Dunsborough Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Western Australia, Australia
Is Airbnb profitable in Dunsborough in 2025? Explore comprehensive Airbnb analytics for Dunsborough, Western Australia, Australia to uncover income potential. This 2025 STR market report for Dunsborough, based on AirROI data from November 2024 to October 2025, reveals key trends in the market of 501 active listings.
Whether you're considering an Airbnb investment in Dunsborough, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Dunsborough Airbnb data is crucial. Navigating the high regulation landscape is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Dunsborough Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Dunsborough (2025)
Understanding the monthly revenue variations for Airbnb listings in Dunsborough is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Dunsborough is typically January, while June often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Dunsborough across different performance tiers:
- Best-in-class properties (Top 10%) achieve $8,053+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $5,836 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $3,944 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $2,421, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Dunsborough
Dunsborough Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Dunsborough STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Januarysees the highest demand (peak season occupancy), while June experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Dunsborough:
- Best-in-class properties (Top 10%) achieve 80%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 65% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 46%.
- Entry-level properties (Bottom 25%) average 29% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Dunsborough
Average Daily Rate (ADR) Airbnb Trends in Dunsborough (2025)
Effective short term rental pricing strategy in Dunsborough involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Dunsborough typically peaks in January and dips lowest during August. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $533+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $401 or more.
- Typical properties (Median) charge around $294 per night.
- Entry-level properties (Bottom 25%) earn around $214 per night.
Average Daily Rate (ADR) Trend by Month in Dunsborough
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Airbnb Seasonality Analysis & Trends in Dunsborough (2025)
Peak Season (January, December, April)
- Revenue averages $7,229 per month
- Occupancy rates average 64.3%
- Daily rates average $363
Shoulder Season
- Revenue averages $4,021 per month
- Occupancy maintains around 45.3%
- Daily rates hold near $320
Low Season (June, August, September)
- Revenue drops to average $2,629 per month
- Occupancy decreases to average 33.2%
- Daily rates adjust to average $294
Seasonality Insights for Dunsborough
- The Airbnb seasonality in Dunsborough shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Dunsborough's highest earning potential, with monthly revenues capable of climbing to $8,722, occupancy reaching a high of 70.7%, and ADRs peaking at $385.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $2,537, occupancy could drop to 32.2%, and ADRs may adjust down to $286.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Dunsborough.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Dunsborough seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Dunsborough (2025)
Exploring the top neighborhoods for short-term rentals in Dunsborough? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Eagle Bay | A tranquil coastal area known for its beautiful beaches and natural beauty. Ideal for families and couples looking for a peaceful getaway in nature. | Eagle Bay Beach, Meelup Regional Park, Whale Watching Tours, Yallingup Beach |
| Dunsborough Town Centre | A bustling hub for shopping and dining with close proximity to beaches. Great for travelers who want convenience and access to local culture. | Dunsborough Beach, Loyalty Park, local cafes and restaurants, Dunsborough Visitor Centre |
| Meelup Beach | Known for its stunning scenery and crystal-clear waters, it's perfect for outdoor activities and beach days. Attracts nature lovers and beachgoers. | Meelup Beach, Meelup Regional Park, Picnic areas, Snorkeling and swimming spots |
| Yallingup | A popular beachside area renowned for surfing and beautiful scenery. Attracts surfers and adventurers seeking active vacations. | Yallingup Beach, Ngilgi Cave, Yallingup Surf Beach, local wineries |
| Bunker Bay | Famous for its pristine beaches and luxurious resorts, ideal for those seeking a relaxing retreat. A hit with couples and luxury travelers. | Bunker Bay Beach, Cape Naturaliste Lighthouse, Nearby luxury resorts and spas |
| Quindalup | A picturesque suburb close to Dunsborough, known for its tranquil beaches and relaxed vibe. Perfect for families and those looking to unwind. | Quindalup Beach, local parks, scenic walking trails, nearby wineries |
| Cape Naturaliste | Offers stunning coastal views and natural parks, making it a great spot for outdoor enthusiasts and nature lovers. | Cape Naturaliste National Park, Lighthouse, wildlife watching, walking trails |
| Treeton | A more secluded area that offers a unique forest and coastal experience, attracting those who love to explore diverse landscapes. | Treeton Creek, nature walks, local flora and fauna, peaceful retreats |
Understanding Airbnb License Requirements & STR Laws in Dunsborough (2025)
Yes, Dunsborough, Western Australia, Australia enforces high STR regulations. Obtaining a license and ensuring compliance is almost certainly required according to current 2025 STR laws. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Dunsborough to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 84% licensed listings)
Top Performing Airbnb Properties in Dunsborough (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Dunsboroughbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
House 14 - Luxe Villa Dunsborough
Entire Place • 6 bedrooms
A Bush Utopia
Entire Place • 6 bedrooms
Beachfront/ 7 bedroom / 3 lounges / Walk to town
Entire Place • 7 bedrooms
Sunnysprings Plus Studio
Entire Place • 6 bedrooms
Djurapin - entertain, dine and enjoy the beach | Margaret River Properties
Entire Place • 3 bedrooms
House 19 - The Spice House Dunsborough
Entire Place • 5 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Dunsborough (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Dunsborough based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Exclusive Escapes | 39 | $2,022,854 | 1082 | 4.80/5.0 |
| Luxury Breaks South West | 21 | $1,683,954 | 439 | 4.77/5.0 |
| Michael | 27 | $1,646,193 | 948 | 4.78/5.0 |
| Davinia From Holiday Homes Mad | 22 | $1,443,368 | 3315 | 4.86/5.0 |
| Kate | 17 | $1,102,500 | 561 | 4.91/5.0 |
| Dunsborough Holiday | 29 | $942,643 | 552 | 4.66/5.0 |
| Lizzie | 21 | $792,630 | 1051 | 4.93/5.0 |
| Rick | 15 | $757,409 | 807 | 4.86/5.0 |
| Cape Executive | 18 | $644,691 | 832 | 4.80/5.0 |
| Alison | 11 | $581,362 | 433 | 4.88/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Dunsborough.
Dive Deeper: Advanced Dunsborough STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Dunsborough. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsDunsborough Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Dunsborough
- The Dunsborough Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 97.6% of the 501 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Dunsborough, House properties are the most common (82.8%), reflecting the local real estate landscape.
- Houses represent a significant 82.8% portion, catering likely to families or larger groups.
- Smaller segments like hotel/boutique, outdoor/unique (combined 3.0%) offer potential for unique stay experiences.
Dunsborough Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Dunsborough
- The dominant room capacity in Dunsborough is 3 bedrooms listings, making up 35.7% of the market. This suggests a strong demand for properties suitable for families or small groups.
- Together, 3 bedrooms and 4 bedrooms properties represent 68.0% of the active Airbnb listings in Dunsborough, indicating a high concentration in these sizes.
- A significant 77.0% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Dunsborough.
Dunsborough Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Dunsborough
- The most common guest capacity trend in Dunsborough vacation rentals is listings accommodating 8+ guests (41.1%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 6 guests dominate the Dunsborough STR market, accounting for 74.8% of listings.
- 77.2% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Dunsborough.
- On average, properties in Dunsborough are equipped to host 6.1 guests.
Dunsborough Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Dunsborough
- The most common availability pattern in Dunsborough falls within the 181-270 days range, representing 43.7% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 68.7% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Dunsborough (43.9%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 33.5% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Dunsborough Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
14 listings
2.8% of total
2 Nights
82 listings
16.4% of total
3 Nights
26 listings
5.2% of total
4-6 Nights
8 listings
1.6% of total
7-29 Nights
10 listings
2% of total
30+ Nights
360 listings
72% of total
Key Insights
- The most prevalent minimum stay requirement in Dunsborough is 30+ Nights, adopted by 72% of listings. This highlights the market's preference for longer commitments.
- Very short stays (1-2 nights) are less common (19.2%), suggesting hosts prefer slightly longer bookings to optimize turnover.
- A significant segment (72%) caters to monthly stays (30+ nights) in Dunsborough, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 30+ Nights minimum stay, as 72% of Dunsborough hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 2.8% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 72% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Dunsborough.
Dunsborough Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 60 Days
22 listings
4.4% of total
Super Strict 30 Days
59 listings
11.8% of total
Flexible
26 listings
5.2% of total
Moderate
49 listings
9.8% of total
Firm
203 listings
40.7% of total
Strict
140 listings
28.1% of total
Cancellation Policy Insights for Dunsborough
- The prevailing Airbnb cancellation policy trend in Dunsborough is Firm, used by 40.7% of listings.
- A majority (68.8%) of hosts in Dunsborough utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Firm policy to align with the 40.7% market standard in Dunsborough.
- Regularly review your cancellation policy against competitors and market demand shifts in Dunsborough.
Dunsborough STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Dunsborough
- The overall average booking lead time for vacation rentals in Dunsborough is 80 days.
- Guests book furthest in advance for stays during December (average 115 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in July (average 45 days), indicating more last-minute travel plans during this time.
- Seasonally, Winter (99 days avg.) sees the longest lead times, while Summer (49 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (80 days) as a baseline for your pricing and availability strategy in Dunsborough.
- For December stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 115 days out to capitalize on advance planning.
- Target marketing efforts for the Winter season well in advance (at least 99 days) to capture early planners.
- Monitor your own booking lead times against these Dunsborough averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Dunsborough (2025)
Amenity Prevalence
Amenity Insights for Dunsborough
- Essential amenities in Dunsborough that guests expect include: TV, Free parking on premises, Smoke alarm, Wifi. Lacking these (any) could significantly impact bookings.
- Popular amenities like Air conditioning, Kitchen, Heating are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Dunsborough: TV, Free parking on premises, Smoke alarm, Wifi.
- Prioritize adding missing essentials: TV, Free parking on premises, Smoke alarm, Wifi.
- Consider adding popular differentiators like Air conditioning or Kitchen to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Dunsborough to stay competitive.
Dunsborough Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Dunsborough
- The typical guest profile for Airbnb in Dunsborough consists of primarily domestic travelers (81%), often arriving from nearby Perth, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Chinese.
- Domestic travelers account for 81.4% of guests.
- Key international markets include Australia (81.4%) and Singapore (5.8%).
- Top languages spoken are English (70.7%) followed by Chinese (6.3%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Perth and Western Australia.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Dunsborough Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Gracetown | 36 | $5,123 | $403.65 | 48% |
| Yallingup | 237 | $4,327 | $379.90 | 47% |
| Margaret River | 416 | $4,181 | $238.31 | 61% |
| Witchcliffe | 21 | $4,108 | $241.29 | 59% |
| Gnarabup | 90 | $3,972 | $278.84 | 52% |
| Shire Of Augusta Margaret River | 91 | $3,889 | $261.82 | 54% |
| Peppermint Grove Beach | 36 | $3,852 | $349.34 | 40% |
| Prevelly | 40 | $3,850 | $248.68 | 57% |
| City Of Busselton | 571 | $3,833 | $324.26 | 44% |
| Cowaramup | 42 | $3,573 | $225.36 | 55% |