City of Stirling Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Western Australia, Australia
Is Airbnb profitable in City of Stirling in 2025? Explore comprehensive Airbnb analytics for City of Stirling, Western Australia, Australia to uncover income potential. This 2025 STR market report for City of Stirling, based on AirROI data from June 2024 to May 2025, reveals key trends in the market of 597 active listings.
Whether you're considering an Airbnb investment in City of Stirling, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the City of Stirling Airbnb data is crucial. Navigating the high regulation landscape is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key City of Stirling Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in City of Stirling (2025)
Understanding the monthly revenue variations for Airbnb listings in City of Stirling is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in City of Stirling is typically January, while June often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in City of Stirling across different performance tiers:
- Best-in-class properties (Top 10%) achieve $6,817+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $4,609 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $2,887 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,500, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in City of Stirling
City of Stirling Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the City of Stirling STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Marchsees the highest demand (peak season occupancy), while May experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in City of Stirling:
- Best-in-class properties (Top 10%) achieve 92%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 84% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 68%.
- Entry-level properties (Bottom 25%) average 44% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in City of Stirling
Average Daily Rate (ADR) Airbnb Trends in City of Stirling (2025)
Effective short term rental pricing strategy in City of Stirling involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in City of Stirling typically peaks in January and dips lowest during August. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $334+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $223 or more.
- Typical properties (Median) charge around $135 per night.
- Entry-level properties (Bottom 25%) earn around $77 per night.
Average Daily Rate (ADR) Trend by Month in City of Stirling
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Airbnb Seasonality Analysis & Trends in City of Stirling (2025)
Peak Season (January, March, April)
- Revenue averages $4,314 per month
- Occupancy rates average 67.9%
- Daily rates average $204
Shoulder Season
- Revenue averages $3,369 per month
- Occupancy maintains around 64.5%
- Daily rates hold near $160
Low Season (May, June, July)
- Revenue drops to average $2,595 per month
- Occupancy decreases to average 51.1%
- Daily rates adjust to average $160
Seasonality Insights for City of Stirling
- The Airbnb seasonality in City of Stirling shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases City of Stirling's highest earning potential, with monthly revenues capable of climbing to $4,632, occupancy reaching a high of 70.4%, and ADRs peaking at $216.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $2,478, occupancy could drop to 49.1%, and ADRs may adjust down to $144.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in City of Stirling.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these City of Stirling seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in City of Stirling (2025)
Exploring the top neighborhoods for short-term rentals in City of Stirling? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Scarborough | Popular beach suburb known for its stunning coastline, surf culture, and vibrant nightlife. Ideal for tourists and families looking to enjoy the sun, surf, and local cafes. | Scarborough Beach, Keenan Street, The Esplanade, Scarborough Beach Pool, Surfing and water sports areas |
| Innaloo | A mixed residential and commercial area close to the beach and major shopping centers, appealing to both families and young professionals looking for convenience. | Westfield Innaloo, St. Mary’s Church, local parks, Innaloo Cinema, proximity to Scarborough Beach |
| Karrinyup | Known for its family-friendly atmosphere and the Karrinyup Shopping Centre, this suburb attracts visitors looking for a relaxing yet accessible location. | Karrinyup Shopping Centre, Hamersley Public Golf Course, local parks, Karrinyup Recreation Centre, Lake Gwelup |
| Mount Lawley | Trendy suburb known for its cafes and nightlife, popular amongst young people, making it a great choice for short-term rentals. | Beaufort Street, local boutiques, Mount Lawley Golf Club, Perth College, bars and restaurants |
| Balga | Affordable suburb with a diverse community, appealing to budget-conscious travelers and families. | Local parks, Balga Library, Mondeor Park, Mirrabooka Square, Civic Centre |
| Morley | Offers a blend of suburban living and shopping experiences, making it suitable for families and tourists looking for convenience. | Galleria Shopping Centre, local parks, Morley Sports Hub, accommodation options, community centers |
| Nollamara | Emerging suburb popular with new families and young professionals, providing affordable accommodation close to amenities. | Local parks, Nollamara Recreation Centre, community activities, schools and childcare facilities |
| Bayswater | Located near the Swan River, it offers a relaxed lifestyle and great access to both the city and the river, attracting nature lovers and city commuters. | Swan River, Maylands Peninsula Golf Course, local cafes, Bayswater Train Station, beautiful parks |
Understanding Airbnb License Requirements & STR Laws in City of Stirling (2025)
Yes, City of Stirling, Western Australia, Australia enforces high STR regulations. Obtaining a license and ensuring compliance is almost certainly required according to current 2025 STR laws. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for City of Stirling to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 59% licensed listings)
Top Performing Airbnb Properties in City of Stirling (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in City of Stirlingbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Amazing Group Stay! 2 Kitchens, 6 b/r,4 bathrooms!
Entire Place • 6 bedrooms
Seaviews and Sophistication
Entire Place • 3 bedrooms
Turquoise Waters Retreat
Entire Place • 3 bedrooms
Suite 310 Sandcastles 3 Bedroom Deluxe
Entire Place • 3 bedrooms
Coastal dreams
Entire Place • 5 bedrooms
The Ultimate Beach Break
Entire Place • 3 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in City of Stirling (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in City of Stirling based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Caroline & Gabi | 27 | $1,274,668 | 1085 | 4.72/5.0 |
| Let Go | 31 | $1,078,629 | 1401 | 4.49/5.0 |
| Michelle | 14 | $989,714 | 854 | 4.86/5.0 |
| Observation Rise | 10 | $642,950 | 172 | 4.79/5.0 |
| Sarah | 6 | $286,542 | 280 | 4.46/5.0 |
| Kate | 5 | $278,163 | 149 | 4.79/5.0 |
| Justine & Lan | 5 | $272,329 | 546 | 4.86/5.0 |
| SBStays | 6 | $267,388 | 259 | 4.84/5.0 |
| Michelle | 2 | $252,468 | 744 | 4.93/5.0 |
| Executive Escapes | 7 | $232,648 | 83 | 4.49/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in City of Stirling.
Dive Deeper: Advanced City of Stirling STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for City of Stirling. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsCity of Stirling Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for City of Stirling
- The City of Stirling Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 77.4% of the 597 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in City of Stirling, House properties are the most common (53.4%), reflecting the local real estate landscape.
- Houses represent a significant 53.4% portion, catering likely to families or larger groups.
- The presence of 6.2% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like others, outdoor/unique (combined 3.7%) offer potential for unique stay experiences.
City of Stirling Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for City of Stirling
- The dominant room capacity in City of Stirling is 2 bedrooms listings, making up 31.8% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 2 bedrooms and 1 bedroom properties represent 55.3% of the active Airbnb listings in City of Stirling, indicating a high concentration in these sizes.
- A significant 28.6% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in City of Stirling.
City of Stirling Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for City of Stirling
- The most common guest capacity trend in City of Stirling vacation rentals is listings accommodating 4 guests (26.1%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 2 guests dominate the City of Stirling STR market, accounting for 43.7% of listings.
- 26.6% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in City of Stirling.
- On average, properties in City of Stirling are equipped to host 3.7 guests.
City of Stirling Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for City of Stirling
- The most common availability pattern in City of Stirling falls within the 91-180 days range, representing 34.3% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 50.9% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 181-270 days range is most frequent in City of Stirling (34.2%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 50.6% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
City of Stirling Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
53 listings
9.2% of total
2 Nights
84 listings
14.6% of total
3 Nights
63 listings
11% of total
4-6 Nights
106 listings
18.4% of total
7-29 Nights
42 listings
7.3% of total
30+ Nights
227 listings
39.5% of total
Key Insights
- The most prevalent minimum stay requirement in City of Stirling is 30+ Nights, adopted by 39.5% of listings. This highlights the market's preference for longer commitments.
- A significant segment (39.5%) caters to monthly stays (30+ nights) in City of Stirling, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 30+ Nights minimum stay, as 39.5% of City of Stirling hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 9.2% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 39.5% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in City of Stirling.
City of Stirling Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 30 Days
8 listings
1.4% of total
Super Strict 60 Days
6 listings
1.1% of total
Flexible
123 listings
22.1% of total
Moderate
177 listings
31.8% of total
Firm
120 listings
21.6% of total
Strict
122 listings
21.9% of total
Cancellation Policy Insights for City of Stirling
- The prevailing Airbnb cancellation policy trend in City of Stirling is Moderate, used by 31.8% of listings.
- There's a relatively balanced mix between guest-friendly (53.9%) and stricter (43.5%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 31.8% market standard in City of Stirling.
- Regularly review your cancellation policy against competitors and market demand shifts in City of Stirling.
City of Stirling STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for City of Stirling
- The overall average booking lead time for vacation rentals in City of Stirling is 47 days.
- Guests book furthest in advance for stays during April (average 67 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in July (average 25 days), indicating more last-minute travel plans during this time.
- Seasonally, Winter (60 days avg.) sees the longest lead times, while Summer (34 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (47 days) as a baseline for your pricing and availability strategy in City of Stirling.
- For April stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 67 days out to capitalize on advance planning.
- Target marketing efforts for the Winter season well in advance (at least 60 days) to capture early planners.
- Monitor your own booking lead times against these City of Stirling averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in City of Stirling (2025)
Amenity Prevalence
Amenity Insights for City of Stirling
- Essential amenities in City of Stirling that guests expect include: Smoke alarm, Wifi, TV, Kitchen. Lacking these (any) could significantly impact bookings.
- Popular amenities like Air conditioning, Washer, Free parking on premises are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for City of Stirling: Smoke alarm, Wifi, TV, Kitchen.
- Prioritize adding missing essentials: Smoke alarm, Wifi, TV, Kitchen.
- Consider adding popular differentiators like Air conditioning or Washer to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in City of Stirling to stay competitive.
City of Stirling Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for City of Stirling
- The typical guest profile for Airbnb in City of Stirling consists of a mix of domestic (63%) and international guests, often arriving from nearby Perth, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Chinese.
- Domestic travelers account for 62.8% of guests.
- Key international markets include Australia (62.8%) and United Kingdom (9.1%).
- Top languages spoken are English (65.5%) followed by Chinese (6.3%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Perth and Melbourne.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the City of Stirling Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Cottesloe | 139 | $3,974 | $238.72 | 67% |
| Shire Of Murray | 58 | $2,918 | $236.05 | 47% |
| Dwellingup | 18 | $2,870 | $151.74 | 64% |
| Mandurah | 378 | $2,839 | $254.56 | 48% |
| South Fremantle | 75 | $2,834 | $188.79 | 61% |
| Mosman Park | 53 | $2,737 | $219.02 | 61% |
| Subiaco | 78 | $2,672 | $161.70 | 65% |
| Fremantle | 316 | $2,627 | $167.72 | 63% |
| North Fremantle | 29 | $2,602 | $200.54 | 60% |
| Guilderton | 46 | $2,593 | $265.25 | 36% |