, not projections. Neighborhood descriptions are AI-generated and reviewed for accuracy. For full methodology, see the data methodology page.