Middleton Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in South Australia, Australia
Is Airbnb profitable in Middleton in 2025? Explore comprehensive Airbnb analytics for Middleton, South Australia, Australia to uncover income potential. This 2025 STR market report for Middleton, based on AirROI data from November 2024 to October 2025, reveals key trends in the niche market of 133 active listings.
Whether you're considering an Airbnb investment in Middleton, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Middleton Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Middleton Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Middleton (2025)
Understanding the monthly revenue variations for Airbnb listings in Middleton is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Middleton is typically January, while September often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Middleton across different performance tiers:
- Best-in-class properties (Top 10%) achieve $5,957+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $3,972 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $2,425 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,282, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Middleton
Middleton Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Middleton STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Januarysees the highest demand (peak season occupancy), while May experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Middleton:
- Best-in-class properties (Top 10%) achieve 69%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 52% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 34%.
- Entry-level properties (Bottom 25%) average 18% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Middleton
Average Daily Rate (ADR) Airbnb Trends in Middleton (2025)
Effective short term rental pricing strategy in Middleton involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Middleton typically peaks in January and dips lowest during August. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $447+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $307 or more.
- Typical properties (Median) charge around $230 per night.
- Entry-level properties (Bottom 25%) earn around $180 per night.
Average Daily Rate (ADR) Trend by Month in Middleton
Get Live Middleton Market Intelligence 👇
Explore Real-time Analytics
Airbnb Seasonality Analysis & Trends in Middleton (2025)
Peak Season (January, December, April)
- Revenue averages $5,026 per month
- Occupancy rates average 53.2%
- Daily rates average $297
Shoulder Season
- Revenue averages $2,622 per month
- Occupancy maintains around 34.4%
- Daily rates hold near $269
Low Season (May, August, September)
- Revenue drops to average $1,641 per month
- Occupancy decreases to average 23.6%
- Daily rates adjust to average $256
Seasonality Insights for Middleton
- The Airbnb seasonality in Middleton shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Middleton's highest earning potential, with monthly revenues capable of climbing to $5,807, occupancy reaching a high of 58.5%, and ADRs peaking at $313.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,568, occupancy could drop to 21.7%, and ADRs may adjust down to $250.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Middleton.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Middleton seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Middleton (2025)
Exploring the top neighborhoods for short-term rentals in Middleton? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Middleton Beach | A popular coastal escape known for its stunning beaches and water activities. Ideal for tourists seeking relaxation and beach fun, with close proximity to other attractions. | Middleton Beach, Kayaking and water sports, Bird Sanctuary, Coastal walks, Nearby towns of Goolwa and Victor Harbor |
| Encounter Lakes | A serene lakeside area offering beautiful views and outdoor activities. Great for families and couples looking for a peaceful getaway with nature nearby. | Encounter Lakes, Fishing spots, Walking trails, Parks and picnic areas, Proximity to Victor Harbor |
| Goolwa | Historic town with a rich heritage and beautiful river views. Attracts visitors seeking culture, history, and beautiful natural surroundings, especially during the Festival of Goolwa. | Goolwa Wharf, River Murray, Goolwa Beach, Local markets, Historical sites |
| Victor Harbor | A vibrant coastal city known for its iconic granite island and whale watching. A popular tourist destination with a range of activities for families and adventure seekers. | Granite Island, Whale watching tours, Victor Harbor Beach, Horse-drawn tram, Shopping and dining precinct |
| Port Elliot | Charming seaside village known for its beautiful beaches and relaxed atmosphere. Attracts beachgoers and families looking for a laid-back escape. | Port Elliot Beach, Basham Beach, Local cafes, Cockle Train, Encounter Bikeway |
| Lower Inman Valley | A scenic area surrounded by hills and vineyards. It’s perfect for eco-tourism with options for hiking and exploring the Adelaide Hills. | Hiking trails, Local wineries, Bird watching, Rural landscapes, Visit to nearby town of Inman Valley |
| Currency Creek | A peaceful rural area near the coastline, ideal for those looking for a relaxing retreat while still being close to the water. Known for its vineyards and natural beauty. | Winery tours, Nature walks, Scenic views, Proximity to the river, Quiet retreats |
| McLaren Vale | Famous wine region known for its vineyards and gourmet food experiences. Draws tourists from all over looking for a culinary adventure amidst beautiful landscapes. | McLaren Vale wineries, Food and wine festivals, Nearby beaches, Scenic vineyard views, Cycling trails |
Understanding Airbnb License Requirements & STR Laws in Middleton (2025)
While Middleton, South Australia, Australia currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Middleton to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Middleton (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Middletonbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Nauticus - 82 Surfers Parade Middleton
Entire Place • 5 bedrooms
Waikiki | Beachfront Retreat
Entire Place • 6 bedrooms
Sweeping Ocean Views -136 NewellPetsNegotiableWiFi
Entire Place • 6 bedrooms
Samphire Middleton-Absolute Beachfront-Luxury-WiFi
Entire Place • 5 bedrooms
The Beach House Middleton
Entire Place • 5 bedrooms
Escape - Middleton Point Beach House
Entire Place • 5 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Middleton (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Middleton based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Harris Holiday Rentals | 28 | $789,738 | 134 | 4.77/5.0 |
| Dave | 11 | $370,024 | 392 | 4.95/5.0 |
| Hometime South Australia | 9 | $311,346 | 203 | 4.77/5.0 |
| South Coast Stay | 6 | $201,210 | 31 | 4.70/5.0 |
| Pet Let Holidays | 4 | $139,860 | 149 | 4.84/5.0 |
| Melissa | 4 | $124,702 | 83 | 4.76/5.0 |
| Zac | 1 | $93,723 | 17 | 4.88/5.0 |
| Elders Real Estate Goolwa | 4 | $89,624 | 11 | 4.80/5.0 |
| Michelle | 1 | $75,909 | 33 | 5.00/5.0 |
| OC Short Stays | 2 | $71,837 | 87 | 4.72/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Middleton.
Dive Deeper: Advanced Middleton STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Middleton. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsMiddleton Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Middleton
- The Middleton Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 100% of the 133 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Middleton, House properties are the most common (88%), reflecting the local real estate landscape.
- Houses represent a significant 88% portion, catering likely to families or larger groups.
- Smaller segments like others (combined 0.8%) offer potential for unique stay experiences.
Middleton Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Middleton
- The dominant room capacity in Middleton is 3 bedrooms listings, making up 40.6% of the market. This suggests a strong demand for properties suitable for families or small groups.
- Together, 3 bedrooms and 4 bedrooms properties represent 69.2% of the active Airbnb listings in Middleton, indicating a high concentration in these sizes.
- A significant 81.2% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Middleton.
Middleton Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Middleton
- The most common guest capacity trend in Middleton vacation rentals is listings accommodating 8+ guests (58.6%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 6 guests dominate the Middleton STR market, accounting for 74.4% of listings.
- 79.7% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Middleton.
- On average, properties in Middleton are equipped to host 6.7 guests.
Middleton Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Middleton
- The most common availability pattern in Middleton falls within the 181-270 days range, representing 45.9% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 89.5% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Middleton (45.9%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 12.0% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Middleton Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
3 listings
2.3% of total
2 Nights
32 listings
24.1% of total
3 Nights
3 listings
2.3% of total
4-6 Nights
3 listings
2.3% of total
7-29 Nights
1 listings
0.8% of total
30+ Nights
91 listings
68.4% of total
Key Insights
- The most prevalent minimum stay requirement in Middleton is 30+ Nights, adopted by 68.4% of listings. This highlights the market's preference for longer commitments.
- A significant segment (68.4%) caters to monthly stays (30+ nights) in Middleton, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 30+ Nights minimum stay, as 68.4% of Middleton hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 2.3% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 68.4% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Middleton.
Middleton Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 30 Days
20 listings
15.4% of total
Limited
4 listings
3.1% of total
Super Strict 60 Days
5 listings
3.8% of total
Flexible
9 listings
6.9% of total
Moderate
29 listings
22.3% of total
Firm
52 listings
40% of total
Strict
11 listings
8.5% of total
Cancellation Policy Insights for Middleton
- The prevailing Airbnb cancellation policy trend in Middleton is Firm, used by 40% of listings.
- There's a relatively balanced mix between guest-friendly (29.2%) and stricter (48.5%) policies, offering choices for different guest needs.
- Strict cancellation policies are quite rare (8.5%), potentially making listings with this policy less competitive unless justified by high demand or property type.
Recommendations for Hosts
- Consider adopting a Firm policy to align with the 40% market standard in Middleton.
- Using a Strict policy might deter some guests, as only 8.5% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Middleton.
Middleton STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Middleton
- The overall average booking lead time for vacation rentals in Middleton is 53 days.
- Guests book furthest in advance for stays during November (average 86 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in July (average 28 days), indicating more last-minute travel plans during this time.
- Seasonally, Winter (68 days avg.) sees the longest lead times, while Summer (33 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (53 days) as a baseline for your pricing and availability strategy in Middleton.
- For November stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 86 days out to capitalize on advance planning.
- Target marketing efforts for the Winter season well in advance (at least 68 days) to capture early planners.
- Monitor your own booking lead times against these Middleton averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Middleton (2025)
Amenity Prevalence
Amenity Insights for Middleton
- Essential amenities in Middleton that guests expect include: TV, Kitchen, Air conditioning. Lacking these (any) could significantly impact bookings.
- Popular amenities like Heating, Free parking on premises, Refrigerator are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Middleton: TV, Kitchen, Air conditioning.
- Prioritize adding missing essentials: TV, Kitchen, Air conditioning.
- Consider adding popular differentiators like Heating or Free parking on premises to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Middleton to stay competitive.
Middleton Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Middleton
- The typical guest profile for Airbnb in Middleton consists of primarily domestic travelers (94%), often arriving from nearby Adelaide, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or French.
- Domestic travelers account for 93.8% of guests.
- Key international markets include Australia (93.8%) and United Kingdom (1.5%).
- Top languages spoken are English (76.7%) followed by French (5.6%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Adelaide and South Australia.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Middleton Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Middle River | 21 | $5,136 | $411.04 | 52% |
| Lyndoch | 22 | $4,242 | $400.68 | 38% |
| Nuriootpa | 20 | $3,809 | $340.17 | 42% |
| Tanunda | 83 | $3,615 | $278.14 | 46% |
| White Sands | 10 | $3,533 | $270.26 | 49% |
| Light Regional Council | 18 | $3,402 | $330.06 | 41% |
| Angaston | 48 | $3,300 | $278.63 | 42% |
| Stirling | 41 | $3,265 | $299.99 | 43% |
| Hahndorf | 48 | $3,092 | $222.99 | 51% |
| Emu Bay | 45 | $3,057 | $225.10 | 49% |