Pemberton Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Western Australia, Australia
Is Airbnb profitable in Pemberton in 2025? Explore comprehensive Airbnb analytics for Pemberton, Western Australia, Australia to uncover income potential. This 2025 STR market report for Pemberton, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 42 active listings.
Whether you're considering an Airbnb investment in Pemberton, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Pemberton Airbnb data is crucial. Navigating the high regulation landscape is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Pemberton Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Pemberton (2025)
Understanding the monthly revenue variations for Airbnb listings in Pemberton is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Pemberton is typically December, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Pemberton across different performance tiers:
- Best-in-class properties (Top 10%) achieve $5,571+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $4,079 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $2,924 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,756, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Pemberton
Pemberton Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Pemberton STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Aprilsees the highest demand (peak season occupancy), while March experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Pemberton:
- Best-in-class properties (Top 10%) achieve 88%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 73% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 53%.
- Entry-level properties (Bottom 25%) average 33% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Pemberton
Average Daily Rate (ADR) Airbnb Trends in Pemberton (2025)
Effective short term rental pricing strategy in Pemberton involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Pemberton typically peaks in January and dips lowest during February. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $319+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $241 or more.
- Typical properties (Median) charge around $191 per night.
- Entry-level properties (Bottom 25%) earn around $139 per night.
Average Daily Rate (ADR) Trend by Month in Pemberton
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Airbnb Seasonality Analysis & Trends in Pemberton (2025)
Peak Season (December, October, April)
- Revenue averages $3,801 per month
- Occupancy rates average 63.2%
- Daily rates average $201
Shoulder Season
- Revenue averages $3,277 per month
- Occupancy maintains around 53.5%
- Daily rates hold near $202
Low Season (February, March, August)
- Revenue drops to average $2,325 per month
- Occupancy decreases to average 42.4%
- Daily rates adjust to average $194
Seasonality Insights for Pemberton
- The Airbnb seasonality in Pemberton shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Pemberton's highest earning potential, with monthly revenues capable of climbing to $3,843, occupancy reaching a high of 65.9%, and ADRs peaking at $208.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $2,143, occupancy could drop to 38.7%, and ADRs may adjust down to $188.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Pemberton.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Pemberton seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Pemberton (2025)
Exploring the top neighborhoods for short-term rentals in Pemberton? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Pemberton Town | The charming town center with local shops, cafes, and access to national parks. It attracts visitors looking for a quaint getaway with amenities close by. | Pemberton Fine Woodcraft Gallery, Pemberton Tramway, Gloucester Tree, Enjoying local produce at Pemberton Farmers Market |
| Warren National Park | A stunning natural reserve featuring towering karri trees and beautiful hiking trails. Perfect for eco-tourists and nature lovers looking for adventure in the great outdoors. | Karri Valley, Warren River, Hiking trails, Biking paths, Scenic picnic spots |
| Big Brook Dam | A picturesque dam area known for swimming, fishing, and picnicking. This spot attracts families and outdoor enthusiasts seeking relaxation by the water. | Big Brook Dam, Swimming areas, Picnic facilities, Scenic views |
| Gloucester National Park | A stunning area rich in flora and fauna, renowned for its giant trees and walking paths. It is a favorite among travelers who enjoy nature and photography. | Gloucester Tree, Nature walks, Scenic overlooks |
| Pemberton Forest | Known for its lush landscapes and diverse wildlife, ideal for eco-tourism and rustic retreats away from urban life. | Wildlife spotting, Camping sites, Nature trails |
| Boranup Forest | Offers spectacular views and tranquility, attracting those who seek a serene retreat within a natural setting. | Scenic drives, Walking trails, Photography opportunities |
| Sandy Beach | A serene beach area that offers a great escape for visitors looking for a relaxing day by the water, perfect for swimming and family activities. | Swimming areas, Picnic spots, Beach activities |
| Donnybrook | Located nearby, Donnybrook is famed for its apple orchards and natural beauty, perfect for agri-tourism and seasonal visitors. | Apple orchards, Fruit picking, Local markets |
Understanding Airbnb License Requirements & STR Laws in Pemberton (2025)
Yes, Pemberton, Western Australia, Australia enforces high STR regulations. Obtaining a license and ensuring compliance is almost certainly required according to current 2025 STR laws. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Pemberton to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 69% licensed listings)
Top Performing Airbnb Properties in Pemberton (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Pembertonbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Pemberlyn House in the tall trees
Entire Place • 3 bedrooms
Cosy Twin Cottage with Spa, Sauna, Pizza Oven!
Entire Place • 4 bedrooms
Pemberton Forest View Retreat.
Entire Place • 2 bedrooms
Eucalyptus House
Entire Place • 4 bedrooms
Willow on Pine Luxury Stay (no cleaning fees)
Entire Place • 4 bedrooms
Serenity House Pemberton (Cottage & Wellness Spa)
Entire Place • 2 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Pemberton (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Pemberton based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Ingo | 9 | $256,491 | 32 | 2.51/5.0 |
| Simona & Steve | 3 | $131,125 | 378 | 4.91/5.0 |
| Neville | 1 | $107,986 | 216 | 4.89/5.0 |
| Cat And Jon | 2 | $79,772 | 30 | 4.96/5.0 |
| Leah | 1 | $78,991 | 39 | 4.74/5.0 |
| Debbie & Pete | 4 | $67,852 | 138 | 4.78/5.0 |
| Samantha: Special Stays | 1 | $61,084 | 16 | 4.88/5.0 |
| Mark | 1 | $59,757 | 351 | 4.91/5.0 |
| Tom And Catherine | 1 | $54,776 | 183 | 4.98/5.0 |
| Danielle | 1 | $50,436 | 27 | 4.78/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Pemberton.
Dive Deeper: Advanced Pemberton STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Pemberton. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsPemberton Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Pemberton
- The Pemberton Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 66.7% of the 42 active rentals. This indicates strong guest preference for privacy and space.
- However, a notable 33.3% share for Private Rooms suggests opportunities for budget-conscious travelers or hosts renting out spare rooms.
- Looking at the property type distribution in Pemberton, House properties are the most common (57.1%), reflecting the local real estate landscape.
- Houses represent a significant 57.1% portion, catering likely to families or larger groups.
- The presence of 38.1% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like others (combined 4.8%) offer potential for unique stay experiences.
Pemberton Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Pemberton
- The dominant room capacity in Pemberton is 2 bedrooms listings, making up 33.3% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 2 bedrooms and 1 bedroom properties represent 61.9% of the active Airbnb listings in Pemberton, indicating a high concentration in these sizes.
- A significant 28.6% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Pemberton.
Pemberton Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Pemberton
- The most common guest capacity trend in Pemberton vacation rentals is listings accommodating 2 guests (21.4%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 8+ guests dominate the Pemberton STR market, accounting for 42.8% of listings.
- 40.4% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Pemberton.
- On average, properties in Pemberton are equipped to host 4.4 guests.
Pemberton Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Pemberton
- The most common availability pattern in Pemberton falls within the 91-180 days range, representing 31% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 54.8% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 181-270 days range is most frequent in Pemberton (31%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 47.7% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Pemberton Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
17 listings
40.5% of total
2 Nights
10 listings
23.8% of total
3 Nights
3 listings
7.1% of total
4-6 Nights
1 listings
2.4% of total
7-29 Nights
2 listings
4.8% of total
30+ Nights
9 listings
21.4% of total
Key Insights
- The most prevalent minimum stay requirement in Pemberton is 1 Night, adopted by 40.5% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (64.3%) of the Pemberton Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (21.4%) caters to monthly stays (30+ nights) in Pemberton, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 40.5% of Pemberton hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 21.4% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Pemberton.
Pemberton Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
7 listings
19.4% of total
Moderate
16 listings
44.4% of total
Firm
10 listings
27.8% of total
Strict
3 listings
8.3% of total
Cancellation Policy Insights for Pemberton
- The prevailing Airbnb cancellation policy trend in Pemberton is Moderate, used by 44.4% of listings.
- There's a relatively balanced mix between guest-friendly (63.8%) and stricter (36.1%) policies, offering choices for different guest needs.
- Strict cancellation policies are quite rare (8.3%), potentially making listings with this policy less competitive unless justified by high demand or property type.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 44.4% market standard in Pemberton.
- Using a Strict policy might deter some guests, as only 8.3% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Pemberton.
Pemberton STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Pemberton
- The overall average booking lead time for vacation rentals in Pemberton is 62 days.
- Guests book furthest in advance for stays during December (average 93 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in August (average 45 days), indicating more last-minute travel plans during this time.
- Seasonally, Winter (80 days avg.) sees the longest lead times, while Summer (53 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (62 days) as a baseline for your pricing and availability strategy in Pemberton.
- For December stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 93 days out to capitalize on advance planning.
- Target marketing efforts for the Winter season well in advance (at least 80 days) to capture early planners.
- Monitor your own booking lead times against these Pemberton averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Pemberton (2025)
Amenity Prevalence
Amenity Insights for Pemberton
- Essential amenities in Pemberton that guests expect include: TV, Hair dryer, Free parking on premises, Smoke alarm. Lacking these (any) could significantly impact bookings.
- Popular amenities like Heating, Iron, Essentials are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Pemberton: TV, Hair dryer, Free parking on premises, Smoke alarm.
- Prioritize adding missing essentials: Free parking on premises, Smoke alarm.
- Consider adding popular differentiators like Heating or Iron to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Pemberton to stay competitive.
Pemberton Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Pemberton
- The typical guest profile for Airbnb in Pemberton consists of primarily domestic travelers (83%), often arriving from nearby Perth, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or German.
- Domestic travelers account for 83.2% of guests.
- Key international markets include Australia (83.2%) and United Kingdom (4.6%).
- Top languages spoken are English (69.3%) followed by German (8.1%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Perth and Western Australia.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Pemberton Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Margaret River | 410 | $3,882 | $218.78 | 61% |
| Shire Of Augusta Margaret River | 96 | $3,824 | $252.66 | 56% |
| Dunsborough | 446 | $3,762 | $289.15 | 48% |
| Yallingup | 238 | $3,754 | $334.67 | 46% |
| Witchcliffe | 20 | $3,753 | $304.52 | 56% |
| Peppermint Grove Beach | 35 | $3,750 | $326.50 | 39% |
| City Of Busselton | 535 | $3,637 | $301.10 | 44% |
| Busselton | 212 | $3,335 | $221.28 | 52% |
| Cowaramup | 46 | $3,277 | $215.70 | 53% |
| Shire Of Denmark | 111 | $2,995 | $204.25 | 52% |